September 14, 2021
If you really want to create a video strategy for social media that makes a difference, there is no turning back: you must make plenty of videos. LOADS of videos. Here are three main reasons.
Read all about how to create a video strategy that makes your business grow in our free e-book. Download it here!
Why is it so important to make lots of videos? Isn't it better to make fewer but better video posts than a lot of bad ones? Well, it's not that simple. Let's go through three of the main reasons why you should think about quantity when it comes to video on social.
When it comes to social media, publishing often is a golden rule, no matter what format you work with. There is not a single brand that has grown on social media by publishing “every once in a while”. You must update all the time, you must be relevant – and frequent. Because this is how the platform's algorithms decide which content is prioritized and visible. The more you publish, the greater the chance is that your followers will see it.
On social media, the motto really is “learning by doing”. No matter how many courses you take or how many articles and guides you have read: you’re not going to become better at it if you don’t actually do it.
It’s often tempting to try to tell several things in a video or to tell one thing to several target audiences – but that never ends well. The solution is to tell even more stories in more ways: that is, by making lots of videos.
Learn ALL about winning with video in social media. Join Storykit Academy!
September 21, 2022
The answers to some of your most-asked questions about video creation and marketing on social media
September 19, 2022
Here's how you keep your socials strong, and up to speed, without compromising your brand.
September 13, 2022
By decentralizing your content production you're making it available and scalable for all individuals. Here's how to do it well.