Ok, let’s start with a confession: we might have invented the term ‘modular video’. But that is what happens when you create something new. Thankfully, it is pretty simple to describe what it is. We are talking about a non-linear way to create new videos, using building blocks that can be copied, inserted and arranged in an infinite number of ways. A bit like playing with Legos, but much more satisfying.
So… why would you want to create your videos in a modular way?
– Above all, it is a matter of efficiency. When you create video content for social channels, you are met with new challenges. You have to be able to customize and target your videos to a very high extent and you have to create content that is completely tailor-made for the audience. Therefore you need to be able to produce more versions of your video, with more building blocks and publish them in more channels than ever before, say Fredrik Strömberg, VP Product at Storykit.
– This modularity – where both the final video and its various elements become building blocks – give you the ability to create a library that consists of everything you have already made. As a result, you do not have to reinvent the wheel every single time. This means that modular video is incredibly efficient to produce. Doing the same thing with video built in the traditional way with a time-line is difficult; if not impossible.
An intricate web of data
At Storykit, we have always approached video creation in this modular way. You can see it when you look at your storyboard, where each slide is a flexible building block, which can be moved, copied and modified in an infinite number of ways, to suit your needs. But behind each storyboard, there is a unique and intricate web of Storykit data, and thus the building block principle is extended far beyond your slides. This will be very clear, as we now release the feature ‘Insert Storyboard’, which makes it possible for you to use the entire storyboard as a building block.
How does ‘Insert Storyboard’ work?
– It is essentially a simplified way to move content. Previously you have been able to duplicate your slides and use them in your storyboard. With this new function, it will be just as easy to insert an entire storyboard into another storyboard – your own or someone else’s. All settings from the original storyboard are included: styling, assets, manuscript – everything, but it will be inserted into the theme of the new storyboard. When you have inserted the storyboard, you can edit it as you wish, and modify it to fit into your existing content.
How should this function be utilised?
– There are many ways, but first and foremost, you can use this function to create your own building block library. If someone has made a great outro, an optimal way to style a quote, or found an efficient dramaturgical structure – or maybe created a video gallery of your employees – you can save it and use it again. It will make your work more efficient, and it will also help your entire organisation to improve their content creation significantly over time, if everyone get access to the building blocks.
– You can also take advantage of this feature when different people are working on different sections of a video. This happens a lot with news organizations, where one reporter might work on one part of the story, while somebody else is working on another. With ‘Insert Storyboard’ it becomes extremely easy to put it all together, once the different parts are done.
This is just a first step
Thanks to the underlying modularity in Storykit Video Studio, you can be assured you’ll see more functionality based on it in the future.
– Absolutely! Taking the modularity from slide-level up to storyboard-level is just the first step. We have many productivity enhancing ideas in the pipelines. Without saying too much, I am sure our users can visualize some of the future possibilities with their own imagination, says Fredrik Strömberg.