Marketing teams trying to won on LinkedIn often share a common challenge: they see likes and impressions, but miss the patterns that matter. This unique audit changes that, by turning raw numbers into clear, actionable strategy.
– Most companies track their LinkedIn performance, but very few actually analyze what drives it, says Peder Bonnier, CEO at Storykit.
– This audit gives teams the context they need – showing not just how they're performing, but why certain content works and where the biggest opportunities lie.
Four dimensions that separate top performers
The audit examines performance across four critical areas that research shows determine LinkedIn success:
- Posting frequency and timing: data indicates that pages posting weekly see 5.6x more follower growth
- Content format distribution: particularly important as video content drives 2-3x higher engagement yet remains underused
- Storytelling themes and their performance patterns
- CTA strategy and its impact on engagement
– We've analyzed thousands of LinkedIn posts across industries, explains Jonna Ekman, Marketing Director at Storykit.
– The difference between average and exceptional performance often comes down to mastering these four dimensions – yet most teams don't have the bandwidth to conduct this analysis themselves.
Evidence-based roadmap, not opinions
Here's what the audit gives you: benchmark comparisons against your industry, a clear breakdown of strengths and gaps, and prioritized recommendations you can act on immediately – all delivered in a focused 30-minute walkthrough. The best part? It's completely free, and no strings attached. Storykit simply reviews requests to ensure the audit will be genuinely useful for you.
