So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
April 2, 2025
April 2, 2025
Thought leadership is key in social media branding, setting your company up as the go-to for insights and expertise. But, traditional video interviews, webinars and podcasts can be intimidating for speakers and a pain to edit for social media.
We're bringing in a simpler, easier method: silent interviews. By using strong quotes, static images, and background footage, you can craft impactful thought leadership content that connects with your audience and lifts your brand.
Thought leadership is more than expertise; it's about shaping perceptions and building trust. On platforms like LinkedIn, where insights are exchanged daily, being a familiar, reliable source elevates your presence.
If you look at the feeds of companies like Chili Piper and Refine Labs, for example, you can see various individuals from their teams sharing expertise about their niche, helping to build their brand's reputation.
This approach not only positions you as an authority but also strengthens connections within your network, making thought leadership an indispensable component of personal and brand development.
The types of thought leadership videos often seen on social media include repurposed clips from podcasts and webinars, as well as professionals speaking directly to the camera. While these methods are great and highly effective, selecting and editing the footage you want to use, and adding subtitles and transitions, all require skill and time
In addition, not everyone is comfortable being filmed, which can make gathering content a challenge. Even if someone has valuable insights to share, the process of filming them can be stressful for both parties.
However, the thing is, these methods aren't the only effective ways to share knowledge and portray your company or team members as thought leaders.
Why?
Because a large percentage of videos on social media are watched without sound anyways.
So, what you really need is just the text. Remember, the main goal of thought leadership is to disseminate knowledge. And we're going to show you an alternative and equally effective way to do that through silent text-based video.
At Storykit, we've coined the term “silent interviews” because it's one of our favorite methods to showcase thought leadership.
Ever heard someone say something brilliant, like your CEO sharing profound insights, but they're hesitant to be filmed or speak on social media? Silent interviews can solve this dilemma.
Or do you have a webinar that you did with a lot of great insights but don’t have time to add subtitles and edit the best clips? Silent interviews can solve this dilemma.
Here are all of the ways you can promote your thought leadership with silent interviews:
1. Quote only: When you have someone who's shared something profound but you lack a picture or footage of them, you can still make their words stand out. Simply display their quote on your brand's color. This straightforward approach ensures that their message shines through even without visual elements.
2. Quote and stock imagery: If you're looking to enhance your video with visuals but lack original footage, stock images can be a valuable resource. Incorporating relevant stock imagery can help illustrate the story being told, adding depth and context to your thought leadership content.
3. Quote and a real image: Let's say you've conducted an insightful interview, but unfortunately, it wasn't filmed. Don't worry; you can still leverage the valuable insights shared and show off the person who said them. This method not only makes the content visually engaging but also ensures that the essence of the interview is effectively conveyed to your audience.
4. Quote, a real image, and stock imagery: In scenarios where you lack filmed footage but still want to create visually compelling content, combining an image with stock footage can be highly effective. For example, consider one of our case interview videos below, where we seamlessly blend an image of the interviewee with relevant stock footage. This approach not only enhances the storytelling but also maintains viewer engagement throughout the video.
5. Quote with separately filmed footage: Sometimes, the most authentic moments aren’t captured on camera. If you have a great quote you want to share, just recreate the moment in a fun way. For instance, in the video below we filmed our CEO having a casual discussion about poetry but overlaid an insightful quote that he said. This method captures the authenticity but also emphasizes the depth of their expertise.
6. Quote with the filmed footage: When you have someone speaking on camera, aligning text with the moment can sometimes be challenging. However, there's a simple solution: place the footage in the background and overlay insightful text over the top. Then when the text doesn't perfectly sync with the audio, it doesn’t matter. Take a look at this clip from one of our webinars as an example.
7. Quote, the filmed footage and stock imagery: The final way to get your story across is use a quote with the filmed footage and add in some stock imagery to help tell the story. Here is an example from a podcast our Communications Director, Jonna Ekman was on showcasing all three.
With innovative techniques like silent interviews and creative use of text and visuals, anyone can effectively engage their audience and establish themselves as a trusted authority in their field. Start experimenting with these methods and start making a lasting impact in the digital landscape, fostering connections and inspiring meaningful conversations.
April 1, 2025
April 1, 2025
Here’s why:
So, what can you do? The key is adjusting your marketing strategy to match how B2B buyers actually behave today.
Nearly 80% of buyers say their last purchase was complex and difficult. That’s because the B2B buyer journey isn’t a straight line—it’s unpredictable and varies from customer to customer.
From our experience in B2B sales, no two deals are the same. Some buyers find us organically and are ready to purchase immediately. Others require outreach and months—or even years—of nurturing before finalising a sale.
Every journey is unique, shaped by different factors like company priorities, internal approval processes, and market conditions.
However, while every sale is different, there are ways to make the process smoother.
By understanding how buyers research, compare, and make decisions, you can position your brand effectively and guide them toward a purchase with less friction.
As we’ve discussed, buyers prefer to research on their own.
They’re less likely to respond to cold calls or emails unless they’ve already seen or heard about your brand. That’s why a strong digital presence is essential.
You need to be visible across multiple platforms so that when potential buyers start their research, they recognise and trust your brand.
Many companies post sporadically or run occasional ads, fearing they might overwhelm their audience.
But in reality, getting noticed requires consistency. Social media algorithms favour regular posting, especially when it comes to video content. And your audience does too.
Studies show that people remember 95% of what they see in videos compared to just 10% of what they read.
If you want to build awareness:
Even if people don’t interact with your content right away, repeated exposure builds familiarity and trust, which are key to long-term engagement.
Your website plays a crucial role in your buyer’s journey. It’s where potential customers go to gather information, validate their decision, and ultimately convert.
Here’s why it’s essential to optimise it:
In addition to social media and your website, many B2B buyers turn to third-party review sites before making a purchase. Sites like G2, Capterra, and TrustRadius are where potential customers compare solutions, read reviews, and evaluate options.
Make sure your brand appears on relevant comparison platforms so that when people search for terms like "best video software" or “best CRM tools,” your product is visible.
Getting listed on these sites allows you to:
In a perfect world, buyers will see you on social media, find you through search, visit your website, and convert.
But as we’ve mentioned, the sales process is rarely that straightforward. This is why you also need to focus on the human element—building trust and relationships over time to guide buyers toward a decision.
While research from Gartner shows that 75% of B2B buyers prefer a rep-free sales experience, they still crave personalised interactions.
In fact, nearly 70% of B2B buyers expect vendors to have deep insights into their specific needs, industry challenges, and business goals.
This highlights an important truth: even though your marketing efforts might be driving inbound leads and easing the burden on your sales team, personalisation and human connection remain vital.
Ideally, your marketing strategy is driving leads to your business, making your salespeople’s jobs easier by engaging with prospects who are already familiar with your brand.
This is where the value of social media comes in.
By maintaining a consistent and targeted presence, you're building brand recognition. When you finally reach out to a potential lead, they’re more likely to trust you, as they’ve already seen your brand across different platforms. This familiarity makes them more open to conversations, increasing your chances of success.
Even in a digital-first world, the human element shouldn’t be overlooked. People still crave personal interaction.
Capitalising on events—whether virtual or in-person—can be a powerful way to engage with prospects, showcase your brand, and strengthen relationships. We’ve seen firsthand how attending and hosting events can significantly boost brand awareness and create meaningful connections with potential buyers.
By incorporating face-to-face interactions into your strategy, you remind prospects that behind every brand is a team of real people ready to help. This human touch builds trust and lays the foundation for deeper, long-term relationships.
B2B buying has changed, and your marketing strategy needs to change with it. To stay ahead, focus on being where your buyers are, providing value through content, and using data to personalise your approach.
The more you align with how B2B buyers think and act, the better your chances of turning them into customers. Need help doing that? Reach out and we'll show you how to jump start your content startegy with video.
March 24, 2025
March 24, 2025
– That’s why video and paid advertising is essential for us, says Johanna Lind, Communications Officer for The Centre Party in Jönköping County Region.
Working strategically with the brand has been central for Johanna Lind since she joined The Centre party in Jönköping County Region as a communications officer in 2020.
– My task is to increase understanding and interest in regional politics, especially the Centre Party's proposals and ideas. Building trust is incredibly important for us, and we deliberately avoid short-term gains and poster messages. But, of course, this means we often have to create interest around things that might seem uninteresting.
– Sometimes I think it would be easier if I were selling shoes. There's a difference between getting someone to join a political party and getting them to buy a pair of shoes for 300 SEK.
To help herself think long-term and build relationships, Johanna has created a solid communicative foundation, which is very helpful in the chaotic social media climate.
– The advantage of social media is that the target audience is there. The downside is that the platforms are not always perceived as credible, so it’s especially important to be a serious voice in that landscape.
For this reason, Johanna has chosen to avoid activity on certain platforms.
– It wouldn’t suit us to post dance videos on TikTok, so we focus on Facebook, Instagram, and YouTube.
To create recognition and reliability, Johanna also ensures that she is always consistent in tone and expression:
– We have a clear tone and aren’t afraid to repeat ourselves. For example, we have words that always recur, such as ‘green,’ ‘founded,’ and ‘human.’ I’m not at all afraid that people might think we’re repeating ourselves. If someone thinks, ‘Oh, there’s that image again,’ then I’ve succeeded.
Another prerequisite for long-term work is a clear media plan.
– I make a campaign plan for the whole year, set a budget, and divide it between our primary social channels. Then I know what I need to do, and when, even though I don’t always know exactly which messages will be in the plan. Politics fluctuates, and in January, you rarely know what will happen during the rest of the year.
In Johanna’s communicative work, there are of course organic posts, but also a lot of paid advertising.
– I know many struggle with organic reach, and for us as a political party, the challenge is even greater. We might get 15 likes on a post, but if you look closely, it’s always the same 15 likes. Our organic reach is really zero, so we have to boost posts to reach more people.
→ Check out the Centre Party's video campaigns below
Without huge budgets, Johanna makes sure to get bang for the buck when sponsoring posts, and this starts right when she creates the content by considering the following four things:
– Sometimes it’s already decided which topic we’re going to discuss, like a motion we’ve submitted. Other times, it might be something that comes up, like a question we’ve successfully pushed through and want to create attention around. Sometimes it’s something the national party has pushed through that’s highly relevant for our region.
– What do we want to achieve with the post? For example, do we want to recruit members or build the brand? The content can look quite different depending on the purpose.
– I create the video or post based on the target audience I want to reach. If I specifically want to reach farmers of working age, the content looks different than if I want to reach young women in the region. Among other things, I often choose which spokesperson to use in the video depending on the target audience. I know who appeals to different groups.
– I also adapt the video and post to the platform I’m using.
For the actual advertising, Johanna gets help from an agency.
– I highly recommend this because they help me with all the administration, building target audiences, and understanding how to reach the right people. For us, it’s important to narrow down the target audiences properly so that we’re not spending money reaching the wrong individuals.
Achieving real results doesn’t have to be very expensive, especially if you’re targeting a narrow audience in a small region.
– If you can spare a few thousand SEK for a post (200 USD), you can get pretty far. You also have to remember that working organically is incredibly expensive – you spend tons of time on posts that almost no one sees. No, you have to work with paid.
Do you see a connection between your content and budget?
– Absolutely, the more relevant the content, the cheaper it is to boost. I also pretty much only work with video for my boosted posts because I see much better results with that.
To easily create brand-safe videos, Johanna uses Storykit.
– In the past, I didn’t have an easy way to make videos. I worked a lot with Adobe’s tools, which are incredibly powerful, but with those, we’re talking about a time-consuming process.
Text serves as a natural starting point for Johanna when creating videos.
– I know that the first three seconds are crucial in a video, which can sometimes be difficult with our messages. That’s why the copy is important—to create an engaging start that sparks curiosity. I often try to begin with numbers or with a question. Or I try to create a newsy headline with some kind of hook.
Another tip is to feature real people in the video, but perhaps not in the way one might expect.
– In Storykit, it’s so simple to take one of our slogans and add a picture of one of our elected officials to serve as the messenger. Then I can also customise the messenger based on the platform and target audience, choosing a woman or man, or an image of the politician in a suit, or one where they’re standing in front of a tractor. It becomes very personal.
Why is it better to use still images instead of filmed clips in your video?
– Our elected officials are spread out across the region and have other day jobs they work with as well. I don’t meet with them very often, and trying to film them is a challenge. Instead, it’s much more efficient for me to take a few nice pictures or use pictures I already have.
Johanna will soon be changing roles within the region, but she plans to continue using Storykit.
– I really like the tool, and I get so much help and inspiration from our Storykit contact. Also, I get great feedback on my videos, both externally and internally within the Centre Party, where people reach out asking if I can make videos for them too.
Here are two videos, each focused on a key aspect of the Centre Party's planned use of its 2025 budget:
Here are three videos, each encouraging new members to join based on The Centre Party's core values:
March 19, 2025
March 19, 2025
Join our upcoming webinar: Transform your research to scroll-stopping videos
In this article, we’re sharing simple yet effective hacks to help you create videos that truly resonate. Plus, we’ll show you real “before” and “after” examples so you can see the difference for yourself.
Explore our webinar, 'Video hacks that drive performance', featured below. It delves into the article's key points and guides you through the process of making case study videos.
One of the biggest mistakes I see in video creation (or any kind of content creation) is trying to do too much at once—too many messages, too many audiences, too many goals.
And the result? A muddled message with less impact.
Here’s a simple rule we swear by, 'the rule of 1':
1 subject + 1 target audience = 1 effective video.
The old way of thinking about video—when you only made one every six months—meant cramming everything into a single piece. You needed an interview, product information, and multiple angles because you wouldn’t get another chance for a while.
But we don’t have to do that anymore. With today’s fast-paced content creation, we can be more agile, making videos that are sharp, focused, and to the point.
Take Storykit, for example. Our customers use it in so many different ways—marketers use it for sharing content, HR teams use it for recruitment, and PR teams use it to promote press releases. But that doesn’t mean we should address all of these audiences in the same video.
INSTEAD of doing this: One video directed at multiple audiences with multiple solutions.
DO this: One video aimed at one audience with one solution.
When it comes to video creation, it's easy to fall down the rabbit hole of aesthetic details—spending countless hours selecting the perfect visual elements such as assets, colors, and transitions.
Although that might be fun, these elements will only add extra value if you already have an impactful script.
Fredrik Strömberg, CPO and Founder at Storykit, says:
“Start with the script first, the assets second, and the styling last. It’s the same as when you work with a more traditional media production – the text comes first, then the pictures and then you finish with the layout. I believe that’s important because the way you phrase your script will dictate which images you’re going to use and how you should work with them. Especially if you’re using stock photos. The text on the slide should dictate how you adapt your asset.”
Here are some tips for delivering scripts that will keep your audience hooked until the very end:
INSTEAD of doing this: Opening with the title of your report, blog, etc....
DO this: Open with something that commands attention – a startling fact, an inspirational quote, or a relatable problem. The most important information should go first.
INSTEAD of doing this: Making the text really long and heavy on each slide...
DO this: Spread it out and simplify your messages as much as possible on each slide.
Over-complication leads to disengagement. Keep your message clear and your language simple. Heidi Bordal, Community Manager at Storykit says, “Don’t be scared to knock off 70% of the words. Also, not everything has to be a complete sentence in a video. Maybe using fewer words is the best way to get your message across.”
INSTEAD of doing this: Using passive voice...
DO this: Use the active voice to create a dynamic pace and maintain a positive tone to inspire action.
INSTEAD of doing this: Having a broad CTA with no clear next steps...
DO this: Guide your viewers to the next step and make your call to action impossible to ignore.
Further reading: 22 ways to repurpose your existing content for social media with video
Once your script is finalised, it’s time to enhance it with the right visual elements. This includes background assets, transitions, gradients, and more.
Here’s how to make sure your visuals complement your message without overpowering it:
INSTEAD of doing this: Using "literal" assets that match what you're saying in your script...
DO this: Choose visuals that support and enhance the story you’re telling. They don’t need to be a literal translation of what you’re saying. They should be consistent with the tone and message of your script.
INSTEAD of doing this: Using designs with colors that don't match your branding...
DO this: Add duotone to your slides to make them align with your brand identity and make your brand more recognisable.
INSTEAD of doing this: Piecing together a lot of different background assets to tell your story...
DO this: Use one or two and drag them across storyboards to create a smooth flow of information.
In conclusion, driving results with better video content is an art that blends strategic planning with creative execution. Set clear goals, edit scripts so they speak directly to your audience, and craft stories that engage and inspire.
Remember, each video should serve as a standalone narrative, and your commitment to consistent posting will build the path to brand growth. As you refine your video strategy with these content hacks, your videos won't just capture attention; they'll drive action and deliver results.
March 10, 2025
March 10, 2025
Join our upcoming webinar: Transform your research to scroll-stopping videos
Your social feed is filled with people at all different stages of the marketing funnel. If you want to be successful, you need to reach each one where they are.
In this article, we’ll break down what the social media marketing funnel is, why it's important, and how to create the best video content for each stage of the funnel—so you can make sure your feed is hitting every audience at the right time.
A social media marketing funnel is a step-by-step framework that moves potential customers from brand discovery to becoming leads, customers, and ultimately loyal advocates.
Each stage of the funnel serves a specific purpose in moving your audience closer to conversion.
Here’s a breakdown of the key stages:
Each of these stages plays a crucial role in turning a casual scroller into a long-term customer.
Let's be honest. When people scroll on social media, they want to stay on social media.
That’s why it’s so important to make sure there’s something for everyone on your feed at all times—hitting every stage of the funnel.
A common mistake many businesses make is focusing too much on conversion-driven content, leaving gaps in their overall strategy.
This is where the 95-5 rule comes in: research shows that 95% of your potential buyers aren’t ready to make a purchase today.
Therefore, 95% of your content should focus on building brand awareness and engaging your audience. Only a small portion should be conversion-focused, aimed at the 5% who are ready to buy.
If you focus too much on conversions, you risk pushing too hard, too fast—without giving your audience the chance to understand, trust, or even consider your product.
To avoid this mistake, ask yourself:
Remember, posting a lot is great, but it’s important to ensure your videos span all stages of the funnel. Focus strongly on building awareness and trust at the top, so by the time you focus on conversions, your audience is already primed and ready to take action.
Video is the most powerful type of content on social media, and it's essential for every stage of the funnel.
Here’s what marketers have found from using video:
Incorporating video into your marketing funnel gives you a major advantage, making it easier to capture attention, build trust, and drive conversions.
Here are some video ideas to help you engage your audience at each stage.
At this stage, your goal is to introduce your brand and provide value—without immediately selling. A great way to do this is by repurposing blog content into engaging, shareable videos.
Example:
We took this article—25 facts about video you need to know in 2025—and turned it into:
By doing this, we attract attention to our brand while also building demand for our product.
Once people are aware of your brand, they need to understand how your product or service works. A simple way to do this is by transforming product pages or descriptions into engaging video content.
Example: We took this blog post—Not just another video tool: Why Storykit is built for business, where we compare competitors and discuss product features—and turned it into:
This helps potential customers make informed decisions while building trust.
At this stage, social proof is key. People want to see real success stories before committing. Instead of leaving case studies buried in PDFs or web pages, we turn them into compelling videos.
Example:
We took this case study—Canon is bringing emotion to life in their products through the power of video—and turned it into:
This makes the decision process easier by showing proof of success in a way that's easy to consume in the feed.
Further reading: Winning strategies for full funnel social media video ads
A high-performing social media marketing funnel is all about creating a seamless experience for your audience at every stage.
By integrating videos into your funnel strategy, you can capture attention, build trust, drive conversions, and keep your audience coming back for more.
Videos are an essential tool for achieving this. With AI tools making video creation easier than ever, there’s no excuse not to harness this powerful format to drive results. Focus on creating videos that add value, engage your audience, and guide them smoothly through the funnel—from awareness all the way to loyalty.
February 26, 2025
February 26, 2025
These hidden gems offer unique features that can help you connect with your audience, streamline your processes, and optimise your marketing strategies.
Here, we'll introduce you to some of the best B2B marketing tools you might not have heard of, starting with Storykit, and explain how they can benefit your business.
B2B marketing tools are software, platforms, or services that help businesses market their products or services to other businesses.
These tools support various marketing activities such as lead generation, email marketing, content creation, customer relationship management (CRM), analytics, and more. Unlike B2C tools, B2B marketing tools are designed to handle longer sales cycles, multiple decision-makers, and the unique demands of business buyers.
By using the right tools, companies can streamline their marketing efforts, improve targeting, and ultimately drive more qualified leads and conversions.
Here are eight essential B2B marketing tools every business should know about.
Storykit is an AI-powered video creation platform that turns text into engaging, on-brand videos. You can easily create professional-quality content for anything from social media and recruitment to employer branding, internal communications, and beyond.
You can create videos manually or put your content creation on autopilot—automating the production of exactly what you need, when you need it.
Video content is essential in today’s digital marketing landscape—but creating it can be time-consuming and resource-heavy. In fact, 91% of businesses already use video as a marketing tool, and it’s become a must-have in B2B marketing—from thought leadership and product explainers to employer branding and internal communications. If you’re not using video yet, now’s the time to start.
Storykit makes video creation easy by automating the process, letting you turn written content into compelling videos in minutes. Anyone can use it—no video experience needed. That means no more bottlenecks, no more waiting on creative teams, and no more off-brand content. With your brand guidelines locked into the platform, every video stays consistent, polished, and aligned with your company’s voice.
Storykit offers customised pricing plans based on specific business needs and usage.
Amanda AI is an AI-driven advertising platform that automates and optimises online advertising campaigns. It uses machine learning to adjust bids and budgets in real-time, ensuring your ads reach the right audience at the right time.
Managing online ad campaigns can be complex and time-consuming, especially when trying to optimize for maximum ROI. Amanda AI takes the guesswork out of advertising by using AI to automatically adjust your campaigns based on performance data. This allows you to focus on strategy while the platform handles the day-to-day optimisation, ensuring your ads are always performing at their best.
Amanda AI offers a free trial and customised pricing plans based on your advertising needs.
Airtable is a flexible and collaborative platform that combines the features of a spreadsheet and a database. It allows teams to organize, track, and manage various projects and workflows in a highly customisable way.
Airtable is perfect for B2B marketers who need a versatile tool to manage complex projects and collaborate with team members. Its intuitive interface allows you to create custom workflows, automate tasks, and visualise data in a way that suits your needs. Whether you're managing content calendars, tracking leads, or planning campaigns, Airtable can help you stay organised and efficient.
Airtable offers a free plan with basic features, with premium plans starting at $10 per user per month.
Leadfeeder is a powerful lead generation tool that identifies companies visiting your website and provides insights into their behaviour. It helps you uncover hidden sales opportunities and prioritise leads based on their level of engagement.
Leadfeeder enables B2B marketers to discover potential clients who are already interested in their products or services. By revealing which companies are visiting your site and what they're looking at, Leadfeeder helps you tailor your outreach and follow-up strategies to engage leads more effectively. This tool is particularly useful for sales teams looking to boost their pipeline with high-quality leads.
Leadfeeder offers a free 14-day trial, with pricing plans starting at $63 per month.
Surfer SEO is an on-page optimization tool that helps you improve your website's search engine rankings. It provides data-driven insights and recommendations to optimize your content for better visibility and higher rankings.
SEO is a critical component of any B2B marketing strategy, and Surfer SEO makes it easy to optimize your content based on real-time data. With its comprehensive analysis of top-performing pages and keyword recommendations, Surfer SEO helps you create content that ranks well and attracts organic traffic. This tool is ideal for marketers looking to enhance their SEO efforts and drive more qualified leads to their website.
Surfer SEO offers a 7-day free trial, with pricing plans starting at $49 per month.
Screely is a simple tool that allows you to create beautiful mockups and screenshots for your marketing materials. It transforms plain screenshots into professional-looking images with customisable backgrounds and styling options.
Visual content is crucial in B2B marketing, and Screely makes it easy to enhance your screenshots for presentations, websites, and social media. Whether you're showcasing product features or creating training materials, Screely helps you present your content in a polished and visually appealing way. This tool is perfect for marketers who need quick and easy solutions for creating high-quality visuals.
Screely is free to use, with premium features available for a one-time fee of $49.
Loom is a video messaging platform that allows you to record and share video messages with ease. It’s perfect for creating quick video demos, tutorials, and presentations that can be shared with colleagues and clients.
Loom is ideal for B2B marketers who need to communicate complex information visually and efficiently. Whether you're conducting product demos, providing training, or sharing updates, Loom makes it easy to create and share video content that engages your audience. Its simple interface and robust features allow you to record your screen, webcam, and voice simultaneously, making it a versatile tool for various marketing needs.
Loom offers a free plan with basic features, with premium plans starting at $12.50 per user per month.
Hotjar is a behaviour analytics tool that helps you understand how users interact with your website. It provides insights into user behavior through heatmaps, session recordings, and feedback polls, allowing you to optimise your site for better user experience.
Understanding how users navigate your website is crucial for optimising conversions and improving user experience. Hotjar offers a comprehensive set of tools that reveal where users are clicking, how far they're scrolling, and what they're looking for on your site. By analyzing this data, you can make informed decisions to enhance your website and increase engagement.
Hotjar offers a free plan with basic features, with premium plans starting at $39 per month.
Having a bunch of tools doesn’t automatically guarantee B2B marketing success. It’s about finding the right ones that align with your strategy and business goals.
These lesser-known tools offer unique features that can enhance your marketing efforts. Explore them to see which ones fit your needs, and remember that success comes from using the right tools effectively to make a real impact.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why we're here to make it easy for you. We're giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress. Ready to steal it?
Storykit is the leading video automation platform. It helps thousands of clients in automating and optimizing their video production, boosting productivity, efficiency, and return on investment. With Storykit, you can put your video creation on autopilot.
Anyone! Storykit is made for companies and organizations and works great for anyone with communication needs of any kind. The tool is ideal for digital marketing, PR, HR, social media, corporate communication, sales, events, recruitment, customer success – every team.
With Storykit’s text-to-video AI functionality, you don’t need video editing experience or expensive equipment to create unique and amazing videos.
Absolutely not. Storykit’s intuitive AI-powered platform allows anyone to create professional videos quickly and seamlessly, without any video editing experience or special equipment.
Certainly. Storykit turns any text into engaging video content. Ideal for B2B video marketing, social media, and corporate communications, it is perfect.
Whether you're aiming to engage with clients, disseminate information internally, or enhance your brand, Storykit simplifies the process. It helps you create high-quality videos that appeal to your audience.
Yes, they work like magic on your phone, large display screens, and in your keynotes. We even have customers using Storykit to make videos for their coffee machines!
You can create many things. These include social media videos, ads, employer branding, and internal communications. You can also make educational content. This helps improve brand awareness, reputation, loyalty, and more!
Yes, keeping your videos on-brand is a priority for us. Storykit ensures every video matches your brand guidelines, from fonts and colors to logos. For even more customization, simply reach out to us.
Yes, you can upload your own visuals and integrate them seamlessly into your videos. You can also add voiceovers and audio for a more engaging experience – available in Pro and Enterprise plans. Check out our full feature list.
Yes! Producing video content in various languages allows you to engage a worldwide audience.
Creating different videos for different platforms is simple and fast in Storykit. You can easily change the aspect ratio, assets, music, languages, and stories with just a few clicks. This means you can create videos tailored for all major platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube.
Storykit offers different pricing plans based on your needs. Book a call for a customized quote, tailored to your preferences.
Yes, we offer tailored plans for teams, companies and organisations of all sizes. Book a call to find the best plan for your video content needs.
The Pro and Enterprise plans have advanced features for companies and organizations that want to grow their video marketing. These include voiceovers, custom templates and modules, a premium library of videos, images, and music, and more. Check our feature list for details.
Absolutely, you can start your free trial and create your first video within minutes. No editing skills or credit card needed.
We offer extensive customer support, onboarding help, and useful resources. This way, you can always get the most from Storykit. Our Enterprise solution also includes a dedicated Enterprise Activation Manager to support you every step of the way.
Absolutely! Our API solution allows you to integrate AI-enhanced video generation into your existing tools. Contact us, and we’ll help you build a customized video production system that fits your needs.
Don’t wait to create! Reach out to us for a demo or start a free trial today!
