So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
February 20, 2025
February 20, 2025
A study by Propel PRM analysed over 1 million PR pitches and found that only 8% resulted in media coverage. Of more than 726,000 emails sent, only 29% were opened, and just 3% received a response.
These numbers make one thing clear: traditional press releases struggle to get noticed.
Despite the time and effort required to create them, most press releases fade into obscurity if the media doesn’t pick them up. Many organisations still treat them as one-off announcements rather than leveraging them as valuable content assets.
Some are published only to meet legal or regulatory requirements, while others rely on outdated distribution methods that no longer guarantee visibility.
Despite this, press releases still hold immense value—when used strategically. Instead of letting them fade away, organisations can turn them into engaging, shareable videos to dramatically expand their reach and ensure their message actually gets seen.
By incorporating video, press releases don’t just get published—they get noticed, shared, and remembered.
If video is so effective, why isn’t every press release turned into one?
The challenge has always been cost and time. Producing high-quality video content has traditionally been expensive and resource-intensive. Storykit's video automation removes these barriers.
Here's what you get:
Many organisations are already using video automation to enhance their press release strategy—boosting reach, engagement, and efficiency.
Here are the two ways they are doing it with Storykit—fully automated or with manual customisation:
Simply publish your press release, and Storykit automatically generates videos based on its content. Within minutes, you’ll receive an email with ready-to-use videos, optimised for different platforms—no extra work required.
One company successfully leveraging this approach is Preem, Sweden’s largest fuel company.
Mattias Holmqvist, Social Media Manager at Preem, wanted to enhance their press release strategy with video. With Storykit, he was able to fully automate the process.
Whenever a press release is published on their PR platform, videos are automatically generated and delivered straight to the team’s inboxes, without requiring manual intervention.
Preem has configured brand settings, chosen media libraries, and specified output formats within Storykit, ensuring every video maintains a consistent, high-quality look and feel.
“When we publish a press release on our PR platform, it also feeds into Storykit, which delivers ready-to-go video suggestions. We don’t have to struggle to come up with new video ideas – the platform gives us fresh perspectives.”
By automating video creation, Preem ensures that their press releases don’t just get published—they save valuable time and don’t have to worry about fitting video creation into their busy schedule.
→Read the full case study here
Prefer more control?
Paste your press release URL into Storykit and choose the types of videos you want to create.
Storykit will generate multiple video versions, which you can then edit, tweak messaging, or translate for different audiences before publishing.
One company successfully leveraging this approach is Tietoevry Banking, a leading provider of banking software solutions.
Tietoevry Banking, a leading provider of banking software solutions.
Per Nordin, PR & External Communications Lead at Tietoevry Banking, knew how difficult it was to cut through the noise and get content noticed. While press releases remained a key part of their communication strategy, he recognised that to truly engage their audiences—news outlets, customers, prospects, and key stakeholders—they needed something more.
To increase visibility, Tietoevry turned to Storykit’s video automation, allowing them to quickly transform press releases into engaging video content. This made it easier to capture attention across multiple channels while ensuring brand consistency.
"If we have a press release, for example, which is often the first content piece we make for anything that we announce, I can quickly create some videos in Storykit to complement it."
By integrating video, Tietoevry made their press releases more dynamic and engaging—ensuring their key messages reached the right audiences more effectively.
"Whether it's TikTok or LinkedIn, video already plays a big role in company communication and that isn’t going anywhere. Being able to create shorter, crisper, snackable videos in Storykit is already helping us stand out from our competitors now and in the future."
→Read the full case study here
This streamlined approach makes it easy to turn every press release into high-quality, engaging video content—ensuring your message reaches the right audience across multiple platforms.
Don’t just publish—get noticed. With Storykit, you can amplify your reach, boost engagement, and maximise the impact of every announcement.
Contact Storykit today to learn more!
February 19, 2025
February 19, 2025
Join our upcoming webinar: Repurposing content for social media: 22 video examples to inspire you
What most marketers don’t realize is that all the ideas they need are already at their fingertips.
Your company has a goldmine of written content—just waiting to be transformed into impactful videos for social media.
Jonna Ekman, Marketing Director at Storykit, explains:
"Starting with a blank slate can be daunting, leaving you wondering, 'What do I do now?'. Having something to build upon not only makes initiating projects easier but also helps maintain momentum."
Here are some of the easiest and most overlooked content pieces you can turn into winning social media videos:
Your written content is already brimming with potential—you just need to view it through a new lens.
By turning these overlooked assets into compelling videos, you can amplify your reach, boost engagement, and create a consistent, impactful social presence.
Repurposing your content into videos has never been easier—especially with tools like Storykit. With just a click (or nearly so), you can transform your existing content into engaging video formats.
At the heart of Storykit’s magic are Creators, our AI-powered video templates.
Here’s how they work:
Why it’s a game-changer
Your pre-existing text content is not only on-brand, but also pre-approved, streamlining the process by eliminating bottlenecks and the need for additional approvals.
Even better, the look of the video is automatically aligned with your brand identity. It’s baked in, so you can trust it will always look professional and on-point.
To demonstrate the ease of crafting videos from existing content, we've done the legwork for you.
We used our own content to create LOTS of video ideas, enough to enrich your content calendar for the next month, two months, or three months (depending on how often you post).
Check them out and replicate them with your own content!
Many websites have the potential to be transformed into great videos. To illustrate the possibilities, we repurposed text from five of our web pages and created unique videos for each. And that’s just scratching the surface—each page holds countless opportunities to create even more engaging videos.
We truly believe your blog is a goldmine of video content ideas, yet blog posts are often under-distributed and don’t get the attention they deserve. Blogs are crafted to be read, but getting people to actually engage with them can be a challenge. Turning key points from your blog into videos not only amplifies your reach but also ensures your valuable insights are seen and shared.
To demonstrate, we took one blog post and created five unique videos—helping us spread our knowledge and spark greater interest in our content.
→Blog example: Steal this hack to turn your articles into videos that get 5x the reach
Case studies and social proof are some of the strongest tools any brand can leverage! Whether you’re sharing a full summary, a powerful quote, key takeaways, or even just the name of the company, you simply can’t go wrong. To showcase this, we created four unique videos from a single case study—each highlighting different aspects of the story.
→Case study example: How Listgrove gained 20,000 followers in a year on LinkedIn with video.
Don’t limit your newsletter to just your current subscribers. Transform it into engaging videos that can be shared widely across social media and other platforms, not only to expand its reach but also to attract new subscribers. To show how effective this can be, we took one of our newsletters and created three distinct videos to amplify its impact and grow our audience.
→Newsletter example: How to grow your newsletter subscribers
Want to learn how to make videos just like these yourself? Explore our webinar, 'Give your content a second life using video', featured below.
Nearly all of these videos were created simply by copying and pasting text from existing sources directly into Storykit text to video AI. With countless approaches to video creation, leveraging AI to transform your existing content is a game-changer.
It’s an effortless way to unlock a steady stream of fresh, engaging ideas.
Curious to see how you can do it too? Reach out, and we’ll show you how to make it happen with Storykit.
February 11, 2025
February 11, 2025
Join our upcoming webinar: Repurposing content for social media: 22 video examples to inspire you
With Storykit it’s not just about cranking out videos; it’s about helping big companies create video on a scale they can’t even imagine.
But why would a company even want to create that many videos?
Because in today’s content-saturated world, standing out requires relentless consistency. Your message has to be seen, heard, and remembered—and the only way to ensure that is to share it over and over until it sticks.
Everyone needs more.
Does “more” really work?
Absolutely.
Here’s how frequency drives engagement:
And what works better than any other type of content?
VIDEO.
So.
Content success starts with making and posting MORE. And preferably MORE video.
The demand isn’t slowing down, either. It’s growing.
And that creates a challenge: How do you keep up with the constant need for more content without sacrificing quality, blowing your budget, or losing your sanity?
That’s where Storykit comes in.
“All the video your organisation needs to make, made in the most efficient way possible—that’s what Storykit video creation is all about,” says Peder Bonnier, CEO and Co-Founder of Storykit.
There are many great video tools out there—each with its place.
Adobe Premiere Pro is powerful for advanced editing, After Effects is amazing for creating motion graphics and dynamic visual effects, iMovie makes simple clip projects easy, Canva is fantastic for quick, creative visuals, and agencies can deliver one-off high-quality productions.
But none of these options are built for the way businesses need to create video today—fast, at scale, and without sacrificing quality or brand consistency.
Here’s how Storykit sets a new standard in business video creation compared to some of the alternatives.
Every team—whether it’s marketing, HR, or sales—needs video now.
Specialist tools like Adobe Premiere Pro and After Effects are incredibly powerful but require time, training, and technical expertise—making them inaccessible to most teams. Storykit is designed so that anyone can create video.
For example, Petra Almert, Employer Branding Specialist at PostNord, needed a way to create videos herself for the mass recruiting that they do.
After she found Storykit, it was a game-changer.
“In one month, I was able to post around 40 recruitment ads across various channels. This would never have been possible without Storykit.”
By taking control of the process with Storykit—she knows she can deliver them at the speed her campaigns demand.
Here is an example of one of PostNord's recruitment videos:
There’s no denying that agencies produce high-quality content, but that quality comes with long production timelines and high costs—making it impractical for businesses that need a constant stream of fresh video content.
For Aspia, the cost savings with Storykit were staggering. Dominika Dzielak, Content Manager at Aspia, explains:
“After getting quotes from two agencies, I found that with the volume of videos we produce annually, Storykit is saving us 19 million SEK (approximately 1.6 million EUR) each year compared to what we would have paid an agency—not to mention priceless time.”
With Storykit, teams don’t need to wait weeks for production or blow their budgets—they can create professional videos in-house, at scale.
Here is an example of one of Aspia's event videos:
There are plenty of great tools out there, like Canva and iMovie, that make creativity and video assembly accessible to everyone.
But if you want to enable anyone to create video and know that they will consistently come out on brand you need a platform built for this.
Storykit is designed to take you from idea to published, professional video as fast as possible—without sacrificing quality, consistency, or brand safety. No content policing necessary.
This was clear to Per Almegård, Digital Editor at MIS:
“Storykit was a significant step up for us compared to Canva. It allowed us to start creating professional videos quickly and easily. While Canva is brilliant for static images, its video interface isn’t intuitive. Videos often ended up looking like PowerPoint presentations, and sorting through endless templates wasted time. With Storykit, the intuitive interface, controlled layouts, and AI features made video creation efficient, consistent, and brand-compliant.”
Here is an example of one of MIS's membership promotion videos:
Most video tools require manual effort at every stage. Storykit sets a new standard with automation. Just by logging in, your video is already 65% done—titles, captions, and layouts are pre-optimised.
Åsa Törnquist at Canon explains why that makes all the difference:
“I’m quite skilled in the Adobe suite, I work a lot in Photoshop and InDesign, and can absolutely edit videos using advanced video software – but that would have been too time-consuming, and not scalable at all.”
And with the ability to receive ready-to-publish videos sent straight to your inbox, no other tool comes close to Storykit’s level of efficiency.
Here is an example of one of Canon's brand videos:
How does Storykit make video creation so fast, easy, and scalable? It’s all about a smart combination of automation and intuitive tools that remove the guesswork—and the heavy lifting—from the process.
Simply insert your text, choose a “creator” (the type of video you want to make), and let Storykit’s AI transform it into a professional video script based on best practices.
Whether it’s a job posting, blog article, recruitment ad, or social media update, Storykit turns your words into a ready-to-go video.
Storykit ensures your videos are always on-brand. Your colours, slide design rules, fonts, and tone are pre-set and ready to go.
This means you can trust that every video will look professional, align perfectly with your brand guidelines, and maintain the style you’ve pre-designed.
No more worrying about inconsistent visuals or messaging. With Storykit, every video is polished, cohesive, and ready to represent your brand the way you want.
From there, Storykit takes care of everything:
Videos that used to take hours now take just minutes.
Customise it, or let it go live.
Your video is essentially finished—but if you want, you can easily make adjustments:
Storykit offers powerful tools to help you create and scale video content effortlessly:
PostNord is a perfect example of a company fully leveraging Storykit’s capabilities to transform recruitment and internal communication. By using custom templates, multi-output, and AI-driven automation, they’ve streamlined video creation and maximised their impact across multiple platforms.
Petra Almert, Employer Branding Specialist at PostNord, highlights how Storykit has revolutionised their recruitment efforts:
“We mainly use platforms like Meta, Facebook, Instagram, and TikTok for recruitment, targeting students on summer break. Storykit allows us to create three unique videos at one time and easily export videos with the right dimensions for each platform in one click.”
The benefits extend beyond recruitment. For internal communication, PostNord has found Storykit’s multi-output and automation features indispensable.
Helen Ridger, Communicator at Group Level, shares how Storykit makes their messaging consistent and efficient:
“They say it takes seven touch points for a message to resonate, so for internal communication, we produce five unique videos from a single document and distribute them in various places—topping articles on Viva Engage, displaying on large screens throughout the office, on LinkedIn, and even integrating into our coffee machines. In addition, each video that is created is automatically rendered in the correct dimensions for each placement. It saves me a ton of time.”
By combining efficiency with precision, PostNord shows how Storykit empowers teams to deliver high-quality, on-brand videos at scale, saving both time and resources. Here is an example of one of PostNord's recruitment videos
The only limit is your imagination. You can use Storykit for everything.
Picture this…
Or at Majority, one person can now produce videos in both English and Spanish for their international audience.
Dan Schermerhorn, Product Marketing Manager at Majority, shares:
“Being able to transform our English videos into Spanish with just a click is incredible,” says “We receive fantastic feedback from our Spanish-speaking colleagues, who say the quality is impressively accurate.”
Storykit makes all of this (and more) possible—quickly, easily, and affordably.
Here's an example of one of Majority's translated videos:
Storykit isn’t just a tool. It’s a way to move faster, stay on brand, and scale your video production effortlessly. Whether it’s automating your content creation or helping your team collaborate seamlessly, Storykit is the smarter way to create video for today’s business needs.
“Anyone can use Storykit. Almost nothing can go wrong, and the video will come out as we want. And with just two clicks you can have your video with a different aspect ratio, adapted for different channels,” says Åsa Törnquist, Brand and Event Specialist at Canon.
Ready to see what’s possible? Let’s get started.
January 24, 2025
January 24, 2025
Join our upcoming webinar: Repurposing content for social media: 22 video examples to inspire you
As Ross Simmonds, CEO of the content agency Foundation Inc, likes to say: Create once. Distribute forever.
Too often, marketers pour hours into crafting blogs, reports, or videos, only to share them once, cross their fingers, and hope for the best.
The result?
Content that falls flat—not because it’s not good, but because it hasn’t been seen.
This is where content distribution comes in.
Distribution isn’t an afterthought; it’s the driving force behind your content’s success. It’s about making sure the right people see your work, on the right platforms, in the right formats, over and over again.
Keep reading to learn the cornerstone principles of effective content distribution an get actionable tips to maximize your reach—because posting once simply isn’t enough.
Content distribution is the process of sharing your content—blogs, ebooks, videos, case studies, or reports—with your target audience through the right platforms and formats. It’s not just about pushing out the “physical” content itself, but about amplifying the key messages and ideas within it.
Take Wyzowl’s video marketing report, for example: the report as a whole is fantastic, but the individual stats within it are just as powerful when shared on their own.
The same goes for a case study or an article. Sure, the whole story is important, but sometimes pulling out a single key quote or takeaway can resonate even more with your audience.
It’s also essential to present your content repeatedly. Don’t assume that everyone saw and remembered your first post—because they didn’t. If you create a video for social media, don’t just publish it once.
Post it again, and again—maybe five times or more.
Each time, you’re giving it a new chance to reach someone who missed it before or to remind someone who forgot.
In short, content distribution is what bridges the gap between creation and connection. It’s the key to turning all that effort you put into creating something awesome into meaningful results.
To succeed on social media, regardless of your goals, one thing is essential: consistency.
Many brands fear posting too often, worried about overwhelming their audience. However, the reality is that consistent, frequent posting is the key to social media success.
Here's what you can expect on each platform with a higher posting frequency:
To illustrate this, we looked at how often top-performing companies post each week. Here’s what we found:
The volume is impressive, but it raises a crucial question: how do you create this much content consistently without burning out?
The answer lies in effective content distribution. Instead of constantly chasing new ideas, focus on repurposing and redistributing what you’ve already created.
Break down your existing content into smaller, more engaging pieces, and present it in various formats. This approach allows you to maintain a steady stream of high-quality posts while getting the most value out of your original work.
We’ll share more about how to do this efficiently further down.
Here are three essential tips for maximizing your content's reach and establishing a powerful presence on social media through distribution:
When sharing your content on social media, start with this mindset: no one saw your first, second, or even third post.
The fear of being repetitive or annoying often holds marketers back, but the truth is, repetition isn’t just helpful—it’s absolutely essential, especially in the fast-moving world of social media.
Why? Because repetition ensures your key messages actually reach your audience. It reinforces recall and boosts engagement over time.
Many businesses make the mistake of sharing a blog post, video, or other content just once and then hoping for the best. The reality, however, is that the likelihood of your audience noticing, engaging with, and remembering your content after a single post is slim.
Here’s why people might miss or overlook your content:
This is where the Rule of 7 comes into play—a principle that suggests a potential customer needs to encounter your brand or product at least seven times before making a decision.
The same idea applies to your content strategy: by sharing your content multiple times, you dramatically increase the chances that it will be seen, remembered, and engaged with.
As marketers and content creators, we often treat our completed work as a single, finished product. But this mindset limits the potential reach of your content.
Instead of sharing a simple link to an ebook, case study, or blog post and calling it “distributed,” consider how you can break it down and repurpose it for greater impact.
Why is relying on links alone not enough?
To give your content the visibility it deserves, focus on breaking it into smaller, more engaging “snackable” pieces that your audience can consume directly in their social feed.
The most effective way to do this? Video.
Videos consistently capture attention better than static links or images and are more likely to be favoured by social media algorithms, extending your reach.
Take it from Elon Musk: “The more screentime users spend looking at a post, whether text, pic or video, the more it is boosted. Video posted natively to this platform will be boosted more than an external link, because way more time is spent watching a video than clicking a link.”
By repurposing content into native videos or other engaging formats, you’ll not only attract more eyeballs but also improve how platforms promote your posts.
Distribution isn’t just about sharing—it’s about meeting your audience where they are and keeping them engaged.
Further reading: 5 ways to get more eyes on your reports
Testing different formats, styles, and platforms might feel risky, but it’s one of the best ways to discover what truly resonates with your audience. Remember, the worst-case scenario isn’t failure—it’s being ignored. If a post doesn’t land, your audience will simply scroll past it. No harm done.
Here’s another thing to keep in mind: you can’t always track the full impact of your content.
Just because someone doesn’t like, comment, or share your post doesn’t mean it didn’t resonate. Many people engage with content passively—it could influence their thoughts or decisions without leaving a measurable trace.
Now you understand how crucial content distribution is—but how do you actually make it happen efficiently?
You’ve already put in the work to create your content, and now the idea of making even more can feel overwhelming. But what if you could repurpose your existing content into multiple high-performing videos without the heavy lifting?
That’s where Storykit comes in. Storykit makes it easy to transform your written content into bite-sized videos that are perfect for social media distribution.
Why focus on video? Because it works.
Videos generate 5x or more engagement than other content types, and with 91% of consumers wanting more video from brands, you’re meeting your audience where they are.
Here’s how you can use Storykit to maximize your distribution efforts:
Take your written content—blog posts, reports, or case studies—and use Storykit’s AI-powered templates to create professional-quality videos in minutes. Creators help you highlight key takeaways, quotes, or data points in a way that captures attention and encourages engagement.
Want to take your distribution to the next level? Use Campaigns to turn one piece of content into 4–6 unique videos effortlessly.
With multiple videos ready to go, you can share them across different platforms to reach your audience wherever they are. And remember—don’t just post once! Reuse and redistribute your videos multiple times to maximise visibility and engagement.
With Storykit, you’re not just creating videos; you’re scaling your distribution strategy without the stress.
Here are five video ideas we created from this very article to show how you can repurpose written content into engaging, shareable videos.
Since we work in two-week sprints with new content, these videos will be distributed on LinkedIn throughout a two-week period, ensuring consistent engagement and maximum reach:
Creating content is only half the battle—what truly determines its success is how you distribute it. Effective distribution isn’t just about ticking a box; it’s about amplifying your message, reaching the right people, and maximising the impact of your hard work.
The secret? Stay consistent, be creative, and never stop distributing. Your content deserves to shine—now it’s time to make it happen.
January 20, 2025
January 20, 2025
Join our upcoming webinar: Repurposing content for social media: 22 video examples to inspire you
January 14, 2025
January 14, 2025
Join our upcoming webinar: Repurposing content for social media: 22 video examples to inspire you
If you're just getting started, don’t worry. We’re here to help you focus on the key metrics that truly matter.
One of the biggest mistakes businesses make on social media is treating it like a marketplace—focused solely on conversions and direct sales. And while those metrics are great, they take time to build.
Instead, you should approach social media as a brand-building platform. The goal is to get people familiar with your brand, build trust, and stay top-of-mind over time.
Unless you’re a B2C company selling products, video is most effective as a tool for awareness rather than immediate conversions. It allows you to showcase your brand’s personality, connect with your audience, and establish trust over time.
With this in mind, here’s how to approach tracking your success.
Impressions should be your primary focus, even before you think about conversions or leads. They measure how often people see your content—an essential first step in building awareness and familiarity.
HockeyStack’s recent survey highlights just how crucial impressions are for driving results:
For the average B2B SaaS company:
As deal sizes grow, the numbers rise:
Over time, these impressions will nurture your audience and guide them through the buyer’s journey.
Remember: The total number of views across multiple videos is more impactful than one powerful video. Consistency is key. Of course, take note of individual posts that perform exceptionally well, but don’t obsess over them. More is better when it comes to building awareness.
After impressions, you can start to look at engagements. Engagement metrics like likes, shares, and comments can be valuable, but they shouldn’t drive your overall strategy.
Why?
Because while engagement can show active interest, passive impressions still hold significant value. Many viewers may connect with your content without visibly interacting.
Why engagement matters (But isn’t everything):
If you want to see how well your videos connect with your audience, consider running paid ads.
With paid ads, you can track dwell time—a key metric that shows how long people watch your videos. Longer watch times mean your content is engaging and resonating with your audience.
Paid ads provide a controlled way to test and refine your video strategy, ensuring it’s optimized for your target viewers.
When measuring the success of your social media videos, remember to focus on the bigger picture:
Finally, remember this: the total number of views from multiple videos is more impactful than one powerful video.
Consistency is key.
Consistency matters. By regularly showing up in your audience’s feed, you’re building trust, creating familiarity, and staying top-of-mind.
So, don’t obsess over the performance of individual posts. Instead, measure the overall impact of your content on a weekly or monthly basis. Celebrate the wins, learn from the data, and keep showing up.
Social media is a marathon, not a sprint—and every impression counts.
