So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
Marketing Strategy
25 facts about video you need to know in 2025January 21, 2025
If there is one winner this year, it’s probably video.
Marketing Strategy
How to measure success for social media videosJanuary 21, 2025
January 14, 2025
Join our upcoming webinar: Overperform on social media: Copy our proven tactics
If you're just getting started, don’t worry. We’re here to help you focus on the key metrics that truly matter.
One of the biggest mistakes businesses make on social media is treating it like a marketplace—focused solely on conversions and direct sales. And while those metrics are great, they take time to build.
Instead, you should approach social media as a brand-building platform. The goal is to get people familiar with your brand, build trust, and stay top-of-mind over time.
Unless you’re a B2C company selling products, video is most effective as a tool for awareness rather than immediate conversions. It allows you to showcase your brand’s personality, connect with your audience, and establish trust over time.
With this in mind, here’s how to approach tracking your success.
Impressions should be your primary focus, even before you think about conversions or leads. They measure how often people see your content—an essential first step in building awareness and familiarity.
HockeyStack’s recent survey highlights just how crucial impressions are for driving results:
For the average B2B SaaS company:
As deal sizes grow, the numbers rise:
Over time, these impressions will nurture your audience and guide them through the buyer’s journey.
Remember: The total number of views across multiple videos is more impactful than one powerful video. Consistency is key. Of course, take note of individual posts that perform exceptionally well, but don’t obsess over them. More is better when it comes to building awareness.
After impressions, you can start to look at engagements. Engagement metrics like likes, shares, and comments can be valuable, but they shouldn’t drive your overall strategy.
Why?
Because while engagement can show active interest, passive impressions still hold significant value. Many viewers may connect with your content without visibly interacting.
Why engagement matters (But isn’t everything):
If you want to see how well your videos connect with your audience, consider running paid ads.
With paid ads, you can track dwell time—a key metric that shows how long people watch your videos. Longer watch times mean your content is engaging and resonating with your audience.
Paid ads provide a controlled way to test and refine your video strategy, ensuring it’s optimized for your target viewers.
When measuring the success of your social media videos, remember to focus on the bigger picture:
Finally, remember this: the total number of views from multiple videos is more impactful than one powerful video.
Consistency is key.
Consistency matters. By regularly showing up in your audience’s feed, you’re building trust, creating familiarity, and staying top-of-mind.
So, don’t obsess over the performance of individual posts. Instead, measure the overall impact of your content on a weekly or monthly basis. Celebrate the wins, learn from the data, and keep showing up.
Social media is a marathon, not a sprint—and every impression counts.
January 16, 2025
December 20, 2024
Join our upcoming webinar: Overperform on social media: Copy our proven tactics
The construction industry faces unique challenges: immense complexity, extended timelines, and the need to engage a wide range of stakeholders. From city officials to everyday commuters, each group requires clear and accessible updates on ongoing projects.
This is particularly true for one of Sweden’s largest and most historic infrastructure undertakings: Slussen.
Dating back to the 16th century, the Slussen project is both massive in scale and seemingly unending. Keeping diverse audiences informed about its progress is no small task.
Skanska Sweden, a leader in infrastructure and construction, has embraced video as a modern solution to these communication challenges. As part of its work with the City of Stockholm, the project’s main client, Skanska ensures that communication is clear, engaging, and accessible to all affected parties.
By converting complex technical details into clear, engaging narratives, Skanska supports the City of Stockholm in ensuring that everyone—from technical teams to the general public—can understand and stay updated on the project’s developments. This innovative approach is setting a new standard for effective communication in the construction and industrial sectors.
Communicating effectively on such massive projects is a challenge.
Skanska Sweden, a leader in infrastructure and construction, understands this firsthand. To ensure clarity, transparency, and engagement with diverse audiences, they rely on a powerful tool: video.
Here is a video created by Skanska that highlights their role as the primary builder of the Slussen project.
For a project like Slussen, there are many different audiences to consider.
The City of Stockholm, as Skanska’s main client, must stay informed about ongoing developments. But the project impacts far more than just city officials—countless commuters traveling by bus, subway, and other public transit systems are affected every day. Skanska recognizes the need to connect with all these groups in a clear and direct way.
Caisa Jansson highlights the challenge:
“Our job is to help our client, the City of Stockholm, make complex construction processes understandable to everyone; from the daily commuter to city planners and our internal teams. It’s crucial to explain our actions and reasons, addressing the key questions: What are we doing, and why?”
Using video allows Skanska to effectively reach and engage all these audiences, making complex updates easier to communicate and understand.
One of Skanska’s most effective strategies has been breaking down large projects into smaller, digestible videos. Rather than producing a single, lengthy film, about the whole project, they created nearly 100 videos, each focusing on a specific aspect of the project.
“For instance, we made a video about a fish step we built using ancient stones from Gustav Vasa's wall. In this video, we talked about the circulation of materials, sustainability, and the technical aspects of the step. It’s very complex but by putting it in a video we were able to take a complex project and make it more accessible,” explains Caisa.
By focusing on bite-sized videos, Skanska ensures they can convey both technical expertise and human interest in a format that audiences can engage with easily.
Here is Skanka's video of the fish step.
Large-scale projects require public trust, stakeholder buy-in, and ongoing transparency. For companies in the industrial sector, video offers a way to simplify complexity, share progress, and tell stories that resonate.
Caisa Jansson emphasizes the accessibility of video:
“Our job is to make complex construction processes understandable to everyone; from the daily commuter to city planners and our internal teams. Video helps us do that.”
Whether it’s explaining sustainability efforts, addressing concerns, or celebrating project milestones, video enables companies like Skanska to connect with audiences effectively.
Here is a video from Skanska showcasing highlights of the year, including key milestones achieved in the Slussen project.
Skanska’s approach to video communication is a model for the industrial sector. By leveraging video, companies can:
In a world where attention spans are short, and projects are long, video is no longer optional—it’s essential.
For Skanska, every video is more than just an update. It’s a bridge, a story, and a way to make large-scale projects accessible to all. And for companies navigating similarly complex initiatives, it’s an example worth following. Ready to see how you can automate your video creation and start making an impact? Book a demo with Storykit today.
Storykit News
Preem leads with groundbreaking press release-to-video automation technologyJanuary 9, 2025
December 11, 2024
Video is an essential part of Preem’s digital strategy, says Mattias Holmqvist, Head of Media Relations at Preem:
– Video is crucial in all digital communication; it packages complex information into accessible content. It’s increasingly important for us to build engagement, and I want to ensure we have the best tools to accomplish that. When it comes to video, Storykit is an essential part of this.
With Storykit Feeds, Preem streamlines its video production and saves valuable time.
– When we publish a press release on our PR platform, it also feeds into Storykit, which delivers ready-to-go video suggestions. We don’t have to struggle to come up with new video ideas – the platform gives us fresh perspectives, Holmqvist describes.
Storykit allows Preem to set up its own graphic profile, select image and video libraries, and specify output formats, ensuring high-quality results.
– The videos align with our strict quality standards, and we can either use the videos as they are, or make adjustments we need.
As an innovative company, Preem sees great potential in automating video production.
– Preem takes pride in breaking new ground, not only in renewable fuels but also in how we engage audiences. With Storykit, we can highlight our transition in ways that resonate across digital platforms.
For Storykit, this release is another step forward in helping organizations tell their stories with video.
– With Storykit Feeds, you can truly put your video creation on autopilot. For Preem, we’ve set this up for press releases, but we can do this for any consistent content feed, so the possibilities are endless, says Peder Bonnier, CEO and founder of Storykit.
For media inquiries (interviews, video, photos), please contact:
Jonna Ekman, Communications Director, Storykit
jonna.ekman@storykit.io
+46 701 62 23 82
Marketing Strategy
Steal our social media plan for 2025January 16, 2025
November 28, 2024
Join our upcoming webinar: Overperform on social media: Copy our proven tactics
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too.
The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why I’m here to make it easy for you.
I’m giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress.
Ready to steal it?
Keep reading to learn:
To elevate your social media presence in 2025, the formula is clear: consistent and frequent posting is essential for boosting followers, increasing impressions, and generating leads.
“If there’s one piece of advice I can give, without a doubt, to any company aiming to boost their success on social, it’s this: Publish more.”
This is a quote from Peder Bonnier, CEO at Storykit, and it’s not just something he says because he has seen what works for thousands of our customers.
It’s also a fact: No one is able to succeed on social by posting every now and then. Quite the opposite – all really successful social media accounts, across platforms and industries, post consistently, and a lot.
I mean, look at these numbers:
We’ve established that posting more often is crucial—but is there such a thing as too much? The answer: No!
To illustrate this, we analyzed how frequently some major players post on one feed from one account in a single week.
Here’s what we found:
Now, ask yourself: how much do I post every week, and am I even remotely close to 28 posts a week?
Probably not. And we’re not showing you this to stress you out (we’re not remotely close to posting 28 times a week either, let alone 353 times on one day), but to show you that you never have to be afraid of publishing “too much”.
If Forbes can post 353 times in just one day, there’s no reason you can’t step up your game too. Yet, many marketers fall into the trap of a few common excuses.
Don’t let these hold you back:
“Won’t I annoy people?” Actually, no. The only reason people use social media is to consume content. By posting consistently, you’re providing what they want. Plus, consistent posting keeps your brand top of mind.
Consider this: It takes 894 LinkedIn impressions to generate a single website visit. Posting less won’t help you reach that level of visibility. The more you post, the better your chances of connecting with your audience.
Also: this is one of those rare times when you should trust the algorithm. If people don’t want to see your content, and don’t engage with it, they will see less of it.
“Won’t they get bored if I post the same messages?” Not at all. If your content is valuable, people will engage. If it’s not their cup of tea, they’ll just scroll past. And most of the time your followers don’t even see every post you make.
Remember: Repetition is actually a strength. The rule of 7 (which should be more like 73 these days) suggests that a potential customer needs to encounter a brand’s marketing messages at least seven times before making a purchase decision. Reinforcing your key messages through repetition is how you create impact and build recall.
“I’m out of ideas!” You don’t need to reinvent the wheel every time. You already have content goldmines—blog posts, newsletters, case studies, reports, videos. The key is to repurpose and redistribute the key messages within these content pieces strategically.
Fun fact: 29% of video marketers say their biggest challenge is a lack of content ideas. The truth? You don’t need new ideas, just better ways to reuse what you already have. Most of your audience hasn’t seen all your content, doesn’t remember it, or would benefit from seeing it again.
→ Navigating top video marketing challenges [What I wish I knew earlier]
Now that we’ve covered what's important in a social presence, let's break down how to get it done.
A few things to keep in mind:
Ready? Let’s hop straight into planning!
Before you start digging into themes and subjects, you need to give yourself some guardrails. Being able to do “anything” can sound fun, but will become overwhelming and hard to track.
Start by asking yourself these questions:
Our goal is to post at least once daily on our company LinkedIn account, but often it ends up being more—we’ve got lots to share!
Our posting strategy is mainly based on our website content and has three core elements:
Repurposing is our secret weapon. We transform blogs, case studies, ebooks, and other existing materials into fresh, bite-sized text-based video content. With this approach, we eliminate the excuse of having nothing to post because we already have a goldmine of under-utilized, high-quality content ready to shine.
→ Repurposing content for social media: 22 text-to-video examples to inspire you
When we create fresh content—like weekly newsletters, blog posts, case studies, or webinars—we go all out to make it consumable through video.
→ Why posting once isn't enough: The rules of successful content distribution
We’re proud of our culture, and we love to showcase it. From videos highlighting company events and employee spotlights to fun memes, we make space for content that shows off our workplace and team spirit. It’s also great for recruitment and employee advocacy.
→ Discover the 90-10 rule for social media success: Utilize 90% repurposed content & 10% fresh material.
Our main focus is tracking impressions. Our goal is to grow brand awareness and maintain daily visibility, which we measure through the total weekly impressions of all posts.
While we also track engagement, we understand that a post doesn’t need a ton of comments or likes to be impactful—sometimes, it resonates with someone in ways that aren’t immediately visible.
→ How to measure success for social media videos
Here’s why our strategy delivers results:
Now that you understand the foundation of our strategy, it’s time to put it into action. Here’s our simple yet powerful 4-step framework to help you plan, create, and execute your social media posts like a pro.
Start by organizing all your existing content in one place. This could include:
Centralizing your resources ensures everything is easily accessible when you need it. For example, at Storykit, the content team maintains this document, helping the social media team quickly locate materials for distribution or repurposing.
Use a structured template like this:
Content tracking template >
A content calendar ensures you always have something to post while leaving room for spontaneity.
Here’s how to get started:
How to distribute new content:
Use a template like this to make scheduling easy:
2025 social media distribution calendar >
This is where the fun begins. Create videos in advance for scheduled content:
→ Learn how to create 5 videos out of one blog here
Don't hesitate to post the same content multiple times—scheduling it once doesn’t mean it’s done. For example, add it to your distribution document for February, then schedule it again for March to maximize its reach.
Keep a record of what you’ve shared and when. Use a tracking document to:
Note: If this is overwhelming to you then skip this! The most important part is that you are distributing as much as possible.
We’ve mentioned some of the kinds of videos we post—here are a few specific examples.
Showcasing real-world success stories to demonstrate the impact of our solutions.
Sharing valuable insights and resources from our blog to drive engagement and traffic.
Short, engaging snippets from our webinars to highlight key takeaways and encourage viewers to watch the full session.
Posts that announce upcoming webinars or live events we are attending, including topics, speakers, and how to register.
Highlighting exciting career opportunities and inviting talented individuals to join our team.
Lighthearted posts that give a glimpse into our team’s personality, values, and what makes our workplace unique.
You can spend hours crafting the perfect social media strategy, but the most important thing is to show up consistently. Even if things don’t go exactly as planned, posting regularly and engaging with your audience will always be the foundation of success.
Remember, social media is a dynamic space—plans may shift, content may evolve, and trends may come and go. What matters most is staying present, adapting as needed, and continuing to connect with your audience.
And if you’re looking for a way to streamline your content creation and stay consistent, Storykit can help. Let’s work together to make your social media strategy both effective and achievable.
Resources included in this document:
Further reading:
Marketing Strategy
This bank is using video for everything... seriously?January 16, 2025
November 14, 2024
Join our upcoming webinar: Overperform on social media: Copy our proven tactics
Traditionally associated with formal documents, complex numbers, and strict communication, BKS Bank in Austria is redefining the stereotype. Through a groundbreaking approach to video, BKS Bank demonstrates that video isn’t just for tech companies or lifestyle brands—it’s a powerful tool for every business.
Here’s how they’re using video to transform their operations and why all industries should take note.
Video is the language of today’s world. People are consuming video content at unprecedented rates, and it’s not just a trend for consumer brands trying to lock in customers. People want video for all types of information—from marketing and entertainment to education, news, and corporate updates.
Why?
Visual content is processed by the human brain 60,000 times faster than text, making it easier to understand and remember. We’re naturally drawn to it, and studies show that a majority of consumers prefer watching a short video to learn about a product or service rather than reading about it.
Essentially, video taps into our natural preference for visual information, delivering messages quickly, memorably, and in a way that resonates.
BKS Bank’s journey into video began with a need to communicate more effectively, both with customers and within the organization.
“Our social media manager was the first to push for more videos on platforms like Instagram and Facebook,” shares Marion Jester, previous Head of Communications, PR, and Strategy. “Videos were becoming more popular than photos and delivered better conversion rates.”
On the internal side, BKS Bank faced the challenge of getting important information out to employees in a way that didn’t overwhelm them. As a bank, they have a lot of complex, regulated content that needs to be communicated efficiently, and video turned out to be a perfect fit for that, too.
What started as a way to simplify communication has now grown into so much more. Here are just a few ways BKS Bank uses video today:
To position itself as an employer of choice, BKS Bank uses video to give potential recruits an inside look at the company culture. These videos are instrumental in showing BKS Bank’s character and values—a powerful tool for talent acquisition.
BKS Bank leverages video to promote new products, making it easy for audiences to understand and engage with their offerings. Short, engaging clips ensure that products are showcased effectively and memorably on social media.
With operations across six countries, BKS Bank customizes videos to appeal to various markets, even translating content into multiple languages. This localization allows BKS to connect more authentically with customers in each region.
Videos have become a key channel for delivering company updates and financial reports, making complex information more accessible to a broader audience. For stakeholders and customers alike, these videos simplify important news and insights.
Marion Jester, Head of Communications, PR, and Strategy at BKS Bank, shares, “My team uses video for everything. I honestly don’t think we could live without it anymore.”
Implementing video on such a large scale wasn’t easy at first. Marion’s team faced slow, costly production that relied on outside agencies, making it hard to keep up with the growing demand for content. In a typical year, they could only produce a handful of videos.
But everything changed when they discovered the potential of text-based videos.
“Originally, I thought we’d need to hire someone to train our team to use Adobe Premiere,” Marion explains. “Then I had a 30-minute demo with Storykit and realized that this text-based approach was exactly what we needed.”
With Storykit’s platform, Marion’s team gained the ability to create brand safe videos quickly, easily, and in-house—no specialized software or intensive training required. The tool’s simple, customizable features allowed them to produce video content on demand.
“Text-based videos are not only easy to create,” Marion adds, “they’re also much easier to consume if you’re sitting on a bus or waiting for someone. Plus, they’re short and hook viewers right from the start.”
→ Read the full case study here to learn more about BKS Bank's video transformation.
After fully adopting a video-first approach, BKS Bank saw results both internally and externally. Internally, video updates allowed employees to stay informed without feeling overwhelmed by documents.
Externally, video content on social media helped increase engagement and conversion rates, with videos outperforming traditional posts.
“Our social media team keeps telling us to continue to make more videos that they can use because people love them and they are seeing a better results,” Marion notes.
BKS Bank’s story showcases that video isn’t just a nice-to-have—it’s essential. Whether you’re in banking, retail, healthcare, or manufacturing, video is a transformative tool for connecting with audiences, simplifying communication, and creating memorable experiences.
In a world that craves visual content, video allows any business to stay relevant and engaging.
For companies looking to explore video, the process doesn’t have to be complicated or costly. Platforms like Storykit make it simple for teams to create impactful, on-brand videos without requiring specialized skills.
By adopting a tool that streamlines video production, any organization can start reaping the benefits that BKS Bank has found with their video-first approach.
So, if you’re ready to see what video can do for your industry, reach out and schedule a meeting with one of our experts.
Marketing Strategy
Can video automation streamline recruitment? This postal company says yesDecember 11, 2024
October 31, 2024
Recruitment at scale can be a huge challenge for large companies like PostNord, who need to attract a lot of talent, all the time, for diverse roles across regions.
With video automation, they’ve transformed their hiring approach, making content creation easier, strengthening brand consistency, and reaching candidates more effectively. Keep reading to see how PostNord achieved this shift—and what it could mean for your recruitment strategy.
PostNord, a leading force in Nordic logistics, operates within a fast-paced industry that demands large-scale hiring. During the summer alone, they recruit over 1,000 employees across a wide range of positions.
Video has proven to be one of the best ways to attract candidates, offering significantly higher engagement than static images or text-based job descriptions.
However, for large organizations like PostNord, manually creating this volume of professional video content isn’t just time-consuming—it’s practically impossible.
This is where video automation transformed PostNord’s approach. With an automated video creation process, they could produce branded, role-specific videos efficiently and consistently.
Instead of relying on static images or text-heavy job descriptions, PostNord now shares dynamic, tailored videos across social media and other platforms, building a recognizable brand that easily captures candidates' attention.
For many HR teams, especially in large companies, recruitment often takes a backseat to marketing when it comes to content creation resources.
Approval processes can be lengthy, with bottlenecks around brand guidelines—an issue that doesn’t align well with recruitment’s need for quick turnarounds. When a new role opens, there’s often no time to wait; content needs to go live immediately.
With video automation, however, content outputs are essentially preapproved.
By setting up custom brand rules and templates, PostNord ensures every video is on-brand, eliminating delays and empowering decentralized content creation.
Teams across regions can produce consistent, high-quality recruitment videos independently, without waiting on central approvals.
Petra Almert, Employer Branding Specialist, says:
“This approach has made it simple to ensure all content is on-brand, without needing approval from our brand manager or constant revisions,” says Petra Almert.
Having a strong, recognizable employer brand is crucial for effective recruitment, especially for large companies competing for talent across diverse roles and regions.
For PostNord, video automation has enabled them to consistently incorporate brand-specific elements—such as unique transitions, shapes, and styling—that reflect their identity in every piece of recruitment content.
Here is an example of one of their recruitment videos featuring custom-branded elements:
This consistent visual approach strengthens their brand, enhancing their presence across social media.
Petra emphasizes the impact:
“The ability to tailor the design so closely to our visual identity is incredible. It's amazing that we have been able to achieve this. Not only does this help us attract better candidates; it also raises our profile as a vibrant place to work. The tool’s flexibility means we can quickly produce content tailored to each recruitment effort, increasing our visibility.”
Further reading: What is process automation for video? A perspective from Peder Bonnier, CEO and co-founder of Storykit
So, how is PostNord able to automate its entire video creation process? The answer is Storykit, a video automation platform designed to put your video creation on autopilot.
Here’s how it works: they input a job ad, and Storykit’ text to video ai quickly generates an on-brand video, pre-sized and formatted for all necessary platforms.
The magic lies in custom brand rules and AI-driven templates, ensuring that each video not only aligns with PostNord’s visual identity but also reflects the narratives and messages they want to convey.
This customization allows them to tailor content to specific roles while consistently delivering on-brand storytelling across every platform.
Petra Almert explains, “For me, the ability to quickly produce videos tailored for specific roles, whether it’s a driver in northern Sweden or a warehouse worker in the south, is invaluable.”
Another essential feature is multi-output functionality, allowing the team to create a full set of videos in one go, ready for LinkedIn, TikTok, or office screens.
“Storykit allows us to create multiple unique videos at once and easily export them with the right dimensions for each of our platforms with one click,” Petra adds.
Previously, PostNord’s recruitment campaigns involved more labor-intensive processes, which made it difficult to produce content at the required speed or scale.
Now, with automation in place, they can produce tailored recruitment videos at the click of a button, freeing up resources and allowing their teams to focus on strategic planning rather than repetitive content creation tasks.
The results speak for themselves: in a single month, PostNord produced over 40 recruitment ads across various channels, a feat that would have been unachievable without automation.
Not only does this increased output allow them to keep up with high recruitment demand, but it also boosts brand visibility, positioning PostNord as a top employer among both active and passive job seekers.
For large companies like PostNord, video automation represents the future of recruitment. It allows them to meet high-volume hiring demands without compromising the quality or consistency of their employer brand.
As more organizations recognize the potential of video automation, we’re likely to see its adoption grow across industries. For now, PostNord’s success showcases just how powerful this approach can be, setting a new standard for recruitment in high-demand, high-turnover industries. Ready to see what automated video workflows can do for your hiring needs? Reach out to our team to learn more.
