So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
March 19, 2025
March 19, 2025
Join our upcoming webinar: Transform your research to scroll-stopping videos
In this article, we’re sharing simple yet effective hacks to help you create videos that truly resonate. Plus, we’ll show you real “before” and “after” examples so you can see the difference for yourself.
Explore our webinar, 'Video hacks that drive performance', featured below. It delves into the article's key points and guides you through the process of making case study videos.
One of the biggest mistakes I see in video creation (or any kind of content creation) is trying to do too much at once—too many messages, too many audiences, too many goals.
And the result? A muddled message with less impact.
Here’s a simple rule we swear by, 'the rule of 1':
1 subject + 1 target audience = 1 effective video.
The old way of thinking about video—when you only made one every six months—meant cramming everything into a single piece. You needed an interview, product information, and multiple angles because you wouldn’t get another chance for a while.
But we don’t have to do that anymore. With today’s fast-paced content creation, we can be more agile, making videos that are sharp, focused, and to the point.
Take Storykit, for example. Our customers use it in so many different ways—marketers use it for sharing content, HR teams use it for recruitment, and PR teams use it to promote press releases. But that doesn’t mean we should address all of these audiences in the same video.
INSTEAD of doing this: One video directed at multiple audiences with multiple solutions.
DO this: One video aimed at one audience with one solution.
When it comes to video creation, it's easy to fall down the rabbit hole of aesthetic details—spending countless hours selecting the perfect visual elements such as assets, colors, and transitions.
Although that might be fun, these elements will only add extra value if you already have an impactful script.
Fredrik Strömberg, CPO and Founder at Storykit, says:
“Start with the script first, the assets second, and the styling last. It’s the same as when you work with a more traditional media production – the text comes first, then the pictures and then you finish with the layout. I believe that’s important because the way you phrase your script will dictate which images you’re going to use and how you should work with them. Especially if you’re using stock photos. The text on the slide should dictate how you adapt your asset.”
Here are some tips for delivering scripts that will keep your audience hooked until the very end:
INSTEAD of doing this: Opening with the title of your report, blog, etc....
DO this: Open with something that commands attention – a startling fact, an inspirational quote, or a relatable problem. The most important information should go first.
INSTEAD of doing this: Making the text really long and heavy on each slide...
DO this: Spread it out and simplify your messages as much as possible on each slide.
Over-complication leads to disengagement. Keep your message clear and your language simple. Heidi Bordal, Community Manager at Storykit says, “Don’t be scared to knock off 70% of the words. Also, not everything has to be a complete sentence in a video. Maybe using fewer words is the best way to get your message across.”
INSTEAD of doing this: Using passive voice...
DO this: Use the active voice to create a dynamic pace and maintain a positive tone to inspire action.
INSTEAD of doing this: Having a broad CTA with no clear next steps...
DO this: Guide your viewers to the next step and make your call to action impossible to ignore.
Further reading: 22 ways to repurpose your existing content for social media with video
Once your script is finalised, it’s time to enhance it with the right visual elements. This includes background assets, transitions, gradients, and more.
Here’s how to make sure your visuals complement your message without overpowering it:
INSTEAD of doing this: Using "literal" assets that match what you're saying in your script...
DO this: Choose visuals that support and enhance the story you’re telling. They don’t need to be a literal translation of what you’re saying. They should be consistent with the tone and message of your script.
INSTEAD of doing this: Using designs with colors that don't match your branding...
DO this: Add duotone to your slides to make them align with your brand identity and make your brand more recognisable.
INSTEAD of doing this: Piecing together a lot of different background assets to tell your story...
DO this: Use one or two and drag them across storyboards to create a smooth flow of information.
In conclusion, driving results with better video content is an art that blends strategic planning with creative execution. Set clear goals, edit scripts so they speak directly to your audience, and craft stories that engage and inspire.
Remember, each video should serve as a standalone narrative, and your commitment to consistent posting will build the path to brand growth. As you refine your video strategy with these content hacks, your videos won't just capture attention; they'll drive action and deliver results.
March 10, 2025
March 10, 2025
Join our upcoming webinar: Transform your research to scroll-stopping videos
Your social feed is filled with people at all different stages of the marketing funnel. If you want to be successful, you need to reach each one where they are.
In this article, we’ll break down what the social media marketing funnel is, why it's important, and how to create the best video content for each stage of the funnel—so you can make sure your feed is hitting every audience at the right time.
A social media marketing funnel is a step-by-step framework that moves potential customers from brand discovery to becoming leads, customers, and ultimately loyal advocates.
Each stage of the funnel serves a specific purpose in moving your audience closer to conversion.
Here’s a breakdown of the key stages:
Each of these stages plays a crucial role in turning a casual scroller into a long-term customer.
Let's be honest. When people scroll on social media, they want to stay on social media.
That’s why it’s so important to make sure there’s something for everyone on your feed at all times—hitting every stage of the funnel.
A common mistake many businesses make is focusing too much on conversion-driven content, leaving gaps in their overall strategy.
This is where the 95-5 rule comes in: research shows that 95% of your potential buyers aren’t ready to make a purchase today.
Therefore, 95% of your content should focus on building brand awareness and engaging your audience. Only a small portion should be conversion-focused, aimed at the 5% who are ready to buy.
If you focus too much on conversions, you risk pushing too hard, too fast—without giving your audience the chance to understand, trust, or even consider your product.
To avoid this mistake, ask yourself:
Remember, posting a lot is great, but it’s important to ensure your videos span all stages of the funnel. Focus strongly on building awareness and trust at the top, so by the time you focus on conversions, your audience is already primed and ready to take action.
Video is the most powerful type of content on social media, and it's essential for every stage of the funnel.
Here’s what marketers have found from using video:
Incorporating video into your marketing funnel gives you a major advantage, making it easier to capture attention, build trust, and drive conversions.
Here are some video ideas to help you engage your audience at each stage.
At this stage, your goal is to introduce your brand and provide value—without immediately selling. A great way to do this is by repurposing blog content into engaging, shareable videos.
Example:
We took this article—25 facts about video you need to know in 2025—and turned it into:
By doing this, we attract attention to our brand while also building demand for our product.
Once people are aware of your brand, they need to understand how your product or service works. A simple way to do this is by transforming product pages or descriptions into engaging video content.
Example: We took this blog post—Not just another video tool: Why Storykit is built for business, where we compare competitors and discuss product features—and turned it into:
This helps potential customers make informed decisions while building trust.
At this stage, social proof is key. People want to see real success stories before committing. Instead of leaving case studies buried in PDFs or web pages, we turn them into compelling videos.
Example:
We took this case study—Canon is bringing emotion to life in their products through the power of video—and turned it into:
This makes the decision process easier by showing proof of success in a way that's easy to consume in the feed.
Further reading: Winning strategies for full funnel social media video ads
A high-performing social media marketing funnel is all about creating a seamless experience for your audience at every stage.
By integrating videos into your funnel strategy, you can capture attention, build trust, drive conversions, and keep your audience coming back for more.
Videos are an essential tool for achieving this. With AI tools making video creation easier than ever, there’s no excuse not to harness this powerful format to drive results. Focus on creating videos that add value, engage your audience, and guide them smoothly through the funnel—from awareness all the way to loyalty.
February 20, 2025
February 20, 2025
Join our upcoming webinar: Transform your research to scroll-stopping videos
A study by Propel PRM analysed over 1 million PR pitches and found that only 8% resulted in media coverage. Of more than 726,000 emails sent, only 29% were opened, and just 3% received a response.
These numbers make one thing clear: traditional press releases struggle to get noticed.
Despite the time and effort required to create them, most press releases fade into obscurity if the media doesn’t pick them up. Many organisations still treat them as one-off announcements rather than leveraging them as valuable content assets.
Some are published only to meet legal or regulatory requirements, while others rely on outdated distribution methods that no longer guarantee visibility.
Despite this, press releases still hold immense value—when used strategically. Instead of letting them fade away, organisations can turn them into engaging, shareable videos to dramatically expand their reach and ensure their message actually gets seen.
By incorporating video, press releases don’t just get published—they get noticed, shared, and remembered.
If video is so effective, why isn’t every press release turned into one?
The challenge has always been cost and time. Producing high-quality video content has traditionally been expensive and resource-intensive. Storykit's video automation removes these barriers.
Here's what you get:
Many organisations are already using video automation to enhance their press release strategy—boosting reach, engagement, and efficiency.
Here are the two ways they are doing it with Storykit—fully automated or with manual customisation:
Simply publish your press release, and Storykit automatically generates videos based on its content. Within minutes, you’ll receive an email with ready-to-use videos, optimised for different platforms—no extra work required.
One company successfully leveraging this approach is Preem, Sweden’s largest fuel company.
Mattias Holmqvist, Social Media Manager at Preem, wanted to enhance their press release strategy with video. With Storykit, he was able to fully automate the process.
Whenever a press release is published on their PR platform, videos are automatically generated and delivered straight to the team’s inboxes, without requiring manual intervention.
Preem has configured brand settings, chosen media libraries, and specified output formats within Storykit, ensuring every video maintains a consistent, high-quality look and feel.
“When we publish a press release on our PR platform, it also feeds into Storykit, which delivers ready-to-go video suggestions. We don’t have to struggle to come up with new video ideas – the platform gives us fresh perspectives.”
By automating video creation, Preem ensures that their press releases don’t just get published—they save valuable time and don’t have to worry about fitting video creation into their busy schedule.
→Read the full case study here
Prefer more control?
Paste your press release URL into Storykit and choose the types of videos you want to create.
Storykit will generate multiple video versions, which you can then edit, tweak messaging, or translate for different audiences before publishing.
One company successfully leveraging this approach is Tietoevry Banking, a leading provider of banking software solutions.
Tietoevry Banking, a leading provider of banking software solutions.
Per Nordin, PR & External Communications Lead at Tietoevry Banking, knew how difficult it was to cut through the noise and get content noticed. While press releases remained a key part of their communication strategy, he recognised that to truly engage their audiences—news outlets, customers, prospects, and key stakeholders—they needed something more.
To increase visibility, Tietoevry turned to Storykit’s video automation, allowing them to quickly transform press releases into engaging video content. This made it easier to capture attention across multiple channels while ensuring brand consistency.
"If we have a press release, for example, which is often the first content piece we make for anything that we announce, I can quickly create some videos in Storykit to complement it."
By integrating video, Tietoevry made their press releases more dynamic and engaging—ensuring their key messages reached the right audiences more effectively.
"Whether it's TikTok or LinkedIn, video already plays a big role in company communication and that isn’t going anywhere. Being able to create shorter, crisper, snackable videos in Storykit is already helping us stand out from our competitors now and in the future."
→Read the full case study here
This streamlined approach makes it easy to turn every press release into high-quality, engaging video content—ensuring your message reaches the right audience across multiple platforms.
Don’t just publish—get noticed. With Storykit, you can amplify your reach, boost engagement, and maximise the impact of every announcement.
Contact Storykit today to learn more!
February 19, 2025
February 19, 2025
Join our upcoming webinar: Transform your research to scroll-stopping videos
Peder Bonnier, CEO and co-founder of Storykit, notes:
“Automation isn't just about efficiency; it's about transforming the way we work. By automating the repetitive and mundane, we allow teams to focus on what truly matters—creative problem solving and innovation.”
Today’s students—members of the TikTok, Instagram, and YouTube generation—have radically different expectations when it comes to consuming content.
With most of their time being spent on video first social platforms, like YouTube, TikTok and Instagram, this generation is more likely to engage with short-form, visually stimulating content that captures their attention quickly and communicates messages clearly.
In addition, a recent study found that teenagers spend 1-5 hours a day watching videos, mainly short video clips, as in TikTok, Instagram Reels, and YouTube shorts.
Not to mention, curriculum material can be dense and complicated, making video an ideal tool to simplify and convey complex information effectively.
But if the video is so effective, why aren’t all universities using it for their recruitment?
The answer lies in the traditional barriers of cost and time.
Producing high-quality video content has historically been expensive and resource-intensive.
For many universities, where budgets are tight and the demand for content is constant, creating a single video through an agency can cost around 50,000 SEK (approximately $4,800 USD). This price makes the widespread adoption of video content seem unrealistic for most institutions.
However, automation is revolutionising this landscape.
As Peder Bonnier, CEO of Storykit, explains, “When it comes to automation, you can dramatically cut both time and cost, making it possible to create videos for everything.”
By leveraging video automation, universities can produce high-quality, engaging content at scale, ensuring they meet the expectations of today’s students while keeping their marketing efforts both efficient and cost-effective.
This approach not only aligns with the preferences of today’s younger generations but also allows universities to maintain a strong presence in the increasingly competitive digital landscape.
Social media is where students connect, learn, and grow.
It’s the hub of their daily interactions and a key platform for universities to reach potential students.
However, success on these platforms requires more than just being present; it demands frequent, consistent posting.
The more frequently you post, the greater your chances of engaging your audience and making your university stand out—especially with video content, which can outperform other types of posts by up to 10x or more, depending on the platform.
The Digital Media Team conducted research to determine the optimal posting frequency on social media for maximising results. While there's no exact formula, their findings clearly show that posting multiple times a day is essential for increasing engagement.
Here’s what they discovered for each platform:
But here’s the challenge: Universities, like many organisations, often struggle with limited resources, particularly in their creative departments.
As Peder Bonnier, CEO of Storykit, puts it, “We’re all strapped for resources. Most universities can't just throw more money or people at the problem to create more content. Scaling video content creation the traditional way can be painfully expensive and time-consuming.”
So, what’s the solution? According to Bonnier, the answer is simple: automation.
“Automation allows you to crank out way more video content with the resources you already have,” he explains.
By automating your content creation process, you can maintain a high posting frequency without stretching your budget, ensuring your university stays visible and competitive in the crowded social media landscape.
Universities are streamlining their marketing efforts with Storykit, making it easier than ever to create engaging video content for program promotion. Here's a typical workflow:
This streamlined approach empowers universities to effortlessly produce high-quality, consistent content, ensuring their programs reach the right audience across multiple platforms.
Don’t just keep up—lead the way in student recruitment. With Storykit, you can amplify your message, maximise engagement, and outshine the competition.
February 19, 2025
February 19, 2025
Join our upcoming webinar: Transform your research to scroll-stopping videos
What most marketers don’t realize is that all the ideas they need are already at their fingertips.
Your company has a goldmine of written content—just waiting to be transformed into impactful videos for social media.
Jonna Ekman, Marketing Director at Storykit, explains:
"Starting with a blank slate can be daunting, leaving you wondering, 'What do I do now?'. Having something to build upon not only makes initiating projects easier but also helps maintain momentum."
Here are some of the easiest and most overlooked content pieces you can turn into winning social media videos:
Your written content is already brimming with potential—you just need to view it through a new lens.
By turning these overlooked assets into compelling videos, you can amplify your reach, boost engagement, and create a consistent, impactful social presence.
Repurposing your content into videos has never been easier—especially with tools like Storykit. With just a click (or nearly so), you can transform your existing content into engaging video formats.
At the heart of Storykit’s magic are Creators, our AI-powered video templates.
Here’s how they work:
Why it’s a game-changer
Your pre-existing text content is not only on-brand, but also pre-approved, streamlining the process by eliminating bottlenecks and the need for additional approvals.
Even better, the look of the video is automatically aligned with your brand identity. It’s baked in, so you can trust it will always look professional and on-point.
To demonstrate the ease of crafting videos from existing content, we've done the legwork for you.
We used our own content to create LOTS of video ideas, enough to enrich your content calendar for the next month, two months, or three months (depending on how often you post).
Check them out and replicate them with your own content!
Many websites have the potential to be transformed into great videos. To illustrate the possibilities, we repurposed text from five of our web pages and created unique videos for each. And that’s just scratching the surface—each page holds countless opportunities to create even more engaging videos.
We truly believe your blog is a goldmine of video content ideas, yet blog posts are often under-distributed and don’t get the attention they deserve. Blogs are crafted to be read, but getting people to actually engage with them can be a challenge. Turning key points from your blog into videos not only amplifies your reach but also ensures your valuable insights are seen and shared.
To demonstrate, we took one blog post and created five unique videos—helping us spread our knowledge and spark greater interest in our content.
→Blog example: Steal this hack to turn your articles into videos that get 5x the reach
Case studies and social proof are some of the strongest tools any brand can leverage! Whether you’re sharing a full summary, a powerful quote, key takeaways, or even just the name of the company, you simply can’t go wrong. To showcase this, we created four unique videos from a single case study—each highlighting different aspects of the story.
→Case study example: How Listgrove gained 20,000 followers in a year on LinkedIn with video.
Don’t limit your newsletter to just your current subscribers. Transform it into engaging videos that can be shared widely across social media and other platforms, not only to expand its reach but also to attract new subscribers. To show how effective this can be, we took one of our newsletters and created three distinct videos to amplify its impact and grow our audience.
→Newsletter example: How to grow your newsletter subscribers
Want to learn how to make videos just like these yourself? Explore our webinar, 'Give your content a second life using video', featured below.
Nearly all of these videos were created simply by copying and pasting text from existing sources directly into Storykit text to video AI. With countless approaches to video creation, leveraging AI to transform your existing content is a game-changer.
It’s an effortless way to unlock a steady stream of fresh, engaging ideas.
Curious to see how you can do it too? Reach out, and we’ll show you how to make it happen with Storykit.
February 18, 2025
February 18, 2025
The challenge of engaging today’s students in an increasingly digital and fast-paced world has become a universal concern for academic institutions. Since 2018, Storykit, the leading video automation platform, has been empowering organizations worldwide to create thumb-stopping, on-brand videos with unmatched speed and efficiency.
Now, Storykit is building on its impressive track record in Europe’s higher education sector by extending its success to the United States.
With a proven ability to help academic institutions transform complex information into captivating videos, Storykit has become an essential tool for universities striving to meet their communication goals.
Today, over 30 prestigious institutions across Europe, including Bocconi University in Milan and the University of Geneva (UNIGE), rely on Storykit to engage students, faculty, and stakeholders.
This momentum has now crossed the Atlantic.
Storykit is already collaborating with five U.S. institutions, including two top tier universities, marking a significant milestone for the platform.
“The demand for accessible and visually engaging communication has never been greater, especially in higher education, where institutions are competing for attention in a crowded digital landscape,” said Peder Bonnier, CEO and founder of Storykit.
“Storykit’s ability to simplify the video creation process allows universities to focus on what they do best – delivering knowledge – while we ensure their messages resonate.”
From simplifying the admissions process to making research findings more accessible, higher education institutions worldwide are harnessing Storykit to communicate effectively with students, alumni, and global audiences.
The platform’s unique blend of automation and creativity empowers users to create high-quality, on-brand videos without requiring extensive budgets or technical expertise.
As Storykit continues to expand its footprint in the U.S., it reaffirms its commitment to supporting academic institutions worldwide in achieving their communication goals.
Watch a summary of this press release:
About Storykit
Storykit is the leading video automation platform. Founded in Stockholm in 2018, Storykit serves customers across industries and continents, empowering them to tell their stories effectively in the digital age.
For media inquiries (interviews, video, photos), please contact:
Jonna Ekman, Communications Director, Storykit
jonna.ekman@storykit.io
+46 701 62 23 82
