So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
June 24, 2025
June 24, 2025
We recently hosted a webinar at Storykit with Daniel Bromberg, Senior Account Director at LinkedIn, to explore the state of video advertising on LinkedIn—and the results were as eye-opening as they were inspiring.
As marketers ourselves, we went into this conversation knowing that video plays a critical role in today’s content mix. But what we uncovered through our discussion with Daniel confirmed just how big of an opportunity most businesses are missing.
The short version? Despite video being one of the most powerful formats for engagement, dwell time, and even conversions—especially on LinkedIn—only 24% of companies are using video ads frequently. Even more surprising: over a third aren’t using them at all.
Here’s what we learned from our conversation with LinkedIn, what the data says, and how you can start using video in a smarter, more scalable way.
Video ads are more important now than ever before—and not just because they look good in a content plan. They solve two very real marketing problems: reach and repetition.
Organic reach is more competitive than ever. Your posts are up against not just other brands, but thought leaders, influencers, and endless algorithmic noise. That means even your best organic content might never reach the people you want it to.
Ads solve that. They guarantee visibility, give you control over targeting, and allow you to consistently show up in front of the right audience. That consistency builds brand recognition and trust.
But it’s not just about reach—it’s also about repetition. Repeating your message might feel uncomfortable, but it’s actually what builds brand memory. Jonna had a great way of looking at it: "If people start getting bored of your message, it means they’ve actually heard it. That’s when it starts to stick."
Now let’s talk about the elephant in the feed: attention. Yes ads are important, but according to LinkedIn’s own research, 81% of B2B ads fail to gain adequate attention.
"A very big share of communication out there fails to grab attention," Daniel told us. "And video is one of the formats we see that can address this big crisis."
We’ve all felt it. In a world where thumb-stopping power is everything and attention spans are shrinking, getting noticed is harder than ever. As marketers ourselves, we know how frustrating it is to put work into campaigns that don’t land.
“As someone actively putting out ads on LinkedIn, it’s frustrating to hear that 81% of them aren’t gaining attention,” said Jonna Ekman, our Communications Director at Storykit.
Daniel put it simply: "Yes, attention spans are shorter. But that just means we need to be more creative. And video is a great way to do that."
At Storykit, we’ve been working with video for years and we saw the shift early. "It wasn’t the algorithms that demanded video—it was the audience," said Jonna. "People started wanting it, and platforms had to respond."
Daniel echoed that: "I can’t speak directly about the LinkedIn algorithm, but I can say this—what we’re seeing is driven by the needs and desires of our members. They want to consume video."
Short-form and long-form video both play a role. And on LinkedIn, video performs: it delivers 26% more views from B2B decision-makers. That’s not just vanity metrics—that’s your hardest-to-reach audience watching more of your content.
"Business decision-makers are very busy," said Daniel. "But our research shows that one way to grab their attention longer is through video."
Video increases dwell time—how long someone actually stays with your content—and that matters for building brand awareness. “If people dwell longer, they remember more,” Jonna noted.
The numbers don’t lie:
And why is video so effective? Daniel summed it up beautifully: "Our brains are hardwired to love video. It creates memory in a way that text and static visuals just don’t."
One of the biggest myths in B2B is that video is only good for brand awareness. But Daniel was clear: "You can (and should) use video throughout the funnel."
Yes, awareness videos are great for reach and emotional resonance. But when you tailor your format and messaging, video can work for consideration and even conversion. Think testimonials, product demos, expert explainers.
In fact, LinkedIn data shows that combining video ads with lead gen forms results in 5x more conversions. Five times.
"The problem," Daniel added, "is that many advertisers go straight to lead gen without warming up their audience. But people need to feel something about your brand first—and video is how you do that."
With all that evidence, you’d think everyone would be flooding LinkedIn with video ads. But we ran our own Video on LinkedIn survey this year, and the numbers were telling:
When we asked marketers why, their answers were familiar:
"We hear this all the time," said Jonna. "And we get it. Budgets are down. Teams are stretched. Everyone’s wearing many different hats. But video doesn’t have to be complicated, expensive, or time-consuming."
At Storykit, we follow a simple rule: 90% of what we post is repurposed from existing content. Only 10% is created from scratch.
"Your homepage, your blogs, your press releases, your case studies—even your job ads are a goldmine. Every piece of content you’ve already created can become multiple videos,” said Jonna.
“From one article you could, for example, create a trailer, two quote videos, three punchy headline clips, and a full summary. That’s six videos from one asset,” said Jonna.
Now, that might sound like a lot of extra work—but it doesn’t have to be. With the right automation tools (yes, like Storykit), much of the heavy lifting is done for you. Creating video becomes a fast, repeatable process.
"In the age of AI, it’s a necessity to automate your video production," said Jonna. "We all need to create more with less."
Creating video ads that actually perform isn't about flashy production or chasing trends, it's about strategy. Daniel shared some of LinkedIn’s most effective, data-backed best practices for building ads that deliver results:
→ Further reading: LinkedIn video ads best practices
LinkedIn is betting big on video—and after talking with Daniel, it’s clear the platform is only just getting started.
"Most of our engineering resources right now are focused on video," Daniel told us.
Here’s a glimpse at what’s already in the works:
If video isn’t already a core part of your strategy, it should be. We’ve seen firsthand how well video ads perform and how crucial they are for getting consistent reach, building memory, and creating real momentum across the funnel.
If you’re not sure where to begin, we built Storykit to help with exactly that. It takes your existing content, articles, case studies, even job posts, and turns them into impactful, on-brand videos in minutes.
Try it out and see just how easy it can be to scale your video presence—and make sure your message shows up where it matters most.
June 24, 2025
June 24, 2025
In a recent Storykit webinar, we spoke with Daniel Bromberg, Senior Account Director at LinkedIn, who shared a goldmine of insight into what makes LinkedIn video ads actually work.
From algorithm-friendly formats to scroll-stopping creative strategies, the conversation revealed a clear set of best practices that every B2B marketer should know.
We pulled together the most useful takeaways into a clear list. Whether you're launching your first LinkedIn video ad or refining your fiftieth, these are the go-to principles we think every marketer should keep close.
Grab attention within the first two seconds.
This was one of Daniel’s clearest points: you don’t have long to earn a viewer’s attention. In fact, much of the engagement is decided in the opening frame. LinkedIn research shows that short-form video not only performs better on average, but drives significantly more dwell time.
→ Aim for around 15 seconds for ad creative. And put your most eye-catching message or asset right at the start.
Your logo should be visible from the very beginning.
"If you don’t brand your video early, you might be doing your competitor a favour," Daniel noted. In a crowded feed, people need to know who’s talking to them — fast. A visible logo in the first two seconds leads to a 17% lift in click-through rate, according to LinkedIn’s Creative Lab data.
→ Don’t be shy with your branding. Use your logo, colours, fonts, and other brand identifiers to establish trust and recognition.
One goal. One story. One ask.
Trying to cram five talking points into a 30-second video? Stop. The most effective LinkedIn video ads are focused and singular. As Jonna Ekman from Storykit put it: "If you have three things to say, make three videos."
→ Use the "rule of one": 1 subject + 1 audience = 1 video
Big numbers. Personal quotes. Sharp contrast.
Daniel shared that LinkedIn video ads with bold, high-contrast visuals—like large numbers or on-screen quotes—consistently outperform more generic creative. The visuals should make the viewer pause and want to know more.
→ Pull stats or quotes from reports, case studies, or customer feedback and turn them into bite-sized videos.
Authenticity works—even if no one is on camera.
You don’t need a talking head or a big production to create emotional connection. In fact, some of the most impactful LinkedIn videos use simple quotes, subtle visuals, or behind-the-scenes moments to show the human side of your brand.
→ A blurred image and a powerful quote can go further than a polished promo video when it feels real.
80% of viewers watch with sound off.
Sound is optional. Subtitles are not. If your message only works when spoken aloud, it likely won’t land with the majority of your LinkedIn audience.
→ Always use captions. And design visuals that communicate meaning even without voiceover or music.
Vertical video = more screen space = more attention.
With most impressions happening on mobile, vertical or square formats are no longer optional—they’re essential. Short-form video is built to be thumb-stopped. Don’t waste screen real estate.
→ Use 4:5 or 9:16 aspect ratios and design with small-screen readability in mind.
Video works at every stage of the funnel.
Many marketers still think of video as a top-of-funnel tool. But as Daniel reminded us, it’s just as effective for consideration and conversion. In fact, pairing video with lead gen forms can result in up to 5x more conversions.
→ Use testimonials, demos, and product explainers for mid-to-late funnel content—not just awareness.
→Further reading: Only 24% are using LinkedIn video ads—here's why that needs to change
LinkedIn is investing heavily in video—from new ad formats to platform-wide engineering. If you’re not already experimenting with video ads, now’s the time.
And if you’re wondering where to begin? Start with what you already have.
Storykit helps teams turn any piece of content into a high-quality video ad in minutes. It’s fast, scalable, and brand-safe.
Ready to get more from your video ads? Give Storykit a try.
June 4, 2025
June 4, 2025
Join our upcoming webinar: Fill your summer content plan (without breaking a sweat)
In Sweden, we’re lucky—really lucky. Most people take five weeks off in the summer. Five! And honestly, it’s amazing.
But you know what doesn’t take a vacation? Social media.
Your feeds still need to be alive and kicking, even when you’re floating in a lake or grilling in your garden. Consistency still matters (maybe more than ever). In fact, engagement often increases during the summer months since people have more free time.
Not to mention, consistent posting means 5x more likes, comments, and shares. So while your competitors might be going quiet, this is your chance to stand out and keep you streak going.
That’s why I asked our Community Manager, Heidi Bordal, how she’s going to prepare our social content calendar in advance for summer—and now I’m sharing it with you so you can steal the plan.
I’m the first to admit that preplanning isn’t exactly my strongest skill. I always mean to get ahead—schedule everything in advance, stay organised—but sticking to it? That’s another story.
Heidi, though, she’s got it figured out. Every summer, she prepares her content in advance, and her trick to staying consistent is simple: don’t overthink it.
“Being creative and planning campaigns are fun, sure,” she says. “But summer is not the time for reinvention—it’s the time for repurposing and bringing more attention to things we’ve already done.”
So I asked her exactly how she does it, and now I’m sharing it with you.
Here’s how she plans her content calendar in one day (and how you can do it too):
First, Heidi goes back and looks at posts she’s already shared during the year.
“I take posts I’ve used before—some that worked really well, and some I think didn’t get enough attention—and I just reuse them,” she explains.
Sometimes she reposts them exactly as they are. Other times, she makes small tweaks, like changing the caption or updating the video assets, to freshen them up.
Her thinking is simple:
“Just because I’ve shared something once doesn’t mean everyone saw it. And even if they did, seeing it again is a good thing. It reinforces our message and keeps our brand top of mind.”
To stay organised, she adds links to those posts in her planning doc. Then, when it’s time to schedule them, she decides if she wants to make any quick changes.
→ Use this doc to plan your own summer content
Here are a couple of posts that she is already planning on repurposing:
Once the reused content is sorted, Heidi adds in new things she wants to share.
“The foundation of our social media content is really built from other things we’re already doing,” she says. “I create videos from blog posts and case studies, share clips from our webinars, and stuff like that.”
She keeps a running list of content she wants to turn into posts. Then, she takes each piece and quickly uses Storykit to create about three videos from it. Once those are done, she slots them into the content calendar.
Here are a few examples of videos she’s already prepared for the summer:
“We’re doing a few webinars in June,” she added. “So I’m holding space in the calendar to add clips from those too.”
It’s all about keeping it easy and building from what already exists.
Once everything is planned in her doc, Heidi schedules it all in one go.
She aims for one post a day—not because you have to post every day, but because it keeps your feed active. It shows people you’re still here, even if you’re out of office.
“The best part is, once it’s all scheduled, I can actually relax and enjoy the summer without thinking about what to post every day,” exclaims Heidi.
If you’ve ever told yourself, “This summer I’ll finally plan ahead,” now’s the time to actually do it.
You don’t need to start from scratch. You don’t need brand new ideas. Just look at what you already have, reuse it smartly, and add in a few fresh pieces here and there.
As Heidi says:
“Don’t overthink what you’re posting. Just get your stories out there and be consistent.”
So that’s our plan. It’s simple, it works, and it lets us enjoy the summer and keep our brand active.
And now—you can use it too.
May 21, 2025
May 21, 2025
I get it. It can feel overwhelming. What should you say? What kind of videos actually work? How do you make sure people even see them?
We’ve asked all those questions too. And over time, we’ve found a rhythm that actually works—one that helps us stay visible, stay relevant, and grow a brand people recognise.
This isn’t just for scrappy startups or hyper-online brands. It works whether you're a small team, a growing company, or a global enterprise with a complex message.
In this article, I’ll show you how we use video and social media together to build visibility, step by step, with no complicated tools, big budgets, or guesswork.
If you’re not showing up on social media, you’re making it hard for people to find you, connect with you, or even remember you.
Sure, people might discover your brand through Google, an event, or a referral. That still matters. But the moment they’re curious? They check your socials. I do it. You probably do too. It’s how people get a feel for a company’s tone, voice, values, even whether they're active and relevant.
In fact, 75% of internet users use social media to research brands. That means your LinkedIn page, your Instagram feed, your videos, they’re all part of the first impression. And often, the deciding factor.
But it’s not just about people who are already interested. Social media is also the first place people often hear about a brand or product, especially if they’re not actively searching or don’t yet know they need what you offer. That’s what makes it so powerful. It puts you in front of the right people before they even know to look for you.
And this doesn’t just work for marketing. The same visibility we build with video and social helps us attract talent, showcase our culture, support sales conversations, and even open doors we weren’t expecting.
When people know who you are and what you stand for it makes every part of the business run a little smoother.
Here’s what we’ve seen, time and time again: no other format gets attention like video. And no other space gives that video room to move like social media.
Static images can be nice. Text-only posts can be thoughtful. But video stops people mid-scroll, and that’s everything. Even just for a few seconds, that pause gives you a window to say something that sticks.
And the data’s clear:
But beyond numbers, here’s what really matters: people remember video. Research shows that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text.
That makes a huge difference whether you're explaining a product, sharing a behind-the-scenes moment, or introducing your team. And when you pair that clarity with the reach and rhythm of social media? That’s when visibility becomes recognition, and recognition turns into trust.
A lot of businesses try video and give up quickly. Not because it doesn’t work, but because they go about it in a way that’s hard to sustain.
They think they need to film polished talking-head videos. But let’s be honest, most people don’t actually want to be on camera like that, especially not regularly. So the whole process becomes slow, awkward, and uncomfortable.
Or they outsource everything to an agency. Which means every video takes weeks to plan, costs more than it should, and only gets used once. That’s not a content strategy, that’s a one-off production.
The result? They don’t post enough. And on social media, volume matters.
Not spammy volume, just regular, consistent presence. You need to show up often enough to be remembered, especially when the algorithm doesn’t do you any favours.
Most companies post somewhere between 1 to 5 times a week on LinkedIn—way too little to compete. And if we’re talking about company pages? Those get even less reach by default. LinkedIn doesn’t prioritise them like it used to.
If you want your brand to show up, you should be posting 1–5 times a day, not per week.
Yes, that sounds like a lot. But when you rethink how you create video, using tools that make it fast, scalable, and easy to repeat, it stops being a burden and starts becoming your edge.
We don’t have a studio. We’re not using fancy gear. And we’re definitely not spending weeks planning every video.
What we do have is a simple way to turn things we’ve already written, like blog posts, product pages, or even our About page , into videos that actually get seen.
That’s exactly why we use Storykit. And yes—it’s our own tool.
Storykit lets us go from text to video in minutes. No filming. No editing. Just clear, watchable content that helps us show up regularly without it taking over our entire week.
If video has felt out of reach for your team, start here. We built it to make this part of the work easier. And we use it ourselves every day.
Most of the videos we post fall into a few simple categories—and they all come from content we already had.
Here are a few types of videos that work really well on social:
A quick breakdown of what your product does, who it’s for, and why it matters. No need for actors or animations, just clear messaging in a short format.
Turn key takeaways from a blog post into a scroll-friendly video. We do this all the time , it’s a great way to extend the life of written content.
Highlight a great line from a happy customer and turn it into a simple, text-based video. Quick to make and very effective.
Introduce a new team member, share a behind-the-scenes moment, or just show your company being human. These build connection and trust.
Promoting something? Turn the core details into a short, attention-grabbing video to boost reach and clicks.
Pull a helpful stat or idea from your internal content and turn it into a standalone social post. Short, punchy, and shareable.
None of these require filming or fancy visuals. Just a strong message and a format people are already comfortable engaging with.
If you want people to remember your brand, you have to show up. Not once, not occasionally, but consistently. And the best way we’ve found to do that is by combining video and social media.
You don’t need a big team. You don’t need perfect scripts. You just need a clear message, a way to turn it into video, and a rhythm that works for your team.
That’s what we’ve built with Storykit. And that’s how we stay visible every day.
If you’re ready to do the same, now you know where to start.
May 21, 2025
May 21, 2025
Storykit, the leading video automation platform, is partnering with top PR distribution platforms to make high-quality video creation effortless for communications teams.
With newly launched integrations with both Cision and Via TT, thousands of Nordic organisations can now automatically turn their press releases into on-brand, engaging video content.
– We are thrilled to help even more companies elevate their storytelling with video. Audiences are demanding video, but the production process has been too slow and too expensive for many comms teams. By automating video creation from content that’s already being published, we eliminate the friction, and let teams do more with less, says Peder Bonnier, CEO of Storykit.
Through these new partnerships, users of both Cision and Via TT in the Nordic region now have access to automated video generation directly connected to their press distribution workflow.
The integration makes it seamless to create and publish high-quality videos – without the need for extra tools, design resources, or production time.
– We are always looking for ways to maximise the reach and engagement of our customers’ press releases. We also know that video creation is a challenge for many press departments. This partnership with Storykit allows us to offer a simple, automated solution for our Nordic customers, says Oskar Larsson, Head of Marketing at Cision Nordics.
– For us, it’s important to stay at the forefront and offer our customers the very best solutions. That’s why we’re excited to launch an entirely new AI-based feature that helps our users gain even greater reach for their press releases, says Belan Taha, Digital Marketing Strategist at Via TT.
Interested in partnering with Storykit? Book a meeting with us today!
May 12, 2025
May 12, 2025
Join our upcoming webinar: Fill your summer content plan (without breaking a sweat)
Filters are the perfect tool for enhancing the visual quality of your uploaded images and videos. On top of that, they create a coherent feeling between your uploaded content and stock media.
And since each filter uses your theme colors, you can be confident of staying on brand - whichever effect you go for.
Here are some of things you should keep in mind.
Take some time to think about which filters align with your brand's personality. What tone do you want to convey? If you’re selling the next generation of AI services, a vintage old-timey filter won’t resonate. Whereas a more clean and minimalist filter will.
People are put off by mixed messaging from brands. So, once you find the perfect filters that align with your brand tone, stick to them. Especially if you're posting on social media. Viewers will soon recognise your 'look' in their feed before having to read your company name.
Each filter adjusts the contrast, colour balance and other key settings for you. But you can easily dial up your branding when you need to, whatever the filter. Just increase the Filter Opacity and explore the additional effects.
We think the best way to learn about filters is to jump in and use them. But here's a few ‘looks’ that might be handy to get started.
Add a bit of drama. Consider using these filters when describing a challenge or taking the viewer on a heroic journey.
Nurture a strong corporate image. Think about using these filters when you want to inform, educate and build trust with your brand.
Make your colours pop. Check out these filters for a bright and energising atmosphere and to enhance the fun in your story.
Create a classic, nostalgic vibe. How about using these filters to easily beautify your uploaded images/videos and stay on trend?
Sometimes you can say it all in two colors. Monochrome can be useful when you want to focus even more on what’s being said, to capture a more serious mood or present an interview.
Not sure which is the right choice? Add a few images or video clips in the Script Editor or Storyboard Editor and explore all 25 filters. You'll soon get a taste of each and find the perfect match for your brand.
If you need any help, don’t hesitate to reach out.
We’ve teamed up with Daniel Bromberg, paid ads expert at LinkedIn, to give you the ultimate playbook on LinkedIn video ads.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why we're here to make it easy for you. We're giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress. Ready to steal it?
Storykit is the leading video automation platform. It helps thousands of clients in automating and optimizing their video production, boosting productivity, efficiency, and return on investment. With Storykit, you can put your video creation on autopilot.
Anyone! Storykit is made for companies and organizations and works great for anyone with communication needs of any kind. The tool is ideal for digital marketing, PR, HR, social media, corporate communication, sales, events, recruitment, customer success – every team.
With Storykit’s text-to-video AI functionality, you don’t need video editing experience or expensive equipment to create unique and amazing videos.
Absolutely not. Storykit’s intuitive AI-powered platform allows anyone to create professional videos quickly and seamlessly, without any video editing experience or special equipment.
Certainly. Storykit is designed to turn any text into eye-catching video, so it’s perfect for everything from social media posts to corporate communication and employer branding.
Whether you're aiming to engage with clients, disseminate information internally, or enhance your brand, Storykit simplifies the process. It helps you create high-quality videos that appeal to your audience.
Yes, they work like magic on your phone, large display screens, and in your keynotes. We even have customers using Storykit to make videos for their coffee machines!
You can create many things. From social media content and ads to employer branding and internal communications – plus educational videos that boost brand awareness, strengthen reputation, build loyalty, and deliver real impact. The possibilities are endless.
Yes, keeping your videos on-brand is a priority for us. Storykit ensures every video matches your brand guidelines, from fonts and colors to logos. For even more customization, simply reach out to us.
Yes, you can upload your own visuals and integrate them seamlessly into your videos. You can also add voiceovers and audio for a more engaging experience – available in Pro and Enterprise plans. Check out our full feature list.
Yes! Producing video content in various languages allows you to engage a worldwide audience.
Creating different videos for different platforms is simple and fast in Storykit. You can easily change the aspect ratio, assets, music, languages, and stories with just a few clicks. This means you can create videos tailored for all major platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube.
Storykit offers different pricing plans based on your needs. Book a call for a customized quote, tailored to your preferences.
Yes, we offer tailored plans for teams, companies and organisations of all sizes. Book a call to find the best plan for your video content needs.
The Pro and Enterprise plans have advanced features for companies and organizations that want to grow their video marketing. These include voiceovers, custom templates and modules, a premium library of videos, images, and music, and more. Check our feature list for details.
Absolutely, you can start your free trial and create your first video within minutes. No editing skills or credit card needed.
We offer extensive customer support, onboarding help, and useful resources. This way, you can always get the most from Storykit. Our Enterprise solution also includes a dedicated Enterprise Activation Manager to support you every step of the way.
Absolutely! Our API solution allows you to integrate AI-enhanced video generation into your existing tools. Contact us, and we’ll help you build a customized video production system that fits your needs.
Don’t wait to create! Reach out to us for a demo or start a free trial today!
