So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
May 12, 2025
May 12, 2025
Join our upcoming webinar: Fill your summer content plan (without breaking a sweat)
Filters are the perfect tool for enhancing the visual quality of your uploaded images and videos. On top of that, they create a coherent feeling between your uploaded content and stock media.
And since each filter uses your theme colors, you can be confident of staying on brand - whichever effect you go for.
Here are some of things you should keep in mind.
Take some time to think about which filters align with your brand's personality. What tone do you want to convey? If you’re selling the next generation of AI services, a vintage old-timey filter won’t resonate. Whereas a more clean and minimalist filter will.
People are put off by mixed messaging from brands. So, once you find the perfect filters that align with your brand tone, stick to them. Especially if you're posting on social media. Viewers will soon recognise your 'look' in their feed before having to read your company name.
Each filter adjusts the contrast, colour balance and other key settings for you. But you can easily dial up your branding when you need to, whatever the filter. Just increase the Filter Opacity and explore the additional effects.
We think the best way to learn about filters is to jump in and use them. But here's a few ‘looks’ that might be handy to get started.
Add a bit of drama. Consider using these filters when describing a challenge or taking the viewer on a heroic journey.
Nurture a strong corporate image. Think about using these filters when you want to inform, educate and build trust with your brand.
Make your colours pop. Check out these filters for a bright and energising atmosphere and to enhance the fun in your story.
Create a classic, nostalgic vibe. How about using these filters to easily beautify your uploaded images/videos and stay on trend?
Sometimes you can say it all in two colors. Monochrome can be useful when you want to focus even more on what’s being said, to capture a more serious mood or present an interview.
Not sure which is the right choice? Add a few images or video clips in the Script Editor or Storyboard Editor and explore all 25 filters. You'll soon get a taste of each and find the perfect match for your brand.
If you need any help, don’t hesitate to reach out.
May 4, 2025
May 4, 2025
Join our upcoming webinar: Fill your summer content plan (without breaking a sweat)
So, how do you make sure your B2B video marketing doesn’t just show up—but stands out?
This guide covers everything you need to know, including:
Let’s unlock how video can transform your B2B marketing—and help you engage your audience more effectively than ever.
B2B video marketing is the use of video content to promote a business, product, or service to other businesses.
It differs from B2C (business-to-consumer) video marketing in that the target audience is other businesses instead of individual consumers.
Businesses today are constantly looking for new ways to reach their target audience and stand out from the competition. B2B video marketing provides a unique opportunity to do just that. By creating engaging video content that speaks directly to businesses, you can capture their attention and build trust with your target audience.
Now that we’ve defined B2B video marketing, you might be wondering—why is video such a big deal compared to other marketing methods?
Here are five key reasons why B2B video should be a core part of your strategy:
Further reading: 23 facts you need to know about video in 2025
If you want your B2B videos to work, you need more than great content—you need a solid strategy.
That means knowing who you're speaking to, what you want to achieve, and how you’ll get your videos in front of the right people.
Here are the building blocks of a smart, scalable B2B video strategy that actually delivers results.
Before you start creating videos, it's important to know what you hope to achieve with your B2B video marketing strategy.
If your goal is to increase brand awareness, you may want to create a series of videos that showcase your company culture, values, and mission statement. These videos can help potential customers get to know your brand and build trust with your company.
Further reading: Turn smartphone videos into employer branding content in 3 steps
If you're trying to educate and drive demand for your product or service, then turning the content you already have into videos is a great way to do that. For example, you can transform the content in your blog into video so that it is in a more engaging and digestible format for social media.
Further reading: Steal this hack to turn your articles into videos that get 5x the reach
If your objective is to generate leads, you may want to create a video that highlights the benefits of your product or service and encourages viewers to sign up for a free trial or consultation.
Further reading: Use your case study to create leads
Finally, if your goal is to boost conversions, you may want to create a series of product videos that showcase the features and benefits of your product in action. These videos can help potential customers understand how your product can solve their pain points and ultimately lead to more sales.
Further reading: How to use AI to turn your product pages into product videos
By setting goals for video marketing, you ensure every piece of content serves a clear purpose and drives measurable results.
Yes, you’ve heard it before—but it’s worth repeating: knowing your audience is the foundation of any successful B2B video strategy.
Start by defining your ideal customer profile. What are their biggest pain points? What challenges are they facing? What kind of solutions are they actively looking for?
When you understand your audience, you can create videos that speak directly to their needs.
For example:
No matter the audience, the goal is the same: make them feel like the video was made just for them.
Hoping for that one viral B2B video to flood your inbox with leads? It’s a nice idea—but in reality, it rarely works that way.
Most buyers don’t convert after a single interaction. In fact, according to the Rule of 7, people often need to see your brand at least seven times—sometimes more—before they’re ready to make a decision.
That’s why consistency is key.
To stay top of mind and build trust over time, you need a variety of videos that support your audience at different stages of their journey. Each one plays a different role—whether it’s sparking interest, answering questions, or showing real results.
Here are a few types of B2B videos you can start with:
A typical issue for B2B marketers venturing into video is lacking a clear strategy for creating the desired content. This often results in starting from scratch and unnecessarily complicating the workflow.
Here's a smarter approach: leverage your existing content.
Whether it's blog posts, ebooks, sales decks, case studies, product pages, or even the 'About Us' section on your website, these resources are goldmines for your video content.
Transforming existing text into video doesn’t mean abandoning your current strategy or starting something entirely new. It's about repurposing what you already have and know what works with your audience. You already possess the insights and information they need.
Now, it's just a matter of presenting it in a more dynamic, engaging video format. Remember, the transition to video doesn't require a complete overhaul, but a strategic enhancement of your current content strategy.
Further reading: 22 ways to repurpose your existing content for social media with video
While B2B marketing is often associated with dry, technical content, videos are a great way to turn your "dry content" into compelling stories. Here's everything you need to know about creating engaging videos.
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"Whenever we talk to businesses, they often say they don't have stories to tell. But that they don't realise is that everything is a story!" -Jonna Ekman, Marketing Director, Storykit
Storytelling is a powerful tool that can be used to connect with your audience on an emotional level. By telling stories that resonate with your viewers, you can build a strong relationship with them and establish your brand as a thought leader in your industry.
But how do you do it?
Well, there are actually storytelling methods that you can use to make your video script more engaging, like:
Or... you could use AI to help you find your stories and present them through video in the best way possible.
For example Storykit's text to video AI takes your existing text and restructures it the ways that are proven to be the most engaging through video.
You can see how it works in this episode of "Let's Storykit it", where we take the text on a company's website and turn it into engaging videos using AI.
→ Storykit's text-to-video AI is free to start using now.
It's time to challenge the conventional wisdom found in most B2B marketing guides about video creation.
You've likely come across tips like:
But here's a bold suggestion: set these aside.
Why?
Because this advice often leads to confusion, misplaced focus, and unnecessary spending on equipment.
The truth is, creating one high-budget video isn't the game-changer; it's the messages that you are getting across through a bunch of videos.
In B2B video marketing, your story or message is the most important part of your video.
Remember, the goal is to educate your audience.
That's why it’s crucial to prioritize your script. A well-crafted script is the foundation of your video and should be supported by appropriate visuals and assets, not overshadowed by them.
If this minimalist video still communicates effectively, then everything else – sound, visuals, animations – is just an added bonus. A strong script ensures that even with simple visuals, your message remains clear and engaging. It's not about the flashiness of the production; it’s about making every word count.
Music and sound effects are great for setting your video's tone, but remember, they're not the main event.
With many viewers watching videos on mobile with sound off, your visuals and text take center stage. Craft your video to communicate its message clearly, even in silence. Then, use sound to add an extra layer of engagement for those who do listen.
This approach ensures your video resonates with all viewers, whether they’re watching in silence or soaking in every note
Further reading: Scroll-stopping social media videos: Does sound matter?
Your videos should be an extension of your brand, so it's important to incorporate your brand identity throughout the content.
This includes using your brand's colors, fonts, and imagery, as well as incorporating your company's message and tone of voice. By staying true to your brand, you can help build brand recognition and establish a strong, consistent message across all of your marketing channels.
Further reading: Video for enterprise: Key criteria to empower more in-house video creation
So, how do you actually start producing the B2B videos your business needs?
Most companies turn to an agency for help. They get a high-end production piece—something shiny, cinematic, and polished. But here’s the problem: it costs a lot, and you usually only get one video.
That might work for a big brand launch or a flagship campaign. But for everyday marketing? It’s not enough.
As we mentioned earlier, your brand has many stories to tell. To really make an impact, you need to create video content regularly. One video won’t move the needle—but ten, twenty, or fifty? That’s how you stay top of mind.
Of course, consistency can’t come at the cost of quality. Every video still needs to look good, stay on brand, and feel professional. But most teams don’t have video editors or designers in-house—and learning complex tools isn’t realistic.
That’s where Storykit comes in.
Storykit is made for B2B teams who want to create great videos without technical skills. It lets you turn text—like blog posts, case studies, social posts, or even internal notes—into fully branded videos in minutes.
No cameras. No editing software. Just your message, and a tool that does the heavy lifting.
With Storykit, you can finally create lots of high-quality B2B videos that are on brand, on message, and ready to go—whenever you need them.
Want to see how it works in real life?
→Check out how Waybler scaled their video production with Storykit
Creating a great video is only half the battle; you also need to know how to distribute it effectively. Here are some distribution channels to consider to reach your B2B audience:
Social media platforms like LinkedIn, Facebook, and Twitter are excellent places to share your B2B videos. These platforms offer a large potential audience and a variety of ways to distribute content.
For example, you can use sponsored ads to reach a specific target market or share your videos organically to your followers.
Additionally, social media platforms provide valuable engagement metrics, such as likes, comments, and shares, which can help you measure the success of your video content.
It's important to note that each social media platform has its own strengths and weaknesses when it comes to video marketing.
For example, LinkedIn is a great platform for B2B companies targeting professionals, while Facebook is better suited for B2C companies targeting consumers.
Twitter, on the other hand, is ideal for short-form videos that can be easily shared and retweeted.
But remember, no matter what platform you decide to use, the most important thing is that you're not afraid to post A LOT. The social feed is competitive and if you want to catch your audience's attention then you need to be consistent.
Further reading: Smash out a social media plan for 2025 with repurposed content
Video hosting websites like YouTube and Vimeo are also valuable distribution channels for B2B video marketing. These platforms allow you to host your videos in one place, making it easy to share them across a variety of channels.
Additionally, they provide valuable SEO benefits, as videos hosted on these platforms are more likely to appear in search engine results pages (SERPs).
When using video hosting websites, it's important to optimize your videos for search by including relevant keywords in your video titles, descriptions, and tags. You should also consider creating a YouTube channel for your business, which can help you build a loyal following and increase your brand awareness.
Email marketing is another effective way to distribute your B2B videos to interested parties. By including videos in your newsletters, not only can you can educate, engage, and delight your audience in a format that's easily digestible, but it can also boost your open rates by 20% and triple your click-through rates.
Additionally, you can use email marketing to nurture leads and move them further down the sales funnel.
When using email marketing for video distribution, it's important to keep your videos short and sweet. Most people don't have the time or attention span to watch a long video, so aim for a length of 2-3 minutes. You should also include a clear call-to-action (CTA) at the end of your video, such as a link to your website or a sign-up form.
Embedding videos on your website pages is a winning strategy for both your content and SEO. Videos enhance your written information, making it more engaging and easier for your audience to digest.
This not only enriches the user experience but also favorably impacts your site's search engine ranking.
By integrating video, you're not just adding visual appeal; you're also creating a more dynamic and interactive online presence that both users and search engines love.
There are many distribution channels available for B2B video marketing, each with their own strengths and weaknesses. By using a combination of these channels, you can reach a wider audience and increase the effectiveness of your video content.
As you can see, B2B video marketing is a powerful tool for businesses looking to engage and convert other businesses. By following the strategies and tips outlined in this article, you can create effective B2B videos that help you achieve your goals and stand out in a crowded market.
April 30, 2025
April 30, 2025
In this article, we’ll explore why it matters and how to heighten its impact with insights from Barbara DeLollis, Head of Communications at Harvard Business School’s Institute for Business in Global Society.
Bryan Caplan once tweeted: “When the typical academic article gets published, not only do zero people read it—even the author usually breathes a sigh of relief: ‘I’ll never have to think about that again.’”
Sound familiar?
This is the reality of academic communications today.
Barbara DeLollis, Head of Communications at Harvard Business School’s Institute for Business in Global Society, knows this challenge firsthand. Her team works closely with faculty and practitioners to distill, package, and disseminate research that can help decision-makers address critical issues like climate change and economic mobility.
Barbara explains,
"There is a lot of amazing research being done on campuses worldwide. But typically it just sits there. People in academia are frustrated and looking for new alternatives to heighten the impact of their research. They’re not doing this just to publish and forget about it.”
Why doesn’t research get the exposure that it should?
According to Barbara, academia tends to be reactive, with proactive storytelling and strategic content distribution being an afterthought. Often, you’ll hear, “We’ve always done it this way,” which makes implementing change difficult.
Another issue is team size. At many public and private universities, teams are small, and while storytelling is done, it often doesn’t get the external attention it needs to reach intended audiences.
“There may not be the budget for large teams of writers or dedicated communicators,” she adds, “meaning valuable research and insights never reach the people who need them most.”
Despite these challenges, Barbara and her team are making strides to shift the status quo.
“Right now, we have an opportunity to reimagine academic communications—taking it one step at a time. I’m eager to show others how they can be heroes in their organizations, helping bring stories and research to life to ultimately drive societal change.”
Despite its significance, academic communication is often overlooked and underfunded in many universities.
Yet, the stories behind research are vital—not just for society but for the institutions themselves.
Here’s why.
First, faculty members can benefit from establishing themselves as thought leaders. Strong communication helps position them as experts in their fields, opening doors to new opportunities.
Second, institutions have a strategic interest in shaping their brand and increasing visibility. Just as proactive storytelling strengthens a company’s reputation in the corporate world, universities can use it to build trust, credibility, and engagement with their audiences.
Academic communication also plays a crucial role in enhancing alumni and donor relations. Many stakeholders—long before you even get to students—rely on compelling storytelling to stay connected to a university’s mission and impact.
"Effective storytelling can make the difference between securing grants or missing out on funding," says Barbara DeLollis.
Finally, higher education has a unique role in the media landscape as a trusted source of knowledge. Barbara, who worked at USA Today for 12 years and has bylines in publications such as U.S. News & World Report and The Wall Street Journal, understands this firsthand. She emphasizes that academia has an opportunity to step up and share research-based insights at a time when trust in traditional media is wavering.
"A big part of what we're doing is distilling and sharing research-based insights for that very reason—because people historically have trusted academia, especially in a world where faith in the media sector is declining, rightly or wrongly," Barbara explains. "Whether you're part of an initiative, a center, a lab, or a university as a whole, there’s an incredible opportunity to make the case for proactive storytelling.”
When universities share their work with a wider audience, everyone benefits. It’s time to rethink how we communicate academic knowledge—making it more accessible, engaging, and impactful.
If you want to be successful in academic communications, it starts with a mindset shift. Audiences are changing, and so are their media diets. Students are on TikTok, donors are on LinkedIn, and professionals engage across various platforms.
"Audiences aren’t where they used to be—whether it’s alumni, donors, practitioners, students, or staff, they’re on different platforms now," says Barbara DeLollis. "So don’t we have to change too? We have to meet people where they are."
This means embracing social media as a tool for sharing research. Your audience is already there—it’s time for academic communication to be there too.
Start by identifying and connecting with faculty members who are open to sharing their research.
"We hold faculty engagement meetings—simple conversations where we ask, ‘What are you working on? When do you expect paper XYZ to be published? Would you be willing to share it with us in advance?’" says Barbara.
These discussions help communication teams stay ahead of upcoming research, build and execute editorial calendars, and plan effective outreach strategies. The more faculty members are involved, the easier it becomes to identify and amplify important work.
The key to distributing research effectively is identifying the right angle. Journalists don’t have time to sift through an 80-page paper to find the story—so do the work for them. Summarize key insights, frame them in a compelling way, and set up media opportunities to ensure the research gets the attention it deserves.
"In the interest of getting research out quickly and in a timely manner, we distill the key takeaways and present them in a way that resonates with different audiences," says Barbara.
She also encourages leveraging AI to assist in this process. “Don’t be afraid of using AI. Some people resist it entirely, while others are open to using it with an eye on privacy concerns. AI can help interpret research and surface key insights more efficiently.”
When Barbara first joined Harvard Business School, she was presented with research on decarbonization and the banking sector.
"As a longtime business journalist, I knew this was an important topic, but I also knew we needed to distill the findings in a way that would capture media interest," she recalls.
With no team at the time, she developed a systematic approach:
The result? The Financial Times Banker picked up the piece and ran it in their newsletter, proving that their communication strategy was working.
A similar process was applied to research on EV charging stations. A scholar used AI to analyze real-time insights from a million consumer reviews, revealing that only 78% of EV chargers were operational—far below the reliability of traditional gas stations.
Barbara’s team worked with the scholar and his data scientists before publishing a story that gained global traction:
The lesson? When you find the right angle and tailor the message for the right audience, research has the power to reach millions.
One of the most important tips for successful academic communications is to “hold the pen.” “Holding the pen” means taking control of the process and guiding the message from start to finish.
In the academic world, researchers are used to having control over their work, especially when it comes to editing and refining their academic papers. While that’s completely understandable, when it comes to distilling research for a broader audience, simplicity is key.
Barbara advises, “I recommend holding the pen throughout the entire process—from the initial idea and partnership with faculty, all the way through distilling the research and guiding it through the approval process.”
Taking charge of the process ensures that the process doesn’t get drawn out and the final message stays clear and suitable for time-pressed journalists and editors.
“Video is a must. It’s not a nice-to-have,” says Barbara.
Today, almost every social platform is video-first, and even those that weren’t originally designed for video are adapting to meet the growing demand. It’s the way people want to consume content—quick, engaging, and visual.
For Barbara’s team, video has far outperformed written articles. One of their top-performing videos on YouTube, which is about financial market concentration, has gained around 550,000 views and nearly 970 engagements in just a couple of months. It’s a 20-minute long video, yet the engagement rates are off the charts.
Though the percentage of people watching the entire video may be lower, the numbers are still impressive. "We’re regularly seeing 60,000 to 100,000 views per video, which is very high compared to traditional academic videos,” Barbara adds.
For these longer-form videos, the team brings in scholars and CEOs for on-camera interviews.
“We support our faculty with media training or pre-call briefings, where we talk through the key messages together—normally three max. Our goal is to make them feel as comfortable as possible and not feel nervous or alone.”
Although long-form, professional interviews are incredibly valuable for deep dives into research, they’re time-consuming and not always practical for every story you want to tell. That's where short-form videos come in—they’re quick, engaging, and perfect for sharing ideas on social media.
Jonna Ekman, Communications Director at Storykit, emphasizes that universities, even those with smaller budgets, can still create high-quality videos without needing professional staff or expensive equipment.
“You don’t always need to film actual people to create great videos. Sometimes, we get too focused on having people on camera. The truth is, many people don’t want to be filmed, but you can still create compelling videos using just text, quotes, and images,” Jonna explains.
Storykit offers a simple solution to this by enabling universities to repurpose their research and turn it into videos quickly. “For example, when sharing research findings, some researchers may not want to appear on camera, but their insights can still be highlighted through text-based videos or with a picture of them in the background.”
This approach allows universities to create powerful, engaging content without needing to put anyone on film.
By uploading content—either manually or automatically—Storykit helps users create a variety of video formats like trailers or summaries. These formats can be tailored to fit different platforms, making it easier to share research with wider, more diverse audiences.
Barbara puts it best: "We are sitting on amazing information—whether it's student stories or groundbreaking research—and sharing it has the power to change the world."
By embracing change and proactive storytelling, universities can increase the reach and impact of their work, helping shape a more informed and engaged world.
April 22, 2025
April 22, 2025
Join our upcoming webinar: Fill your summer content plan (without breaking a sweat)
Consistency isn’t sexy.
But it works.
And it works better than almost anything else you could do on social.
So if you’re wondering how to actually build momentum on social media—not just once, but sustainably—this is it.
Let’s break down why social media consistency works, what’s stopping most businesses from doing it, and how you can finally make it happen (without burning out in the process).
Algorithms reward it. Audiences expect it. Brands are built on it.
Regularly showing up on social media does more than keep your business visible—it builds trust, credibility, and connection over time.
Think of consistency as compound interest: each post, story, or reel may not feel monumental on its own, but together, they create momentum that's hard to stop.
Still don’t believe us—here are the numbers to back it up.
A recent study by Buffer, examining over 100,000 users across platforms like Instagram, Facebook, TikTok, LinkedIn, and more, revealed something big…
The most consistent posters received 5x more engagement—likes, comments, and shares—per post than users who posted inconsistently.
Here’s how it broke down:
This data shows that consistency isn’t just a best practice—it’s a proven growth strategy. The more you post, the better your chances of success on all social media platforms.
At Storykit, we’ve grown to over 16,000 followers on LinkedIn, and we’re adding 40 to 60 new followers every single week.
And the one thing we can attribute that growth to?
→ Four years of consistent, daily posting.
No single campaign made this happen. Just showing up every day with valuable, relevant content.
It’s a simple strategy, but the long-term results speak for themselves.
Further emphasising the importance of consistent engagement, a HockeyStack study analysing data from 150 B2B SaaS companies found:
These aren’t ad impressions—they include all brand interactions: posts, views, clicks, comments, profile visits, content reads—everything.
The takeaway?
Your buyers need to see and engage with you across a lot of moments before they take action.
And if you’re not showing up consistently, you're missing those moments.
Engagement and followers are great—but what’s the actual business impact?
Social media isn’t just a visibility play anymore—it’s a direct driver of revenue, retention, and customer relationships:
At the end of the day, social media consistency isn’t just about growing an audience—it’s about growing your business. People trust and buy from brands they see regularly in their feed.
But if you’re not posting, they’re not seeing you. And if they’re not seeing you, they’re not following, engaging, or converting.
It’s easy to talk about staying consistent. But how do you actually make it happen—especially when you're busy, juggling priorities, or don’t have a full content team?
This is where most brands get stuck.
They over-plan, second-guess, and rework the content calendar again and again—meanwhile, they’re not posting at all. And that silence costs them visibility.
You don’t need to start from scratch. You already have a content goldmine:
Your website. Blog posts. Reports. Sales decks. Case studies. Talking head videos. Webinar recordings.
All of it is packed with value.
Instead of reinventing the wheel, just repackage what you already have for social media—and turn it into video.
Video isn't just another content format—it's a powerhouse for engagement and conversion:
And when you use the right approach to video creation, it actually makes consistency a whole lot easier.
Here are three ways you can create a lot of posts and stay consistent on social media.
Take a blog post or product page and break it into short, visual, social-first stories. Here is an example of a blog post turned into a short video.
Use talking head clips, webinars, or interviews—and share dozens of snippets over time. Here is an example of a webinar that has been cut into a short video clip.
With the right tools, even a simple paragraph of text becomes a dynamic, branded video story. Here is an example of the exact copy taken from our homepage and turned into a video.
Yes, you can plan big campaigns when you have the time. But true consistency comes from showing up all the time, with professional quality content you can create quickly and publish easily.
Big results don’t come from one viral hit.
They come from showing up, adding value, and being top of mind—day after day.
This entire approach becomes effortless with Storykit.
With Storykit, you can turn existing text—from your blog, your product pages, your internal docs—into ready-to-post video stories in minutes. You can repurpose long-form video into endless clips. You can stay on-brand, on-message, and on people’s minds—automatically.
Consistency doesn’t have to be complicated.
It just has to happen. And with Storykit, it does.
Reach out and we’ll show you how you can become more consistent than ever with Storykit.
April 16, 2025
April 16, 2025
Join our upcoming webinar: Fill your summer content plan (without breaking a sweat)
It's more important than ever for businesses to have a strong brand identity—and one of the most effective ways to showcase your brand personality, values, and products is through video.
That's why we've put together this comprehensive guide to give you all the resources you need to create high-quality, engaging, and effective brand videos that stand out from the crowd.
A brand video is a type of promotional video that shows who a company or organisation is. It helps share the brand’s identity, including its:
The main goal of a brand video is to communicate what the brand stands for and to build a connection with the audience.
Brand videos can come in many forms—from short clips for social media to longer corporate videos. They may use a mix of live-action footage, animation, graphics, voiceovers, and music. The style and tone of the video should match the company's branding guidelines and appeal to its target audience.
According to Oberlo, 91% of consumers want to see more online video content from brands. That’s a strong signal that video is one of the most effective ways to reach and engage your audience.
One of the biggest benefits of a brand video is that it lets a company showcase its unique personality and values. By telling a story that feels relevant and meaningful, a it helps build trust and start a relationship with potential customers, future hires, and even current employees.
They can also help your company:
Promoting your brand messaging through video can create a lasting impression. When done well, they can boost engagement, grow brand loyalty, and act as a powerful marketing tool.
Discover the most effective video formats to help your brand grow, connect with your audience, and reach different marketing goals. Each type serves a unique purpose—whether it's building awareness, explaining your offering, or inspiring trust.
Dive into the roots of your brand, narrating its inception, evolution, and mission. This video serves as a visual journey that connects emotionally with your audience, sharing where you’ve been and where you’re headed.
Illuminate the functionality, features, and benefits of your product or service. Video shows your offerings in action and illustrating their value to potential customers.
Let your satisfied customers do the talking. This video features real users sharing genuine experiences and successes with your brand, building credibility and trust among prospective clients using talking head videos.
Further reading: Use your case study to create leads
Break down complex concepts or products into digestible, engaging content. This video simplifies intricate information, making it accessible and understandable to your audience.
Shine a light on your company’s ethos, work environment, and team. This video provides a behind-the-scenes look, revealing the personalities and values that drive your brand forward.
Capture the essence and highlights of events hosted or sponsored by your company. This video serves as both a recap for attendees and a showcase to wider audiences, extending the reach of your event.
Offer a practical guide on utilising your product or service. This video serves as a helpful resource for users, ensuring they extract maximum value from your offerings.
Educational Video
Establish your brand as a thought leader by sharing knowledge on topics pertinent to your industry. This video positions your brand as an expert, providing value to your audience through informative content.
→Further reading: The power of silent interviews: Create stress free thought leadership videos
Engage your social audience with short, visually compelling content. This video is tailored for shareability and interaction, enhancing your brand’s presence across social platforms.
Attract top talent by showcasing your company’s culture and opportunities. This video serves as a window into your organisation, enticing potential candidates with a glimpse of life at your company.
Each type of video serves a unique purpose, enabling you to communicate varied aspects of your brand and engage with diverse segments of your audience. Tailoring your video content strategy to incorporate a mix of these formats will enrich your brand’s visual storytelling, enhancing connection and conversion across your customer base.
Need some inspiration? Here are some well known companies that are creating amazing brand videos!
Nike's "Dream Crazier" brand video features women breaking down barriers in sports and encourages women to push beyond limits.
Airbnb's "Belong Anywhere" brand video showcases the company's mission of providing unique and personalised travel experiences.
Coca-Cola's "Share a Coke" campaign encourages customers to share their Coca-Cola experience.
Slack's "So Yeah, We Tried Slack…" video is a humorous and engaging explainer video that highlights the benefits of using their product.
The "Life Inside Dropbox" video series is an intimate look at the people behind the product at Dropbox.
Squarespace's "Make it Real" brand video features successful entrepreneurs sharing their stories and how Squarespace helped them build their businesses.
Before creating any brand video, it's crucial to understand why you're making it. What message do you want to convey? What are your goals for the video? Knowing your "why" will help you create a video that resonates with your audience and effectively communicates your brand message
To make a successful brand video, you need to understand who your target audience is. Who are you making the video for? What are their interests and pain points? Knowing your audience will help you create content that is relevant and engaging to them.
A video without a story is like a ship without a sail. To capture your audience's attention and get your message across, you need to write a compelling script that tells a story. The script should be clear, concise, and easy to follow, and should align with your brand messaging and tone of voice.
Consistency is key when it comes to branding, and videos are no exception. Make sure to use consistent branding elements such as colors, fonts, and logos throughout your video. This will help your audience identify your brand and create a cohesive visual identity.
In addition to branding elements, it's important to maintain a consistent messaging and tone of voice throughout your videos. This will help your audience connect with your brand and create a consistent experience across all touch-points. Whether you're creating a series of videos or just one, ensure that your messaging and tone are consistent and aligned with your brand values.
When it comes to creating a brand video, a quick Google search will reveal prices in the thousands. However, before you click on these links and book an agency that will charge you an arm and a leg, there are a few things to consider.
Investing such a large sum into a single video may not be the most effective use of your marketing budget. A successful branding strategy requires multiple videos to effectively communicate all of your brand messages, and your brand will likely evolve faster than you expect, making your video outdated in a short amount of time.
Your second option is you could make your own branding videos for free using a platform like Canva. These types of services offer a wide range of free features to help you create impressive videos.
However, bear in mind that it can be difficult to maintain a consistent brand look when there are endless templates, colors, and designs to use, and having inconsistent content floating around could harm your brand in the long run.
A better option is to use a platform like Storykit, which allows you to make high-quality professional videos at a fraction of the cost of an agency. With Storykit, you can be confident that your branding is always consistent because it is locked in with ‘Rule Sets’ when you get the platform.
There are also a ton of branding video templates ready to go so you don’t need to start from scratch and wonder what to make. This is the most efficient way to make branding videos that count.
Further reading: Why bring video production in-house
You don’t need a film crew or fancy equipment to make great brand videos. With tools like Storykit, you can turn simple text into polished, professional video content in minutes. These video ideas are not only effective—they’re also quick to produce and easy to adapt for different channels.
Use the ideas below to showcase your brand, connect with your audience, and strengthen your marketing—without the production headaches.
Create a video about your company origins to highlight a pivotal moment in your organisation’s history and showcase your origins from a certain angle.
Create a video about an organisational insight to show your audience the different parts of your company.
Create a video about community work your company is involved in to shine a light on the important things your organisation is involved in.
Create a culture spotlight video to create interest in an open position you’re recruiting for and show job applicants the type of culture you have.
Create a meet your colleague video to show off your existing employees to your applicants and show them what their future colleagues are like and what they do.
Create a great place to work video to show off the coolest things about your organisation and build a strong and attractive brand for talent acquisition.
Create an idea behind video to make your product or service stand out by showing innovation and highlighting the colleagues behind it.
Create a today at the office video to give your brand some personality. Use it as a reminder internally for an event or share it outside of the organisation to promote an awesome workplace.
Have an 'About Us' page? Possess 'Service Descriptions'? Own a 'Company Mission Statement'? You're already set to create a brand video!
With Storykit AI, transforming your text into a video is just a copy and paste away. Simply input your text, and voila, a video is generated! Utilising text-based videos not only effectively communicates your messages but also significantly boosts brand recognition among your audience.
Don't delay in creating your brand videos. Begin today and start earning the recognition your company deserves
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April 14, 2025
April 14, 2025
Join our upcoming webinar: Fill your summer content plan (without breaking a sweat)
Reporting season might be over, but the real opportunity is just beginning.
Whether it’s your Q1 performance update, an industry trends report, customer research, or a data-backed whitepaper—these assets are rich with insight and potential.
But too often, reports are published, and then forgotten. One LinkedIn post, maybe a newsletter mention, and that’s it.
All that work, all those insights—gone quiet after one round of distribution. Don’t even get me started on paywalls—nothing kills momentum faster than forcing someone to fill out a form just to skim your findings.
The truth is, a report is only as valuable as the attention it gets.
And that attention? It doesn’t come from simply hitting “send” or uploading a PDF. It comes from intentional, strategic report distribution—getting your insights in front of the right people, in the right format, on the right channels.
In this article, we’ll break down why report distribution matters more than ever, the top mistakes companies make when trying to get their reports seen, and how video can turn your report into powerful marketing content that engages your audience and extends its reach.
Reports often come packed with dense chapters and lengthy sections, full of valuable information—but let’s face it: for many readers, that’s overwhelming. Even more importantly, not all of it will be relevant to everyone.
Strategic distribution is the key to making your reports more digestible and effective. Instead of pushing out a huge, unwieldy document, break it down into more bite-sized pieces that highlight the most important takeaways.
For example, a comprehensive 2024 state of marketing report might cover everything from SEO to paid ads. A social media manager could easily miss the section on Facebook, even though that’s the exact data they need to see.
Or take the Wyzowl Video Marketing report—one stat on AI could speak directly to a decision maker, while another on content creation might resonate more with a marketer.
By tailoring distribution to different audiences, you’re more likely to catch their attention and deliver real value.
Reports are also often hidden gold mines of content.
In a world where consistent posting is key to staying visible, reports can be a steady source of high-value material. They’re packed with insights, data points, and stories that can fuel your content strategy for weeks—if not months.
→ Further reading: Why posting once isn't enough: The rules of successful content distribution
If your reports aren’t getting the attention they deserve, there’s a good chance you’re making one of these common mistakes:
In a world where attention spans are short and everyone’s overloaded with content, video is the perfect way to grab attention and make your report stand out. Here’s why it works:
Want to make your report impossible to ignore? Video can turn your report into powerful marketing content that actually engages your audience and extends its reach—far beyond a static PDF.
Check out these video examples we created with Storykit, inspired by The Swedes and the Internet 2023 Report—they’re a perfect starting point to take your report distribution to the next level.
Spotlight a compelling statistic to instantly grab your audience's attention. This approach entices viewers to delve deeper and seek more information.
As mentioned earlier, delivering an entire report might not always be the most effective approach. Instead, highlight the five most pivotal insights to make your report more accessible, ensuring your audience captures its core essence.
For those who want to get an overview of the entire report, give them an alternative method of doing that with a video. Offering a video summary ensures your key messages are both captivating and memorable.
Break down the content into focused stories for each subject or chapter discussed. By creating bite-sized content that addresses specific topics, you can attract a broader audience and cater to varying interests within your target audience.
Showcase quotes from your CEO or other represented individuals in your report with quote videos.
If you want to turn your report into videos like these quickly, then you should Storykit it.
Here’s a screen recording of us creating a report summary video in just 2 minutes with Storykit AI.
And here is the final result:
In a world where capturing attention is harder than ever, transforming your reports into engaging video content is one of the smartest moves you can make. With tools like Storykit, it’s easier than you think to turn dense, text-heavy reports into captivating videos that resonate with your audience.
Whether you’re simplifying complex data or amplifying key messages, Storykit makes it possible to create high-quality, shareable content quickly and efficiently.
Don’t let your reports get lost in inboxes or buried in PDFs—make them stand out with video, and watch your engagement soar. It’s time to put your report distribution strategy into overdrive and reach the right people in the most effective way possible.
We’ve teamed up with Daniel Bromberg, paid ads expert at LinkedIn, to give you the ultimate playbook on LinkedIn video ads.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why we're here to make it easy for you. We're giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress. Ready to steal it?
Storykit is the leading video automation platform. It helps thousands of clients in automating and optimizing their video production, boosting productivity, efficiency, and return on investment. With Storykit, you can put your video creation on autopilot.
Anyone! Storykit is made for companies and organizations and works great for anyone with communication needs of any kind. The tool is ideal for digital marketing, PR, HR, social media, corporate communication, sales, events, recruitment, customer success – every team.
With Storykit’s text-to-video AI functionality, you don’t need video editing experience or expensive equipment to create unique and amazing videos.
Absolutely not. Storykit’s intuitive AI-powered platform allows anyone to create professional videos quickly and seamlessly, without any video editing experience or special equipment.
Certainly. Storykit is designed to turn any text into eye-catching video, so it’s perfect for everything from social media posts to corporate communication and employer branding.
Whether you're aiming to engage with clients, disseminate information internally, or enhance your brand, Storykit simplifies the process. It helps you create high-quality videos that appeal to your audience.
Yes, they work like magic on your phone, large display screens, and in your keynotes. We even have customers using Storykit to make videos for their coffee machines!
You can create many things. From social media content and ads to employer branding and internal communications – plus educational videos that boost brand awareness, strengthen reputation, build loyalty, and deliver real impact. The possibilities are endless.
Yes, keeping your videos on-brand is a priority for us. Storykit ensures every video matches your brand guidelines, from fonts and colors to logos. For even more customization, simply reach out to us.
Yes, you can upload your own visuals and integrate them seamlessly into your videos. You can also add voiceovers and audio for a more engaging experience – available in Pro and Enterprise plans. Check out our full feature list.
Yes! Producing video content in various languages allows you to engage a worldwide audience.
Creating different videos for different platforms is simple and fast in Storykit. You can easily change the aspect ratio, assets, music, languages, and stories with just a few clicks. This means you can create videos tailored for all major platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube.
Storykit offers different pricing plans based on your needs. Book a call for a customized quote, tailored to your preferences.
Yes, we offer tailored plans for teams, companies and organisations of all sizes. Book a call to find the best plan for your video content needs.
The Pro and Enterprise plans have advanced features for companies and organizations that want to grow their video marketing. These include voiceovers, custom templates and modules, a premium library of videos, images, and music, and more. Check our feature list for details.
Absolutely, you can start your free trial and create your first video within minutes. No editing skills or credit card needed.
We offer extensive customer support, onboarding help, and useful resources. This way, you can always get the most from Storykit. Our Enterprise solution also includes a dedicated Enterprise Activation Manager to support you every step of the way.
Absolutely! Our API solution allows you to integrate AI-enhanced video generation into your existing tools. Contact us, and we’ll help you build a customized video production system that fits your needs.
Don’t wait to create! Reach out to us for a demo or start a free trial today!
