So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
Storykit News
Preem leads with groundbreaking press release-to-video automation technologyDecember 11, 2024
Discover how Storykit's groundbreaking Feeds feature is revolutionizing video automation, with Preem, Sweden's largest fuel company.
December 20, 2024
December 20, 2024
The construction industry faces unique challenges: immense complexity, extended timelines, and the need to engage a wide range of stakeholders. From city officials to everyday commuters, each group requires clear and accessible updates on ongoing projects.
This is particularly true for one of Sweden’s largest and most historic infrastructure undertakings: Slussen.
Dating back to the 16th century, the Slussen project is both massive in scale and seemingly unending. Keeping diverse audiences informed about its progress is no small task.
Skanska Sweden, a leader in infrastructure and construction, has embraced video as a modern solution to these communication challenges.
By converting complex technical details into clear, engaging narratives, Skanska ensures that everyone—from technical teams to the general public—can understand and stay updated on the project’s developments. This innovative approach is setting a new standard for effective communication in the construction and industrial sectors.
Communicating effectively on such massive projects is a challenge. Skanska Sweden, a leader in infrastructure and construction, understands this firsthand. To ensure clarity, transparency, and engagement with diverse audiences, they rely on a powerful tool: video.
Caisa Jansson, Content Leader at Skanska Sweden, explains:
Video plays a key role in answering these questions.
For a project like Slussen, there are many different audiences to consider.
The City of Stockholm, as Skanska’s main client, must stay informed about ongoing developments. But the project impacts far more than just city officials—countless commuters traveling by bus, subway, and other public transit systems are affected every day. Skanska recognizes the need to connect with all these groups in a clear and direct way.
Caisa Jansson highlights the challenge:
“The construction industry can be quite complex and we need to keep all our audiences updated on what’s happening. It’s crucial to explain our actions and reasons, addressing the key questions: What are we doing, and why?”
Using video allows Skanska to effectively reach and engage all these audiences, making complex updates easier to communicate and understand.
One of Skanska’s most effective strategies has been breaking down large projects into smaller, digestible videos. Rather than producing a single, lengthy film, about the whole project, they created nearly 100 videos, each focusing on a specific aspect of the project.
“For instance, we made a video about a fish step we built using ancient stones from Gustav Vasa's wall. In this video, we talked about the circulation of materials, sustainability, and the technical aspects of the step. It’s very complex but by putting it in a video we were able to take a complex project and make it more accessible,” explains Caisa.
By focusing on bite-sized videos, Skanska ensures they can convey both technical expertise and human interest in a format that audiences can engage with easily.
Large-scale projects require public trust, stakeholder buy-in, and ongoing transparency. For companies in the industrial sector, video offers a way to simplify complexity, share progress, and tell stories that resonate.
Caisa Jansson emphasizes the accessibility of video:
“Our job is to make complex construction processes understandable to everyone; from the daily commuter to city planners and our internal teams. Video helps us do that.”
Whether it’s explaining sustainability efforts, addressing concerns, or celebrating project milestones, video enables companies like Skanska to connect with audiences effectively.
Skanska’s approach to video communication is a model for the industrial sector. By leveraging video, companies can:
In a world where attention spans are short, and projects are long, video is no longer optional—it’s essential.
For Skanska, every video is more than just an update. It’s a bridge, a story, and a way to make large-scale projects accessible to all. And for companies navigating similarly complex initiatives, it’s an example worth following. Ready to see how you can automate your video creation and start making an impact? Book a demo with Storykit today
Marketing Strategy
Steal our social media plan for 2025December 17, 2024
November 28, 2024
Join our upcoming webinar: How to reach your social media goals in 2025
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too.
The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why I’m here to make it easy for you.
I’m giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress.
Ready to steal it?
Keep reading to learn:
To elevate your social media presence in 2025, the formula is clear: consistent and frequent posting is essential for boosting followers, increasing impressions, and generating leads.
“If there’s one piece of advice I can give, without a doubt, to any company aiming to boost their success on social, it’s this: Publish more.”
This is a quote from Peder Bonnier, CEO at Storykit, and it’s not just something he says because he has seen what works for thousands of our customers.
It’s also a fact: No one is able to succeed on social by posting every now and then. Quite the opposite – all really successful social media accounts, across platforms and industries, post consistently, and a lot.
I mean, look at these numbers:
We’ve established that posting more often is crucial—but is there such a thing as too much? The answer: No!
To illustrate this, we analyzed how frequently some major players post on one feed from one account in a single week.
Here’s what we found:
Now, ask yourself: how much do I post every week, and am I even remotely close to 28 posts a week?
Probably not. And we’re not showing you this to stress you out (we’re not remotely close to posting 28 times a week either, let alone 353 times on one day), but to show you that you never have to be afraid of publishing “too much”.
If Forbes can post 353 times in just one day, there’s no reason you can’t step up your game too. Yet, many marketers fall into the trap of a few common excuses.
Don’t let these hold you back:
“Won’t I annoy people?” Actually, no. The only reason people use social media is to consume content. By posting consistently, you’re providing what they want. Plus, consistent posting keeps your brand top of mind.
Consider this: It takes 894 LinkedIn impressions to generate a single website visit. Posting less won’t help you reach that level of visibility. The more you post, the better your chances of connecting with your audience.
Also: this is one of those rare times when you should trust the algorithm. If people don’t want to see your content, and don’t engage with it, they will see less of it.
“Won’t they get bored if I post the same messages?” Not at all. If your content is valuable, people will engage. If it’s not their cup of tea, they’ll just scroll past. And most of the time your followers don’t even see every post you make.
Remember: Repetition is actually a strength. The rule of 7 (which should be more like 73 these days) suggests that a potential customer needs to encounter a brand’s marketing messages at least seven times before making a purchase decision. Reinforcing your key messages through repetition is how you create impact and build recall.
“I’m out of ideas!” You don’t need to reinvent the wheel every time. You already have content goldmines—blog posts, newsletters, case studies, reports, videos. The key is to repurpose and redistribute the key messages within these content pieces strategically.
Fun fact: 29% of video marketers say their biggest challenge is a lack of content ideas. The truth? You don’t need new ideas, just better ways to reuse what you already have. Most of your audience hasn’t seen all your content, doesn’t remember it, or would benefit from seeing it again.
→ Navigating top video marketing challenges [What I wish I knew earlier]
Now that we’ve covered what's important in a social presence, let's break down how to get it done.
A few things to keep in mind:
Ready? Let’s hop straight into planning!
Before you start digging into themes and subjects, you need to give yourself some guardrails. Being able to do “anything” can sound fun, but will become overwhelming and hard to track.
Start by asking yourself these questions:
Our goal is to post at least once daily on our company LinkedIn account, but often it ends up being more—we’ve got lots to share!
Our posting strategy is mainly based on our website content and has three core elements:
Repurposing is our secret weapon. We transform blogs, case studies, ebooks, and other existing materials into fresh, bite-sized text-based video content. With this approach, we eliminate the excuse of having nothing to post because we already have a goldmine of under-utilized, high-quality content ready to shine.
→ Repurposing content for social media: 22 text-to-video examples to inspire you
When we create fresh content—like weekly newsletters, blog posts, case studies, or webinars—we go all out to make it consumable through video.
→ Why posting once isn't enough: The rules of successful content distribution
We’re proud of our culture, and we love to showcase it. From videos highlighting company events and employee spotlights to fun memes, we make space for content that shows off our workplace and team spirit. It’s also great for recruitment and employee advocacy.
→ Discover the 90-10 rule for social media success: Utilize 90% repurposed content & 10% fresh material.
Our main focus is tracking impressions. Our goal is to grow brand awareness and maintain daily visibility, which we measure through the total weekly impressions of all posts.
While we also track engagement, we understand that a post doesn’t need a ton of comments or likes to be impactful—sometimes, it resonates with someone in ways that aren’t immediately visible.
→ How to measure success for social media videos
Here’s why our strategy delivers results:
Now that you understand the foundation of our strategy, it’s time to put it into action. Here’s our simple yet powerful 4-step framework to help you plan, create, and execute your social media posts like a pro.
Start by organizing all your existing content in one place. This could include:
Centralizing your resources ensures everything is easily accessible when you need it. For example, at Storykit, the content team maintains this document, helping the social media team quickly locate materials for distribution or repurposing.
Use a structured template like this:
Content tracking template >
A content calendar ensures you always have something to post while leaving room for spontaneity.
Here’s how to get started:
How to distribute new content:
Use a template like this to make scheduling easy:
2025 social media distribution calendar >
This is where the fun begins. Create videos in advance for scheduled content:
→ Learn how to create 5 videos out of one blog here
Don't hesitate to post the same content multiple times—scheduling it once doesn’t mean it’s done. For example, add it to your distribution document for February, then schedule it again for March to maximize its reach.
Keep a record of what you’ve shared and when. Use a tracking document to:
Note: If this is overwhelming to you then skip this! The most important part is that you are distributing as much as possible.
We’ve mentioned some of the kinds of videos we post—here are a few specific examples.
Showcasing real-world success stories to demonstrate the impact of our solutions.
Sharing valuable insights and resources from our blog to drive engagement and traffic.
Short, engaging snippets from our webinars to highlight key takeaways and encourage viewers to watch the full session.
Posts that announce upcoming webinars or live events we are attending, including topics, speakers, and how to register.
Highlighting exciting career opportunities and inviting talented individuals to join our team.
Lighthearted posts that give a glimpse into our team’s personality, values, and what makes our workplace unique.
You can spend hours crafting the perfect social media strategy, but the most important thing is to show up consistently. Even if things don’t go exactly as planned, posting regularly and engaging with your audience will always be the foundation of success.
Remember, social media is a dynamic space—plans may shift, content may evolve, and trends may come and go. What matters most is staying present, adapting as needed, and continuing to connect with your audience.
And if you’re looking for a way to streamline your content creation and stay consistent, Storykit can help. Let’s work together to make your social media strategy both effective and achievable.
Resources included in this document:
Further reading:
Marketing Strategy
This bank is using video for everything... seriously?December 17, 2024
November 14, 2024
Join our upcoming webinar: How to reach your social media goals in 2025
Traditionally associated with formal documents, complex numbers, and strict communication, BKS Bank in Austria is redefining the stereotype. Through a groundbreaking approach to video, BKS Bank demonstrates that video isn’t just for tech companies or lifestyle brands—it’s a powerful tool for every business.
Here’s how they’re using video to transform their operations and why all industries should take note.
Video is the language of today’s world. People are consuming video content at unprecedented rates, and it’s not just a trend for consumer brands trying to lock in customers. People want video for all types of information—from marketing and entertainment to education, news, and corporate updates.
Why?
Visual content is processed by the human brain 60,000 times faster than text, making it easier to understand and remember. We’re naturally drawn to it, and studies show that a majority of consumers prefer watching a short video to learn about a product or service rather than reading about it.
Essentially, video taps into our natural preference for visual information, delivering messages quickly, memorably, and in a way that resonates.
BKS Bank’s journey into video began with a need to communicate more effectively, both with customers and within the organization.
“Our social media manager was the first to push for more videos on platforms like Instagram and Facebook,” shares Marion Jester, previous Head of Communications, PR, and Strategy. “Videos were becoming more popular than photos and delivered better conversion rates.”
On the internal side, BKS Bank faced the challenge of getting important information out to employees in a way that didn’t overwhelm them. As a bank, they have a lot of complex, regulated content that needs to be communicated efficiently, and video turned out to be a perfect fit for that, too.
What started as a way to simplify communication has now grown into so much more. Here are just a few ways BKS Bank uses video today:
To position itself as an employer of choice, BKS Bank uses video to give potential recruits an inside look at the company culture. These videos are instrumental in showing BKS Bank’s character and values—a powerful tool for talent acquisition.
BKS Bank leverages video to promote new products, making it easy for audiences to understand and engage with their offerings. Short, engaging clips ensure that products are showcased effectively and memorably on social media.
With operations across six countries, BKS Bank customizes videos to appeal to various markets, even translating content into multiple languages. This localization allows BKS to connect more authentically with customers in each region.
Videos have become a key channel for delivering company updates and financial reports, making complex information more accessible to a broader audience. For stakeholders and customers alike, these videos simplify important news and insights.
Marion Jester, Head of Communications, PR, and Strategy at BKS Bank, shares, “My team uses video for everything. I honestly don’t think we could live without it anymore.”
Implementing video on such a large scale wasn’t easy at first. Marion’s team faced slow, costly production that relied on outside agencies, making it hard to keep up with the growing demand for content. In a typical year, they could only produce a handful of videos.
But everything changed when they discovered the potential of text-based videos.
“Originally, I thought we’d need to hire someone to train our team to use Adobe Premiere,” Marion explains. “Then I had a 30-minute demo with Storykit and realized that this text-based approach was exactly what we needed.”
With Storykit’s platform, Marion’s team gained the ability to create brand safe videos quickly, easily, and in-house—no specialized software or intensive training required. The tool’s simple, customizable features allowed them to produce video content on demand.
“Text-based videos are not only easy to create,” Marion adds, “they’re also much easier to consume if you’re sitting on a bus or waiting for someone. Plus, they’re short and hook viewers right from the start.”
→ Read the full case study here to learn more about BKS Bank's video transformation.
After fully adopting a video-first approach, BKS Bank saw results both internally and externally. Internally, video updates allowed employees to stay informed without feeling overwhelmed by documents.
Externally, video content on social media helped increase engagement and conversion rates, with videos outperforming traditional posts.
“Our social media team keeps telling us to continue to make more videos that they can use because people love them and they are seeing a better results,” Marion notes.
BKS Bank’s story showcases that video isn’t just a nice-to-have—it’s essential. Whether you’re in banking, retail, healthcare, or manufacturing, video is a transformative tool for connecting with audiences, simplifying communication, and creating memorable experiences.
In a world that craves visual content, video allows any business to stay relevant and engaging.
For companies looking to explore video, the process doesn’t have to be complicated or costly. Platforms like Storykit make it simple for teams to create impactful, on-brand videos without requiring specialized skills.
By adopting a tool that streamlines video production, any organization can start reaping the benefits that BKS Bank has found with their video-first approach.
So, if you’re ready to see what video can do for your industry, reach out and schedule a meeting with one of our experts.
Marketing Strategy
Can video automation streamline recruitment? This postal company says yesDecember 11, 2024
October 31, 2024
Recruitment at scale can be a huge challenge for large companies like PostNord, who need to attract a lot of talent, all the time, for diverse roles across regions.
With video automation, they’ve transformed their hiring approach, making content creation easier, strengthening brand consistency, and reaching candidates more effectively. Keep reading to see how PostNord achieved this shift—and what it could mean for your recruitment strategy.
PostNord, a leading force in Nordic logistics, operates within a fast-paced industry that demands large-scale hiring. During the summer alone, they recruit over 1,000 employees across a wide range of positions.
Video has proven to be one of the best ways to attract candidates, offering significantly higher engagement than static images or text-based job descriptions.
However, for large organizations like PostNord, manually creating this volume of professional video content isn’t just time-consuming—it’s practically impossible.
This is where video automation transformed PostNord’s approach. With an automated video creation process, they could produce branded, role-specific videos efficiently and consistently.
Instead of relying on static images or text-heavy job descriptions, PostNord now shares dynamic, tailored videos across social media and other platforms, building a recognizable brand that easily captures candidates' attention.
For many HR teams, especially in large companies, recruitment often takes a backseat to marketing when it comes to content creation resources.
Approval processes can be lengthy, with bottlenecks around brand guidelines—an issue that doesn’t align well with recruitment’s need for quick turnarounds. When a new role opens, there’s often no time to wait; content needs to go live immediately.
With video automation, however, content outputs are essentially preapproved.
By setting up custom brand rules and templates, PostNord ensures every video is on-brand, eliminating delays and empowering decentralized content creation.
Teams across regions can produce consistent, high-quality recruitment videos independently, without waiting on central approvals.
Petra Almert, Employer Branding Specialist, says:
“This approach has made it simple to ensure all content is on-brand, without needing approval from our brand manager or constant revisions,” says Petra Almert.
Having a strong, recognizable employer brand is crucial for effective recruitment, especially for large companies competing for talent across diverse roles and regions.
For PostNord, video automation has enabled them to consistently incorporate brand-specific elements—such as unique transitions, shapes, and styling—that reflect their identity in every piece of recruitment content.
Here is an example of one of their recruitment videos featuring custom-branded elements:
This consistent visual approach strengthens their brand, enhancing their presence across social media.
Petra emphasizes the impact:
“The ability to tailor the design so closely to our visual identity is incredible. It's amazing that we have been able to achieve this. Not only does this help us attract better candidates; it also raises our profile as a vibrant place to work. The tool’s flexibility means we can quickly produce content tailored to each recruitment effort, increasing our visibility.”
Further reading: What is process automation for video? A perspective from Peder Bonnier, CEO and co-founder of Storykit
So, how is PostNord able to automate its entire video creation process? The answer is Storykit, a video automation platform designed to put your video creation on autopilot.
Here’s how it works: they input a job ad, and Storykit’ text to video ai quickly generates an on-brand video, pre-sized and formatted for all necessary platforms.
The magic lies in custom brand rules and AI-driven templates, ensuring that each video not only aligns with PostNord’s visual identity but also reflects the narratives and messages they want to convey.
This customization allows them to tailor content to specific roles while consistently delivering on-brand storytelling across every platform.
Petra Almert explains, “For me, the ability to quickly produce videos tailored for specific roles, whether it’s a driver in northern Sweden or a warehouse worker in the south, is invaluable.”
Another essential feature is multi-output functionality, allowing the team to create a full set of videos in one go, ready for LinkedIn, TikTok, or office screens.
“Storykit allows us to create multiple unique videos at once and easily export them with the right dimensions for each of our platforms with one click,” Petra adds.
Previously, PostNord’s recruitment campaigns involved more labor-intensive processes, which made it difficult to produce content at the required speed or scale.
Now, with automation in place, they can produce tailored recruitment videos at the click of a button, freeing up resources and allowing their teams to focus on strategic planning rather than repetitive content creation tasks.
The results speak for themselves: in a single month, PostNord produced over 40 recruitment ads across various channels, a feat that would have been unachievable without automation.
Not only does this increased output allow them to keep up with high recruitment demand, but it also boosts brand visibility, positioning PostNord as a top employer among both active and passive job seekers.
For large companies like PostNord, video automation represents the future of recruitment. It allows them to meet high-volume hiring demands without compromising the quality or consistency of their employer brand.
As more organizations recognize the potential of video automation, we’re likely to see its adoption grow across industries. For now, PostNord’s success showcases just how powerful this approach can be, setting a new standard for recruitment in high-demand, high-turnover industries. Ready to see what automated video workflows can do for your hiring needs? Reach out to our team to learn more.
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Marketing Strategy
What is decentralized content creation? A perspective from Jonna EkmanDecember 17, 2024
October 17, 2024
Join our upcoming webinar: How to reach your social media goals in 2025
To answer these questions, I sat down with Jonna Ekman, Communications Director at Storykit—someone who’s passionate about both letting go of control and keeping everything on-brand.
Here, I’ll share her answers to why decentralized content creation is not only possible but necessary and why video has become the ultimate format for making it all happen.
At its heart, decentralized content creation is about empowering more people, departments, and teams across an organization to take ownership of storytelling and content creation.
Instead of relying on a marketing team—or worse, an expensive external agency—to handle every single piece of content, you distribute that responsibility. You give your people the tools, guidelines, and trust to create, all while ensuring they stay on brand.
"Decentralized content creation is about removing bottlenecks," Jonna explains. "When you empower your whole team to create content, you not only get more of it, but you also get content that’s more relevant, timely, and authentic."
This shift doesn't mean losing control or letting chaos reign. Jonna emphasizes that with the right tools and frameworks, companies can maintain consistency while speeding up content production.
The answer is simple: scale and speed.
Content is the fuel that drives brand awareness, customer engagement, and sales. And different departments—like recruitment, sales, and customer service—have their own important messages that need to be shared through marketing channels.
But with marketing teams already overwhelmed by their own workload, it’s impossible for them to handle all the content demands coming from every corner of the business.
By empowering each department to create the content it needs, when it needs it, and then feeding it to the team responsible for distribution, you streamline the process. This way, each team maintains control over its messaging, and the marketing team can focus on distributing content—not creating it.
"Your marketing team shouldn’t be the bottleneck," Jonna explains. "Each department has its own stories to tell, and it’s much more effective if the experts in those areas deliver those messages themselves."
Here’s why it works:
When it comes to empowering more people in your organization to create content, why focus on video as the format of choice?
There are two key reasons.
For example, studies show that video content is more engaging, has higher retention rates, and outperforms other formats in terms of capturing attention. On platforms like LinkedIn, video posts generate 5x more engagement than text-based posts.
In the past, video creation was one of the most time-consuming and difficult tasks and would often require special skill sets and professional teams.
But now, Jonna says, "When you create video in a tool like Storykit, it becomes the simplest, fastest, and most on-brand way to enable content creation.”
The key to this simplicity is repurposing.
Employees no longer need to create content from scratch—they just need to repackage the messages they already have in a more engaging format.
Whether it’s content from a sales deck, your company website, or recruitment materials, video helps to distribute those messages more effectively.
“In Storykit, we’ve automated almost all of the production process,” Jonna explains. “All you need to know is what content you want to turn into a video, and you can do it in just a few clicks. It’s almost as simple as pressing a button.”
Being a "brand police" and constantly requiring back-and-forth revisions defeats the purpose of empowering teams to create content, but of course, letting go of control can be scary and hard.
“It’s natural to feel uneasy about relinquishing control over the brand,” Jonna explains.
“As marketers, we’re used to being gatekeepers. But instead of overseeing every single piece, our focus should shift toward setting up clear guardrails and workflows that allow others to contribute effectively so you don’t have to micromanage every detail.”
Of course, these guardrails start with having the right fonts, colors, and logos as the foundation of your brand. But it’s more than just visuals. "It’s also about the messages you share and how you deliver them,” says Jonna.
This is why having the right tools in place is crucial, and why Storykit is so effective.
Not only does Storykit lock in your visual style, but it also ensures that your messages are communicated consistently—especially when your approach relies on repurposing existing content.
Employees can easily take approved materials, such as sales decks, blog posts, or job ads, and transform them into engaging, on-brand video.
“Instead of policing content creators, you enable them,” Jonna emphasizes. “Give them the structure, but let them tell the stories. It’s a mindset shift: instead of thinking, ‘What will go wrong if everyone creates content?’ start thinking, ‘What opportunities will we unlock if we do?’”
And remember, it won’t happen overnight. Start small, maybe with one department, and refine the process as you go.
Decentralizing content creation also helps you reduce reliance on pricey external agencies.
"Agency production is great for big campaigns, but it doesn’t scale for day-to-day content needs," Jonna points out. "With decentralized video creation, you can have fresh, relevant content constantly, without breaking the bank."
By empowering your teams to create content internally, you save time and money, and you maintain greater control over your brand’s message.
In today’s content-driven world, the brands that can produce at scale—and still remain authentic—are the ones winning.
Jonna sums it up: “Decentralization doesn’t mean losing control. It means gaining more voices, more content, and more opportunities to connect with your audience. And video is the perfect format to make that happen—accessible, engaging, and scalable.”
The future of content creation isn’t about fewer people controlling the narrative. It’s about empowering everyone in your company to share their part of the story. And with the right tools and mindset, that future is already here.
Marketing Strategy
Why automated video creation is the future of newsrooms: Real-world insightsDecember 12, 2024
October 8, 2024
NTM, one of Sweden’s largest local media groups, is a great example of how automation is transforming news distribution. By integrating Storykit’s automated video creation tool, NTM has empowered 320 of its reporters to create videos with just a few clicks—drastically simplifying the process while ensuring their content reaches the right audiences quickly.
Here are three key reasons why NTM’s approach to automated video creation is setting an example for the future of journalism.
In fast-paced newsrooms, time is always tight. Reporters need to deliver stories quickly, and traditional video production can slow things down. NTM solved this problem by integrating Storykit’s API directly into their publishing system, allowing reporters to create videos in just a few clicks.
"The time savings and simplicity are the biggest drivers of the project," explains Jörgen Bröms, AI Strategy & Editorial Developer at NTM. "There’s no way the editorial teams could produce such a large volume of videos if all the work had to be done manually."
By streamlining the process, reporters can distribute more content across platforms without getting bogged down in production tasks, freeing them up to focus on core reporting duties.
In today’s media landscape, video is a key driver of audience engagement, especially on social platforms. For news organizations like NTM, producing and distributing video content helps them attract new viewers while keeping existing readers engaged.
With automation, NTM can efficiently produce and distribute a large volume of video content. During a test phase, one of their news titles was transformed into over 150 videos in just a few months, helping them meet and exceed viewership goals.
"We believe these short video summaries appeal to a younger audience," says Bröms. "We want them to spark curiosity and get non-subscribers interested in our content."
Automating video creation allows NTM to keep up with the growing demand for video content and distribute it effectively across various channels to reach more people.
Many might think that automating video production means losing control over the final product. However, NTM and Storykit have ensured the automated system produces videos that meet NTM's standards.
"Even though the video creation is automated, we control every detail of the output, from how the script should be written to how the video should look," says Bröms.
This setup allows reporters to generate high-quality videos quickly while still being able to review and fine-tune them when necessary. Automation, in this case, enhances efficiency without sacrificing editorial control or quality.
NTM’s use of automated video creation with Storykit isn’t just a smart technology upgrade—it’s a strategic move that saves time, boosts audience engagement, and allows for faster, more effective content distribution.
As more newsrooms look to automation to keep up with the demands of the digital age, NTM’s approach offers valuable real-world insights on how to do it successfully.
To learn more about NTM’s automation journey and the results they’ve achieved, check out the full case study here.
See how NTM works with automated video here:
