I get it. It can feel overwhelming. What should you say? What kind of videos actually work? How do you make sure people even see them?
We’ve asked all those questions too. And over time, we’ve found a rhythm that actually works—one that helps us stay visible, stay relevant, and grow a brand people recognise.
This isn’t just for scrappy startups or hyper-online brands. It works whether you're a small team, a growing company, or a global enterprise with a complex message.
In this article, I’ll show you how we use video and social media together to build visibility, step by step, with no complicated tools, big budgets, or guesswork.
Why social media is the place to be
If you’re not showing up on social media, you’re making it hard for people to find you, connect with you, or even remember you.
Sure, people might discover your brand through Google, an event, or a referral. That still matters. But the moment they’re curious? They check your socials. I do it. You probably do too. It’s how people get a feel for a company’s tone, voice, values, even whether they're active and relevant.
In fact, 75% of internet users use social media to research brands. That means your LinkedIn page, your Instagram feed, your videos, they’re all part of the first impression. And often, the deciding factor.
But it’s not just about people who are already interested. Social media is also the first place people often hear about a brand or product, especially if they’re not actively searching or don’t yet know they need what you offer. That’s what makes it so powerful. It puts you in front of the right people before they even know to look for you.
And this doesn’t just work for marketing. The same visibility we build with video and social helps us attract talent, showcase our culture, support sales conversations, and even open doors we weren’t expecting.
When people know who you are and what you stand for it makes every part of the business run a little smoother.
Why video and social media work so well together
Here’s what we’ve seen, time and time again: no other format gets attention like video. And no other space gives that video room to move like social media.
Static images can be nice. Text-only posts can be thoughtful. But video stops people mid-scroll, and that’s everything. Even just for a few seconds, that pause gives you a window to say something that sticks.
And the data’s clear:
- Video generates 1200% more shares than text and images combined.
- On LinkedIn, videos get 3x more engagement than text posts.
- And TikTok users? They spend an average of 95 minutes per day on the app.
But beyond numbers, here’s what really matters: people remember video. Research shows that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text.
That makes a huge difference whether you're explaining a product, sharing a behind-the-scenes moment, or introducing your team. And when you pair that clarity with the reach and rhythm of social media? That’s when visibility becomes recognition, and recognition turns into trust.
Why most businesses fail with video on social media
A lot of businesses try video and give up quickly. Not because it doesn’t work, but because they go about it in a way that’s hard to sustain.
They think they need to film polished talking-head videos. But let’s be honest, most people don’t actually want to be on camera like that, especially not regularly. So the whole process becomes slow, awkward, and uncomfortable.
Or they outsource everything to an agency. Which means every video takes weeks to plan, costs more than it should, and only gets used once. That’s not a content strategy, that’s a one-off production.
The result? They don’t post enough. And on social media, volume matters.
Not spammy volume, just regular, consistent presence. You need to show up often enough to be remembered, especially when the algorithm doesn’t do you any favours.
Most companies post somewhere between 1 to 5 times a week on LinkedIn—way too little to compete. And if we’re talking about company pages? Those get even less reach by default. LinkedIn doesn’t prioritise them like it used to.
If you want your brand to show up, you should be posting 1–5 times a day, not per week.
Yes, that sounds like a lot. But when you rethink how you create video, using tools that make it fast, scalable, and easy to repeat, it stops being a burden and starts becoming your edge.
How to actually create videos for social media (without a production team)
We don’t have a studio. We’re not using fancy gear. And we’re definitely not spending weeks planning every video.
What we do have is a simple way to turn things we’ve already written, like blog posts, product pages, or even our About page , into videos that actually get seen.
That’s exactly why we use Storykit. And yes—it’s our own tool.
Storykit lets us go from text to video in minutes. No filming. No editing. Just clear, watchable content that helps us show up regularly without it taking over our entire week.
If video has felt out of reach for your team, start here. We built it to make this part of the work easier. And we use it ourselves every day.
Examples of social media videos
Most of the videos we post fall into a few simple categories—and they all come from content we already had.
Here are a few types of videos that work really well on social:
Product explainers
A quick breakdown of what your product does, who it’s for, and why it matters. No need for actors or animations, just clear messaging in a short format.
Repurposed blog content
Turn key takeaways from a blog post into a scroll-friendly video. We do this all the time , it’s a great way to extend the life of written content.
Customer quotes or testimonials
Highlight a great line from a happy customer and turn it into a simple, text-based video. Quick to make and very effective.
Team or culture highlights
Introduce a new team member, share a behind-the-scenes moment, or just show your company being human. These build connection and trust.
Event or launch announcements
Promoting something? Turn the core details into a short, attention-grabbing video to boost reach and clicks.
Tips, stats, or insights
Pull a helpful stat or idea from your internal content and turn it into a standalone social post. Short, punchy, and shareable.
None of these require filming or fancy visuals. Just a strong message and a format people are already comfortable engaging with.
Final thoughts
If you want people to remember your brand, you have to show up. Not once, not occasionally, but consistently. And the best way we’ve found to do that is by combining video and social media.
You don’t need a big team. You don’t need perfect scripts. You just need a clear message, a way to turn it into video, and a rhythm that works for your team.
That’s what we’ve built with Storykit. And that’s how we stay visible every day.
If you’re ready to do the same, now you know where to start.
