Customer case studies

With Storykit, Praktikertjänst has transformed its video production process—shifting from a manual, one-at-a-time approach to a structured scalable system. 

Now, Jesper and his colleague work in batches, ensuring they cover all relevant topics efficiently.

—We typically produce four or five videos a week—but we do them in batches. My colleague and I jump in when we have time, and then we make sure to save them under the right topics so they can be easily accessed and used across different channels, not just the screens.

Another major improvement? Collaboration with clinics is now seamless.

—Storykit makes it so much easier to work with our team and speed up the review process. Rather than exporting files for feedback, we can just send a preview link instantly.

One area where Praktikertjänst has seen measurable success is LinkedIn content. 

The team tracks engagement on LinkedIn posts and has noticed a clear trend—videos created in Storykit consistently outperform text-based posts.

—We can see that the videos we make in Storykit get much more engagement than if we just post text or an image. Of course, you could argue that a video made in Premiere would also give us higher engagement, but it would be impossible to produce at the scale we do with Storykit.

In addition, team members who previously had no video experience can now create professional content themselves.

—We gave our project leader access to Storykit, and now she can create content for social media. Before, her only option was still images, but now she can create videos instead.

One of Jesper’s favorite parts of Storykit is how it allows rapid content creation, enabling the team to respond instantly to business needs.

—This Monday, my boss sent an email saying, ‘We should have something about this topic.’ Thirty minutes later, those videos were showing in our clinics.

—Before, I would have said, ‘Yeah, we can plan something for that.’ Now, it’s done in minutes.

Do you have any ways you plan to use Storykit in the future? 

—One of the next steps we want to take is looking at what we’ve done so far and figuring out how they can be reused across different platforms—essentially building up our content bank by adapting the videos originally made for the waiting rooms. The content in that channel is quite different than social platforms. But with Storykit, changing the speed or optimising content for different target groups is much, much easier than before.

Praktikertjänst is the largest private dental and health care group in Sweden, with over 60 years of experience in the business. Praktikertjänst is owned and operated by the doctors, dentists, dental technicians and hygienists, physiotherapists, nurses, midwives, chiropractors, psychologists and therapists that are also responsible for managing the clinics all over Sweden. The business model is unique and combines the small business's individual freedom and vicinity with the large group's efficiency and economic strength. See some examples of how they are using video to educate their patients and build their brand below. 

With Storykit, Praktikertjänst found a way to create video content at scale - making it possible to support their ambitious rollout of over 2,000 digital screens across clinics in Sweden in the coming years.

For Jesper, transitioning from traditional tools like Premiere Pro and After Effects to Storykit required a shift in mindset.

—It was actually hard to get started because I had so much experience in Premiere Pro and After Effects. It’s hard to step away from your usual ways. Storykit requires thinking in a new workflow.

But once he adjusted, the speed and efficiency gains were game-changing.

—After I got started, I could basically create 30 videos a day. This would have been impossible before.

Here’s how Storykit enabled them to scale like never before.

At the core of Storykit is its text-to-video AI, which converts text into engaging videos effortlessly.

Praktikertjänst used this feature to start repurposing their existing written content into videos, such as:

→ How to quit smoking
→ How to remove a tick bite
→ What to do after tooth removal

They had never considered that these articles could be transformed into videos—until Storykit showed them how.

With a few simple steps, they could:

• Copy the links to their articles online
• Paste it into Storykit
• Automatically generate a fully branded, structured video

What previously took hours or even days now took minutes—without needing advanced video editing skills.

—For example, 'Do you need help to quit smoking?'—is a really great topic for a Storykit video. We already have all the text and information, but it’s long, and people rarely visit websites to read long articles unless they are looking for that information. Storykit AI helps us condense the content into a shorter, more engaging format, that hopefully will empower the viewer to take that step to learn more. All our content is then reviewed by our Head of Healthcare and Head of Dental, says Jesper.

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Here is one of Praktikerkänst's waiting room videos with information on tick bites:

Not only did Storykit make video creation faster, but it also ensured every video followed Praktikertjänst’s branding guidelines automatically.

Another feature that Storykit offers is custom AI templates, allowing brands to create their own custom templates with a unique look and feel. These templates ensure every video maintains brand consistency by defining key elements such as intros, text formatting, animations, and end slides.

With custom AI templates for Praktikertjänst, every video includes:

→ The correct branded intro
→ Consistent text formatting and animations
→ A standardised end slide with a dentist or nurse waving and the Praktikertjänst logo 

This meant the team no longer had to manually edit every video—instead, they only had to review the content and make minimal adjustments before publishing.

—We had a clear vision for the type of videos we wanted to create. They needed to be informative and calming - after all, we’re competing with phones in people’s hands—but not overly flashy or ‘TikTok-like.’ Our goal was to keep them calm and stress-free, considering that many viewers might be in a difficult or emotional state. Once we fine-tuned the AI templates to match our needs, the video creation process became effortless, says Jesper.

—If I get feedback that a video is too fast or a segment is too short, we can easily change it and update it in a matter of minutes. 

This shift transformed the way Praktikertjänst approached video production, enabling them to scale content in ways they had never imagined.

Jesper was also surprised to discover that Storykit could simplify talking head videos—a task that used to take up too much of his time.

Instead of spending hours editing talking head clips, others on location could now film staff interviews, send the files to Jesper, and he could simply drop the clips into a Storykit template—then be done.

—Storykit is so versatile. I used to spend half a day on talking head projects—now I can get them done in 30 minutes. Subtitles used to be a mess but now I can just do some small edits and be done.

By automating formatting and cutting out unnecessary editing, Storykit helped Jesper and his team produce high-quality videos effortlessly, all while maintaining a consistent, polished look.

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Here are one of Praktikerkänst's talking head videos: 

How can a small content team produce video content for over 700 dental and medical clinics? This was the challenge faced by Jesper Jarl, Creative Director at Praktikertjänst.

Jesper has been with Praktikertjänst for about a decade, working in various creative roles, including graphic designer, art director, and now creative director. 

At Praktikertjänst's inception, they operated as a unique franchise model, where each clinic built its own identity while being “powered by Praktikertjänst” behind the scenes.

However, recently the organisation underwent a shift—transitioning the Praktikertjänst brand from a behind-the-scenes support role to the recognised healthcare provider responsible for ensuring patients receive the correct care.

To support this transformation, Praktikertjänst needed to establish a strong and visible presence in all the clinics they operated, reinforcing their brand as a trusted healthcare provider across Sweden.

One piece of the puzzle in achieving this was the company's launch of an ambitious project: installing digital screens in clinics nationwide. 

These screens were intended to serve three key purposes:

• External screens, positioned to face the street, would promote the brand with videos that reinforced Praktikertjänst’s identity. They would be more standardised and position the brand long-term.
• Waiting room screens, would promote different fields within the company, as well as educate patients about health topics while they waited for their appointments. These screens needed to display a variety of content tailored to each clinic’s specific services—meaning they required a steady stream of fresh, relevant video content.
• Lunchroom screens would be used to communicate with their 8,000 employees about upcoming events, intranet updates, and status reports on IT systems they depend on.

Jesper explains: 

—In the waiting areas, we wanted to educate, but we also wanted to showcase the scope of our company. Many of our patients don’t realise that their dentist down the street is part of the same cooperative as their doctor or physiotherapist. In that sense, we’ve been a hidden brand.

This shift introduced a major challenge for the communications team: how to produce high-quality video content at scale for hundreds of clinics.

Previously, Jesper and his team would create videos in small batches using tools like Premiere Pro and After Effects, but this hands-on approach was too slow and labor-intensive to scale.

The other approach was outsourcing production to an agency, where they would create one video that they would circulate for about a year before being replaced.

However, Jesper knew that neither of these methods would support the volume they needed to achieve. 

—While I’m skilled in Premiere Pro and After Effects, using these tools to create the amount of videos we needed would mean that I would have had to down-size elsewhere, and that wasn’t an option.

Instead, they had to rethink their entire approach. Finding a way to produce high-quality, on-brand videos quickly—without relying on time-consuming editing tools—became the priority.

Since adopting Storykit Feeds, Preem’s PR team saves significant time, freeing them to focus on strategic initiatives.

—Preem takes pride in breaking new ground, not only in renewable fuels but also in how we engage audiences. With Storykit, we can highlight our transition in ways that resonate across digital platforms, Holmqvist shares.

Looking ahead, Preem sees potential to expand the use of video into other areas of their communication strategy, further strengthening their ability to connect with audiences and share their story.

Preem is Sweden’s largest fuel company, leading the way in the development and production of renewable fuels. With a strong commitment to innovation and sustainability, Preem refines and markets a range of energy products for businesses and consumers, both locally and internationally. As a trailblazer in its industry, Preem continuously invests in solutions that reduce environmental impact while maintaining its position as a trusted energy provider. See how they are using video to boost their communication.

With Storykit Feeds, Preem's entire video creation process is automated.

Once a press release is published, videos are automatically generated and delivered straight to the team’s inboxes, accelerating video production and saving valuable time.

With this solution, Mattias doesn’t have to worry about meeting Preem’s strict branding standards or fitting video creation into his busy schedule—the platform takes care of everything for him.

—When we publish a press release on our PR platform, it also feeds into Storykit, which delivers ready-to-go video suggestions. We don’t have to struggle to come up with new video ideas – the platform gives us fresh perspectives, explains Mattias. 

Here’s how Storykit Feeds transforms Preem’s video production process:

• Automation with creative control: The tool provides videos straight to teams’s inbox, allowing them to either publish them immediately or make minor tweaks as needed.
• Brand consistency: Storykit integrates Preem’s graphic profile, chosen image and video libraries, and specific output formats, ensuring every video aligns perfectly with their branding.
• Valuable time saved: What once took hours can now be completed in minutes, saving time while maintaining professional results.

—The videos align with our strict quality standards, and we can either use the videos as they are or make adjustments we need, Holmqvist adds.

Storykit videos have long been a key part of how Preem communicates. However, when Head of Media Relations Mattias Holmqvist also wanted to start using Storykit to promote their press releases, he was pleased to discover he didn’t even have to create the videos—they created themselves.

Within Preem, several teams were already using Storykit for various initiatives, including showcasing employer branding, recruiting, promoting events, sharing videos at large company gatherings, and highlighting innovative projects like electric charging stations. 

Inspired by its success, Mattias Holmqvist, Head of Media Relations at Preem, wanted to get in on the action and enhance how they communicated their press releases with video.

He explains: 

 —Video is crucial in all digital communication; it packages complex information into accessible content. It’s increasingly important for us to build engagement, and I wanted to ensure we have the best tools to accomplish that. 

What Mattias didn’t anticipate was just how effortless the process would be, all thanks to Storykit’s new Feeds feature.

In just a few months, Majority is seeing significant results with Storykit videos, engaging both their Spanish- and English-speaking audiences more effectively while elevating their brand.

Majority is active on YouTube, Instagram, and Facebook, where video content has proven far more successful than static posts. 

–We used to post static images and get only a few likes, but now, videos on Reels get hundreds of views, putting a lot more eyes on our content. It’s amazing to see the impact of video on social, says Dan. 

–The same goes for YouTube—going from zero to hundreds of views per video has been super cool, and we’re excited to see how we can keep scaling that up.

The company has also seen success in integrating videos into their customer service efforts. 

When customers have questions about topics like recurring subscriptions or pending transactions, Majority can send a concise video that explains the concept in under a minute, rather than a lengthy article.

–It’s great because we can already tell our videos are making an impact. They make it so much easier for our customers to understand financial life and navigate tricky concepts about living in the U.S..

The Majority customer service team has even started embedding these videos into FAQs and articles, making the entire experience more user-friendly.

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From a cost-saving perspective, Storykit has enabled Majority to bring video production in-house, avoiding the need to hire expensive external agencies or professional designers.

–In the past, we worked with agencies, but it was hard to onboard them to our brand, and we spent so much time giving feedback. Now, we control the voice and branding ourselves. It’s the perfect hybrid solution, Dan adds.

Future potential

–Another great thing about Storykit is that not only did we receive onboarding, but we also get regular check-ins and inspiration throughout our journey. Our success manager has opened my eyes to ways we could use video that I never thought of before, Dan shares. 

Now Majority is looking into all of the ways they can leverage video to support various aspects of the business.

Dan is especially excited about using Storykit’s AI to transform job openings into engaging videos to promote on LinkedIn and showcase company culture.

–I’ve already been sharing these ideas with our HR team and adding them to our content plans, Dan says.

They also see potential for internal training videos and product videos on their website

–There’s so much more to discover with Storykit, since it’s so quick, easy, and honestly, fun to use. For any company looking for an intuitive video creation process, I can’t recommend it enough.

Majority is a U.S.-based mobile banking app designed to help immigrants establish financial stability when moving to the United States. The app offers not only banking services but also international money transfers and low-cost international calling, catering specifically to the needs of immigrant communities. See how they are using Storykit to educate their audience below.

When Majority discovered Storykit, it opened their eyes to how simple and efficient the video creation process could be. 

What once seemed like a complex, time-consuming task was suddenly streamlined and accessible, even without professional video expertise.

–Just the simplicity of Storykit is amazing—you go from signing up to creating videos in such a short span of time! Dan shares.

Their first project was to create a financial literacy series aimed at explaining complex banking concepts in a way their immigrant audience could understand. 

For example, customers often have questions about why transactions at gas stations appeared to charge more than expected. Instead of relying on a long, detailed article to explain, Majority used Storykit to create a short, 1-minute video that explained pending transactions clearly and visually.

–When money is taken out of your account and you don’t understand why, of course you want answers. Explaining things like this through a short video is so much easier than a long article.

Here are some of the key features within Storykit that make it easy for Majority to create the videos they needed.

Storykit’s AI-powered translation and voiceover capabilities is a game-changer. With a significant portion of their customers speaking Spanish, Majority can now easily produce content in both English and Spanish, managed by a single person.

–Being able to transform our English videos into Spanish with just a click is incredible. We receive fantastic feedback from our Spanish-speaking colleagues, who say the quality is impressively accurate.

Additionally, the platform’s extensive stock video library is another highlight for the team. In the past, finding the right stock footage had been a challenge, but Storykit’s vast library has made it easy to match visuals with the written content.

–If we’re talking about pending transactions at a gas station, it’s so easy to find content like cars, driving, and gas stations. The stock library is incredibly rich, Dan explains.

Dan also appreciates the ability to make small tweaks during the editing process, giving him creative control without needing advanced video editing skills.

Majority’s mission is to make banking easier for immigrants migrating to the U.S., but they quickly realized that explaining complex financial concepts to their diverse customer base was no easy task. 

Many of Majority’s customers don’t speak English or are unfamiliar with U.S. banking processes, making it challenging to communicate essential financial concepts connected to their accounts.

Dan Schermerhorn, Product Marketing Manager at Majority, explains: 

–When you grow up somewhere, you don’t think much about everyday banking transactions. But for our customers, these things are new and often confusing. We frequently receive questions regarding things like pending transactions and subscription payments and realized we needed a better way to make these topics clear.

Majority knew video would make these concepts much easier to understand, but past experiences had led Majority to view video content creation as a resource-intensive process requiring specialized skills they didn’t have in-house.

–As far as we were concerned, we simply didn’t have the resources or in-house expertise to make it happen, says Dan.

Their previous attempts to use animation video platforms required dedicated designers, which made content production slow and expensive.

In addition, they knew that expensive, slow agencies wouldn’t be an option either. 

–The cost, time, and complexity of working with an external agency just didn’t make sense for us at this stage.

Majority needed a new solution that allowed them to create educational content quickly and affordably, without requiring extensive design expertise.

During the summer, NTM tested the new functionality on one of its titles, and in that short time, over 150 video projects were created. 

These projects have collectively led to the video viewership goals being met and even exceeded.

– We are measuring and evaluating this carefully, and we see, among other things, that video summaries are easy for the audience to watch—they are short and concise, and we believe they especially appeal to a younger audience. We want the Storykit videos to spark curiosity, particularly among our non-subscribers, and make them eager to explore our products.

This fall, the integration will be rolled out across the entire company, giving all 320 reporters access to video creation directly within NTM's publishing tool.

Jörgen Bröms is looking forward to the rollout:

– It feels exciting to be a bit of a pioneer. Who else in the world has done this with the same level of quality and control?

NTM is one of Sweden's largest local media groups, consisting of 18 local news companies that deliver trusted news and information to over 700,000 Swedes daily. With a mission to improve the quality of life in the communities they serve, NTM strives to make these regions better places to live and work. Discover how they’re using Storykit video to expand their reach and share news even more effectively below.

So when Storykit began developing an API that allowed for the integration of video creation into other platforms, he saw enormous potential:

– The solution is a real bullseye. I immediately envisioned the time savings we could achieve by building video production directly into the article tool where the reporters are already working. With Storykit's API, there's no need to log in to another interface, and we've essentially reduced the creation of an informative video to just 2-3 clicks. It's amazing—there's no way the editorial teams could produce such a large volume of videos if all the work had to be done manually.

In close collaboration with Storykit, NTM has developed several specific video formats designed to suit different media, particularly social channels. 

Although the video creation is automated, the editorial team has set clear rules in the system to ensure they control every detail of the output, from how the script should be written to how the video should look.

This solution allows the editorial teams to significantly increase the pace of publishing.

– When the reporters have written their texts, they can, still within the article tool, choose the type of video they want to create. The video is then generated, and they receive a preview. The reporter can then download the finished video and use it, for example, on social media or publish it directly in the article. They can also open the video in Storykit and make edits if they want to. 

As the first publisher in the Nordic region, NTM is now integrating automated video creation directly into its publishing system. With the help of Storykit's API solution, all 320 reporters can create videos with just 2-3 clicks.

– It's amazing. The time savings and simplicity are the biggest drivers of the project, says Jörgen Bröms, AI Strategy & Editorial Developer at NTM.

The media group NTM consists of 18 local news companies and reaches over 700,000 Swedes every day. 

Today, video is an important part of journalistic storytelling for the company's editorial teams and a key factor in engaging existing subscribers and attracting new ones. 

Publishing videos is important, both on social media channels and on the titles' own news sites.

To be able to create all these videos, Storykit has long been a part of NTM's toolbox, and the tool is already frequently used in several newsrooms.

– It has worked well, and we know how effective Storykit is for quickly summarizing articles into explanatory videos and similar content, says Jörgen Bröms at NTM.

However, as Head of AI Strategy & Editorial Developer, Jörgen always keeps an eye out for solutions that further simplify and automate the work for reporters. 

Using Storykit has significantly enhanced The Swedish Marketing Association’s marketing efforts, allowing them to create buzz, attract new members, and maximize their resources.

- In terms of marketing, we want to create as much buzz as possible given our resources and conditions, and both attract and inspire marketers in Sweden. To do this, we need to be an example of what great marketing looks like and use the right tools. One of these tools is Storykit, says Marie. 

Using video has proven to be an excellent way for The Swedish Marketing Association to showcase their marketing community and convey a professional image. 

Maximizing resources

With the ability to produce a large amount of content with just one person, The Swedish Marketing Association has been able to maximize their resources and significantly boost their outreach.

- Thanks to Storykit's structure and templates, Per, who handles most of our content creation, has been able to greatly increase his output, says Marie.

- The response from members has been overwhelmingly positive. They appreciate the professional quality of the videos and feel more informed and engaged. We have also seen an increase in traffic and engagement from the videos we post on social, says Per.

Create buzz and attract new members

By combining their own assets with new video content, The Swedish Marketing Association effectively can showcase the benefits of membership, creating buzz and attracting new members.

- Video is a very important part of our content creation puzzle, Per explains. It’s not the only thing that drives engagement, but people seem to find it more fun to interact with video posts.  Reaching our audience is always going to be key and video simply takes on a life of its own on social media. Not to mention, it makes us look better and more like a big brand builder.

Marie adds: 

- We also think it’s fun that we get to show our audience and members that a tool like Storykit is available. We need to be inspiring and curious partners who seek out new tools, and Storykit makes what we do more alive, vibrant, and spot-on.

Future use of Storykit

Looking ahead, The Swedish Marketing Association plans to further integrate Storykit into their content strategy. They aim to include more member-generated content, such as testimonials and event feedback, leveraging the tool's new features like transcription and easy editing.

- I would love to get more members in our feed, speaking their minds about a topic, membership, or an event we’ve had, Per shares. With the quality of Storykit, it’s easy to get people on board, and the new transcription and edit features will make this even easier.

The Swedish Marketing Association is a vibrant community committed to fostering professional growth and providing valuable skills development for professionals in marketing, communication, PR and media across Sweden. They have evolved from a local entity to a national organization, continuously inspiring their members. Checkout how they are using video to grow their reach and visibility.

Initially, The Swedish Marketing Association tried using Canva to create short videos, but the lack of control made it inefficient. They found their solution in Storykit, a video creation tool that offered the simplicity and efficiency needed to quickly produce high-quality content essential for promoting their organization and events.

- Storykit was a significant step up for us compared to Canva, says Per Almegård. It allowed us to start creating professional videos quickly and easily.

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According to Per there are quite a lot of differences between the tools: 

• Canva: Canva is a brilliant tool for designing static images because it offers so many resources, but its interface doesn’t make video creation easy. While it's possible to get decent video results in Canva, the videos we created often resembled PowerPoint presentations, which wasn't what we wanted. In addition, the almost endless number of templates often ended up costing me quite a bit of time to sort through, and without dedicated input fields for text, our videos lacked consistency and looked different each time.
• Storykit: Storykit, on the other hand, is specifically designed for efficient video creation, which I noticed directly when I started working with it. It offers an intuitive interface with just the right amount of creative options to be powerful without being overwhelming. Also, the controlled layouts make it easy to stay within brand guidelines. Having the AI features in the interface in Storykit can help you save even more time, especially if you don’t know where to start. 

Per concludes:

- When it comes to video I’ve learned to appreciate the importance and efficiency of working with a tool and an interface made specifically for video from the ground up.

- Canva works great for me when I use it strictly for still images and animated/gif images. That's why Canva, like Storykit, remains a valuable tool in my toolkit, but the two aren't competing for the same job.

Storykit enables The Swedish Marketing Association to effortlessly incorporate footage from their events and meet-ups into their content, a crucial aspect of raising awareness and attracting new members.

- Uploading our own footage is essential because it allows us to infuse our brand and style into our videos, says Per. 

- It's always easier to get engagement when you include images of people from the events.

With Storykit, The Swedish Marketing Association can easily import footage from their events and projects, building a comprehensive library of their own images and videos, in addition to using the template library provided.

Initially, The Swedish Marketing Association aimed to create videos to raise awareness for their brand and future events. However, Storykit's versatility has opened up new possibilities, transforming their approach to content creation for the actual events as well.

Here is how The Swedish Marketing Association is leveraging video in several impactful ways to enhance their events:

Pre and post-event promotion

To effectively attract participants and highlight the success of their events, The Swedish Marketing Association leverages videos both before and after the events. Their primary channels for reaching their audience are LinkedIn, Facebook, and Instagram, with a particular focus on LinkedIn.

Per explains:

- We use videos to encourage our current members to attend events and attract new members to sign-up.

One way of doing this is by allowing their current members to communicate through them. 

- We incorporate event footage, conduct short interviews, and gather quotes from attendees to capture the atmosphere and highlight participant experiences in our videos, says Per.

Marie adds:

- We also enjoy presenting the speakers in a fun and engaging way, which adds a unique element to our promotions.

Engaging videos at events

Since the quality of Storykit videos is so high, The Swedish Marketing Association now uses videos during their events as well. Engaging video content is displayed on large screens, enhancing the overall experience for attendees. 

This approach has been used for the latest “CMO of the Year Award-galas”. This prestigious event recognizes companies and individuals who have made outstanding contributions over the past year.

Marie explains:

- We had videos playing not only on the main theater screen but also on screens in the foyer and lobby. Several videos were also created to present the finalists for the “CMO of the Year Award”. This created a dynamic environment without significant production costs. Hiring an agency to produce this material wasn’t realistically possible for us. 

Per adds: 

- It’s fun to dabble in the graphics and then see your creation up on a big screen—it looks incredibly professional!

This strategic use of high-quality video content not only enhances the event experience but also reinforces The Swedish Marketing Association’s reputation for professionalism and innovation.

- People noticed and gave feedback that the videos looked fantastic, Marie says.

The Swedish Marketing Association is committed to hosting events, courses, and seminars that inspire and develop their members. However, creating buzz, attracting new members, and building a community involves a high level of activity on social media. As a small organization, they needed a way to maximize their resources effectively to achieve these goals.

Marie Sommar, CEO of The Swedish Marketing Association, explains:

- In terms of resources, we operate like a startup. When it comes to content creation, we aim to produce a lot to ensure we are visible across our channels. we also need to make sure that it looks good and represents our organization in the best possible way.

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To create visibility and engagement, The Swedish Marketing Association needed an effective way to produce high-quality content.

Per Almegård, Digital Editor at The Swedish Marketing Association, says: 

- Content-wise, we had high ambition and low production capabilities. We really needed a tool that was fast and easy to use but also looked professional and represented us in the best way.

As experts in the marketing industry, The Swedish Marketing Association recognized that video was the way forward.

- Social media has been trending towards video for many years, so we knew that video was the direction we needed to go as well. It was also a topic in several of our seminars, so we needed to take our own advice, says Marie.

Tietoevry Banking has gained the flexibility to diversify their content and produce the videos they need for clear communication… and they aren't stopping there.

Per Nordin highlights the benefits:

– Turning our current content into high-quality videos quickly has been great for our communication so far. However, we're still fresh in our video journey and haven’t done extensive tracking yet, but we hope to see higher engagement and better click-through rates in the future.

Recognizing the growing importance of video, Tietoevry Banking is setting itself up for future success.

– Whether it's TikTok or LinkedIn, video already plays a big role in company communication and that isn’t going anywhere. Being able to create shorter, crisper, snackable videos in Storykit is already helping us stand out from our competitors now and in the future.

By using Storykit, Tietoevry Banking is enhancing its communication strategies and paving the way for broader, more innovative uses of video content. 

– We mainly use it for our own channels now, but internal communication is equally important. Although we haven’t explored that much yet, it's something to think about for the future, says Per.

Tietoevry Banking also aims to boost Storykit usage across the unit’s organization and develop more standardized ways of working with it.

– We want to increase Storykit usage among those who have access by integrating it deeper into our content processes and standardizing our approach. Some units use Storykit extensively, others less so. We need a coherent strategy, learning from each other to discover the best uses, whether for events, press releases, or beyond typical channels.

Tietoevry is a leading technology company with Nordic roots and global reach. It comprises five specialized end-to-end businesses that offer a wide range of IT services, software solutions, and digital consulting across various industries. One of these units, Tietoevry Banking, focuses on delivering innovative software solutions tailored for the banking sector. Tietoevry Banking modernizes banks and helps unlock significant value for clients with a proven low-risk implementation of market leading software for Cards, Transaction Banking, Credit, Financial Fraud Prevention and Wealth, as well as a modular, pre-integrated Banking as a Platform solution. Discover how they are growing awareness of their products using video.

Storykit enables Tietoevry Banking to turn all of their written content into snackable engaging videos, enhancing their PR and external communication efforts. 

Since Per already had some knowledge of video editing, quickly saw that Storykit was the simplest way to turn their content into engaging videos fast.

– If we have a press release, for example, which is often the first content piece we make for anything that we announce, I can quickly create some videos in Storykit to complement it. 

And that is not the only way Tietoevry Banking is using Storykit. Per and his colleagues across various business units have multiple uses:

– In addition to my using Storykit, I also have colleagues who are using it as well to do more product marketing and for events or webinars.

– That is another great thing about Storykit. It is great for those who don’t have any vast video experience. It opens up the world of video creation a lot more and makes it scalable even in a big organization like ours.

As a large company, Tietoevry has very strict brand guidelines and standards. Storykit simplifies the creation of on-brand content, essential for maintaining a consistent brand image. 

– One thing that is super important is branding. It is so easy to find services where you can create cool graphics, pictures and videos, but if it isn’t according to our brand guidelines and standards, we shouldn't use it. Storykit ensures our content is always on brand and looks great, so we don’t have to worry about it. 

Features like creating your own image libraries and leveraging Storykit AI also speeds up creation.

-We like the ability to upload our own photos and videos that we already have at hand. This speeds up the creation of content and takes our videos to the next level.

Per also enjoys leveraging Storykit AI to generate videos fast and get the creative process flowing. 

– Storykit AI is very helpful when I'm starting a new video. I just input the text, and it gives me a ready-made video suggestion with stock videos and music, which I can then customize. I also like using it to outline an initial storyboard. Not having to start from scratch saves me so much time and makes it easy to dive right in and get going.

Breaking through the noise and creating engaging content that entices people to click and read is a constant challenge, especially for a company providing banking software solutions.

Per Nordin, PR & External Communications Lead at Tietoevry Banking, oversees most things when it comes to public relations and external communication, and understands firsthand the difficulty of gaining the exposure they’re after.

Per says: 

– We create a lot of interesting content but the challenge is always to break through the noise and entice people to click through and read. Specifically in PR, it’s difficult to get influencers or platforms to promote content.

To capture attention, traditional methods like press releases still have value, but they are not enough on their own.

Per continues:

– One thing, of course, is the traditional press release. That still does tricks to some extent. But we needed to make them interesting for all of our audiences—news outlets, customers, prospects, and key stakeholders.

Per knew that leveraging platforms like LinkedIn would offer opportunities for Tietoevry Banking to position themselves as an interesting company and promote their expert opinions and insights. However, long written pieces doesn’t always do the trick. 

– We needed something we could utilize in-house to leverage the content we were already creating and translate it into something more snackable, easily accessible, and digestible for everyone.