While Stefan handles the creatives, performance insights come from other parts of the organisation—and the feedback has been strong. On Amazon, where the initial push began, the product videos are doing exactly what they were meant to do.
– My colleague who is in charge of Amazon sales has told me that people watch the videos, and they buy the products. That’s what we want, and we’re very happy with the results.
With 31 product videos already created for Amazon and more in the pipeline for other channels, Storykit has helped Sika bring consistency, speed, and scale to its video production.
What once would’ve taken hours in traditional editing tools can now be done in a fraction of the time.
And thanks to the visual polish and structured templates, every video feels professional and on-brand—whether it’s a 30-second Amazon clip or a four-minute showcase of Sika’s global projects.
– You just get a really good-looking video in seconds. That’s what I like most about Storykit.
Sika is a global supplier of specialty chemicals used in construction and industrial projects as well as everyday house projects. From the adhesive that seals a boat to the bonding agents in skyscraper glass façades, Sika’s solutions touch nearly every part of the built environment. In fact, over half of the world’s cars are assembled using Sika products. Check out how they’re using Storykit to bring their solutions to life.
Sika quickly realised they could also use Storykit to promote more products across different channels and drive more sales with existing customers.
– We have customers who buy concrete additives from us and don’t even know we do flooring or tile products. By showing them more of what we do with video, we increase cross-sales.
With Storykit, Stefan now creates short, engaging videos to introduce different product areas to various target audiences. Some are for Amazon listings, while others are built for the company’s website, YouTube ads, or broader product presentations.
For Stefan, one of the biggest advantages of Storykit is how effortlessly it delivers a polished, professional result.
– Every video has that professional feel. The way the images slide in, the text animates—it all looks so good right out of the box. In other tools, you'd have to build all of that manually.
Speed and ease of use are equally important. With help from the Storykit team, Sika created branded AI templates for their product videos and marketing presentations, automating almost the whole creation process.
– I created a few videos and decided how I wanted everything to look: the text layout, intro and outro slides, font sizes. Once that was done, the Storykit team turned them into AI templates.
– This means that now I can paste in the URL of a product page or add the text from a brochure, press ‘create’ and the video is done.
– It’s very intuitive and easy to work with. I can create a professional video in seconds instead of hours.
Stefan Ulander, Content Manager and Team Leader Marketing at Sika Sweden, was no stranger to video production. He’d created his share of videos in Adobe Premiere Pro, but when it came to launching Sika’s products on Amazon Sweden, he knew that method wouldn’t scale.
– Amazon encourages sellers to use short, compelling product videos to boost sales. But creating dozens of them in a traditional editing suite would take too much time.
That’s when Stefan started looking for a faster, more scalable solution. He needed a tool that could deliver high-quality videos without bogging down his workflow.
– We wanted an AI solution that could help us scale video for Amazon. I went to seminars promoting different solutions and Storykit was the best one I found. It’s easy to use, gives a professional feel, and we were able to get started right away.
Since introducing Storykit, the team has seen a noticeable shift in both what they can produce and the results they get from it.
A stronger presence on social media has led to better performance across platforms, with videos driving more visibility and interaction.
Max explains:
– Part of my job is evaluating campaigns and looking at the analytics, and I can see that videos on social media get more engagement.
Most video creation now happens between Max and two colleagues, one handling press releases, the other managing social media. Storykit allows all of them to create high-quality videos in a fraction of the time, making it easier to keep up with growing content needs.
– We know video performs better, and now that we can create it more easily, we’re able to give attention to things that might’ve been missed before.
In an industry where communication often involves technical subjects, video has helped Svevia break things down in a more digestible way.
– In our industry, we’re often talking about complex things and trying to explain them. Doing this is just easier with video. You can break things into lists and present the information in a way that’s easier to understand.
Svevia is one of Sweden’s leading infrastructure companies, focused on building and maintaining the systems people rely on every day—roads, bridges, asphalt, and more. In short: they don’t build houses, they build the roads that lead to them. Check out how they are using video to build their brand and communicate with their audience.
Svevia has a wide audience to speak to, from employees and students to customers and potential partners, and each group expects content that’s clear, relevant, and easy to engage with.
Using Storykit, Svevia creates a steady stream of videos that serve multiple purposes across their channels.
– It’s easy to create a video and adjust it a bit depending on the platform, says Max.
The focus on social is about awareness and engagement, especially for potential employees and future partners.
– It’s not always about converting. We also need to build the brand and create visibility.
Here’s a breakdown of the types of content they create:
One of the most common and effective ways Svevia uses Storykit is to bring written content, like press releases and quarterly reports, to life as videos. This gives them multiple ways to present the same message.
– We just released our Q1 economic report and made a video with numbers and highlights. You can read it, sure, but now you can also see it in a more playful and easy-to-understand way.
This approach makes even complex topics easier to engage with for a broader audience.
When Svevia attends industry events, starts new projects, or finishes notable work, they spread the word through video.
– When we’re doing a project and writing a text piece about it, we make a video too. Same for events—we’ll post something like ‘Come meet us!’ with a short video.
Video isn’t just for external audiences. Svevia also uses Storykit to support internal communication.
Yes, Svevia was already using video as part of their communication strategy—but it wasn’t working as smoothly as they needed.
Max Isaksson, Growth Marketer at Svevia, explains:
– We were already making videos before Storykit, but not nearly as many as we wanted to.
The team had tested tools like Adobe Spark and Premiere Pro, but none of them truly fit. Some were too basic and restrictive, limiting what they could create. Others were too complex, making the production process slow and inefficient.
– We didn’t want to lose our creativity but we needed to be more efficient. That’s why Storykit became the best tool for us. You can be creative and make the videos you want, but the process is still simple and fast.
When talking about the difference between Adobe and Storykit, Max puts it simply:
– It’s hard to compare, because they’re totally different tools. I still use Adobe for some advanced projects, but when it comes to time, Storykit is so much easier.
Svevia didn’t need to be convinced about the value of video, they just needed a better way to do more of it. Storykit struck the right balance between creative freedom and ease of use that they had been looking for.
– We wanted to keep the high-quality creativity that you get from Adobe, but also work faster and get more done. Storykit made that possible.
From day one, the setup was smooth. The team quickly built a workflow around custom templates that match their brand, making video creation not just faster, but more consistent too.
– Getting started with Storykit was super easy. We set up custom templates with our branding, including intro and outro slides, making the creation process really simple. Now, we’re creating far more videos than we ever did before.
It’s not just the quantity that’s changed, but also the kind of content they’re now able to create on their own.
– Today, we’re doing a lot more types of video as well. Like now we can make shorter summaries of our financial reports.
In addition, if something new comes up or a question arises, we have someone to help us.
– The support is super fast. If we need help or want to change something in the tool, Storykit is there to help.
Now, Jesper and his colleague work in batches, ensuring they cover all relevant topics efficiently.
—We typically produce four or five videos a week—but we do them in batches. My colleague and I jump in when we have time, and then we make sure to save them under the right topics so they can be easily accessed and used across different channels, not just the screens.
Another major improvement? Collaboration with clinics is now seamless.
—Storykit makes it so much easier to work with our team and speed up the review process. Rather than exporting files for feedback, we can just send a preview link instantly.
The team tracks engagement on LinkedIn posts and has noticed a clear trend—videos created in Storykit consistently outperform text-based posts.
—We can see that the videos we make in Storykit get much more engagement than if we just post text or an image. Of course, you could argue that a video made in Premiere would also give us higher engagement, but it would be impossible to produce at the scale we do with Storykit.
—We gave our project leader access to Storykit, and now she can create content for social media. Before, her only option was still images, but now she can create videos instead.
—This Monday, my boss sent an email saying, ‘We should have something about this topic.’ Thirty minutes later, those videos were showing in our clinics.
—Before, I would have said, ‘Yeah, we can plan something for that.’ Now, it’s done in minutes.
Do you have any ways you plan to use Storykit in the future?
—One of the next steps we want to take is looking at what we’ve done so far and figuring out how they can be reused across different platforms—essentially building up our content bank by adapting the videos originally made for the waiting rooms. The content in that channel is quite different than social platforms. But with Storykit, changing the speed or optimising content for different target groups is much, much easier than before.
Praktikertjänst is the largest private dental and health care group in Sweden, with over 60 years of experience in the business. Praktikertjänst is owned and operated by the doctors, dentists, dental technicians and hygienists, physiotherapists, nurses, midwives, chiropractors, psychologists and therapists that are also responsible for managing the clinics all over Sweden. The business model is unique and combines the small business's individual freedom and vicinity with the large group's efficiency and economic strength. See some examples of how they are using video to educate their patients and build their brand below.
For Jesper, transitioning from traditional tools like Premiere Pro and After Effects to Storykit required a shift in mindset.
—It was actually hard to get started because I had so much experience in Premiere Pro and After Effects. It’s hard to step away from your usual ways. Storykit requires thinking in a new workflow.
But once he adjusted, the speed and efficiency gains were game-changing.
—After I got started, I could basically create 30 videos a day. This would have been impossible before.
At the core of Storykit is its text-to-video AI, which converts text into engaging videos effortlessly.
Praktikertjänst used this feature to start repurposing their existing written content into videos, such as:
→ How to quit smoking
→ How to remove a tick bite
→ What to do after tooth removal
They had never considered that these articles could be transformed into videos—until Storykit showed them how.
With a few simple steps, they could:
What previously took hours or even days now took minutes—without needing advanced video editing skills.
—For example, 'Do you need help to quit smoking?'—is a really great topic for a Storykit video. We already have all the text and information, but it’s long, and people rarely visit websites to read long articles unless they are looking for that information. Storykit AI helps us condense the content into a shorter, more engaging format, that hopefully will empower the viewer to take that step to learn more. All our content is then reviewed by our Head of Healthcare and Head of Dental, says Jesper.
Here is one of Praktikerkänst's waiting room videos with information on tick bites:
Another feature that Storykit offers is custom AI templates, allowing brands to create their own custom templates with a unique look and feel. These templates ensure every video maintains brand consistency by defining key elements such as intros, text formatting, animations, and end slides.
With custom AI templates for Praktikertjänst, every video includes:
→ The correct branded intro
→ Consistent text formatting and animations
→ A standardised end slide with a dentist or nurse waving and the Praktikertjänst logo
This meant the team no longer had to manually edit every video—instead, they only had to review the content and make minimal adjustments before publishing.
—We had a clear vision for the type of videos we wanted to create. They needed to be informative and calming - after all, we’re competing with phones in people’s hands—but not overly flashy or ‘TikTok-like.’ Our goal was to keep them calm and stress-free, considering that many viewers might be in a difficult or emotional state. Once we fine-tuned the AI templates to match our needs, the video creation process became effortless, says Jesper.
—If I get feedback that a video is too fast or a segment is too short, we can easily change it and update it in a matter of minutes.
This shift transformed the way Praktikertjänst approached video production, enabling them to scale content in ways they had never imagined.
Instead of spending hours editing talking head clips, others on location could now film staff interviews, send the files to Jesper, and he could simply drop the clips into a Storykit template—then be done.
—Storykit is so versatile. I used to spend half a day on talking head projects—now I can get them done in 30 minutes. Subtitles used to be a mess but now I can just do some small edits and be done.
By automating formatting and cutting out unnecessary editing, Storykit helped Jesper and his team produce high-quality videos effortlessly, all while maintaining a consistent, polished look.
Here are one of Praktikerkänst's talking head videos:
Jesper has been with Praktikertjänst for about a decade, working in various creative roles, including graphic designer, art director, and now creative director.
At Praktikertjänst's inception, they operated as a unique franchise model, where each clinic built its own identity while being “powered by Praktikertjänst” behind the scenes.
However, recently the organisation underwent a shift—transitioning the Praktikertjänst brand from a behind-the-scenes support role to the recognised healthcare provider responsible for ensuring patients receive the correct care.
To support this transformation, Praktikertjänst needed to establish a strong and visible presence in all the clinics they operated, reinforcing their brand as a trusted healthcare provider across Sweden.
One piece of the puzzle in achieving this was the company's launch of an ambitious project: installing digital screens in clinics nationwide.
These screens were intended to serve three key purposes:
Jesper explains:
—In the waiting areas, we wanted to educate, but we also wanted to showcase the scope of our company. Many of our patients don’t realise that their dentist down the street is part of the same cooperative as their doctor or physiotherapist. In that sense, we’ve been a hidden brand.
Previously, Jesper and his team would create videos in small batches using tools like Premiere Pro and After Effects, but this hands-on approach was too slow and labor-intensive to scale.
The other approach was outsourcing production to an agency, where they would create one video that they would circulate for about a year before being replaced.
However, Jesper knew that neither of these methods would support the volume they needed to achieve.
—While I’m skilled in Premiere Pro and After Effects, using these tools to create the amount of videos we needed would mean that I would have had to down-size elsewhere, and that wasn’t an option.
Instead, they had to rethink their entire approach. Finding a way to produce high-quality, on-brand videos quickly—without relying on time-consuming editing tools—became the priority.
—Preem takes pride in breaking new ground, not only in renewable fuels but also in how we engage audiences. With Storykit, we can highlight our transition in ways that resonate across digital platforms, Holmqvist shares.
Looking ahead, Preem sees potential to expand the use of video into other areas of their communication strategy, further strengthening their ability to connect with audiences and share their story.
Preem is Sweden’s largest fuel company, leading the way in the development and production of renewable fuels. With a strong commitment to innovation and sustainability, Preem refines and markets a range of energy products for businesses and consumers, both locally and internationally. As a trailblazer in its industry, Preem continuously invests in solutions that reduce environmental impact while maintaining its position as a trusted energy provider. See how they are using video to boost their communication.
Once a press release is published, videos are automatically generated and delivered straight to the team’s inboxes, accelerating video production and saving valuable time.
With this solution, Mattias doesn’t have to worry about meeting Preem’s strict branding standards or fitting video creation into his busy schedule—the platform takes care of everything for him.
—When we publish a press release on our PR platform, it also feeds into Storykit, which delivers ready-to-go video suggestions. We don’t have to struggle to come up with new video ideas – the platform gives us fresh perspectives, explains Mattias.
Here’s how Storykit Feeds transforms Preem’s video production process:
—The videos align with our strict quality standards, and we can either use the videos as they are or make adjustments we need, Holmqvist adds.
Within Preem, several teams were already using Storykit for various initiatives, including showcasing employer branding, recruiting, promoting events, sharing videos at large company gatherings, and highlighting innovative projects like electric charging stations.
Inspired by its success, Mattias Holmqvist, Head of Media Relations at Preem, wanted to get in on the action and enhance how they communicated their press releases with video.
He explains:
—Video is crucial in all digital communication; it packages complex information into accessible content. It’s increasingly important for us to build engagement, and I wanted to ensure we have the best tools to accomplish that.
What Mattias didn’t anticipate was just how effortless the process would be, all thanks to Storykit’s new Feeds feature.
Majority is active on YouTube, Instagram, and Facebook, where video content has proven far more successful than static posts.
–We used to post static images and get only a few likes, but now, videos on Reels get hundreds of views, putting a lot more eyes on our content. It’s amazing to see the impact of video on social, says Dan.
–The same goes for YouTube—going from zero to hundreds of views per video has been super cool, and we’re excited to see how we can keep scaling that up.
When customers have questions about topics like recurring subscriptions or pending transactions, Majority can send a concise video that explains the concept in under a minute, rather than a lengthy article.
–It’s great because we can already tell our videos are making an impact. They make it so much easier for our customers to understand financial life and navigate tricky concepts about living in the U.S..
The Majority customer service team has even started embedding these videos into FAQs and articles, making the entire experience more user-friendly.
–In the past, we worked with agencies, but it was hard to onboard them to our brand, and we spent so much time giving feedback. Now, we control the voice and branding ourselves. It’s the perfect hybrid solution, Dan adds.
–Another great thing about Storykit is that not only did we receive onboarding, but we also get regular check-ins and inspiration throughout our journey. Our success manager has opened my eyes to ways we could use video that I never thought of before, Dan shares.
Now Majority is looking into all of the ways they can leverage video to support various aspects of the business.
Dan is especially excited about using Storykit’s AI to transform job openings into engaging videos to promote on LinkedIn and showcase company culture.
–I’ve already been sharing these ideas with our HR team and adding them to our content plans, Dan says.
They also see potential for internal training videos and product videos on their website
–There’s so much more to discover with Storykit, since it’s so quick, easy, and honestly, fun to use. For any company looking for an intuitive video creation process, I can’t recommend it enough.
Majority is a U.S.-based mobile banking app designed to help immigrants establish financial stability when moving to the United States. The app offers not only banking services but also international money transfers and low-cost international calling, catering specifically to the needs of immigrant communities. See how they are using Storykit to educate their audience below.
What once seemed like a complex, time-consuming task was suddenly streamlined and accessible, even without professional video expertise.
–Just the simplicity of Storykit is amazing—you go from signing up to creating videos in such a short span of time! Dan shares.
Their first project was to create a financial literacy series aimed at explaining complex banking concepts in a way their immigrant audience could understand.
For example, customers often have questions about why transactions at gas stations appeared to charge more than expected. Instead of relying on a long, detailed article to explain, Majority used Storykit to create a short, 1-minute video that explained pending transactions clearly and visually.
–When money is taken out of your account and you don’t understand why, of course you want answers. Explaining things like this through a short video is so much easier than a long article.
Storykit’s AI-powered translation and voiceover capabilities is a game-changer. With a significant portion of their customers speaking Spanish, Majority can now easily produce content in both English and Spanish, managed by a single person.
–Being able to transform our English videos into Spanish with just a click is incredible. We receive fantastic feedback from our Spanish-speaking colleagues, who say the quality is impressively accurate.
Additionally, the platform’s extensive stock video library is another highlight for the team. In the past, finding the right stock footage had been a challenge, but Storykit’s vast library has made it easy to match visuals with the written content.
–If we’re talking about pending transactions at a gas station, it’s so easy to find content like cars, driving, and gas stations. The stock library is incredibly rich, Dan explains.
Dan also appreciates the ability to make small tweaks during the editing process, giving him creative control without needing advanced video editing skills.
Many of Majority’s customers don’t speak English or are unfamiliar with U.S. banking processes, making it challenging to communicate essential financial concepts connected to their accounts.
Dan Schermerhorn, Product Marketing Manager at Majority, explains:
–When you grow up somewhere, you don’t think much about everyday banking transactions. But for our customers, these things are new and often confusing. We frequently receive questions regarding things like pending transactions and subscription payments and realized we needed a better way to make these topics clear.
–As far as we were concerned, we simply didn’t have the resources or in-house expertise to make it happen, says Dan.
Their previous attempts to use animation video platforms required dedicated designers, which made content production slow and expensive.
In addition, they knew that expensive, slow agencies wouldn’t be an option either.
–The cost, time, and complexity of working with an external agency just didn’t make sense for us at this stage.
Majority needed a new solution that allowed them to create educational content quickly and affordably, without requiring extensive design expertise.
These projects have collectively led to the video viewership goals being met and even exceeded.
– We are measuring and evaluating this carefully, and we see, among other things, that video summaries are easy for the audience to watch—they are short and concise, and we believe they especially appeal to a younger audience. We want the Storykit videos to spark curiosity, particularly among our non-subscribers, and make them eager to explore our products.
Jörgen Bröms is looking forward to the rollout:
– It feels exciting to be a bit of a pioneer. Who else in the world has done this with the same level of quality and control?
NTM is one of Sweden's largest local media groups, consisting of 18 local news companies that deliver trusted news and information to over 700,000 Swedes daily. With a mission to improve the quality of life in the communities they serve, NTM strives to make these regions better places to live and work. Discover how they’re using Storykit video to expand their reach and share news even more effectively below.
– The solution is a real bullseye. I immediately envisioned the time savings we could achieve by building video production directly into the article tool where the reporters are already working. With Storykit's API, there's no need to log in to another interface, and we've essentially reduced the creation of an informative video to just 2-3 clicks. It's amazing—there's no way the editorial teams could produce such a large volume of videos if all the work had to be done manually.
In close collaboration with Storykit, NTM has developed several specific video formats designed to suit different media, particularly social channels.
This solution allows the editorial teams to significantly increase the pace of publishing.
– When the reporters have written their texts, they can, still within the article tool, choose the type of video they want to create. The video is then generated, and they receive a preview. The reporter can then download the finished video and use it, for example, on social media or publish it directly in the article. They can also open the video in Storykit and make edits if they want to.
– It's amazing. The time savings and simplicity are the biggest drivers of the project, says Jörgen Bröms, AI Strategy & Editorial Developer at NTM.
The media group NTM consists of 18 local news companies and reaches over 700,000 Swedes every day.
Publishing videos is important, both on social media channels and on the titles' own news sites.
To be able to create all these videos, Storykit has long been a part of NTM's toolbox, and the tool is already frequently used in several newsrooms.
– It has worked well, and we know how effective Storykit is for quickly summarizing articles into explanatory videos and similar content, says Jörgen Bröms at NTM.
However, as Head of AI Strategy & Editorial Developer, Jörgen always keeps an eye out for solutions that further simplify and automate the work for reporters.
