As one of Sweden’s top infrastructure companies, Svevia is constantly in motion—building roads, laying asphalt, managing snowplows, and keeping the country running. But when it came to communicating that work, things weren’t moving nearly as fast. Their previous video tools were either too rigid or too complicated. With Storykit, Svevia found a platform that kept up with their pace and made it easy to create the kind of videos they actually wanted to make. “With Storykit, we can be both fast and creative—and that’s exactly what we needed,” says Max Isaksson, Growth Marketer at Svevia.
"Part of my job is evaluating campaigns and looking at the analytics, and I can see that videos on social media get more engagement."
Svevia is one of Sweden’s leading infrastructure companies, focused on building and maintaining the systems people rely on every day—roads, bridges, asphalt, and more. In short: they don’t build houses, they build the roads that lead to them. Check out how they are using video to build their brand and communicate with their audience.
Yes, Svevia was already using video as part of their communication strategy—but it wasn’t working as smoothly as they needed.
Max Isaksson, Growth Marketer at Svevia, explains:
– We were already making videos before Storykit, but not nearly as many as we wanted to.
The team had tested tools like Adobe Spark and Premiere Pro, but none of them truly fit. Some were too basic and restrictive, limiting what they could create. Others were too complex, making the production process slow and inefficient.
– We didn’t want to lose our creativity but we needed to be more efficient. That’s why Storykit became the best tool for us. You can be creative and make the videos you want, but the process is still simple and fast.
When talking about the difference between Adobe and Storykit, Max puts it simply:
– It’s hard to compare, because they’re totally different tools. I still use Adobe for some advanced projects, but when it comes to time, Storykit is so much easier.
Svevia didn’t need to be convinced about the value of video, they just needed a better way to do more of it. Storykit struck the right balance between creative freedom and ease of use that they had been looking for.
– We wanted to keep the high-quality creativity that you get from Adobe, but also work faster and get more done. Storykit made that possible.
From day one, the setup was smooth. The team quickly built a workflow around custom templates that match their brand, making video creation not just faster, but more consistent too.
– Getting started with Storykit was super easy. We set up custom templates with our branding, including intro and outro slides, making the creation process really simple. Now, we’re creating far more videos than we ever did before.
It’s not just the quantity that’s changed, but also the kind of content they’re now able to create on their own.
– Today, we’re doing a lot more types of video as well. Like now we can make shorter summaries of our financial reports.
In addition, if something new comes up or a question arises, we have someone to help us.
– The support is super fast. If we need help or want to change something in the tool, Storykit is there to help.
Svevia has a wide audience to speak to, from employees and students to customers and potential partners, and each group expects content that’s clear, relevant, and easy to engage with.
Using Storykit, Svevia creates a steady stream of videos that serve multiple purposes across their channels.
– It’s easy to create a video and adjust it a bit depending on the platform, says Max.
The focus on social is about awareness and engagement, especially for potential employees and future partners.
– It’s not always about converting. We also need to build the brand and create visibility.
Here’s a breakdown of the types of content they create:
One of the most common and effective ways Svevia uses Storykit is to bring written content, like press releases and quarterly reports, to life as videos. This gives them multiple ways to present the same message.
– We just released our Q1 economic report and made a video with numbers and highlights. You can read it, sure, but now you can also see it in a more playful and easy-to-understand way.
This approach makes even complex topics easier to engage with for a broader audience.
When Svevia attends industry events, starts new projects, or finishes notable work, they spread the word through video.
– When we’re doing a project and writing a text piece about it, we make a video too. Same for events—we’ll post something like ‘Come meet us!’ with a short video.
Video isn’t just for external audiences. Svevia also uses Storykit to support internal communication.
Since introducing Storykit, the team has seen a noticeable shift in both what they can produce and the results they get from it.
A stronger presence on social media has led to better performance across platforms, with videos driving more visibility and interaction.
Max explains:
– Part of my job is evaluating campaigns and looking at the analytics, and I can see that videos on social media get more engagement.
Most video creation now happens between Max and two colleagues, one handling press releases, the other managing social media. Storykit allows all of them to create high-quality videos in a fraction of the time, making it easier to keep up with growing content needs.
– We know video performs better, and now that we can create it more easily, we’re able to give attention to things that might’ve been missed before.
In an industry where communication often involves technical subjects, video has helped Svevia break things down in a more digestible way.
– In our industry, we’re often talking about complex things and trying to explain them. Doing this is just easier with video. You can break things into lists and present the information in a way that’s easier to understand.
