Video production is no longer reserved for professionals with extensive training and pricey equipment. Today, it’s neither expensive nor difficult to create a video for social media. “You can easily make ten videos with the same resources as one”, says Sofia Stenseth, Chief Content Officer at KIT.

You’ve probably seen ads pop up in your Facebook feed. In fact, advertising via Facebook is one of the best ways to reach out to new customers and visitors. And anyone can do it. Sadly, there are a lot of myths surrounding how things actually work when it comes to advertising on social media.

The story of Storykit is the tale of how a fundamental shift in content consumption has created the need for new storytelling technology. Let our founder and CEO Peder Bonnier tell it.