Organisations invest massive time and money into creating or acquiring industry and trade reports. These reports are packed with value—market trends, customer insights, forecasts—but that value rarely makes it beyond a handful of internal stakeholders.
The way to fix that? Automatically transform your findings into short-form videos that are easy to share, engaging to watch, and impossible to overlook.
From data to dust: The underutilisation of reports
Despite their value, most reports are read once—if that—and never revisited. Why?
- Volume: Reports are often dozens or even hundreds of pages long
- Language: Technical jargon limits external or cross-functional sharing
- Static format: PDFs aren’t built for discovery or discussion
- Time: Few people have the bandwidth to read them thoroughly
Internal focus: Reports are often written for executives, not broad teams or the public - Signal vs. noise: It’s hard to extract the “so what” without full context
But that doesn’t mean your reports aren’t important.
In fact, we’d argue they’re one of the most valuable assets in your communication toolkit. People love research. They trust it. They share it.
But when people don’t see it, you miss out on opportunities. Such as:
- Lost thought leadership: Your smartest thinking never gets seen
- Wasted reach: Only internal teams benefit from insights that could shape the market
- Weakened brand positioning: You’re not being seen as a leading voice in your space
- Buried lead gen: Reports sit behind gates or in folders, when they could drive engagement
- Poor ROI: Your investment in research sees little return
- Missed innovation: Key findings go unshared, un-repurposed, and underleveraged
And the worst part is, the richer the report, the harder it is to share.
Organisations invest heavily in gathering deep insights, but the very characteristics that make reports valuable (depth, detail, thorough analysis) also make them hard to communicate. We call this the paradox of information.
So what is the solution? You need to share your report in ways that get it in front of eyes and make the information stick.
Why is video the best way to make report findings stick?
Modern audiences, especially professionals, are bombarded with content. They don’t have time to dig through 80-page reports or parse jargon-heavy PDFs.
What they engage with are concise, visual, emotionally resonant stories. In other words: video.
“The play button is the most compelling call-to-action on the web.”
— Michael Litt
Short-form video solves for:
- Attention spans that have moved to LinkedIn and Instagram
- Audiences that expect content to be digestible and dynamic
- The need to communicate findings quickly, clearly, and compellingly
- The demand for more shareable and searchable insights
Video content is easier to watch, easier to share, and far more memorable than text alone. It’s the format of choice not just for social media, but for internal communication, training, sales, and thought leadership.
How can you turn your reports into videos with automation?
Adding video to your workload may sound like a big no. You don’t have the time. Your organisation doesn’t have the money.
However, with Storykit, companies can finally unlock the potential inside reports by transforming dense, static content into dynamic, scroll-stopping short-form videos, automatically.
You’ve already done the hard work creating the report—Storykit ensures it gets seen, remembered, and shared, without adding any extra work for you.
Here’s how Storykit helps:
- Turns written report content into fully formatted video narratives
- Builds in brand identity, tone, and storytelling automatically
- Removes the need for video editing or design experience
- Translates videos for international or cross-departmental reach
- Enables teams to share insights in an engaging, accessible format
It’s not just a new way to format information—it’s a new way to communicate strategically.
“When it comes to automation, you can dramatically cut both time and cost, making it possible to create videos for everything.”
— Peder Bonnier, CEO of Storykit
What are the benefits of using video automation to share reports?
- Simplifies complexity: Dense data and technical language become visual stories
- Saves time: Automates the creation of content that would otherwise take days
- Saves money: Bypasses expensive production workflows
- Scales easily: Create multiple videos from one report for different channels
- Stays on-brand: Every video reflects your tone, style, and brand identity
- Boosts ROI: Turns a single asset into dozens of audience-ready touchpoints
How Storykit transforms static reports into shareable stories
Here’s what the workflow looks like with Storykit:
1. Input: Paste in the link or drag and drop the PDF into the tool
2. Select your video type(s): Let Storykit know what kind of video you want to create. Whether you're aiming for a single, specific format or need up to five different types instantly, just make your selection—and Storykit will handle the rest.
2. Let automation take over: Storykit automatically transforms your text into a complete video—scripted, styled with your branding, enriched with background visuals and music, and ready to share.
3. Adapt for your needs: Instantly resize for any platform, localise into multiple languages, and enhance with subtitles or voiceovers—everything just a click away.
4. Publish: Download and share on any platform.
Example: Turning our "Video on LinkedIn Report" into five videos—in one click
To show you how it works, we took our Video on LinkedIn: Trends & Insights Report 2025 and transformed it into five ready-to-publish videos in just one click.
Each video was created using our best-practice AI video templates, designed to extract and highlight the most valuable insights from long-form content.
1. Duel Fact
This video format spotlights two key facts or statistics. The scripts emphasise numbers and context, staying true to the tone and substance of the original report. It’s perfect for audiences who appreciate precise, data-backed insights.
2. Four Fact Carousel
This version converts dense industry or financial reports into an engaging carousel format, each slide highlighting one of four significant facts or statistics. A visually appealing way to present data at a glance.
3. Triple Fact with Headline
Here, we highlight three major facts or statistics under one compelling headline. It’s concise, informative, and ideal for fast-scrolling audiences who want the key takeaways quickly.
4. Dual Quotes Commentary
This format pairs impactful data with expert commentary. Each script integrates two relevant quotes to add clarity, context, and credibility to the featured facts, making it highly authoritative and trustworthy.
5. Quick Quote and Context
The most streamlined version, this video elevates a single statistic, reinforced by a complementary quote. It’s a quick, punchy way to deliver insight and perspective in one smooth narrative.
All five of these videos were generated at one time from the same input text—with no editing required. That’s the power of video automation.
Conclusion: Make your most valuable content work harder
Industry and trade reports contain your smartest insights. They’re dense, strategic, and powerful—but only if people see them. With Storykit’s video automation, you can:
- Make insights accessible
- Extend the life and value of your reports
- Drive real engagement and lead generation
- Position your brand as a thought leader
- Scale content output without scaling your team
It’s not about replacing reports, it’s about amplifying their impact. Contact us today to learn how you can start.
