With a small marketing team, creating video content felt out of reach for Securitas Technology Sweden, until they discovered Storykit. Now Lena Pettersson, Marketing Coordinator, can produce everything from product spotlights to press release videos with ease, boosting both output and engagement. And with ongoing support from the Storykit team, Lena never feels like she’s doing it alone.
"I had never even considered the possibility of creating our own video content. It simply didn’t seem possible with our resources. But Storykit completely opened my eyes."
Securitas Technology Sweden is one of the country’s leading providers of electronic security systems. From surveillance and access control to integrated security solutions, the company plays a key role in helping businesses across Sweden stay protected. See how they are using video to communicate on social media.
Before discovering Storykit, Securitas Technology Sweden wasn’t producing any video content for their social media channels. Occasionally, they received videos from the company’s global marketing team, but these were produced in the U.S. and couldn’t be localised, making them difficult to use effectively on Swedish platforms.
That changed when Lena, Marketing Coordinator at Securitas Technology Sweden, came across Storykit through Securitas’ Swedish marketing team. They had started using the tool, and that opened the door for Lena's team to access it as well.
With a small marketing team, Lena managing content creation and her manager handling overall strategy, resources were tight. But with Storykit, they were suddenly able to do more, faster.
Storykit gave them the ability to create tailored, professional videos in-house, without needing additional time or production support.
– I had never even considered the possibility of creating our own video content. It simply didn’t seem possible with our resources. But Storykit completely opened my eyes. Once I realised how easy they are to create, I saw how much we were missing out by not using video in the first place.
For Lena, onboarding with Storykit was smooth from day one. With strong support and an intuitive interface, she was able to start producing video content right away.
– Getting started with Storykit was easy. I had a good onboarding, which helped me learn the basics, and from there it was simple to jump in and start creating.
Over time, she’s discovered more of what the platform can do, from exploring new slide types to testing different ways of working with the AI, like turning blogs into videos.
– I still like writing a lot of my scripts from scratch, but when it comes to blog posts, I’ll sometimes use the AI and just insert the URL to create videos. It’s a helpful starting point.
Even when starting from scratch, Lena finds Storykit efficient, especially compared to other tools like Premiere Pro.
– I’ve used Premiere Pro from time to time. Compared to that, Storykit helps me create videos in a fraction of the time.
At Securitas Technology Sweden, Storykit has become a core part of the weekly content routine. Lena creates a wide range of videos, all tailored for social media, and posts consistently across LinkedIn and Facebook.
– Thanks to Storykit, I am able to post videos every week on our channels.
Lena often reuses the same video across both platforms, but easily adapts the aspect ratio with a few clicks.
She produces everything from:
– We have custom templates for different video types, and we even have a feature called ‘Feeds’ for our press releases. This means that videos are automatically created for us when we publish a press release. That’s been really helpful.
– I also love that I have access to a large library of stock images and videos, not just our own material. That adds a lot of flexibility.
Since bringing video into their content mix, Lena has seen a clear shift in both output and engagement. Video posts consistently perform well, but perhaps more importantly, they’ve helped increase overall content volume.
– We’ve definitely seen a difference since we started using Storykit. Not just in how videos perform, but in how much content we produce and post overall.
The ability to vary content types and create videos quickly has made planning and publishing easier and more efficient. As the sole content producer on the team, Lena’s found that Storykit helps her stay creative without burning out.
– It’s easier to come up with new ideas when you can vary your content. And when video is easy to create, you end up producing more without even realising it.
Securitas Technology has also seen a clear lift in impressions and engagement across platforms. A sign that their audience is responding to the added variety.
– Overall we can see the results are better. More impressions, more engagement, and it’s clear that video helps.
What do you love most about working with Storykit?
For Lena, what stands out most isn’t just the tool, it’s the feeling of being supported by a team that genuinely wants her to succeed.
– What I really appreciate about working with Storykit isn’t just the tool itself, but the people behind it. It is clear that you really want to help your customers to do well and grow.
Lena regularly gets proactive video suggestions from the Storykit team, sometimes even with ready-to-use video drafts based on recent posts.
– I’ll get an email saying, “Hey, I saw this post and thought it would make a great video—here’s a video we created out of it for you.” I really like that kind of initiative. It helps me produce better content and keep growing our engagement.
Even small things, like a comment from a Storykit team member on a newly published video, make a difference.
– It might sound small, but it’s encouraging. You feel like you have someone in your corner.
