Imagine receiving high-quality, on-brand videos made from your content straight to your inbox, ready to publish instantly. For Preem, Sweden’s leading fuel company, this isn’t just a dream—it’s their new reality. By adopting Storykit’s cutting-edge Feeds feature, Preem has revolutionized its video production process, turning press releases into engaging, ready-to-go video content in record time.
When we publish a press release on our PR platform, it also feeds into Storykit, which delivers ready-to-go video suggestions. We don’t have to struggle to come up with new video ideas – the platform gives us fresh perspectives.
Preem is Sweden’s largest fuel company, leading the way in the development and production of renewable fuels. With a strong commitment to innovation and sustainability, Preem refines and markets a range of energy products for businesses and consumers, both locally and internationally. As a trailblazer in its industry, Preem continuously invests in solutions that reduce environmental impact while maintaining its position as a trusted energy provider. See how they are using video to boost their communication.
Within Preem, several teams were already using Storykit for various initiatives, including showcasing employer branding, recruiting, promoting events, sharing videos at large company gatherings, and highlighting innovative projects like electric charging stations.
Inspired by its success, Mattias Holmqvist, Head of Media Relations at Preem, wanted to get in on the action and enhance how they communicated their press releases with video.
He explains:
—Video is crucial in all digital communication; it packages complex information into accessible content. It’s increasingly important for us to build engagement, and I wanted to ensure we have the best tools to accomplish that.
What Mattias didn’t anticipate was just how effortless the process would be, all thanks to Storykit’s new Feeds feature.
Once a press release is published, videos are automatically generated and delivered straight to the team’s inboxes, accelerating video production and saving valuable time.
With this solution, Mattias doesn’t have to worry about meeting Preem’s strict branding standards or fitting video creation into his busy schedule—the platform takes care of everything for him.
—When we publish a press release on our PR platform, it also feeds into Storykit, which delivers ready-to-go video suggestions. We don’t have to struggle to come up with new video ideas – the platform gives us fresh perspectives, explains Mattias.
Here’s how Storykit Feeds transforms Preem’s video production process:
—The videos align with our strict quality standards, and we can either use the videos as they are or make adjustments we need, Holmqvist adds.
—Preem takes pride in breaking new ground, not only in renewable fuels but also in how we engage audiences. With Storykit, we can highlight our transition in ways that resonate across digital platforms, Holmqvist shares.
Looking ahead, Preem sees potential to expand the use of video into other areas of their communication strategy, further strengthening their ability to connect with audiences and share their story.
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