Moving to a new country is hard—navigating banking systems when you don’t speak the language is even harder. Majority, a U.S.-based mobile banking app, needed a fast, easy solution to help immigrants understand complicated financial concepts. Storykit made it simple for Majority to create engaging, multilingual videos without the need for expensive agencies or in-house video experts.
"Being able to transform our English videos into Spanish with just a click is incredible. We receive fantastic feedback from our Spanish-speaking colleagues, who say the quality is impressively accurate."
Majority is a U.S.-based mobile banking app designed to help immigrants establish financial stability when moving to the United States. The app offers not only banking services but also international money transfers and low-cost international calling, catering specifically to the needs of immigrant communities. See how they are using Storykit to educate their audience below.
Many of Majority’s customers don’t speak English or are unfamiliar with U.S. banking processes, making it challenging to communicate essential financial concepts connected to their accounts.
Dan Schermerhorn, Product Marketing Manager at Majority, explains:
–When you grow up somewhere, you don’t think much about everyday banking transactions. But for our customers, these things are new and often confusing. We frequently receive questions regarding things like pending transactions and subscription payments and realized we needed a better way to make these topics clear.
–As far as we were concerned, we simply didn’t have the resources or in-house expertise to make it happen, says Dan.
Their previous attempts to use animation video platforms required dedicated designers, which made content production slow and expensive.
In addition, they knew that expensive, slow agencies wouldn’t be an option either.
–The cost, time, and complexity of working with an external agency just didn’t make sense for us at this stage.
Majority needed a new solution that allowed them to create educational content quickly and affordably, without requiring extensive design expertise.
What once seemed like a complex, time-consuming task was suddenly streamlined and accessible, even without professional video expertise.
–Just the simplicity of Storykit is amazing—you go from signing up to creating videos in such a short span of time! Dan shares.
Their first project was to create a financial literacy series aimed at explaining complex banking concepts in a way their immigrant audience could understand.
For example, customers often have questions about why transactions at gas stations appeared to charge more than expected. Instead of relying on a long, detailed article to explain, Majority used Storykit to create a short, 1-minute video that explained pending transactions clearly and visually.
–When money is taken out of your account and you don’t understand why, of course you want answers. Explaining things like this through a short video is so much easier than a long article.
Storykit’s AI-powered translation and voiceover capabilities is a game-changer. With a significant portion of their customers speaking Spanish, Majority can now easily produce content in both English and Spanish, managed by a single person.
–Being able to transform our English videos into Spanish with just a click is incredible. We receive fantastic feedback from our Spanish-speaking colleagues, who say the quality is impressively accurate.
Additionally, the platform’s extensive stock video library is another highlight for the team. In the past, finding the right stock footage had been a challenge, but Storykit’s vast library has made it easy to match visuals with the written content.
–If we’re talking about pending transactions at a gas station, it’s so easy to find content like cars, driving, and gas stations. The stock library is incredibly rich, Dan explains.
Dan also appreciates the ability to make small tweaks during the editing process, giving him creative control without needing advanced video editing skills.
Majority is active on YouTube, Instagram, and Facebook, where video content has proven far more successful than static posts.
–We used to post static images and get only a few likes, but now, videos on Reels get hundreds of views, putting a lot more eyes on our content. It’s amazing to see the impact of video on social, says Dan.
–The same goes for YouTube—going from zero to hundreds of views per video has been super cool, and we’re excited to see how we can keep scaling that up.
When customers have questions about topics like recurring subscriptions or pending transactions, Majority can send a concise video that explains the concept in under a minute, rather than a lengthy article.
–It’s great because we can already tell our videos are making an impact. They make it so much easier for our customers to understand financial life and navigate tricky concepts about living in the U.S..
The Majority customer service team has even started embedding these videos into FAQs and articles, making the entire experience more user-friendly.
–In the past, we worked with agencies, but it was hard to onboard them to our brand, and we spent so much time giving feedback. Now, we control the voice and branding ourselves. It’s the perfect hybrid solution, Dan adds.
–Another great thing about Storykit is that not only did we receive onboarding, but we also get regular check-ins and inspiration throughout our journey. Our success manager has opened my eyes to ways we could use video that I never thought of before, Dan shares.
Now Majority is looking into all of the ways they can leverage video to support various aspects of the business.
Dan is especially excited about using Storykit’s AI to transform job openings into engaging videos to promote on LinkedIn and showcase company culture.
–I’ve already been sharing these ideas with our HR team and adding them to our content plans, Dan says.
They also see potential for internal training videos and product videos on their website
–There’s so much more to discover with Storykit, since it’s so quick, easy, and honestly, fun to use. For any company looking for an intuitive video creation process, I can’t recommend it enough.
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