When Sika launched on Amazon Sweden, they needed a faster way to produce product videos that would boost visibility and drive sales. Traditional tools were too slow, but with Storykit, the team quickly automated the workflow to create short, professional-looking videos at speed.
"With Storykit, I can paste in the URL of a product page or add the text from a brochure, press ‘create’ and the video is done."
Sika is a global supplier of specialty chemicals used in construction and industrial projects as well as everyday house projects. From the adhesive that seals a boat to the bonding agents in skyscraper glass façades, Sika’s solutions touch nearly every part of the built environment. In fact, over half of the world’s cars are assembled using Sika products. Check out how they’re using Storykit to bring their solutions to life.
Stefan Ulander, Content Manager and Team Leader Marketing at Sika Sweden, was no stranger to video production. He’d created his share of videos in Adobe Premiere Pro, but when it came to launching Sika’s products on Amazon Sweden, he knew that method wouldn’t scale.
– Amazon encourages sellers to use short, compelling product videos to boost sales. But creating dozens of them in a traditional editing suite would take too much time.
That’s when Stefan started looking for a faster, more scalable solution. He needed a tool that could deliver high-quality videos without bogging down his workflow.
– We wanted an AI solution that could help us scale video for Amazon. I went to seminars promoting different solutions and Storykit was the best one I found. It’s easy to use, gives a professional feel, and we were able to get started right away.
Sika quickly realised they could also use Storykit to promote more products across different channels and drive more sales with existing customers.
– We have customers who buy concrete additives from us and don’t even know we do flooring or tile products. By showing them more of what we do with video, we increase cross-sales.
With Storykit, Stefan now creates short, engaging videos to introduce different product areas to various target audiences. Some are for Amazon listings, while others are built for the company’s website, YouTube ads, or broader product presentations.
For Stefan, one of the biggest advantages of Storykit is how effortlessly it delivers a polished, professional result.
– Every video has that professional feel. The way the images slide in, the text animates—it all looks so good right out of the box. In other tools, you'd have to build all of that manually.
Speed and ease of use are equally important. With help from the Storykit team, Sika created branded AI templates for their product videos and marketing presentations, automating almost the whole creation process.
– I created a few videos and decided how I wanted everything to look: the text layout, intro and outro slides, font sizes. Once that was done, the Storykit team turned them into AI templates.
– This means that now I can paste in the URL of a product page or add the text from a brochure, press ‘create’ and the video is done.
– It’s very intuitive and easy to work with. I can create a professional video in seconds instead of hours.
While Stefan handles the creatives, performance insights come from other parts of the organisation—and the feedback has been strong. On Amazon, where the initial push began, the product videos are doing exactly what they were meant to do.
– My colleague who is in charge of Amazon sales has told me that people watch the videos, and they buy the products. That’s what we want, and we’re very happy with the results.
With 31 product videos already created for Amazon and more in the pipeline for other channels, Storykit has helped Sika bring consistency, speed, and scale to its video production.
What once would’ve taken hours in traditional editing tools can now be done in a fraction of the time.
And thanks to the visual polish and structured templates, every video feels professional and on-brand—whether it’s a 30-second Amazon clip or a four-minute showcase of Sika’s global projects.
– You just get a really good-looking video in seconds. That’s what I like most about Storykit.
