How do you create a constant stream of engaging video content for over 700 clinics—with a small team and very little time? You don’t. At least, that’s what Praktikertjänst thought—until they discovered Storykit.
"This Monday, my boss sent an email saying, ‘We should have a video about this topic.’ Thirty minutes later, those videos were showing in our clinics."
Praktikertjänst is the largest private dental and health care group in Sweden, with over 60 years of experience in the business. Praktikertjänst is owned and operated by the doctors, dentists, dental technicians and hygienists, physiotherapists, nurses, midwives, chiropractors, psychologists and therapists that are also responsible for managing the clinics all over Sweden. The business model is unique and combines the small business's individual freedom and vicinity with the large group's efficiency and economic strength. See some examples of how they are using video to educate their patients and build their brand below.
Jesper has been with Praktikertjänst for about a decade, working in various creative roles, including graphic designer, art director, and now creative director.
At Praktikertjänst's inception, they operated as a unique franchise model, where each clinic built its own identity while being “powered by Praktikertjänst” behind the scenes.
However, recently the organisation underwent a shift—transitioning the Praktikertjänst brand from a behind-the-scenes support role to the recognised healthcare provider responsible for ensuring patients receive the correct care.
To support this transformation, Praktikertjänst needed to establish a strong and visible presence in all the clinics they operated, reinforcing their brand as a trusted healthcare provider across Sweden.
One piece of the puzzle in achieving this was the company's launch of an ambitious project: installing digital screens in clinics nationwide.
These screens were intended to serve three key purposes:
Jesper explains:
—In the waiting areas, we wanted to educate, but we also wanted to showcase the scope of our company. Many of our patients don’t realise that their dentist down the street is part of the same cooperative as their doctor or physiotherapist. In that sense, we’ve been a hidden brand.
Previously, Jesper and his team would create videos in small batches using tools like Premiere Pro and After Effects, but this hands-on approach was too slow and labor-intensive to scale.
The other approach was outsourcing production to an agency, where they would create one video that they would circulate for about a year before being replaced.
However, Jesper knew that neither of these methods would support the volume they needed to achieve.
—While I’m skilled in Premiere Pro and After Effects, using these tools to create the amount of videos we needed would mean that I would have had to down-size elsewhere, and that wasn’t an option.
Instead, they had to rethink their entire approach. Finding a way to produce high-quality, on-brand videos quickly—without relying on time-consuming editing tools—became the priority.
For Jesper, transitioning from traditional tools like Premiere Pro and After Effects to Storykit required a shift in mindset.
—It was actually hard to get started because I had so much experience in Premiere Pro and After Effects. It’s hard to step away from your usual ways. Storykit requires thinking in a new workflow.
But once he adjusted, the speed and efficiency gains were game-changing.
—After I got started, I could basically create 30 videos a day. This would have been impossible before.
At the core of Storykit is its text-to-video AI, which converts text into engaging videos effortlessly.
Praktikertjänst used this feature to start repurposing their existing written content into videos, such as:
→ How to quit smoking
→ How to remove a tick bite
→ What to do after tooth removal
They had never considered that these articles could be transformed into videos—until Storykit showed them how.
With a few simple steps, they could:
What previously took hours or even days now took minutes—without needing advanced video editing skills.
—For example, 'Do you need help to quit smoking?'—is a really great topic for a Storykit video. We already have all the text and information, but it’s long, and people rarely visit websites to read long articles unless they are looking for that information. Storykit AI helps us condense the content into a shorter, more engaging format, that hopefully will empower the viewer to take that step to learn more. All our content is then reviewed by our Head of Healthcare and Head of Dental, says Jesper.
Here is one of Praktikerkänst's waiting room videos with information on tick bites:
Another feature that Storykit offers is custom AI templates, allowing brands to create their own custom templates with a unique look and feel. These templates ensure every video maintains brand consistency by defining key elements such as intros, text formatting, animations, and end slides.
With custom AI templates for Praktikertjänst, every video includes:
→ The correct branded intro
→ Consistent text formatting and animations
→ A standardised end slide with a dentist or nurse waving and the Praktikertjänst logo
This meant the team no longer had to manually edit every video—instead, they only had to review the content and make minimal adjustments before publishing.
—We had a clear vision for the type of videos we wanted to create. They needed to be informative and calming - after all, we’re competing with phones in people’s hands—but not overly flashy or ‘TikTok-like.’ Our goal was to keep them calm and stress-free, considering that many viewers might be in a difficult or emotional state. Once we fine-tuned the AI templates to match our needs, the video creation process became effortless, says Jesper.
—If I get feedback that a video is too fast or a segment is too short, we can easily change it and update it in a matter of minutes.
This shift transformed the way Praktikertjänst approached video production, enabling them to scale content in ways they had never imagined.
Instead of spending hours editing talking head clips, others on location could now film staff interviews, send the files to Jesper, and he could simply drop the clips into a Storykit template—then be done.
—Storykit is so versatile. I used to spend half a day on talking head projects—now I can get them done in 30 minutes. Subtitles used to be a mess but now I can just do some small edits and be done.
By automating formatting and cutting out unnecessary editing, Storykit helped Jesper and his team produce high-quality videos effortlessly, all while maintaining a consistent, polished look.
Here are one of Praktikerkänst's talking head videos:
Now, Jesper and his colleague work in batches, ensuring they cover all relevant topics efficiently.
—We typically produce four or five videos a week—but we do them in batches. My colleague and I jump in when we have time, and then we make sure to save them under the right topics so they can be easily accessed and used across different channels, not just the screens.
Another major improvement? Collaboration with clinics is now seamless.
—Storykit makes it so much easier to work with our team and speed up the review process. Rather than exporting files for feedback, we can just send a preview link instantly.
The team tracks engagement on LinkedIn posts and has noticed a clear trend—videos created in Storykit consistently outperform text-based posts.
—We can see that the videos we make in Storykit get much more engagement than if we just post text or an image. Of course, you could argue that a video made in Premiere would also give us higher engagement, but it would be impossible to produce at the scale we do with Storykit.
—We gave our project leader access to Storykit, and now she can create content for social media. Before, her only option was still images, but now she can create videos instead.
—This Monday, my boss sent an email saying, ‘We should have something about this topic.’ Thirty minutes later, those videos were showing in our clinics.
—Before, I would have said, ‘Yeah, we can plan something for that.’ Now, it’s done in minutes.
Do you have any ways you plan to use Storykit in the future?
—One of the next steps we want to take is looking at what we’ve done so far and figuring out how they can be reused across different platforms—essentially building up our content bank by adapting the videos originally made for the waiting rooms. The content in that channel is quite different than social platforms. But with Storykit, changing the speed or optimising content for different target groups is much, much easier than before.
