Consistency isn’t sexy.
But it works.
And it works better than almost anything else you could do on social.
So if you’re wondering how to actually build momentum on social media—not just once, but sustainably—this is it.
Let’s break down why social media consistency works, what’s stopping most businesses from doing it, and how you can finally make it happen (without burning out in the process).
Why consistency matters more than ever
Algorithms reward it. Audiences expect it. Brands are built on it.
Regularly showing up on social media does more than keep your business visible—it builds trust, credibility, and connection over time.
Think of consistency as compound interest: each post, story, or reel may not feel monumental on its own, but together, they create momentum that's hard to stop.
The data behind consistency
Still don’t believe us—here are the numbers to back it up.
Consistency's impact on engagement
A recent study by Buffer, examining over 100,000 users across platforms like Instagram, Facebook, TikTok, LinkedIn, and more, revealed something big…
The most consistent posters received 5x more engagement—likes, comments, and shares—per post than users who posted inconsistently.
Here’s how it broke down:
- Highly consistent users (posting at least once a week for 20+ weeks) got 5x more engagement per post.
- Moderately consistent users (posting 5–19 weeks out of 26) still saw 4x more engagement compared to the least consistent group.
This data shows that consistency isn’t just a best practice—it’s a proven growth strategy. The more you post, the better your chances of success on all social media platforms.
Consistency’s impact on follower growth
At Storykit, we’ve grown to over 16,000 followers on LinkedIn, and we’re adding 40 to 60 new followers every single week.
And the one thing we can attribute that growth to?
→ Four years of consistent, daily posting.
No single campaign made this happen. Just showing up every day with valuable, relevant content.
It’s a simple strategy, but the long-term results speak for themselves.
Consistency’s impact on leads
Further emphasising the importance of consistent engagement, a HockeyStack study analysing data from 150 B2B SaaS companies found:
- On LinkedIn alone, B2B companies now need an average of 894 LinkedIn impressions and 71 touch points to generate a Marketing Qualified Lead (MQL), up from 723 impressions and 54 touchpoints in 2023.
These aren’t ad impressions—they include all brand interactions: posts, views, clicks, comments, profile visits, content reads—everything.
The takeaway?
Your buyers need to see and engage with you across a lot of moments before they take action.
And if you’re not showing up consistently, you're missing those moments.
Real business impact
Engagement and followers are great—but what’s the actual business impact?
Social media isn’t just a visibility play anymore—it’s a direct driver of revenue, retention, and customer relationships:
- 76% of consumers say they’re more likely to buy from a brand they follow on social media.
90% of people say they purchase from brands they follow. - 40% of B2B marketers list LinkedIn as the most effective channel for driving high-quality leads.
- And B2B buyers are 57% of the way through their decision-making process before they ever talk to sales—which means your social presence is doing the heavy lifting early on
At the end of the day, social media consistency isn’t just about growing an audience—it’s about growing your business. People trust and buy from brands they see regularly in their feed.
But if you’re not posting, they’re not seeing you. And if they’re not seeing you, they’re not following, engaging, or converting.
How to stay consistent without burning out
It’s easy to talk about staying consistent. But how do you actually make it happen—especially when you're busy, juggling priorities, or don’t have a full content team?
This is where most brands get stuck.
They over-plan, second-guess, and rework the content calendar again and again—meanwhile, they’re not posting at all. And that silence costs them visibility.
This is where the goldmine comes in
You don’t need to start from scratch. You already have a content goldmine:
Your website. Blog posts. Reports. Sales decks. Case studies. Talking head videos. Webinar recordings.
All of it is packed with value.
Instead of reinventing the wheel, just repackage what you already have for social media—and turn it into video.
Why video is the best format for social
Video isn't just another content format—it's a powerhouse for engagement and conversion:
- Video content is shared 1,200% more than text and images combined, making it the most shareable type of content on social media.
- Tweets with video have 10 times more engagement than those without, emphasizing the impact of video on audience interaction.
- Video gets 5x the engagement on LinkedIn compared to text.
- 99% of marketers report that video has helped increase user understanding of their product or service, leading to more informed and confident purchasing decisions.
- 84% of marketers say video has directly increased sales, highlighting its direct impact on revenue.
And when you use the right approach to video creation, it actually makes consistency a whole lot easier.
How to create a consistent stream of posts for social media
Here are three ways you can create a lot of posts and stay consistent on social media.
1. Turn written content into video
Take a blog post or product page and break it into short, visual, social-first stories. Here is an example of a blog post turned into a short video.
2. Chop up long videos
Use talking head clips, webinars, or interviews—and share dozens of snippets over time. Here is an example of a webinar that has been cut into a short video clip.
3. Turn your messages into motion
With the right tools, even a simple paragraph of text becomes a dynamic, branded video story. Here is an example of the exact copy taken from our homepage and turned into a video.
Yes, you can plan big campaigns when you have the time. But true consistency comes from showing up all the time, with professional quality content you can create quickly and publish easily.
Stay consistent with Storykit
Big results don’t come from one viral hit.
They come from showing up, adding value, and being top of mind—day after day.
This entire approach becomes effortless with Storykit.
With Storykit, you can turn existing text—from your blog, your product pages, your internal docs—into ready-to-post video stories in minutes. You can repurpose long-form video into endless clips. You can stay on-brand, on-message, and on people’s minds—automatically.
Consistency doesn’t have to be complicated.
It just has to happen. And with Storykit, it does.
Reach out and we’ll show you how you can become more consistent than ever with Storykit.
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