So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
April 1, 2025
April 1, 2025
Here’s why:
So, what can you do? The key is adjusting your marketing strategy to match how B2B buyers actually behave today.
Nearly 80% of buyers say their last purchase was complex and difficult. That’s because the B2B buyer journey isn’t a straight line—it’s unpredictable and varies from customer to customer.
From our experience in B2B sales, no two deals are the same. Some buyers find us organically and are ready to purchase immediately. Others require outreach and months—or even years—of nurturing before finalising a sale.
Every journey is unique, shaped by different factors like company priorities, internal approval processes, and market conditions.
However, while every sale is different, there are ways to make the process smoother.
By understanding how buyers research, compare, and make decisions, you can position your brand effectively and guide them toward a purchase with less friction.
As we’ve discussed, buyers prefer to research on their own.
They’re less likely to respond to cold calls or emails unless they’ve already seen or heard about your brand. That’s why a strong digital presence is essential.
You need to be visible across multiple platforms so that when potential buyers start their research, they recognise and trust your brand.
Many companies post sporadically or run occasional ads, fearing they might overwhelm their audience.
But in reality, getting noticed requires consistency. Social media algorithms favour regular posting, especially when it comes to video content. And your audience does too.
Studies show that people remember 95% of what they see in videos compared to just 10% of what they read.
If you want to build awareness:
Even if people don’t interact with your content right away, repeated exposure builds familiarity and trust, which are key to long-term engagement.
Your website plays a crucial role in your buyer’s journey. It’s where potential customers go to gather information, validate their decision, and ultimately convert.
Here’s why it’s essential to optimise it:
In addition to social media and your website, many B2B buyers turn to third-party review sites before making a purchase. Sites like G2, Capterra, and TrustRadius are where potential customers compare solutions, read reviews, and evaluate options.
Make sure your brand appears on relevant comparison platforms so that when people search for terms like "best video software" or “best CRM tools,” your product is visible.
Getting listed on these sites allows you to:
In a perfect world, buyers will see you on social media, find you through search, visit your website, and convert.
But as we’ve mentioned, the sales process is rarely that straightforward. This is why you also need to focus on the human element—building trust and relationships over time to guide buyers toward a decision.
While research from Gartner shows that 75% of B2B buyers prefer a rep-free sales experience, they still crave personalised interactions.
In fact, nearly 70% of B2B buyers expect vendors to have deep insights into their specific needs, industry challenges, and business goals.
This highlights an important truth: even though your marketing efforts might be driving inbound leads and easing the burden on your sales team, personalisation and human connection remain vital.
Ideally, your marketing strategy is driving leads to your business, making your salespeople’s jobs easier by engaging with prospects who are already familiar with your brand.
This is where the value of social media comes in.
By maintaining a consistent and targeted presence, you're building brand recognition. When you finally reach out to a potential lead, they’re more likely to trust you, as they’ve already seen your brand across different platforms. This familiarity makes them more open to conversations, increasing your chances of success.
Even in a digital-first world, the human element shouldn’t be overlooked. People still crave personal interaction.
Capitalising on events—whether virtual or in-person—can be a powerful way to engage with prospects, showcase your brand, and strengthen relationships. We’ve seen firsthand how attending and hosting events can significantly boost brand awareness and create meaningful connections with potential buyers.
By incorporating face-to-face interactions into your strategy, you remind prospects that behind every brand is a team of real people ready to help. This human touch builds trust and lays the foundation for deeper, long-term relationships.
B2B buying has changed, and your marketing strategy needs to change with it. To stay ahead, focus on being where your buyers are, providing value through content, and using data to personalise your approach.
The more you align with how B2B buyers think and act, the better your chances of turning them into customers. Need help doing that? Reach out and we'll show you how to jump start your content startegy with video.
March 24, 2025
March 24, 2025
– That’s why video and paid advertising is essential for us, says Johanna Lind, Communications Officer for The Centre Party in Jönköping County Region.
Working strategically with the brand has been central for Johanna Lind since she joined The Centre party in Jönköping County Region as a communications officer in 2020.
– My task is to increase understanding and interest in regional politics, especially the Centre Party's proposals and ideas. Building trust is incredibly important for us, and we deliberately avoid short-term gains and poster messages. But, of course, this means we often have to create interest around things that might seem uninteresting.
– Sometimes I think it would be easier if I were selling shoes. There's a difference between getting someone to join a political party and getting them to buy a pair of shoes for 300 SEK.
To help herself think long-term and build relationships, Johanna has created a solid communicative foundation, which is very helpful in the chaotic social media climate.
– The advantage of social media is that the target audience is there. The downside is that the platforms are not always perceived as credible, so it’s especially important to be a serious voice in that landscape.
For this reason, Johanna has chosen to avoid activity on certain platforms.
– It wouldn’t suit us to post dance videos on TikTok, so we focus on Facebook, Instagram, and YouTube.
To create recognition and reliability, Johanna also ensures that she is always consistent in tone and expression:
– We have a clear tone and aren’t afraid to repeat ourselves. For example, we have words that always recur, such as ‘green,’ ‘founded,’ and ‘human.’ I’m not at all afraid that people might think we’re repeating ourselves. If someone thinks, ‘Oh, there’s that image again,’ then I’ve succeeded.
Another prerequisite for long-term work is a clear media plan.
– I make a campaign plan for the whole year, set a budget, and divide it between our primary social channels. Then I know what I need to do, and when, even though I don’t always know exactly which messages will be in the plan. Politics fluctuates, and in January, you rarely know what will happen during the rest of the year.
In Johanna’s communicative work, there are of course organic posts, but also a lot of paid advertising.
– I know many struggle with organic reach, and for us as a political party, the challenge is even greater. We might get 15 likes on a post, but if you look closely, it’s always the same 15 likes. Our organic reach is really zero, so we have to boost posts to reach more people.
→ Check out the Centre Party's video campaigns below
Without huge budgets, Johanna makes sure to get bang for the buck when sponsoring posts, and this starts right when she creates the content by considering the following four things:
– Sometimes it’s already decided which topic we’re going to discuss, like a motion we’ve submitted. Other times, it might be something that comes up, like a question we’ve successfully pushed through and want to create attention around. Sometimes it’s something the national party has pushed through that’s highly relevant for our region.
– What do we want to achieve with the post? For example, do we want to recruit members or build the brand? The content can look quite different depending on the purpose.
– I create the video or post based on the target audience I want to reach. If I specifically want to reach farmers of working age, the content looks different than if I want to reach young women in the region. Among other things, I often choose which spokesperson to use in the video depending on the target audience. I know who appeals to different groups.
– I also adapt the video and post to the platform I’m using.
For the actual advertising, Johanna gets help from an agency.
– I highly recommend this because they help me with all the administration, building target audiences, and understanding how to reach the right people. For us, it’s important to narrow down the target audiences properly so that we’re not spending money reaching the wrong individuals.
Achieving real results doesn’t have to be very expensive, especially if you’re targeting a narrow audience in a small region.
– If you can spare a few thousand SEK for a post (200 USD), you can get pretty far. You also have to remember that working organically is incredibly expensive – you spend tons of time on posts that almost no one sees. No, you have to work with paid.
Do you see a connection between your content and budget?
– Absolutely, the more relevant the content, the cheaper it is to boost. I also pretty much only work with video for my boosted posts because I see much better results with that.
To easily create brand-safe videos, Johanna uses Storykit.
– In the past, I didn’t have an easy way to make videos. I worked a lot with Adobe’s tools, which are incredibly powerful, but with those, we’re talking about a time-consuming process.
Text serves as a natural starting point for Johanna when creating videos.
– I know that the first three seconds are crucial in a video, which can sometimes be difficult with our messages. That’s why the copy is important—to create an engaging start that sparks curiosity. I often try to begin with numbers or with a question. Or I try to create a newsy headline with some kind of hook.
Another tip is to feature real people in the video, but perhaps not in the way one might expect.
– In Storykit, it’s so simple to take one of our slogans and add a picture of one of our elected officials to serve as the messenger. Then I can also customise the messenger based on the platform and target audience, choosing a woman or man, or an image of the politician in a suit, or one where they’re standing in front of a tractor. It becomes very personal.
Why is it better to use still images instead of filmed clips in your video?
– Our elected officials are spread out across the region and have other day jobs they work with as well. I don’t meet with them very often, and trying to film them is a challenge. Instead, it’s much more efficient for me to take a few nice pictures or use pictures I already have.
Johanna will soon be changing roles within the region, but she plans to continue using Storykit.
– I really like the tool, and I get so much help and inspiration from our Storykit contact. Also, I get great feedback on my videos, both externally and internally within the Centre Party, where people reach out asking if I can make videos for them too.
Here are two videos, each focused on a key aspect of the Centre Party's planned use of its 2025 budget:
Here are three videos, each encouraging new members to join based on The Centre Party's core values:
March 20, 2025
March 20, 2025
According to a recent study by Wyzowl, 87% of marketers credit video for increasing their sales, with product videos producing the highest ROI compared to other types of videos.
That’s not just impressive—it’s a wake-up call for marketers still relying solely on photos and copy.
In a world of shrinking attention spans, video does what static content can’t. It stops the scroll, tells a story, and connects emotionally in a matter of seconds. A great product video doesn’t just show what something looks like—it shows what it feels like to use it, to own it, to need it.
Because at the end of the day, seeing really is believing. And when customers can visualise the value of your product, they’re far more likely to take action.
But what exactly does a "product video" look like? And how can you use them effectively in your marketing strategy?
In this article, we’ll break down the top types of product videos, show real-world examples, and explain why they work so well.
A product video is a short video that showcases a product's features, benefits, and use cases. It can take many forms—from simple demos to high-production storytelling—and is designed to give potential customers a clear and engaging look at what you're offering.
These videos help bring your product to life by providing context, visual details, and emotional appeal that static images or written descriptions often can't convey.
Product videos can be used at various stages of the customer journey: raising awareness, answering questions, demonstrating value, and encouraging action.
They're especially effective in helping people quickly understand what a product does and why it matters to them.
When asked how they’d like to learn about a product or service, 78% of people say they’d most like to watch a short video. Why?
Because video makes information easier to absorb. It simplifies the complex, demonstrates real-world use, and helps people experience something visually and emotionally—far beyond what static images or written text can achieve
Whether it's on a product page, a social feed, or in an email, video brings clarity, context, and connection—fast.
So, what makes a great product video?
While there are many creative ways to showcase your product on video, three core formats consistently deliver results: demo videos and explainer videos and testimonials.
These are your go-to tools when you want to inform, engage, and convert your audience—all in a matter of seconds.
Explainer videos are a powerful way to communicate the value of your product—especially when you're solving a specific problem. They’re not just about telling your audience what your product is, but why it matters.
These videos often lean into storytelling to help viewers connect with your solution on a more emotional level.
Whether you're walking through features or using testimonials to highlight real-world impact, explainer videos help simplify the message and spotlight the benefits. They’re especially effective for complex offerings, and the numbers speak for themselves: 85% of users say they’re more likely to make a purchase after watching an explainer video.
Take Azelio, for example. Their energy storage solution isn’t exactly something you can explain in a sentence—but their explainer video breaks it down clearly, showing exactly how their product solves a real problem in the industry.
→ Check out the full case study here to see more awesome examples!
If your product has features or functions that need a bit of explaining, demo videos are your best friend.
These videos walk your audience through what your product does and how it works—step by step. Think of them as a guided product demonstration that puts the viewer in the driver’s seat.
They’re great for showing off the interface of a digital tool, the performance of a gadget, or even how to assemble a physical product.
The goal? Make it easy to say, “Ah, now I get it.”
And it's not just us saying this — 69% of consumers actually consider product demos to be the most helpful tool when making a purchase decision.
Here’s an example of a great 45 second product demo video from Slack, showing exactly what you need to get started.
Testimonial videos are some of the most persuasive content you can produce. They showcase real customers sharing honest feedback, which builds trust and adds credibility. These videos bring your product to life from the customer’s point of view and offer the kind of relatable validation that’s hard to ignore.
Here is an example of a customer testimonial video from Preem, explaining how they use Storykit to create videos for their press releases.
The easy answer? Because you know your product better than anyone else. That deep understanding makes you the most qualified person to tell its story—and do it in a way that’s authentic, flexible, and fast.
Many marketers hold back from creating their own product videos, thinking they need cinematic footage, polished voiceovers, and a professional studio setup. But here’s the reality: that mindset leads to big budgets, long timelines, and content that often becomes outdated the minute your product evolves.
While having one or two high-production videos might feel like a safety net, it’s not enough.
Your product is constantly improving. Social platforms move fast. Your target audience is evolving. And to really educate and stay top of mind, you need volume—lots of short, focused videos that are easy to create and quick to publish.
Creating videos in-house gives you that freedom. You can respond to trends, update messaging, and highlight different product angles without starting from scratch or waiting on an agency. The goal isn’t perfection—it’s relevance and reach.
And don’t forget: most people are watching on their phones. That means long, complex videos buried on your website aren’t going to cut it. Keep it short. Keep it shareable. Keep it moving.
When it comes to video marketing, 30% of marketers say they simply don’t have the time, and another 18% don’t know where to start. If that sounds familiar, you’re not alone—and that’s exactly why we built Storykit.
Our mission is to remove the roadblocks so you can start creating product videos that actually make an impact—without the stress, the studio, or the steep learning curve.
With Storykit, making professional product videos is easy, fast, and scalable. No cameras, no editing software, no production crew—just your existing content turned into high-quality, scroll-stopping videos in minutes.
Here’s how you do it:
At Storykit, we believe that your script should always come first. While visuals can certainly enhance your message, the priority should be on effectively communicating your core idea.
We know it's easy to get distracted during the creative process, so we've created a solution that simplifies things for you. Just copy the text from product page, paste it in our AI templates and a script will be made for you.
→ Further reading: How to use AI to turn your product pages into product videos
If you're creating an explainer video, our extensive library of stock footage and images is at your disposal. You can easily browse and select the visuals that best capture the emotions and ideas you want to convey in your video.
By incorporating these carefully chosen images into your video, you'll enhance its overall impact and help your audience better connect with your message.
If you're creating a demo video, you can capture footage of your product by filming it with your phone or using a free screen recording tool like Screencastify or Loom.
Worried the quality isn’t good enough? Storykit makes raw footage look super professional — we’re pretty proud of that.
"I love the fact that not everything has to be uber-professional-looking before it goes into the tool and becomes part of your creative process. You can use mobile phone camera footage - then edit it and apply effects and styling options - and come out with something really authentic and effective," Kristian Flanagan, Content Manager at Azelio.
Make your videos more engaging for viewers who choose to turn the sound on by adding catchy background music from Storykit's premium music library.
With Storykit, you have the flexibility to export your video in the exact dimensions that you need, ensuring that your content looks great on every platform and device.
Once you’ve created a great product video, don’t let it sit in your drafts—get it out into the world. Share it on social media, send it to your sales team, embed it on product pages, and include it in your emails.
The more visibility your video gets, the more it can do its job: educating, engaging, and converting your audience.
To show what's possible, we used a standard Amazon product page—featuring the LANBENA Blackhead Remover Strips—and transformed it into six unique video formats using Storykit's AI-powered tools
This format targets the awareness stage. It gives viewers a quick look at the issue your product solves and why it matters. It's short, clear, and hooks people in immediately.
Also great for awareness and early consideration. This version walks users through the product step-by-step, showing them how to use it and what makes it effective.
This format helps viewers understand the broader product category, then introduces your solution as the standout option. Ideal for audiences who are browsing or comparing.
For viewers closer to taking action, this video highlights your product’s three biggest strengths. It's perfect for those doing a quick evaluation before purchase.
Showcase who your product is ideal for by pairing standout features with specific customer needs. This helps the viewer picture themselves using the product.
Quick, punchy, and designed for social. This format summarises the product in a bold, benefits-led script—great for high-impact ads and fast-paced platforms
Product videos aren’t just a trend—they’re a strategic advantage. They educate, engage, and inspire action faster than any other content format. And in today’s fast-moving digital world, creating video content regularly isn’t optional anymore—it’s essential.
You don’t need a big budget or a production team to get started. You just need the right tools, a clear message, and the confidence to hit “publish.”
With Storykit, turning your ideas into professional, on-brand product videos is as easy as writing an email. So go ahead—create, share, and scale your video marketing with confidence.
Ready to see what your next product video could do? Try Storykit and start creating today.
March 19, 2025
March 19, 2025
Join our upcoming webinar: Turn your reports into marketing fuel with smart distribution
In this article, we’re sharing simple yet effective hacks to help you create videos that truly resonate. Plus, we’ll show you real “before” and “after” examples so you can see the difference for yourself.
Explore our webinar, 'Video hacks that drive performance', featured below. It delves into the article's key points and guides you through the process of making case study videos.
One of the biggest mistakes I see in video creation (or any kind of content creation) is trying to do too much at once—too many messages, too many audiences, too many goals.
And the result? A muddled message with less impact.
Here’s a simple rule we swear by, 'the rule of 1':
1 subject + 1 target audience = 1 effective video.
The old way of thinking about video—when you only made one every six months—meant cramming everything into a single piece. You needed an interview, product information, and multiple angles because you wouldn’t get another chance for a while.
But we don’t have to do that anymore. With today’s fast-paced content creation, we can be more agile, making videos that are sharp, focused, and to the point.
Take Storykit, for example. Our customers use it in so many different ways—marketers use it for sharing content, HR teams use it for recruitment, and PR teams use it to promote press releases. But that doesn’t mean we should address all of these audiences in the same video.
INSTEAD of doing this: One video directed at multiple audiences with multiple solutions.
DO this: One video aimed at one audience with one solution.
When it comes to video creation, it's easy to fall down the rabbit hole of aesthetic details—spending countless hours selecting the perfect visual elements such as assets, colors, and transitions.
Although that might be fun, these elements will only add extra value if you already have an impactful script.
Fredrik Strömberg, CPO and Founder at Storykit, says:
“Start with the script first, the assets second, and the styling last. It’s the same as when you work with a more traditional media production – the text comes first, then the pictures and then you finish with the layout. I believe that’s important because the way you phrase your script will dictate which images you’re going to use and how you should work with them. Especially if you’re using stock photos. The text on the slide should dictate how you adapt your asset.”
Here are some tips for delivering scripts that will keep your audience hooked until the very end:
INSTEAD of doing this: Opening with the title of your report, blog, etc....
DO this: Open with something that commands attention – a startling fact, an inspirational quote, or a relatable problem. The most important information should go first.
INSTEAD of doing this: Making the text really long and heavy on each slide...
DO this: Spread it out and simplify your messages as much as possible on each slide.
Over-complication leads to disengagement. Keep your message clear and your language simple. Heidi Bordal, Community Manager at Storykit says, “Don’t be scared to knock off 70% of the words. Also, not everything has to be a complete sentence in a video. Maybe using fewer words is the best way to get your message across.”
INSTEAD of doing this: Using passive voice...
DO this: Use the active voice to create a dynamic pace and maintain a positive tone to inspire action.
INSTEAD of doing this: Having a broad CTA with no clear next steps...
DO this: Guide your viewers to the next step and make your call to action impossible to ignore.
Further reading: 22 ways to repurpose your existing content for social media with video
Once your script is finalised, it’s time to enhance it with the right visual elements. This includes background assets, transitions, gradients, and more.
Here’s how to make sure your visuals complement your message without overpowering it:
INSTEAD of doing this: Using "literal" assets that match what you're saying in your script...
DO this: Choose visuals that support and enhance the story you’re telling. They don’t need to be a literal translation of what you’re saying. They should be consistent with the tone and message of your script.
INSTEAD of doing this: Using designs with colors that don't match your branding...
DO this: Add duotone to your slides to make them align with your brand identity and make your brand more recognisable.
INSTEAD of doing this: Piecing together a lot of different background assets to tell your story...
DO this: Use one or two and drag them across storyboards to create a smooth flow of information.
In conclusion, driving results with better video content is an art that blends strategic planning with creative execution. Set clear goals, edit scripts so they speak directly to your audience, and craft stories that engage and inspire.
Remember, each video should serve as a standalone narrative, and your commitment to consistent posting will build the path to brand growth. As you refine your video strategy with these content hacks, your videos won't just capture attention; they'll drive action and deliver results.
March 18, 2025
March 18, 2025
Not just as a format, but as a force reshaping how brands communicate, build trust, and convert attention into action.
This isn’t just about flashy reels or viral TikToks. It’s about how people choose to consume information, and how businesses need to adapt if they want to stay visible and competitive.
In this piece, I’m digging into what’s really driving this momentum, what it means for businesses of all sizes, and how to approach marketing videos in a way that’s actually strategic—not just reactive.
Ask ten marketers to define video marketing, and you’ll probably get ten different answers. For some, it’s product explainers on YouTube. For others, it’s running pre-roll ads or going live on Instagram.
And they’re not wrong—but they’re also not quite getting to the heart of it.
At its core, video marketing is about using video content, in all it's forms, to communicate with your target audience, build connection, entertain, and meet your business goals.
Of course, video marketing is not new. It has existed for many years. But what’s changed is this: a marketing video used to be a one-off. A splashy video marketing campaign, a launch asset, something that lived outside your day-to-day content strategy.
But now? Video is the content strategy.
As Fredrik Strömberg, CTO at Storykit, puts it:
"In less than a decade, video has gone from being an extravagance to something that the audience demands in every situation."
It’s baked into how brands show up across platforms—not just as hero content, but as an ongoing, agile presence for building trust. From short-form social stories to thought leadership clips, internal comms to recruiting, the smartest brands are no longer treating video as a nice-to-have.
They’re building their entire marketing engine around it.
→ Further reading: The power of video content marketing in today's digital landscape
There’s no question that video has become the dominant language of the internet—and consumer behaviour is driving that shift. People simply prefer video. It’s fast, engaging, and more memorable than static content or text alone.
And the numbers back it up:
These aren’t just interesting stats, they reflect a fundamental shift in how audiences want to connect. For businesses, this presents a powerful opportunity: to show up in a way that feels natural, relevant, and impactful.
→ Further reading: Navigating top video marketing challenges [What I wish I knew earlier]
Over the years, I have seen one thing trip up businesses more than anything else with video: they make it too complicated. They think they need a creative reset or a brand-new playbook to make video work.
But in reality, you don’t need to start from scratch, you just need to shift how you think about content.
If you have something valuable to say, and most businesses do, video is the best way to share it. And to do that well, there are two key mindsets that make all the difference.
Why do you create blogs? Why publish white papers, write reports, build case studies, or attend events? It’s not for fun. It’s to share insights, deliver proof, build authority, spark interest, and move people closer to your product.
Yet when it comes to video, a lot of businesses hit pause. They overthink it. They assume they need a brand new strategy, entirely new messages, and big creative swings.
But here’s the truth: you don’t need to reinvent the message—you just need to change the format.
The real opportunity in video marketing isn’t about saying something different, it’s about saying the same things more powerfully, in a format people actually consume.
Your key stats, your best proof points, your customer wins, they all hit harder and stick longer when delivered through video. In fact, people retain up to 95% of a message when they watch it in a video, compared to just 10% when reading it in text.
So don’t treat video like it’s separate. Use it to amplify what’s already working, and help it go further.
Of course, your videos should live across your ecosystem—on your website, in your emails, inside your product, and anywhere else they support the journey. But when it comes to where people actually discover and engage with your brand today, social media platforms are the place to be.
And in that environment, attention spans are short. People aren't sticking around for long, bloated videos that try to cover everything at once. They want short, specific videos that meet them in the feed, in the moment, with just enough value to stop the scroll.
And the data backs it up: short-form videos generate 2.5x more engagement than long-form videos, making them one of the most effective formats for attention and interaction
In addition, a recent Buffer study analysing over 100,000 users across Instagram, TikTok, Facebook, and LinkedIn found that the most consistent posters earned 5x more engagement per post than those who published inconsistently.
Viral videos are rare. One big hit won’t take you the distance. What actually works is showing up consistently, with a steady stream of useful, engaging content.
If you want to make an impact, create a lot of short videos and post often. Thought leadership takes, product tips, behind-the-scenes clips—this is how modern brands build brand awareness and trust through video.
As Heidi Bordal, Community Manager at Storykit, puts it:
“You are competing with a lot of content, and you need to not be afraid to post a lot and the same stuff over and over again. This is the only way you'll make an impact."
→ Here are 11 reasons why you should be creating more video.
One of the best ways to succeed with video is to learn from the people who are already doing it well.
You don’t need to guess what might work—just look at the brands and teams who are already using video in smart, strategic ways. What types of videos are they creating? How often are they posting? How are they using video across different channels?
Here are a few video marketing success stories that I think are worth paying attention to. Use them for inspiration—and as a reminder that you don’t have to reinvent the wheel. You just have to get started.
Waybler focused on driving brand awareness on LinkedIn through high-frequency video posts. Repurposing website content into various videos, they committed to consistent posting.
This strategy led to significant growth in reach and engagement.
They found that frequent posting generates more total views from multiple videos compared to a single, powerful video. Waybler's approach proved that consistent, high-volume video content can effectively boost brand visibility and engagement.
→ Read the full Waybler case story here
Canon aimed to make their products more emotionally engaging to attract potential customers and improve their employer brand to attract talent.
They tackled the challenge by leveraging video to tell their story and evoke emotions quickly and effectively.
As a result, Canon significantly amplified their video production, leading to a notable surge in audience engagement and a stronger connection with their brand philosophy of "Kyosei," which means "living and working together for the common good."
→ Read the full Canon case story here
Almi, a Swedish business development company, aimed to maintain an active presence on social media by reaching the right people with the right message.
They faced challenges with traditional video production methods, which were costly, time-consuming, and complicated. By shifting to in-house video production, Almi significantly increased their output, creating one video daily.
This consistent production rate led to a noticeable increase in engagement, especially on Facebook, and allowed them to better convey complex information. The success of this approach encouraged Almi to teach video production across their organisation, further enhancing their communication strategy
→ Read the full Almi case story here
Here are a few more examples of the kinds of videos you can create as part of your video marketing strategy. We made them just by repurposing content that we already have.
→ Want to see more? Check out all 22 videos here.
Now we’re at my favourite part: how to actually create the videos that will help you succeed.
I’ve read so many articles that say things like:
“When creating videos, make sure to use good editing software like Adobe or iMovie. Add dynamic imagery! Don’t forget subtitles!”
And sure, that’s all good advice, in theory. But let’s be honest: if you're just getting started, where do you even begin with all that?
Most people aren’t video editors. And if you’re creating videos for your brand, the last thing you want is for them to look like they were made by an amateur. People expect a certain level of quality, and your content needs to meet that standard.
One popular approach is the webinar-style video—just talking into the camera, sharing your perspective, and trying to land some key insights. And that can work. But those videos are harder to make than they seem. They require structure, clarity, and more editing than most people realise.
So what’s a better way to do this?
In my experience, the best and most scalable option for creating effective videos is test-based video creation using a tool like Storykit. It basically automates the entire video creation process for you.
Here's how it works:
Let’s say you’ve got a blog post, a report, a case study, a press release—whatever it is, you can take that text and turn it into a completely finished video with Storykit. Or, if you want, you can create multiple videos from that same piece of content, like a series of takeaways, stats, or quotes, in just a few clicks.
You paste in your text, pick the kind of video you want to create (something like “3 key insights” or “quick highlights”), and the system does the rest. It builds a full video for you—script, visuals, transitions, music—all styled to your brand.
What I like is that you’re not starting from scratch. You’re starting from what you already know, and the tool helps you shape it into something people will actually watch.
Once your video is generated, you’re not locked in—you can change anything you want.
Personally, I love that I can tweak the script, swap out visuals, adjust the music, or even add a voiceover if I want to. You have full control over the final result, the background assets, the layout, the timing, the style, all of it.
Sometimes I want to keep things super simple and hit publish right away. Other times, I want to dial it in a bit more. Either way, the flexibility is there, and I never feel like I’m stuck with something that doesn’t feel right when creating content.
It’s that mix of speed and creative control that makes it work — especially when you’re creating videos regularly.
One thing that used to frustrate me was making a great video and then realising I needed three different versions of it just to share it everywhere I wanted.
Let’s say you’ve made a short video explaining your product’s key benefits. You’ll probably want to add it to your website, post it on LinkedIn, and maybe share it on Facebook or Instagram. That means different formats, different sizes, and often a lot of annoying resizing.
But with Storykit, that’s all handled. You can export your video in the exact format and size you need for each platform, without extra editing or starting from scratch.
I’ve said it a few times in this piece, but it’s worth repeating: video doesn’t have to be complicated. You already have the messages—you just need to put them in a format people actually want to consume.
Video marketing isn’t about doing something totally new. It’s about making what you’re already doing more powerful, more visible, and more likely to stick. That’s the real opportunity.
March 10, 2025
March 10, 2025
Join our upcoming webinar: Turn your reports into marketing fuel with smart distribution
Your social feed is filled with people at all different stages of the marketing funnel. If you want to be successful, you need to reach each one where they are.
In this article, we’ll break down what the social media marketing funnel is, why it's important, and how to create the best video content for each stage of the funnel—so you can make sure your feed is hitting every audience at the right time.
A social media marketing funnel is a step-by-step framework that moves potential customers from brand discovery to becoming leads, customers, and ultimately loyal advocates.
Each stage of the funnel serves a specific purpose in moving your audience closer to conversion.
Here’s a breakdown of the key stages:
Each of these stages plays a crucial role in turning a casual scroller into a long-term customer.
Let's be honest. When people scroll on social media, they want to stay on social media.
That’s why it’s so important to make sure there’s something for everyone on your feed at all times—hitting every stage of the funnel.
A common mistake many businesses make is focusing too much on conversion-driven content, leaving gaps in their overall strategy.
This is where the 95-5 rule comes in: research shows that 95% of your potential buyers aren’t ready to make a purchase today.
Therefore, 95% of your content should focus on building brand awareness and engaging your audience. Only a small portion should be conversion-focused, aimed at the 5% who are ready to buy.
If you focus too much on conversions, you risk pushing too hard, too fast—without giving your audience the chance to understand, trust, or even consider your product.
To avoid this mistake, ask yourself:
Remember, posting a lot is great, but it’s important to ensure your videos span all stages of the funnel. Focus strongly on building awareness and trust at the top, so by the time you focus on conversions, your audience is already primed and ready to take action.
Video is the most powerful type of content on social media, and it's essential for every stage of the funnel.
Here’s what marketers have found from using video:
Incorporating video into your marketing funnel gives you a major advantage, making it easier to capture attention, build trust, and drive conversions.
Here are some video ideas to help you engage your audience at each stage.
At this stage, your goal is to introduce your brand and provide value—without immediately selling. A great way to do this is by repurposing blog content into engaging, shareable videos.
Example:
We took this article—25 facts about video you need to know in 2025—and turned it into:
By doing this, we attract attention to our brand while also building demand for our product.
Once people are aware of your brand, they need to understand how your product or service works. A simple way to do this is by transforming product pages or descriptions into engaging video content.
Example: We took this blog post—Not just another video tool: Why Storykit is built for business, where we compare competitors and discuss product features—and turned it into:
This helps potential customers make informed decisions while building trust.
At this stage, social proof is key. People want to see real success stories before committing. Instead of leaving case studies buried in PDFs or web pages, we turn them into compelling videos.
Example:
We took this case study—Canon is bringing emotion to life in their products through the power of video—and turned it into:
This makes the decision process easier by showing proof of success in a way that's easy to consume in the feed.
Further reading: Winning strategies for full funnel social media video ads
A high-performing social media marketing funnel is all about creating a seamless experience for your audience at every stage.
By integrating videos into your funnel strategy, you can capture attention, build trust, drive conversions, and keep your audience coming back for more.
Videos are an essential tool for achieving this. With AI tools making video creation easier than ever, there’s no excuse not to harness this powerful format to drive results. Focus on creating videos that add value, engage your audience, and guide them smoothly through the funnel—from awareness all the way to loyalty.
In this webinar, we’ll uncover how to transform your static reports into dynamic marketing assets that *actually get seen, *using smarter strategies and the power of video to expand reach and drive engagement.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why we're here to make it easy for you. We're giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress. Ready to steal it?
Storykit is the leading video automation platform. It helps thousands of clients in automating and optimizing their video production, boosting productivity, efficiency, and return on investment. With Storykit, you can put your video creation on autopilot.
Anyone! Storykit is made for companies and organizations and works great for anyone with communication needs of any kind. The tool is ideal for digital marketing, PR, HR, social media, corporate communication, sales, events, recruitment, customer success – every team.
With Storykit’s text-to-video AI functionality, you don’t need video editing experience or expensive equipment to create unique and amazing videos.
Absolutely not. Storykit’s intuitive AI-powered platform allows anyone to create professional videos quickly and seamlessly, without any video editing experience or special equipment.
Certainly. Storykit is designed to turn any text into eye-catching video, so it’s perfect for everything from social media posts to corporate communication and employer branding.
Whether you're aiming to engage with clients, disseminate information internally, or enhance your brand, Storykit simplifies the process. It helps you create high-quality videos that appeal to your audience.
Yes, they work like magic on your phone, large display screens, and in your keynotes. We even have customers using Storykit to make videos for their coffee machines!
You can create many things. From social media content and ads to employer branding and internal communications – plus educational videos that boost brand awareness, strengthen reputation, build loyalty, and deliver real impact. The possibilities are endless.
Yes, keeping your videos on-brand is a priority for us. Storykit ensures every video matches your brand guidelines, from fonts and colors to logos. For even more customization, simply reach out to us.
Yes, you can upload your own visuals and integrate them seamlessly into your videos. You can also add voiceovers and audio for a more engaging experience – available in Pro and Enterprise plans. Check out our full feature list.
Yes! Producing video content in various languages allows you to engage a worldwide audience.
Creating different videos for different platforms is simple and fast in Storykit. You can easily change the aspect ratio, assets, music, languages, and stories with just a few clicks. This means you can create videos tailored for all major platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube.
Storykit offers different pricing plans based on your needs. Book a call for a customized quote, tailored to your preferences.
Yes, we offer tailored plans for teams, companies and organisations of all sizes. Book a call to find the best plan for your video content needs.
The Pro and Enterprise plans have advanced features for companies and organizations that want to grow their video marketing. These include voiceovers, custom templates and modules, a premium library of videos, images, and music, and more. Check our feature list for details.
Absolutely, you can start your free trial and create your first video within minutes. No editing skills or credit card needed.
We offer extensive customer support, onboarding help, and useful resources. This way, you can always get the most from Storykit. Our Enterprise solution also includes a dedicated Enterprise Activation Manager to support you every step of the way.
Absolutely! Our API solution allows you to integrate AI-enhanced video generation into your existing tools. Contact us, and we’ll help you build a customized video production system that fits your needs.
Don’t wait to create! Reach out to us for a demo or start a free trial today!
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