So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
June 24, 2025
June 24, 2025
Here’s what most organizations get wrong about social media: they treat it like a marketing department problem. Meanwhile, HR sits on compelling employee stories, sales hoards customer wins, and product teams document features that never see the light of day. All while marketing scrambles to fill content calendars alone.
The data tells a sobering story. Employee-shared content generates 8x more engagement than posts from brand accounts. Personal posts see 9x better performance than curated content, and employees’ networks can be 10x larger than company pages. Yet 72% of organizations now use technology platforms for employee advocacy—but most of that potential still sits dormant in emails, memos, and internal docs.
Every department creates content daily—they just don’t realize it’s social media gold. Your HR team writes job descriptions that could become recruitment videos. Customer service crafts knowledge base articles perfect for educational content. Sales documents case studies waiting to be visual stories.
Consider PostNord’s transformation. When they equipped teams beyond marketing with video creation tools, they produced 40 unique recruitment videos in one month. The same internal policies that once gathered dust became multi-format video content, appearing everywhere from LinkedIn to coffee machine displays across Nordic offices.
“We’re sitting on mountains of text that could be driving engagement,” notes Jonna Ekman, Marketing Director at Storykit. “The challenge isn’t creating content—it’s recognizing what we already have and giving teams the tools to transform it.”
Platform algorithms create confusion. Text-only posts outperform video on X/Twitter by 30% and static images beat Reels on Instagram with nearly double the engagement rate. But here’s what those statistics miss: video content scales differently. One source becomes five formats. One message reaches multiple audiences. One investment compounds across channels.
Traditional video production costs $2,000–$50,000 per video, with 2–8 week turnaround times. Those economics force companies into a scarcity mindset—fewer videos, higher stakes, marketing-only control. But text-to-video automation cuts costs by 60–80% and compresses timelines from weeks to hours.
Aspia discovered this when they empowered employees across departments to create videos. They now produce 30 videos monthly while saving €1.6 million annually compared to agency costs. More importantly, their LinkedIn following grew 30% because consistent publishing beats perfect production every time.
The fear is obvious: give everyone publishing power and watch brand consistency evaporate. But modern automation platforms solve this through intelligent constraints. Templates enforce visual standards, brand kits lock colors and fonts, and AI validates tone before anything goes live.
“Almost nothing can go wrong,” explains how Canon’s Åsa Törnquist describes their experience with automated safeguards. “Anyone can make video, and it will come out as we want.”
When teams beyond marketing become publishers, compound effects emerge. Employee networks are 10x larger than company pages, and personal posts generate 76% more trust than branded content. Suddenly, your reach multiplies not through paid promotion but through authentic voices across the organization.
The workflow becomes surprisingly simple. Newsletter announcements spawn multiple video formats. Blog posts generate trailer videos, stat breakdowns, and quote cards. Job postings transform into culture videos that attract talent while building brand.
“Process automation isn’t about replacing creativity,” says Peder Bonnier, CEO at Storykit. “It’s about removing friction so teams can focus on what matters—their expertise and authentic perspective—while machines handle the mechanical transformation.”
Pick your highest-volume text producer—maybe HR with their weekly job posts, or customer success with their FAQ updates. Give them text-to-video automation tools with clear guardrails. Transform one document into three video formats. Measure engagement across channels.
The results compound quickly. Fleet Feet saw a 305% engagement increase, and a single Papa John’s employee video reached 183 million views. These aren’t anomalies—they’re predictable outcomes when you expand your publisher base beyond marketing.
Your competitors still treat video creation as a specialized skill. They guard publishing rights behind approval chains. They wonder why their social presence feels stale while yours suddenly pulses with authentic energy across every platform. The revolution isn’t coming. It’s here, hiding in your next team meeting, waiting to be unleashed.
June 24, 2025
June 24, 2025
LinkedIn engagement is up year over year, and formats like native video and carousels are pulling more attention in the feed. But most teams are still posting below their capacity because they fear “overposting” or can’t scale production. That’s a growth cap you can remove this quarter.
The old story says “post less, polish more.” The platform disagrees. Large-scale analyses show LinkedIn rewards steady activity with broader initial distribution for each post – so frequent posting primes the pump, not punishes it. The real constraint is operational: time, process, and format choices.
To make this concrete: here’s what happens behind the scenes when you increase posting frequency – and why it leads to more reach and engagement per post.
To turn this from theory into action, you need a posting schedule that drives growth while staying realistic for your workflow. The benchmarks below show what happens as you increase output.
Of course, knowing you should post more doesn’t solve the real blocker: how to produce enough content at speed. That’s where video – specifically text-driven, LinkedIn-native video – becomes the unlock. It lets you multiply your output without multiplying your workload. See, you don’t need studio shoots to increase volume. You need a system. Take one written asset and translate it into LinkedIn-native, text-led video and visual posts that perform inside the feed.
Notice that two of these five are video. That’s not an accident – video is both the most engaging format and the easiest to scale when you have the right workflow. In fact, with the right processes and tools (like Storykit), every one of these formats can be spun into video – giving you even more reach with less effort.
Several Storykit clients report publishing 4–5 videos per week by repurposing existing copy, while cutting turnaround “to a fraction” of previous tools. In a few cases, that consistency coincided with ~50% follower growth in three months and clear engagement uplifts on video vs. static content. The pattern: workflow first, polish second.
As Peder Bonnier Storykit’s CEO, puts it: “Output drives learning. The teams that win build a repeatable rhythm – then let creative quality rise inside that rhythm.” Storykit turns approved text into on-brand, captioned videos in minutes, sizes them for LinkedIn, and templates the whole flow so you can post more often without sliding on quality.
June 24, 2025
June 24, 2025
We recently hosted a webinar at Storykit with Daniel Bromberg, Senior Account Director at LinkedIn, to explore the state of video advertising on LinkedIn—and the results were as eye-opening as they were inspiring.
As marketers ourselves, we went into this conversation knowing that video plays a critical role in today’s content mix. But what we uncovered through our discussion with Daniel confirmed just how big of an opportunity most businesses are missing.
The short version? Despite video being one of the most powerful formats for engagement, dwell time, and even conversions—especially on LinkedIn—only 24% of companies are using video ads frequently. Even more surprising: over a third aren’t using them at all.
Here’s what we learned from our conversation with LinkedIn, what the data says, and how you can start using video in a smarter, more scalable way.
Video ads are more important now than ever before—and not just because they look good in a content plan. They solve two very real marketing problems: reach and repetition.
Organic reach is more competitive than ever. Your posts are up against not just other brands, but thought leaders, influencers, and endless algorithmic noise. That means even your best organic content might never reach the people you want it to.
Ads solve that. They guarantee visibility, give you control over targeting, and allow you to consistently show up in front of the right audience. That consistency builds brand recognition and trust.
But it’s not just about reach—it’s also about repetition. Repeating your message might feel uncomfortable, but it’s actually what builds brand memory. Jonna had a great way of looking at it: "If people start getting bored of your message, it means they’ve actually heard it. That’s when it starts to stick."
Now let’s talk about the elephant in the feed: attention. Yes ads are important, but according to LinkedIn’s own research, 81% of B2B ads fail to gain adequate attention.
"A very big share of communication out there fails to grab attention," Daniel told us. "And video is one of the formats we see that can address this big crisis."
We’ve all felt it. In a world where thumb-stopping power is everything and attention spans are shrinking, getting noticed is harder than ever. As marketers ourselves, we know how frustrating it is to put work into campaigns that don’t land.
“As someone actively putting out ads on LinkedIn, it’s frustrating to hear that 81% of them aren’t gaining attention,” said Jonna Ekman, our Communications Director at Storykit.
Daniel put it simply: "Yes, attention spans are shorter. But that just means we need to be more creative. And video is a great way to do that."
At Storykit, we’ve been working with video for years and we saw the shift early. "It wasn’t the algorithms that demanded video—it was the audience," said Jonna. "People started wanting it, and platforms had to respond."
Daniel echoed that: "I can’t speak directly about the LinkedIn algorithm, but I can say this—what we’re seeing is driven by the needs and desires of our members. They want to consume video."
Short-form and long-form video both play a role. And on LinkedIn, video performs: it delivers 26% more views from B2B decision-makers. That’s not just vanity metrics—that’s your hardest-to-reach audience watching more of your content.
"Business decision-makers are very busy," said Daniel. "But our research shows that one way to grab their attention longer is through video."
Video increases dwell time—how long someone actually stays with your content—and that matters for building brand awareness. “If people dwell longer, they remember more,” Jonna noted.
The numbers don’t lie:
And why is video so effective? Daniel summed it up beautifully: "Our brains are hardwired to love video. It creates memory in a way that text and static visuals just don’t."
One of the biggest myths in B2B is that video is only good for brand awareness. But Daniel was clear: "You can (and should) use video throughout the funnel."
Yes, awareness videos are great for reach and emotional resonance. But when you tailor your format and messaging, video can work for consideration and even conversion. Think testimonials, product demos, expert explainers.
In fact, LinkedIn data shows that combining video ads with lead gen forms results in 5x more conversions. Five times.
"The problem," Daniel added, "is that many advertisers go straight to lead gen without warming up their audience. But people need to feel something about your brand first—and video is how you do that."
With all that evidence, you’d think everyone would be flooding LinkedIn with video ads. But we ran our own Video on LinkedIn survey this year, and the numbers were telling:
When we asked marketers why, their answers were familiar:
"We hear this all the time," said Jonna. "And we get it. Budgets are down. Teams are stretched. Everyone’s wearing many different hats. But video doesn’t have to be complicated, expensive, or time-consuming."
At Storykit, we follow a simple rule: 90% of what we post is repurposed from existing content. Only 10% is created from scratch.
"Your homepage, your blogs, your press releases, your case studies—even your job ads are a goldmine. Every piece of content you’ve already created can become multiple videos,” said Jonna.
“From one article you could, for example, create a trailer, two quote videos, three punchy headline clips, and a full summary. That’s six videos from one asset,” said Jonna.
Now, that might sound like a lot of extra work—but it doesn’t have to be. With the right automation tools (yes, like Storykit), much of the heavy lifting is done for you. Creating video becomes a fast, repeatable process.
"In the age of AI, it’s a necessity to automate your video production," said Jonna. "We all need to create more with less."
Creating video ads that actually perform isn't about flashy production or chasing trends, it's about strategy. Daniel shared some of LinkedIn’s most effective, data-backed best practices for building ads that deliver results:
→ Further reading: LinkedIn video ads best practices
LinkedIn is betting big on video—and after talking with Daniel, it’s clear the platform is only just getting started.
"Most of our engineering resources right now are focused on video," Daniel told us.
Here’s a glimpse at what’s already in the works:
If video isn’t already a core part of your strategy, it should be. We’ve seen firsthand how well video ads perform and how crucial they are for getting consistent reach, building memory, and creating real momentum across the funnel.
If you’re not sure where to begin, we built Storykit to help with exactly that. It takes your existing content, articles, case studies, even job posts, and turns them into impactful, on-brand videos in minutes.
Try it out and see just how easy it can be to scale your video presence—and make sure your message shows up where it matters most.
June 24, 2025
June 24, 2025
In a recent Storykit webinar, we spoke with Daniel Bromberg, Senior Account Director at LinkedIn, who shared a goldmine of insight into what makes LinkedIn video ads actually work.
From algorithm-friendly formats to scroll-stopping creative strategies, the conversation revealed a clear set of best practices that every B2B marketer should know.
We pulled together the most useful takeaways into a clear list. Whether you're launching your first LinkedIn video ad or refining your fiftieth, these are the go-to principles we think every marketer should keep close.
Grab attention within the first two seconds.
This was one of Daniel’s clearest points: you don’t have long to earn a viewer’s attention. In fact, much of the engagement is decided in the opening frame. LinkedIn research shows that short-form video not only performs better on average, but drives significantly more dwell time.
→ Aim for around 15 seconds for ad creative. And put your most eye-catching message or asset right at the start.
Your logo should be visible from the very beginning.
"If you don’t brand your video early, you might be doing your competitor a favour," Daniel noted. In a crowded feed, people need to know who’s talking to them — fast. A visible logo in the first two seconds leads to a 17% lift in click-through rate, according to LinkedIn’s Creative Lab data.
→ Don’t be shy with your branding. Use your logo, colours, fonts, and other brand identifiers to establish trust and recognition.
One goal. One story. One ask.
Trying to cram five talking points into a 30-second video? Stop. The most effective LinkedIn video ads are focused and singular. As Jonna Ekman from Storykit put it: "If you have three things to say, make three videos."
→ Use the "rule of one": 1 subject + 1 audience = 1 video
Big numbers. Personal quotes. Sharp contrast.
Daniel shared that LinkedIn video ads with bold, high-contrast visuals—like large numbers or on-screen quotes—consistently outperform more generic creative. The visuals should make the viewer pause and want to know more.
→ Pull stats or quotes from reports, case studies, or customer feedback and turn them into bite-sized videos.
Authenticity works—even if no one is on camera.
You don’t need a talking head or a big production to create emotional connection. In fact, some of the most impactful LinkedIn videos use simple quotes, subtle visuals, or behind-the-scenes moments to show the human side of your brand.
→ A blurred image and a powerful quote can go further than a polished promo video when it feels real.
80% of viewers watch with sound off.
Sound is optional. Subtitles are not. If your message only works when spoken aloud, it likely won’t land with the majority of your LinkedIn audience.
→ Always use captions. And design visuals that communicate meaning even without voiceover or music.
Vertical video = more screen space = more attention.
With most impressions happening on mobile, vertical or square formats are no longer optional—they’re essential. Short-form video is built to be thumb-stopped. Don’t waste screen real estate.
→ Use 4:5 or 9:16 aspect ratios and design with small-screen readability in mind.
Video works at every stage of the funnel.
Many marketers still think of video as a top-of-funnel tool. But as Daniel reminded us, it’s just as effective for consideration and conversion. In fact, pairing video with lead gen forms can result in up to 5x more conversions.
→ Use testimonials, demos, and product explainers for mid-to-late funnel content—not just awareness.
→Further reading: Only 24% are using LinkedIn video ads—here's why that needs to change
LinkedIn is investing heavily in video—from new ad formats to platform-wide engineering. If you’re not already experimenting with video ads, now’s the time.
And if you’re wondering where to begin? Start with what you already have.
Storykit helps teams turn any piece of content into a high-quality video ad in minutes. It’s fast, scalable, and brand-safe.
Ready to get more from your video ads? Give Storykit a try.
June 23, 2025
June 23, 2025
In fact, 74% of businesses only post 1–5 times a week. And at first glance, that feels like plenty, right? “We’re posting regularly, box checked.”
But here’s the thing: that’s not really enough. If you want your audience to remember you, engage with you, and trust you, you need to do more.
Here are 5 reasons why doubling down on organic posting is one of the smartest moves you can make.
Buffer studied over 100,000 accounts and found that people who posted consistently (once a week for at least 20 weeks) achieved up to 5× more engagement per post than those who posted sporadically. Even “moderately consistent” posters earned 3× more engagement than the inconsistent crowd.
Our Community Manager, Heidi Bordal, ran a simple experiment that backs this up. She doubled the number of posts she shared—from once a day to twice a day. That meant 10 posts instead of 5.
The results? Double the impressions. Double the engagement.
The pattern is clear: if you want attention, you have to keep showing up.
Your LinkedIn page is more than a placeholder, it’s your digital storefront. It’s often the first place prospects, partners, or job seekers visit to understand who you are.
And the data proves it:
If your page looks active and current, it builds credibility. If it’s stale? It can give the impression your company isn’t even active anymore.
If your social media manager disappeared tomorrow, it might not show in the first week. But a few months with no activity? That’s when your brand begins to fade.
The best-performing brands on LinkedIn know this, and they make sure they’re never out of sight. Just look at how often some of the biggest names post:
That’s not a typo. These organisations publish multiple times per day because they know the rules: visibility requires consistency. The moment you stop showing up, you disappear from feeds—and from people’s minds.
Paid ads burn through the budget quickly. Organic posting, once you build a rhythm, is one of the most cost-efficient channels you have.
Every post adds to your digital footprint, creating a library of content that continues working for you long after it’s published.
At Storykit, our company page has grown to 16,000+ followers, and we’re now adding 40–60 new followers every week. Impressive today—but in the beginning? Not at all. That momentum is the result of more than four years of consistent posting.
That’s the reality: growth doesn’t happen overnight. For companies, building visibility and credibility on LinkedIn takes time. But the only way to get there is to keep showing up, week after week.
If you’re not consistent on LinkedIn, you’re invisible. The easiest way to fix that is to make posting manageable. Repurpose what you already have—like blog posts, reports, or insights—and keep your feed active.
With Storykit, you can automate your video content creation and turn that existing material into authentic, on-brand posts for LinkedIn. No extra workload. No excuses. Just a consistent, visible presence that helps your company grow. See how Storykit can be customised for your company today.
June 23, 2025
June 23, 2025
Organisations invest massive time and money into creating or acquiring industry and trade reports. These reports are packed with value—market trends, customer insights, forecasts—but that value rarely makes it beyond a handful of internal stakeholders.
The way to fix that? Automatically transform your findings into short-form videos that are easy to share, engaging to watch, and impossible to overlook.
Despite their value, most reports are read once—if that—and never revisited. Why?
But that doesn’t mean your reports aren’t important.
In fact, we’d argue they’re one of the most valuable assets in your communication toolkit. People love research. They trust it. They share it.
But when people don’t see it, you miss out on opportunities. Such as:
And the worst part is, the richer the report, the harder it is to share.
Organisations invest heavily in gathering deep insights, but the very characteristics that make reports valuable (depth, detail, thorough analysis) also make them hard to communicate. We call this the paradox of information.
So what is the solution? You need to share your report in ways that get it in front of eyes and make the information stick.
Modern audiences, especially professionals, are bombarded with content. They don’t have time to dig through 80-page reports or parse jargon-heavy PDFs.
What they engage with are concise, visual, emotionally resonant stories. In other words: video.
“The play button is the most compelling call-to-action on the web.”
— Michael Litt
Short-form video solves for:
Video content is easier to watch, easier to share, and far more memorable than text alone. It’s the format of choice not just for social media, but for internal communication, training, sales, and thought leadership.
Adding video to your workload may sound like a big no. You don’t have the time. Your organisation doesn’t have the money.
However, with Storykit, companies can finally unlock the potential inside reports by transforming dense, static content into dynamic, scroll-stopping short-form videos, automatically.
You’ve already done the hard work creating the report—Storykit ensures it gets seen, remembered, and shared, without adding any extra work for you.
Here’s how Storykit helps:
It’s not just a new way to format information—it’s a new way to communicate strategically.
“When it comes to automation, you can dramatically cut both time and cost, making it possible to create videos for everything.”
— Peder Bonnier, CEO of Storykit
Here’s what the workflow looks like with Storykit:
1. Input: Paste in the link or drag and drop the PDF into the tool
2. Select your video type(s): Let Storykit know what kind of video you want to create. Whether you're aiming for a single, specific format or need up to five different types instantly, just make your selection—and Storykit will handle the rest.
2. Let automation take over: Storykit automatically transforms your text into a complete video—scripted, styled with your branding, enriched with background visuals and music, and ready to share.
3. Adapt for your needs: Instantly resize for any platform, localise into multiple languages, and enhance with subtitles or voiceovers—everything just a click away.
4. Publish: Download and share on any platform.
To show you how it works, we took our Video on LinkedIn: Trends & Insights Report 2025 and transformed it into five ready-to-publish videos in just one click.
Each video was created using our best-practice AI video templates, designed to extract and highlight the most valuable insights from long-form content.
This video format spotlights two key facts or statistics. The scripts emphasise numbers and context, staying true to the tone and substance of the original report. It’s perfect for audiences who appreciate precise, data-backed insights.
This version converts dense industry or financial reports into an engaging carousel format, each slide highlighting one of four significant facts or statistics. A visually appealing way to present data at a glance.
Here, we highlight three major facts or statistics under one compelling headline. It’s concise, informative, and ideal for fast-scrolling audiences who want the key takeaways quickly.
This format pairs impactful data with expert commentary. Each script integrates two relevant quotes to add clarity, context, and credibility to the featured facts, making it highly authoritative and trustworthy.
The most streamlined version, this video elevates a single statistic, reinforced by a complementary quote. It’s a quick, punchy way to deliver insight and perspective in one smooth narrative.
All five of these videos were generated at one time from the same input text—with no editing required. That’s the power of video automation.
Industry and trade reports contain your smartest insights. They’re dense, strategic, and powerful—but only if people see them. With Storykit’s video automation, you can:
It’s not about replacing reports, it’s about amplifying their impact. Contact us today to learn how you can start.
We’ve teamed up with Daniel Bromberg, paid ads expert at LinkedIn, to give you the ultimate playbook on LinkedIn video ads.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why we're here to make it easy for you. We're giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress. Ready to steal it?
