In today's competitive marketplace, it's more important than ever for businesses to have a strong brand identity — and one of the most effective ways to showcase your brand personality, values, and products is through video.
That's why we've put together this comprehensive guide to give you all the resources you need to create high-quality, engaging, and effective brand videos that stand out from the crowd.
What are brand videos?
Brand videos are a type of promotional video that is created to showcase a company or organization's brand identity. They typically include elements such as the company's:
- Mission
- Values
- Products
- Services
- And overall personality.
The goal of a brand video is to communicate the essence of the brand and create a connection with the audience.
A brand video can take many different forms, from a short social media clip to a longer corporate video. It may include a combination of live-action footage, animation, graphics, voiceover, and music. The specific style and tone of a brand video will depend on the company's branding guidelines and target audience.
Why are brand videos important?
Oberlo found that 91% of consumers want to see more online video content from brands.
One of the key benefits of a brand video is that it allows a company to showcase its unique personality and values. By telling a story that resonates with viewers, a brand video can help to build trust and establish a relationship with potential customers. It can also help to differentiate a company from its competitors and reinforce its positioning in the marketplace.
Overall, a brand video is an essential tool for any company or organization looking to promote its brand and connect with its audience. By capturing the essence of the brand in a compelling way, a brand video can help to create a lasting impression and drive engagement and loyalty over time.
Diversifying your strategy with 10 types of brand videos
Embark on a journey through various types of brand videos, each designed to cater to distinct company objectives and target audiences:
1. Brand story video
Dive into the roots of your brand, narrating its inception, evolution, and mission. This video serves as a visual journey that connects emotionally with your audience, sharing where you’ve been and where you’re headed.
2. Product or service demo video
Illuminate the functionality, features, and benefits of your product or service. This video acts as a virtual demonstration, showcasing your offerings in action and illustrating their value to potential customers.
3. Customer testimonial video
Let your satisfied customers do the talking. This video features real users sharing genuine experiences and successes with your brand, building credibility and trust among prospective clients.
Further reading: Use your case study to create leads
4. Explainer video
Break down complex concepts or products into digestible, engaging content. This video simplifies intricate information, making it accessible and understandable to your audience.
5. Company culture video
Shine a light on your company’s ethos, work environment, and team. This video provides a behind-the-scenes look, revealing the personalities and values that drive your brand forward.
6. Event video
Capture the essence and highlights of events hosted or sponsored by your company. This video serves as both a recap for attendees and a showcase to wider audiences, extending the reach of your event.
7. How-to video
Offer a practical guide on utilizing your product or service. This video serves as a helpful resource for users, ensuring they extract maximum value from your offerings.
Educational Video
Establish your brand as a thought leader by sharing knowledge on topics pertinent to your industry. This video positions your brand as an expert, providing value to your audience through informative content.
8. Social media video
Engage your social audience with short, visually compelling content. This video is tailored for shareability and interaction, enhancing your brand’s presence across social platforms.
9. Recruitment video
Attract top talent by showcasing your company’s culture and opportunities. This video serves as a window into your organization, enticing potential candidates with a glimpse of life at your company.
Each type of brand video serves a unique purpose, enabling you to communicate varied aspects of your brand and engage with diverse segments of your audience. Tailoring your video content strategy to incorporate a mix of these formats will enrich your brand’s visual storytelling, enhancing connection and conversion across your customer base.
6 brand video examples to inspire you
Need some inspiration? Here are some well known companies that are killing the brand video game!
1. Nike
Nike's "Dream Crazier" brand video features women breaking down barriers in sports and encourages women to push beyond limits.
2. Airbnb
Airbnb's "Belong Anywhere" brand video showcases the company's mission of providing unique and personalized travel experiences.
3. Coca-Cola
Coca-Cola's "Share a Coke" campaign encourages customers to share their Coca-Cola experience.
4. Slack
Slack's "So Yeah, We Tried Slack…" video is a humorous and engaging explainer video that highlights the benefits of using their product.
5. Dropbox
The "Life Inside Dropbox" video series is an intimate look at the people behind the product at Dropbox.
6. Squarespace
Squarespace's "Make it Real" brand video features successful entrepreneurs sharing their stories and how Squarespace helped them build their businesses.
5 things to consider when making brand videos
1. Determine your "why"
Before creating any brand video, it's crucial to understand why you're making it. What message do you want to convey? What are your goals for the video? Knowing your "why" will help you create a video that resonates with your audience and effectively communicates your brand message
2. Know your audience
To make a successful brand video, you need to understand who your target audience is. Who are you making the video for? What are their interests and pain points? Knowing your audience will help you create content that is relevant and engaging to them.
3. Write a good script
A video without a story is like a ship without a sail. To capture your audience's attention and get your message across, you need to write a compelling script that tells a story. The script should be clear, concise, and easy to follow, and should align with your brand messaging and tone of voice.
4. Use consistent branding
Consistency is key when it comes to branding, and videos are no exception. Make sure to use consistent branding elements such as colors, fonts, and logos throughout your video. This will help your audience identify your brand and create a cohesive visual identity.
5. Maintain consistent messaging and tone of voice
In addition to branding elements, it's important to maintain a consistent messaging and tone of voice throughout your videos. This will help your audience connect with your brand and create a consistent experience across all touch-points. Whether you're creating a series of videos or just one, ensure that your messaging and tone are consistent and aligned with your brand values.
How much is a brand video?
When it comes to creating a brand video, a quick Google search will reveal prices in the thousands. However, before you click on these links and book an agency that will charge you an arm and a leg, there are a few things to consider.
Investing such a large sum into a single video may not be the most effective use of your marketing budget. A successful branding strategy requires multiple videos to effectively communicate all of your brand messages, and your brand will likely evolve faster than you expect, making your video outdated in a short amount of time.
So, what's the alternative to expensive agencies?
Your second option is you could make your own branding videos for free using a platform like Canva. These types of services offer a wide range of free features to help you create impressive videos. However, bear in mind that it can be difficult to maintain a consistent brand look when there are endless templates, colors, and designs to use, and having inconsistent content floating around could harm your brand in the long run.
A better option is to use a platform like Storykit, which allows you to make high-quality professional videos at a fraction of the cost of an agency. With Storykit, you can be confident that your branding is always consistent because it is locked in with ‘Rule Sets’ when you get the platform. There are also a ton of branding video templates ready to go (we have shared some of them with you below!) so you don’t need to start from scratch and wonder what to make. This is the most efficient way to make branding videos that count.
Further reading: Why bring video production in-house
8 Storykit brand video templates to help you make high-impact brand videos
1. Company history video template
Use the ‘Our Origins’ Template to highlight a pivotal moment in your organization’s history and showcase your origins from a certain angle.
2. Organization video template
Use the ‘Organizational Insight’ Template to show your audience the different parts of your company.
3. Community work video template
Use the ‘Causes And Outreach’ Template to shine a light on the outreach and community work that your organization is involved in.
4. Company culture video template
Use the ‘Culture Spotlight’ Template to create interest in an open position you’re recruiting for and show job applicants the type of culture you have.
5. Company colleagues video template
Use the ‘Meet Your Colleague’ Template to show off your existing employees to your applicants and show them what their future colleagues are like and what they do.
6. Company workplace video template
Use the ‘Great Place To Work’ Template to show off the coolest things about your organization and build a strong and attractive brand for talent acquisition.
7. Product or service video template
Use the ‘Idea Behind’ Template to make your product or service stand out by showing innovation and highlighting the colleagues behind it.
8. Event or celebration video template
Use the ‘Today at The Office Template’ template to give your brand some personality. Use it as a reminder internally for an event or share it outside of the organization to promote an awesome workplace.
Did you know that you could create brand videos using AI?
Have an 'About Us' page? Possess 'Service Descriptions'? Own a 'Company Mission Statement'? You're already set to create a brand video!
With Storykit AI, transforming your text into a video is just a copy and paste away. Simply input your text, and voila, a video is generated! Utilizing text-based videos not only effectively communicates your messages but also significantly boosts brand recognition among your audience.
Don't delay in creating your brand videos. Begin today and start earning the recognition your company deserves
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