In today's competitive marketplace, it's more important than ever for businesses to have a strong brand identity — and one of the most effective ways to showcase your brand personality, values, and products is through video.
That's why we've put together this comprehensive guide to give you all the resources you need to create high-quality, engaging, and effective brand videos that stand out from the crowd.
What is a brand video?
A brand video is a type of promotional video that is created to showcase a company or organization's brand identity. It typically includes elements such as the company's mission, values, products or services, and overall personality. The goal of a brand video is to communicate the essence of the brand and create a connection with the audience.
A brand video can take many different forms, from a short social media clip to a longer corporate video. It may include a combination of live-action footage, animation, graphics, voiceover, and music. The specific style and tone of a brand video will depend on the company's branding guidelines and target audience.
One of the key benefits of a brand video is that it allows a company to showcase its unique personality and values. By telling a story that resonates with viewers, a brand video can help to build trust and establish a relationship with potential customers. It can also help to differentiate a company from its competitors and reinforce its positioning in the marketplace.
Overall, a brand video is an essential tool for any company or organization looking to promote its brand and connect with its audience. By capturing the essence of the brand in a compelling way, a brand video can help to create a lasting impression and drive engagement and loyalty over time.
10 types of brand videos you can make
Here are 10 examples of brand videos you can create depending on your company's goals and target audience.
1. Brand story video
A video that tells the story of your brand, its history, and its mission.
2. Product or service demo video
A video that showcases how your product or service works, its features, and benefits.
3. Customer testimonial video
A video that features satisfied customers sharing their positive experiences with your brand.
4. Explainer video
A video that explains complex concepts or products in a simple and engaging way.
5. Company culture video
A video that highlights your company's values, workplace culture, and employees.
6. Event video
A video that captures the highlights of an event hosted or sponsored by your company.
7. How-to video
A video that provides step-by-step instructions on how to use your product or service.
8. Educational video
A video that educates your audience on a relevant topic related to your industry or product.
9. Social media video
A short, visually engaging video designed to be shared on social media platforms.
10. Recruitment video
A video that showcases your company's culture, work environment, and job opportunities to attract potential candidates.
7 brand video examples to inspire you
Nike's "Dream Crazier" brand video features women breaking down barriers in sports and encourages women to push beyond limits.
Apple's "Designed by Apple in California" video is a brand story video that showcases the company's design philosophy and the people behind its products.
Airbnb's "Belong Anywhere" brand video showcases the company's mission of providing unique and personalized travel experiences.
Coca-Cola's "Share a Coke" campaign encourages customers to share their Coca-Cola experience.
Slack's "So Yeah, We Tried Slack…" video is a humorous and engaging explainer video that highlights the benefits of using their product.
The "Life Inside Dropbox" video series is an intimate look at the people behind the product at Dropbox.
Squarespace's "Make it Real" brand video features successful entrepreneurs sharing their stories and how Squarespace helped them build their businesses.
5 things to consider when making brand videos
1. Determine your "why"
Before creating any brand video, it's crucial to understand why you're making it. What message do you want to convey? What are your goals for the video? Knowing your "why" will help you create a video that resonates with your audience and effectively communicates your brand message
2. Know your audience
To make a successful brand video, you need to understand who your target audience is. Who are you making the video for? What are their interests and pain points? Knowing your audience will help you create content that is relevant and engaging to them.
3. Write a good script
A video without a story is like a ship without a sail. To capture your audience's attention and get your message across, you need to write a compelling script that tells a story. The script should be clear, concise, and easy to follow, and should align with your brand messaging and tone of voice.
4. Use consistent branding
Consistency is key when it comes to branding, and videos are no exception. Make sure to use consistent branding elements such as colors, fonts, and logos throughout your video. This will help your audience identify your brand and create a cohesive visual identity.
5. Maintain consistent messaging and tone of voice
In addition to branding elements, it's important to maintain a consistent messaging and tone of voice throughout your videos. This will help your audience connect with your brand and create a consistent experience across all touch-points. Whether you're creating a series of videos or just one, ensure that your messaging and tone are consistent and aligned with your brand values.
How much is a brand video?
When it comes to creating a brand video, a quick Google search will reveal prices in the thousands. However, before you click on these links and book an agency that will charge you an arm and a leg, there are a few things to consider.
Investing such a large sum into a single video may not be the most effective use of your marketing budget. A successful branding strategy requires multiple videos to effectively communicate all of your brand messages, and your brand will likely evolve faster than you expect, making your video outdated in a short amount of time.
So, what's the alternative to expensive agencies?
Your second option is you could make your own branding videos for free using a platform like Canva. These types of services offer a wide range of free features to help you create impressive videos. However, bear in mind that it can be difficult to maintain a consistent brand look when there are endless templates, colors, and designs to use, and having inconsistent content floating around could harm your brand in the long run.
A better option is to use a platform like Storykit, which allows you to make high-quality professional videos at a fraction of the cost of an agency. With Storykit, you can be confident that your branding is always consistent because it is locked in with ‘Rule Sets’ when you get the platform. There are also a ton of branding video templates ready to go (we have shared some of them with you below!) so you don’t need to start from scratch and wonder what to make. This is the most efficient way to make branding videos that count.
8 Storykit brand video templates to help you make high-impact brand videos
1. Company history video template
2. Organization video template
Use the ‘Organizational Insight’ Template to show your audience the different parts of your company.
3. Community work video template
4. Company culture video template
Use the ‘Culture Spotlight’ Template to create interest in an open position you’re recruiting for and show job applicants the type of culture you have.
5. Company colleagues video template
6. Company workplace video template
Use the ‘Great Place To Work’ Template to show off the coolest things about your organization and build a strong and attractive brand for talent acquisition.
7. Product or service video template
Use the ‘Idea Behind’ Template to make your product or service stand out by showing innovation and highlighting the colleagues behind it.
8. Event or celebration video template
Use the ‘Today at The Office Template’ template to give your brand some personality. Use it as a reminder internally for an event or share it outside of the organization to promote an awesome workplace.