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It's more important than ever for businesses to have a strong brand identity—and one of the most effective ways to showcase your brand personality, values, and products is through video.
That's why we've put together this comprehensive guide to give you all the resources you need to create high-quality, engaging, and effective brand videos that stand out from the crowd.
What is a brand video?
A brand video is a type of promotional video that shows who a company or organisation is. It helps share the brand’s identity, including its:
- Mission
- Values
- Products
- Services
- Personality
The main goal of a brand video is to communicate what the brand stands for and to build a connection with the audience.
Brand videos can come in many forms—from short clips for social media to longer corporate videos. They may use a mix of live-action footage, animation, graphics, voiceovers, and music. The style and tone of the video should match the company's branding guidelines and appeal to its target audience.
Why are brand videos important?
According to Oberlo, 91% of consumers want to see more online video content from brands. That’s a strong signal that video is one of the most effective ways to reach and engage your audience.
One of the biggest benefits of a brand video is that it lets a company showcase its unique personality and values. By telling a story that feels relevant and meaningful, a it helps build trust and start a relationship with potential customers, future hires, and even current employees.
They can also help your company:
- Stand out from competitors
- Strengthen your brand positioning
- Stay top-of-mind with your audience
Promoting your brand messaging through video can create a lasting impression. When done well, they can boost engagement, grow brand loyalty, and act as a powerful marketing tool.
10 video types every brand should use
Discover the most effective video formats to help your brand grow, connect with your audience, and reach different marketing goals. Each type serves a unique purpose—whether it's building awareness, explaining your offering, or inspiring trust.
1. Brand story video
Dive into the roots of your brand, narrating its inception, evolution, and mission. This video serves as a visual journey that connects emotionally with your audience, sharing where you’ve been and where you’re headed.
2. Product or service demo video
Illuminate the functionality, features, and benefits of your product or service. Video shows your offerings in action and illustrating their value to potential customers.
3. Customer testimonial video
Let your satisfied customers do the talking. This video features real users sharing genuine experiences and successes with your brand, building credibility and trust among prospective clients using talking head videos.
Further reading: Use your case study to create leads
4. Explainer video
Break down complex concepts or products into digestible, engaging content. This video simplifies intricate information, making it accessible and understandable to your audience.
5. Company culture video
Shine a light on your company’s ethos, work environment, and team. This video provides a behind-the-scenes look, revealing the personalities and values that drive your brand forward.
6. Event video
Capture the essence and highlights of events hosted or sponsored by your company. This video serves as both a recap for attendees and a showcase to wider audiences, extending the reach of your event.
7. How-to video
Offer a practical guide on utilising your product or service. This video serves as a helpful resource for users, ensuring they extract maximum value from your offerings.
Educational Video
Establish your brand as a thought leader by sharing knowledge on topics pertinent to your industry. This video positions your brand as an expert, providing value to your audience through informative content.
→Further reading: The power of silent interviews: Create stress free thought leadership videos
8. Social media video
Engage your social audience with short, visually compelling content. This video is tailored for shareability and interaction, enhancing your brand’s presence across social platforms.
9. Recruitment video
Attract top talent by showcasing your company’s culture and opportunities. This video serves as a window into your organisation, enticing potential candidates with a glimpse of life at your company.
Each type of video serves a unique purpose, enabling you to communicate varied aspects of your brand and engage with diverse segments of your audience. Tailoring your video content strategy to incorporate a mix of these formats will enrich your brand’s visual storytelling, enhancing connection and conversion across your customer base.
6 brand video examples to inspire you
Need some inspiration? Here are some well known companies that are creating amazing brand videos!
1. Nike
Nike's "Dream Crazier" brand video features women breaking down barriers in sports and encourages women to push beyond limits.
2. Airbnb
Airbnb's "Belong Anywhere" brand video showcases the company's mission of providing unique and personalised travel experiences.
3. Coca-Cola
Coca-Cola's "Share a Coke" campaign encourages customers to share their Coca-Cola experience.
4. Slack
Slack's "So Yeah, We Tried Slack…" video is a humorous and engaging explainer video that highlights the benefits of using their product.
5. Dropbox
The "Life Inside Dropbox" video series is an intimate look at the people behind the product at Dropbox.
6. Squarespace
Squarespace's "Make it Real" brand video features successful entrepreneurs sharing their stories and how Squarespace helped them build their businesses.
5 things to consider when making brand videos
1. Determine your "why"
Before creating any brand video, it's crucial to understand why you're making it. What message do you want to convey? What are your goals for the video? Knowing your "why" will help you create a video that resonates with your audience and effectively communicates your brand message
2. Know your audience
To make a successful brand video, you need to understand who your target audience is. Who are you making the video for? What are their interests and pain points? Knowing your audience will help you create content that is relevant and engaging to them.
3. Write a good script
A video without a story is like a ship without a sail. To capture your audience's attention and get your message across, you need to write a compelling script that tells a story. The script should be clear, concise, and easy to follow, and should align with your brand messaging and tone of voice.
4. Use consistent branding
Consistency is key when it comes to branding, and videos are no exception. Make sure to use consistent branding elements such as colors, fonts, and logos throughout your video. This will help your audience identify your brand and create a cohesive visual identity.
5. Maintain consistent messaging and tone of voice
In addition to branding elements, it's important to maintain a consistent messaging and tone of voice throughout your videos. This will help your audience connect with your brand and create a consistent experience across all touch-points. Whether you're creating a series of videos or just one, ensure that your messaging and tone are consistent and aligned with your brand values.
How much is a brand video?
When it comes to creating a brand video, a quick Google search will reveal prices in the thousands. However, before you click on these links and book an agency that will charge you an arm and a leg, there are a few things to consider.
Investing such a large sum into a single video may not be the most effective use of your marketing budget. A successful branding strategy requires multiple videos to effectively communicate all of your brand messages, and your brand will likely evolve faster than you expect, making your video outdated in a short amount of time.
So, what's the alternative to expensive agencies?
Your second option is you could make your own branding videos for free using a platform like Canva. These types of services offer a wide range of free features to help you create impressive videos.
However, bear in mind that it can be difficult to maintain a consistent brand look when there are endless templates, colors, and designs to use, and having inconsistent content floating around could harm your brand in the long run.
A better option is to use a platform like Storykit, which allows you to make high-quality professional videos at a fraction of the cost of an agency. With Storykit, you can be confident that your branding is always consistent because it is locked in with ‘Rule Sets’ when you get the platform.
There are also a ton of branding video templates ready to go so you don’t need to start from scratch and wonder what to make. This is the most efficient way to make branding videos that count.
Further reading: Why bring video production in-house
8 brand video ideas that are easy to create
You don’t need a film crew or fancy equipment to make great brand videos. With tools like Storykit, you can turn simple text into polished, professional video content in minutes. These video ideas are not only effective—they’re also quick to produce and easy to adapt for different channels.
Use the ideas below to showcase your brand, connect with your audience, and strengthen your marketing—without the production headaches.
1. Company history video
Create a video about your company origins to highlight a pivotal moment in your organisation’s history and showcase your origins from a certain angle.
2. Organisation video
Create a video about an organisational insight to show your audience the different parts of your company.
3. Community work video
Create a video about community work your company is involved in to shine a light on the important things your organisation is involved in.
4. Company culture video
Create a culture spotlight video to create interest in an open position you’re recruiting for and show job applicants the type of culture you have.
5. Company colleagues video
Create a meet your colleague video to show off your existing employees to your applicants and show them what their future colleagues are like and what they do.
6. Company workplace video
Create a great place to work video to show off the coolest things about your organisation and build a strong and attractive brand for talent acquisition.
7. Product or service video
Create an idea behind video to make your product or service stand out by showing innovation and highlighting the colleagues behind it.
8. Event or celebration video
Create a today at the office video to give your brand some personality. Use it as a reminder internally for an event or share it outside of the organisation to promote an awesome workplace.
Did you know that you can create brand videos using AI?
Have an 'About Us' page? Possess 'Service Descriptions'? Own a 'Company Mission Statement'? You're already set to create a brand video!
With Storykit AI, transforming your text into a video is just a copy and paste away. Simply input your text, and voila, a video is generated! Utilising text-based videos not only effectively communicates your messages but also significantly boosts brand recognition among your audience.
Don't delay in creating your brand videos. Begin today and start earning the recognition your company deserves
