Recruitment Videos

The 'Culture Spotlight' Template

One of the first questions an applicant will ask you is about your culture. Is it right for them? This format will show off some of the best things about your company culture.

Check it out!

About this template

Use this format to create interest in an open position you're recruiting for by providing insight into activities or practices that are characteristic of your organisation and make it a great place to work.

How to get started

This is a step-by-step guide on how you use this template to write your year in review video script.

Find your story

Is your company culture documented somewhere? Take a look. Or spend some time thinking about how you would describe it. Don't forget to ask your colleagues, too.

Find your assets

It's effective if you can produce or source images from inside your office or company events.

Produce it

Start by doing your research and gathering representative images or video clips from your colleagues. You can do this over email to make it efficient. Craft a fun or light-hearted headline, follow up with a description of the company culture and finish off with an inviting question to the viewer.

Create your video script

Culture Headline

Get the viewer onboard with a relatively playful headline that alludes to an activity through cultural references. Be creative rather than too explanatory here - it’s a rather light-hearted format. So try and find something fun and look for inspiration in song or movie titles, famous quotes, etc.

Culture Headline

Culture Explanation

Explain what you are doing in or outside the workplace. This should contain both a bit of the what and the why. You want to spell out the reasons for what you’re doing, whether hack days or having an amateur football team at the office. These can range from productivity to fun – there are no bad reasons for doing things together!

Culture Explanation

Is This You?

Inform the prospective applicant that there are open positions in this department and they could be in on the fun activities if they apply. 


“Do you want to dominate on the football pitch and help develop our [Product] at the same time – then we have this opening” 

"Are you a skilled [Role] that also happens to like the creative freedom of [Activity] – then this might be the place for you.”

Is This You?

Career Info

Refer to your career site or specific ad and make sure to suggest that you are looking for all types of talent. 


“This – and many more opportunities – at [Organisation]”

Career Info


Include a standard message for the outro, if needed. Or just use a simple logo ending.


Looking for something else?

There is a lot more templates here for you. Take a look around and find one that suits you. Or you can find all the templates in Storykit.