Picture yourself with direct control over your video content, dramatically reduced wait times, and significant cost savings.
While taking the first step may feel intimidating, we're here to guide you through its simplicity and highlight the compelling reasons to make that move to in-house video production today.
What is in-house video production?
In-house video production refers to the process of planning, creating, editing, and distributing video content using an organization's own resources and personnel, rather than outsourcing these tasks to external agencies or production companies.
The changing landscape: Why in-house video production is essential now
Video has become crucial for ALL aspects of a business. It's not just for big campaigns anymore. You need video for social media, internal communications, product explanations, events, etc.
And you don't just need one video; you need many. With such high demand, how do you keep up?
The solution: move video production in-house.
Let's be candid: moving video production in-house is not only a massive time-saver but also a significant money-saver. The ability to create content on-demand without the back-and-forth with external agencies means you get your video when you need it—NOW, not tomorrow or in three weeks. This is so important, especially in the rapid world of social media.
Moreover, the financial savings can be substantial, allowing you to allocate budget to other crucial areas of your business. Don't just take our word for it - check out the Dun & Bradstreet case to see real-world application and results.
Next, we'll discuss the types of videos your business should be making and how you can enable anyone to make them.
To learn more about the role of video today, check out our e-book: Video for everything, Video for everyone.
How to bring video production in-house without editing experience
Most companies rely on video for effective marketing, hiring, and training. But the problem is, they think that each video needs to have professional filming, or maybe a talking head with audio and subtitles.
Here is the problem with these types of videos:
- They require a special skill set that takes a long time to create and edit, which is what creates bottlenecks.
- They are not usually super engaging on social or very reusable.
The types of video you should be producing in-house
If you want to create effective videos for anything in your organization, look no further than text-based videos. They're the key to empowering everyone in your team to produce content that's both effective and on-brand.
Here is an example of a text based video:
Benefits of text-based videos:
- Simplified creation process
- Enhanced engagement on social platforms
- No need to start from zero; leverage existing content and let your video tool handle the rest.
While there are moments when hiring an external agency for large-scale productions is needed, many videos can be crafted in-house. Whether it's conveying your brand's message, promoting a new job opening, or highlighting your latest blog post, you have the tools and talent internally to bring those stories to life.
Why use Storykit AI for your in-house video production?
Of course, the world is brimming with platforms to kick your in-house video production up a notch. But here’s the deal: Storykit AI isn’t just another option. It’s THE best choice for teams and companies, big or small.
And hey, it’s not just because we are Storykit (okay, maybe a little - wink), but because we genuinely have the secret sauce for your storytelling success—the ability to transform any text you have into video.
Here are all the ways Storykit stands out:
1. Allows you to make many types of videos
When it comes to video creation, one size fits… nobody. This is why it’s important to go for a tool that lets you be creative in a way that suits your brand and your personal needs.
Storykit comes with creators that allow you to input text and get well-crafted, on-brand, videos out for a variety of purposes.
This includes:
- Press releases/news
- Case studies
- Blog articles
- Recruitment
- Blog
- Teasers
- Newsletter promo
- Experimental (play with loose ideas)
If you aren’t completely satisfied, you can generate a new video or edit it manually. Either way, you never have to start from scratch.
2. Improves your content performance
Elevating your average watch time is pivotal and hinges on crafting standout videos. That's where Storykit steps in. We help you turn any content into a compelling story, enhancing its performance and impact effortlessly.
Fredrik Strömberg, CPO and Co-founder of Storykit, says:
“With a history of running the pioneering video publisher KIT and a deep knowledge of storytelling, we know what makes a video stand out. Our AI is designed to take your content—whether it's a press release, blog, or more—and present it in the best possible way through video.”
With Storykit, you can bring your ideas to life faster and repurpose your content with purpose, so you can get on with the rest of your job.
3. Actually saves you time
Some video editors have a steep learning curve, and you don’t have time for school. Let’s face it: your day-to-day work is loaded with too many tasks. And you never signed up to be a movie director.
In-house video platforms like Storykit allow anyone to create videos with no editing skills necessary.
Checkout this video of us turning a report into a video in 2 minutes!
4. Works with your brand guidelines
Many video platforms let you set branding guidelines but not lock them in. This means it is still easy for your sales team to go rogue and produce videos with the wrong colors or fonts.
We get it; you’ve got a strict set of brand guidelines. Storykit will follow them to the letter, every time, ensuring your branding is locked in with “Brand Rules”. You’re not only controlling colors, fonts and logos, but animations, assets, styling and even messaging (custom creators will do that).
5. Lets anyone at your organization become a creator
The best companies use tools that enable the whole organization to create what they need, instead of having everyone lean on one person to perform the roles of a whole film studio. With Storykit you can let the whole team run with their ideas and create great-looking videos without the skills and expense of a video editor.
For more tips on getting started with in-house video production, check out: Navigating top video challenges [What I wish I knew earlier]
Embrace the shift to in-house video production
If you're still incurring hefty costs for a single monthly video, it's time to rethink your approach.
Transitioning to in-house video production can elevate your brand and offer unparalleled flexibility and cost-efficiency. Take the leap and see what you can achieve.
