What are the people applying for a position at your company interested in? Their future colleagues, of course! Use this format to give your videos a human touch.
Check it out!
This format uses interviews with existing employees as the basis for the recruitment ad - so it may create a bit of work upfront. But since the interview section is not specific to the position but to the department or the organisation - you can reuse these interviews for recruitment ads later. You want to create a sense that this might be the applicant’s new colleague.
This is a step-by-step guide on how you use this template to write your video script.
Among your colleagues! Anyone can play the main part in this video.
You’ll need an image of your colleague and either use only that or alternate with stock images.
Interview your chosen colleagues either digitally or live. Ask specific questions, and make sure the answers aren’t too long. Also, gather the images you need from your colleagues, or do a little photo session.
Use the headline to introduce your colleague and set the context of recruitment quickly. You can do this by adding another text field so it’s easy to understand that this is a recruitment video. Don't forget you also want to create a human connection, so let the person have some space.
Headline: “Meet your new colleague – [Name Surname] of [Department]”
Descriptive text: “Apply for [Position]”
Start with the basics: Ask a question that encompasses “who are you, and what do you do?”. It does not have to be any more complicated than that.
The answer should be along the lines of “I’m [Name Surname] and I’m [Position] at [Department] where we do [X] and [Y]…”. Elaborate on the department more than specific personal details - they are in this video because of their profession after all.
The next question should revolve around “what are the most fun/exciting/challenging things you guys do, personally or collectively.” You want to get an answer that gives insight into the challenges or perks of working close to this person.
The answer should elaborate on the day-to-day situation – what’s fun, hard, and gives the most back. It’s very free-form, but make sure it stays on the tasks and work and not the workplace.
Pivot to a question about why this is a great place to work with those challenges, tasks, or processes. This question should focus on the employer and not the position. So you could work along the lines of “why is [Organisation] a great place to work/grow/develop?”.
The answer should give the applicant insight into what kind of workplace this is. It can range from culture to office quality, from colleagues to perks, or from values to brand. There are a lot of correct answers here.
Give the applicant a bit of specific information about the application process like dates or specific contact persons. This information is probably already in your ad, so use that with as little editing as possible.
Include a standard message for the outro, if needed. Or just use a simple logo ending.
There is a lot more templates here for you. Take a look around and find one that suits you. Or you can find all the templates in Storykit.