This is a case format – not about your regular business but about the outreach and community work that the organisation is involved in, directly or indirectly.
This is a step-by-step guide on how you use this template to write your year in review video script.
This could be about sponsorships, corporate events for a cause, or an NGO you support, to name a few.
Use imagery from the cause in question, if possible.
Document or source information and images/video clips from these outreach events. Write a straightforward script on what the cause is, why the organisation supports it and how.
Craft a “newsy” headline that brings the viewer into the story. This is most likely something your viewer has not heard about before. Focus the headline on the cause first - and if it’s suitable, also mention why you support it.
Inform the viewer about the cause you are supporting. Briefly present the information about the cause itself, but not your involvement, that will come later.
Pivot to discuss why supporting this cause connects to your brand values.
Example:
“At [Organisation], one of our basic values is [X] – so we want to support people doing [Y].”
Tell the viewer about how you support this cause. Is it monetary support, are you running events, sponsoring something? Whatever action you are taking, you want to be as specific as possible to give credibility to your values.
Inform the viewer where they can find more information on your values and how you work with them.
Include a standard message for the outro, if needed. Leave empty if you just want to use your logo.
