This article is an extract from our e-book "How to write winning scripts for videos on social channels". Download and read your free copy here!
1. Rhetorical questions
Using rhetorical questions, i.e., questions that do not need to be answered can be a fantastic trick to hook an audience. In a 60-second video, however, there is a great risk that they’re just confusing. So, if you’re not entirely sure: avoid them.
2. Tautologies
Stacking words that mean the same thing only takes up space in your video. For example, you don’t need to write "warm up", "serious crisis" or "completely unique", it’s more than enough to use "warm", "crisis" or "unique".
3. Redundancy
Verbiage, or so called word salads, should of course be avoided. Don’t write "because of the fact that I..." but "because I…".
4. Dependent clauses
In a video, it’s often better to end the sentence and start a new one. You increase the tempo and simplify things for the viewer.
5. Headings
We mentioned headings in connection with headlines, but these should of course be avoided throughout your video unless you make a purely informational video.
6. Too much text
If a slide in your video feels "full of text", it probably has too much text. Instead, try to shorten it, spread it out, and simplify it.
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