Case studies are more than just tales of triumph; they're a goldmine for generating leads. While several top marketers are tapping into their potential, many brands miss out on truly harnessing their power.
It's not just about having great case studies; it's about leveraging them effectively.
Ready to turn your success stories into lead magnets? Keep reading and we’ll show you how.
Explore our webinar, 'Steal our strategy to double the reach of your case studies',featured below. It delves into the article's key points and guides you through the process of making case study videos.
Why case studies are the ultimate resource for lead generation
1. Real-world examples of success
Case studies provide concrete examples of how a product or service has been successfully implemented. Instead of just making claims, businesses can show real-world applications, demonstrating their solution's effectiveness and reliability.
2. Humanises the brand through storytelling
Through case studies, potential clients get to see the human side of a business. They read stories about real challenges faced by real people and how those challenges were overcome. This creates an emotional connection and trust between the brand and the potential client.
3. Addresses specific pain points
Every industry or client has unique challenges. Case studies can be tailored to address these specific pain points, showing potential clients that a business understands their needs and has previously solved similar problems.
4. Builds credibility and authority
Publishing multiple case studies over time establishes a business as an authority in its field. It shows that the business doesn't just have one-off successes but consistently delivers results for its clients.
Case studies are a powerful tool in a business's arsenal, bridging the gap between claims and proof, and fostering trust with potential clients. Keep reading to learn why your case studies might not be capturing the spotlight they truly deserve.
Maximizing your case study's impact: What's holding you back?
Your case studies are impressive, but they might not be hitting the mark due to ineffective distribution. Here's what could be tripping you up:
- Static hosting: Merely placing it on your website and hoping for organic traffic won't cut it. Proactively share and promote.
- Incomplete teasers: A mere title won't entice clicks. Highlight challenges, outcomes, and compelling quotes to spark interest.
- Platform adaptability: Ensure your case study is optimized for the platform it's shared on. If you’re on social, offer bite-sized insights so readers can grasp the value, making the content more accessible.
- Narrow promotion: Broaden your promotional horizons. Craft diverse posts and think about leveraging paid promotions to boost visibility
How to effectively distribute your case study for lead generation
To amplify the impact of your case study and generate leads, having a strategic distribution plan can be a big help.
Here's a tailored strategy that not only maximizes the reach of your current case study but also serves as a blueprint for future ones. The best part? You can craft this plan in just 30 minutes and then use it over and over again.
Step 1: Define your objectives
While the overarching goal is lead generation, it's crucial to pinpoint specific objectives. Are you aiming to drive traffic to your website, educate potential clients on the platform, or nudge those on the verge of conversion to take action?
For this exercise, hone in on one or two primary goals:
- Direct traffic to a specific page
- Prompt demo bookings and potentially gather email addresses
- Boost engagement across multiple channels
- Share insights broadly and ensure they're accessed
Example: We've developed a case study for our customer Listgrove. They are a recruitment company that was able to grow their LinkedIn followers from 58,000 to 78,000 in a year. Our goal is to drive more people to the case study so that they read it but also hopefully explore more of our site and learn more about our product.
Step 2: Identify your target audience
Who stands to gain the most from your case study? Pinpointing your audience ensures your content resonates.
Example: For our example, our primary focus is on marketers, mainly those into social media.
We want to show two things with our case study:
- If you don't use videos, here's what you're missing.
- If you do use videos, we have a better way to make them.
(Alternatively, for a different campaign, we could target recruiters and recruitment agencies, and show how video can be a game changer in their work.)
Step 3: Select the right distribution channels
Where does your target audience congregate? Whether it's LinkedIn, Facebook, or somewhere else, identify the platforms where they're most active and engaged.
Example: We'll utilize LinkedIn since this case study shows specifically how companies can achieve better results on LinkedIn. It’s very relevant.
Step 4: Determine presentation formats
Think about engaging content formats. Depending on the distribution channels you've chosen, adapt your case study into carousel posts, image posts, emails, videos, and other engaging formats.
Example: As a video marketing software company, video is our forte, it stands out from other content in the feed and makes your message more memorable. To entice our audience to visit our page, we'll focus on short-form videos, experimenting with teasers, listicles, and summaries.
Step 5: Brainstorm content ideas
Case studies are rich in valuable insights. Consider innovative ways to present this information to capture your audience's attention.
Some strategies include:
- Tease to engage: Pique interest with captivating snippets from your case study.
- Highlight key takeaways: Offer concise insights, emphasizing results achieved or challenges faced prior to using your solution.
Example: We'll produce a video teaser titled, "How Listgrove gained 20,000 LinkedIn followers in a year with video," complemented by a call-to-action inviting viewers to delve into the full content.
3 videos to make your case study irresistible
Your case study as a whole contains a wealth of information but there are so many ways that you can split it up and target it toward different audiences to really get your message / multiple messages across. Here are three video examples that we made out of our Listgrove case study that you can copy to make your own case study irresistible:
1. A powerful quote video to drive traffic
People connect with people. A brief, impactful quote video effectively grabs attention, enticing viewers to click through and discover the full story.
2. A strong hook video to use in-feed for reach
Hook viewers seeking similar success. A case study video that leads with the achieved results not only captivates attention but also resonates with those aspiring for the same outcomes, encouraging complete viewing and future exploration of your product.
3. Full case study with quotes (made with the AI!)
Many people don't like to leave social platforms, especially when scrolling on their phones. Transform your case study into a full video summary and take your audience on a full narrative journey with no-click-content. Those who stay for the entire tale are not just viewers; they're your keenly interested future customers.
How Storykit can turn your case study into videos using AI
While there are numerous platforms that allow you to quickly create videos, none have specifically designed features for transforming your case study into a video. Storykit AI stands out as the quickest route to crafting professional highlights from your case studies (or any other piece of content you have!). All it takes is a simple copy and paste of the text.
Here is a video of us turning a report into a video in 2 minutes!
Get more out of your case studies
In an era where authenticity and social proof reign supreme, case studies stand as a testament to a brand's value
By harnessing the influence of satisfied customers, businesses can not only enhance their brand's credibility but also pave the way for meaningful connections and conversions. Embrace the power of case studies and let them be the driving force behind your lead generation efforts.
