Keep reading to uncover your existing content’s potential and learn how to transform what you already have into tons of engaging videos.
The hidden potential right under your nose
The dilemma: 29% of video marketers cite a lack of content ideas as their primary hurdle—a challenge that doesn’t just pause creativity but slams the brakes on production and blocks the path to impactful marketing.
Jonna Ekman, Marketing Director at Storykit, shares, "Starting with a blank slate can be daunting, leaving you wondering, 'What do I do now?'. Having something to build upon not only makes initiating projects easier but also helps maintain momentum."
And the thing is, most marketers don’t realize that all of the ideas they need are already right in front of them.
Get this: Your previous webinars, customer testimonials, product descriptions, and even blog posts are all potential gold mines for video content. The key lies in repurposing and reshaping these existing materials into fresh, engaging video that speaks to your audience.
Unlocking the potential:
- Webpages can be converted into interactive and visually appealing videos, about your business and what you have to offer.
- Customer case studies can be transformed into powerful story-driven videos that resonate with potential clients.
- Product descriptions can be reimagined into a series of quick-tip or how-to videos, providing value and insight to your audience.
- Blog posts can be turned into informative video content, that makes your key messages more digestible and easier for your audience to consume.
- Social media posts can be adapted into vibrant video content, amplifying your message and engaging your followers in a more immersive way.
- Newsletters can be transformed into video bulletins, providing your audience with engaging and succinct updates from your brand.
- Webinars can be edited into shorter, digestible video segments, highlighting key takeaways or insightful moments.
- Etc.
The existing content within your brand can serve as the foundation for new, engaging videos, effectively overcoming the hurdle of content ideation. It’s all about viewing your existing materials through a new lens and imagining how they can be re-engineered for a visual medium.
And the best part: The content you've already created is not only on-brand but also pre-approved, eliminating bottlenecks and the need for additional approvals.
22 video examples: Crafted from our existing content and ready for you to replicate
To demonstrate the ease of crafting videos from existing content, we've done the legwork for you. We used our own content to create lots of video ideas, enough to enrich your content calendar for the next month, two months, or three months (depending on how often you post).
Website → videos
Many websites have the potential to be transformed into great videos. We've taken text from five of our pages and created two videos per page to showcase the possibilities. But remember, the opportunities to create even more from each webpage are abundant!
1. Homepage
2. About us
3. Why Storykit
4. Product overview
5. Price plans
Blog → videos
I truly believe your blog has endless ideas for video content. Blogs are written to be read, but getting people to read them can be tough. Using videos to share key points from them can really help. Here are five videos we made from one blog post to spread our knowledge and get people interested in our content.
Blog example: Steal this hack to turn your articles into videos that get 5x the reach
1. Craft a teaser using your article’s headline
2. Develop a video highlighting key takeaways
3. Create a brief summary video from the article
4. Convert an article into a video format
5. Extract ”How-to” angles from your blog to craft stories
Case studies → videos
Case studies are pure gold! Whether sharing a full summary, a quote, key takeaways, or just the company name, you simply can't go wrong. Check out these four videos we crafted from a single case study.
Case study example: How Listgrove gained 20,000 followers in a year on LinkedIn with video.
1. Challenge, solution, results video
2. Quote video
3. Strong hook video
4. Full case study summary video
Newsletter → videos
Don't confine your newsletter to just subscribers. Expand its reach by transforming it into videos and broadcasting it widely. Here’s how we amplified one of our newsletters using three distinct videos
Newsletter example: How to grow your newsletter subscribers
1. Newsletter teaser
2. Newsletter summary
3. Newsletter trailer
Want to learn how to make videos just like these yourself? Explore our webinar, 'Give your content a second life using video', featured below.
Never find yourself stuck for content ideas again.…
We crafted nearly all of these videos by simply copying and pasting text from various sources directly into Storykit AI.
While there are numerous approaches to video creation, utilizing AI with your existing content is an awesome way to generate an endless stream of fresh ideas effortlessly.
Reach out if you want to learn how you can Storykit it.
