What most marketers don’t realize is that all the ideas they need are already at their fingertips.
Your company has a goldmine of written content—just waiting to be transformed into impactful videos for social media.
Jonna Ekman, Marketing Director at Storykit, explains:
"Starting with a blank slate can be daunting, leaving you wondering, 'What do I do now?'. Having something to build upon not only makes initiating projects easier but also helps maintain momentum."
So, where should you start?
Here are some of the easiest and most overlooked content pieces you can turn into winning social media videos:
- Webpages
- Customer case studies
- Blog posts
- Social media posts
- Newsletters
- Webinars
Your written content is already brimming with potential—you just need to view it through a new lens.
By turning these overlooked assets into compelling videos, you can amplify your reach, boost engagement, and create a consistent, impactful social presence.
How to turn your content into videos in a click
Repurposing your content into videos has never been easier—especially with tools like Storykit. With just a click (or nearly so), you can transform your existing content into engaging video formats.
At the heart of Storykit’s magic are Creators, our AI-powered video templates.
Here’s how they work:
- Input your content
Simply paste a link into the tool or copy and paste your text directly. - Choose your video style
Decide what kind of story you want to tell. For instance, if you’re repurposing a blog article, you might select options like "Simple Trailer" or "Three Takeaways". - Let AI do the heavy lifting
The AI will transform your content into a polished, ready-to-go video. You can always tweak assets or edit the script if needed, but most of the hard work is already done for you.
Why it’s a game-changer
Your pre-existing text content is not only on-brand, but also pre-approved, streamlining the process by eliminating bottlenecks and the need for additional approvals.
Even better, the look of the video is automatically aligned with your brand identity. It’s baked in, so you can trust it will always look professional and on-point.
22 video examples repurposed from our existing content
To demonstrate the ease of crafting videos from existing content, we've done the legwork for you.
We used our own content to create LOTS of video ideas, enough to enrich your content calendar for the next month, two months, or three months (depending on how often you post).
Check them out and replicate them with your own content!
Website → videos
Many websites have the potential to be transformed into great videos. To illustrate the possibilities, we repurposed text from five of our web pages and created unique videos for each. And that’s just scratching the surface—each page holds countless opportunities to create even more engaging videos.
1. Homepage
2. About us
3. Why Storykit
4. Product overview
5. Price plans
Blog → videos
We truly believe your blog is a goldmine of video content ideas, yet blog posts are often under-distributed and don’t get the attention they deserve. Blogs are crafted to be read, but getting people to actually engage with them can be a challenge. Turning key points from your blog into videos not only amplifies your reach but also ensures your valuable insights are seen and shared.
To demonstrate, we took one blog post and created five unique videos—helping us spread our knowledge and spark greater interest in our content.
→Blog example: Steal this hack to turn your articles into videos that get 5x the reach
1. Craft a teaser using your article’s headline
2. Develop a video highlighting key takeaways
3. Create a brief summary video from the article
4. Convert an article into a video format
5. Extract ”How-to” angles from your blog to craft stories
Case studies → videos
Case studies and social proof are some of the strongest tools any brand can leverage! Whether you’re sharing a full summary, a powerful quote, key takeaways, or even just the name of the company, you simply can’t go wrong. To showcase this, we created four unique videos from a single case study—each highlighting different aspects of the story.
→Case study example: How Listgrove gained 20,000 followers in a year on LinkedIn with video.
1. Challenge, solution, results video
2. Quote video
3. Strong hook video
4. Full case study summary video
Newsletter → videos
Don’t limit your newsletter to just your current subscribers. Transform it into engaging videos that can be shared widely across social media and other platforms, not only to expand its reach but also to attract new subscribers. To show how effective this can be, we took one of our newsletters and created three distinct videos to amplify its impact and grow our audience.
→Newsletter example: How to grow your newsletter subscribers
1. Newsletter teaser
2. Newsletter summary
3. Newsletter trailer
Want to learn how to make videos just like these yourself? Explore our webinar, 'Give your content a second life using video', featured below.
Never feel stuck for content ideas again
Nearly all of these videos were created simply by copying and pasting text from existing sources directly into Storykit text to video AI. With countless approaches to video creation, leveraging AI to transform your existing content is a game-changer.
It’s an effortless way to unlock a steady stream of fresh, engaging ideas.
Curious to see how you can do it too? Reach out, and we’ll show you how to make it happen with Storykit.
