If you want to sell your products effectively online, you need to ensure that they’re easy to understand and address your customers' pain points. Simply bombarding people with product ads on social media won't get you the results you’re after.
So, what's the key? Videos. With the right AI tools and tactics, you can create engaging videos easily that will resonate with your target audience.
Did you know that 80% of marketers credit video content for boosting sales? And 84% of consumers say they've been persuaded to buy a product or service after watching a brand's video.
Incorporating videos into your marketing strategy can help you showcase the unique advantages of each product and capture your audience's attention like never before.
In this article, we'll show you a new hack to transform your existing product pages into exciting full-funnel video marketing campaigns using the power of AI.
Checkout our webinar Recycle your product material like nobody's business, to learn how to turn a single product page into video content for an entire marketing plan in real time.
The top 3 mistakes that decrease interest and awareness for your products
E-commerce stores and other companies with a range of products often find themselves struggling to generate the desired interest and awareness for their products in their marketing efforts. Here are some of the key reasons why:
- Being too general: One major pitfall is attempting to promote the entire range of products in a single post, ad, or content piece. Fearful of omitting anything important, companies often bundle everything together, resulting in a lack of focused messaging and true awareness.
- Lack of time and thoroughness: Time constraints often lead to hastily created ads that fail to cover every stage of the marketing funnel. Balancing the need for diverse content across different products becomes a challenge when limited by time and budget.
- Boring content: If your products fail to stand out in the vast sea of online content, they may struggle to capture attention and engage potential customers. It's essential to consider the buyer's journey and create exciting content tailored to different stages, ensuring maximum impact.
In the upcoming section, we will delve into effective strategies to overcome these hurdles, guiding you on how to create engaging content that resonates with your target audience at each stage of their journey.
How to plan your product content for every stage of the buyer's journey
Imagine this scenario: you create a compelling video for a lawn mower you're selling. Sure, it may capture the attention of those desperately in need of a new lawn mower. But what about the people who already own one? How do you convince them that your mower is superior?
This is where understanding the buyer's journey comes into play. To truly resonate with your audience, you need to create a variety of content that reflects the buyer’s frame of mind at various stages of the buyer journey.
What does that look like?
- Start of the journey: At the top of the funnel, you have potential buyers who are just becoming aware of their need for a lawn mower. They require educational and informative content to help them understand why they should invest in a new lawn mower.
- Mid-journey: As they move down the funnel, you'll encounter those who are actively considering their options. They need convincing and persuasive content that highlights the unique selling points of your mower.
- End of the journey: Finally, at the bottom of the funnel, you have potential buyers who are ready to make a purchase. They need that final nudge, such as an enticing offer, a great review or a compelling call-to-action.
Figure out what message your target audience needs to hear for each stage of the buyer's journey and plan your content around that. That way you can effectively engage your audience, build trust, and ultimately convert them into loyal customers.
Using AI to create product videos faster than fast
We understand the overwhelming task of creating content, let alone videos, for each product, covering every stage of the marketing funnel. This is where the power of AI comes in.
Here's a clear step-by-step guide on how to leverage AI for fast and effective product video creation:
1. Gather product information
Locate the relevant product information for the item you want to promote. This could be descriptions, features, or any other key details.
2. Utilize an AI tool for the script
Choose an AI tool of your choice to transform your text into a condensed video script. Use the right prompts in a platform like ChatGPT or Storykit AI to transform your product material into well-crafted video copy in no time at all.
For example:
- On ChatGDP you can say, “Write me an outline for a product overview video script based on this text” and it will automatically transform the text for you.
- On Storykit the prompts are built in. This means you can choose a creator, such as the “Three Strong”, and this will take out the ”best” product proposition and then use actual product characteristics to argue why it’s the best.
3. Create your video
If you choose to use an AI like ChatGPT, then you can use any simple video tool to add visuals to the copy — you should be able to find a number of free platforms or low-cost versions for better results. However, if you choose Storykit, the video is built simultaneously with the script, saving you an extra step.
4. Distribute and promote
Once your videos are ready, distribute them organically across your channels and consider using paid advertising to reach your target audience more effectively.
5. Track the right metrics
Measure the success of your videos by monitoring relevant metrics for each stage of the funnel. For example, track impressions to gauge awareness impact.
With the power of AI, you can streamline your video creation process, ensuring that every product receives the attention it deserves at every stage of the buyer's journey.
6 product video examples to inspire you
To help inspire you, we took this product page for LANBENA Blackhead Remover Strips and created 6 product videos using the Storykit AI creators.
1. 'Basic Need' product video
This video captures the awareness stage of the purchasing funnel, delivering a quick and engaging explanation of why you absolutely need this product.
2. 'How-To' product video
Dive into the awareness stage with this video, showcasing a step-by-step tutorial on how to make the most of this product. Discover its incredible benefits and unleash its full potential.
3. 'Shopping The Category' product video
Step into the consideration stage of the purchasing funnel with this video. It provides valuable insights on shopping for products in this category, while subtly introducing the specific product that stands out among the rest.
4. 'Three Strong' product video
Prepare for action. This video takes you straight into the action stage of the purchasing funnel. It presents a compelling case for the product by highlighting its three strongest features. Get ready to be convinced.
5. 'Perfect For' product video
Get ready to take action with this video tailored for the action stage of the purchasing funnel. It combines the best product features with a specific target group, making it a perfect fit for their needs and preferences.
6. 'Simple Product Video' product video
This video is designed to make an impact in the action stage of the purchasing funnel. It presents a concise yet captivating script that highlights the product's standout features, ensuring a memorable marketing experience.
Revamp your online sales with video and AI
In a world where capturing attention and engaging audiences is paramount, video marketing has emerged as a game-changer.
By harnessing the capabilities of AI, you can streamline the process of video creation. No longer bound by time constraints or limited resources, you can effortlessly produce captivating videos that resonate with your target audience at every stage of the buyer's journey.
