It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why I’m here to make it easy for you.
I’m giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress.
Ready to steal it?
Keep reading to learn:
- The key to social media success in 2025: Embrace consistency and volume
- What to post and what to track
- How to plan your social media posts in advance in 5 steps
The key to social media success in 2025: Embrace consistency and volume
To elevate your social media presence in 2025, the formula is clear: consistent and frequent posting is essential for boosting followers, increasing impressions, and generating leads.
Here's what you can expect on each platform with the right posting frequency:
- Facebook: 1-2 posts per day → 19% more engagement
- Instagram: 3-10 weekly posts → 48% growth in reach
- X (previously Twitter): 3-5 posts per day → 43% more impressions
- LinkedIn: One post per day → 2x engagement vs. weekly posts
Can you over-post on social media?
We’ve established that posting more often is crucial—but is there such a thing as too much? The answer: No!
To illustrate this, we analyzed how frequently some major players post on one feed from one account in a single week.
Here’s what we found:
- Forbes: 353 posts (in a day)
- McKinsey & Company: 28 posts
- The Guardian: 28 posts
- Atlas Copco: 28 posts
- Salesforce: 49 posts
- Arsenal: 63 posts
- Harvard Business Review: 289 posts
- World Economic Forum: 14 posts
Don't let these excuses hold you back
If Forbes can post 353 times in just one week, there’s no reason you can’t step up your game too. Yet, many marketers fall into the trap of a few common excuses. Don’t let these hold you back:
1. “I don’t want to over-post”
“Won’t I annoy people?” Actually, no. The only reason people use social media is to consume content. By posting consistently, you’re providing what they want. Plus, consistent posting keeps your brand top of mind.
Consider this: It takes 894 LinkedIn impressions to generate a single website visit. Posting less won’t help you reach that level of visibility. The more you post, the better your chances of connecting with your audience.
2. “I don’t want to be repetitive”
“Won’t they get bored if I post the same messages?” Not at all. If your content is valuable, people will engage. If it’s not their cup of tea, they’ll just scroll past. And most of the time your followers don’t even see every post you make.
Remember: Repetition is actually a strength. The rule of 7 (which should be more like 73 these days) suggests that a potential customer needs to encounter a brand’s marketing messages at least seven times before making a purchase decision. Reinforcing your key messages through repetition is how you create impact and build recall.
3. “I don’t know what to post”
“I’m out of ideas!” You don’t need to reinvent the wheel every time. You already have content goldmines—blog posts, newsletters, case studies, reports, videos. The key is to repurpose and redistribute the key messages within these content pieces strategically.
Fun fact: 29% of video marketers say their biggest challenge is a lack of content ideas. The truth? You don’t need new ideas, just better ways to reuse what you already have. Most of your audience hasn’t seen all your content, doesn’t remember it, or would benefit from seeing it again.
Further reading: Navigating top video marketing challenges [What I wish I knew earlier]
Steal our social media plan for 2025
Now that we’ve covered what you need to do, let's break down how to get it done.
A few things to keep in mind:
- This strategy is for our organic reach: For paid social, we focus on full-funnel and lead-generation campaigns, which you can read more about here.
- Our primary channel is LinkedIn: This plan is designed with our company LinkedIn account in mind but can easily be adapted to any platform where your audience is active.
- We use Slack to boost reach: We share our company posts on Slack, making it easy for colleagues to engage with and amplify them. This helps increase visibility and engagement.
- We encourage colleagues to share on their individual profiles: Posts shared through personal LinkedIn profiles get 2.75x more impressions and 5x more engagement than those on company pages, according to a study by Refine Labs. Sharing on personal profiles is a simple and powerful way to maximize reach.
- We primarily post videos: Videos drive significantly higher engagement than static posts, performing 5x better on LinkedIn and even more on other platforms. They also help convey messages more effectively, with 95% retention compared to just 10% through text.
Setting the framework
1. How often will we post?
Our goal is to post at least once daily on our company LinkedIn account, but often it ends up being more—we’ve got lots to share!
2. What will we post?
Our posting strategy is mainly based on our website content and has three core elements:
Repurposing past content into video
Repurposing is our secret weapon. We transform blogs, case studies, ebooks, and other existing materials into fresh, bite-sized text-based video content. With this approach, we eliminate the excuse of having nothing to post because we already have a goldmine of under-utilized, high-quality content ready to shine.
Distributing new content through video
When we create fresh content—like weekly newsletters, blog posts, case studies, or webinars—we go all out to make it consumable through video.
- Formats we love: trailers, listicles, quotes, stats, talking-head videos, and more.
- The goal: Get as many eyes on our new content as possible while making it easy for our audience to engage.
Employer branding content (mainly in video form 😉)
We’re proud of our culture, and we love to showcase it. From videos highlighting company events and employee spotlights to fun memes, we make space for content that shows off our workplace and team spirit. It’s also great for recruitment and employee advocacy.
Further reading: Discover the 90-10 rule for social media success: Utilize 90% repurposed content & 10% fresh material.
3. What will we track?
Our main focus is tracking impressions. Our goal is to grow brand awareness and maintain daily visibility, which we measure through the total weekly impressions of all posts. While we also track engagement, we understand that a post doesn’t need a ton of comments or likes to be impactful—sometimes, it resonates with someone in ways that aren’t immediately visible.
Why it works
Here’s why our strategy delivers results:
- Video drives engagement: Videos generate 5x more engagement on LinkedIn, ensuring our message reaches and resonates with the right audience.
- Repurposing saves time and ensures consistency: Transforming existing content into videos allows us to stay efficient while maintaining a steady and reliable posting schedule.
- Employee amplification is powerful: Encouraging colleagues to share content expands our reach exponentially, leveraging personal networks for greater impact.
Plan your social media posts ahead with these 5 steps
Now that you understand the foundation of our strategy, it’s time to put it into action. Here’s our simple yet powerful 5-step framework to help you plan, create, and execute your social media posts like a pro.
1. Gather all your existing content
Centralize in one document: Choose your best-performing pieces of content—blogs, case studies, ebooks, infographics, etc.—into a single document. Organizing everything in one place ensures you can fully leverage your existing resources and can find something when you need it.
At Storykit, the content department handles this document. It helps the social media team easily track new content that needs to be distributed and locate past content for repurposing.
Utilize a structured document like the one we use below, with separate tabs for different content types, to streamline this process.
Content tracking template >
2. Prepare your content calendar
Plan ahead: Start with a clear content calendar. Add the key pieces of content you know you'll be promoting in the coming year, along with older content you'd like to repurpose. Leave room for flexibility to accommodate new ideas and opportunities that arise.
To make it even easier, here’s the document our social media team uses to plan and schedule an entire month of posts.
2025 social media distribution calendar >
3. Start transforming the content that you can into video in advance
Transform and schedule: This is where the fun begins. Whether you've pre-scheduled the content you want to use or you're choosing it on the day, remember that you don't have to share the content in its original form, and also one piece of content can be repurposed into multiple posts. Here are some examples of how you can do that.
Make a month's worth of content out of one thing:
- Leverage different formats: Every longer piece of content can become a trailer, a listicle, a key takeaways video, a summary video, or a quote video for example. And then you can change slight details like a background asset or opening slide to give them another life, again.
Learn how to create 5 videos out of one blog here >
- Post the same content multiple times: Don’t share something once and then call it quits. Schedule it to go out again next day, the next week and then even again at the end of the month.
More examples of how to repurpose your content:
- Case studies: Take a case study and either summarize it in a new format or extract a compelling quote. This quote could then be turned into an engaging video or a visually appealing static image for posting.
See how we turn case studies into videos here >
- Utilizing various content types: Don’t overlook other materials like website pages, product descriptions, or ‘About Us’ pages. These can be valuable, especially for specific marketing goals like bottom-funnel strategies or employer branding.
Simplifying repurposing with the right tools:
- Using AI tools: To further ease the process, use a tool like Storykit AI, which can can automate this process by transforming source text into various video formats.
Staying trend-responsive:
- Connect past content with new trends: Keep an eye on what’s trending in your industry. Refer to your back catalog and quickly incorporate relevant content into your calendar to stay current and engaging. For example, Semrush just released their Social Media Trends Report 2024. We could reference one of their stats about marketers not having enough time to create content and reshare our article, “Turn one interview into social content for a month”. No need to create something new, we already have valuable insights to share.
For more repurposing examples, check out: 22 ways to repurpose your existing content for social media with video
4. Track your distributed content
Monitor your outputs: If manageable, note down the publish date and add a brief description of each post on your content tracking document. This helps you keep track of what content has been used and how, aiding in future planning.
Note: If this is overwhelming to you then skip this! The most important part is that you are distributing as much as possible.
5. Incorporate new content
Blend old with new: While repurposing old content forms the backbone of your strategy, it's also important to distribute new content.
Here's how to effectively incorporate new content into your 2025 plan:
Spontaneous posts
Remember that you can't over post: React to news, create when you feel inspired and add it into the content calendar. You can also post more than once a day, so if you already have something going out, don’t be afraid to do an additional post.
Newly published content
Maintain a separate list: Keep track of all new content created during the year. This could include blog posts, podcasts, infographics, etc. Having a dedicated list ensures you're aware of all the new materials that you need to share when they come along. Also if you update an old piece of content, then add it to this list and treat it as new.
Publishing schedule for new content: When you have new content, consider a structured approach to its distribution:
- Day 1: Publish the content on its release day.
- Day 2: Share it again the following day for those who might have missed it.
- One week later: Repost it with a changed format or angle, such as “In case you missed it,” to capture a wider audience.
Regular repurposing: Just like your older content, add these pieces to your large content library and continue to find ways to repurpose these new pieces.
Examples of the types of content we post on social media
Ready to take your social media presence to the next level
You can spend hours crafting the perfect social media strategy, but the most important thing is to show up consistently. Even if things don’t go exactly as planned, posting regularly and engaging with your audience will always be the foundation of success.
Remember, social media is a dynamic space—plans may shift, content may evolve, and trends may come and go. What matters most is staying present, adapting as needed, and continuing to connect with your audience.
And if you’re looking for a way to streamline your content creation and stay consistent, Storykit can help. Let’s work together to make your social media strategy both effective and achievable.
Resources included in this document:
Further reading:
- 22 ways to repurpose your existing content for social media with video
- How to fuel your content engine: Give your content a second life using video
- Use your case study to create leads
- 5 ways to get more eyes on your reports
- Turn one interview into social content for a month
- Copy this strategy to grow your newsletter subscribers
- Steal this hack to turn your articles into videos that get 5x the reach