25 facts about video you need in 2025
- 78% of people watch videos weekly and 55% engage daily (SocialPilot, 2024).
- 89% of businesses are using video as a marketing tool. (Wyzowl, 2025)
- Video content is expected to account for 82% of all internet traffic by 2025 (insivia, 2025)
- 83% of people want to see more video from brands in 2024. (Wyzowl, 2025)
- 80% of LinkedIn videos are watched without sound. (verbit, 2024)
- More then 50% of marketers create their videos themselves, in house. (Wyzowl, 2025)
- Adding video to your emails can increase click rates by 300%. (SmartMail, 2023)
- 83% of businesses use some kind of video analytics to track content effectiveness. (Vidyard, 2023)
- Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. (Speach, 2024)
- Videos generate 1200% more shares than text and image content combined. (LinkedIn, 2021)
- Short-form video is the top leveraged media format in marketers content strategies. (HubSpot, 2024)
- If you put video on a landing page, your conversion rates can grow up to 34%. (Unbounce, 2024)
- Marketers can grow revenue 49% faster by using video. (Wordstream, 2024)
- Video is the nr 1 media used in content strategy, beating blogs, e-books and infographics. (HubSpot, 2024)
- Video posted natively to X will be boosted more than an external link. (X, 2023)
- Video gets 5x more engagement on LinkedIn, Live Video gets 24x more. (LinkedIn, 2025)
- It's 53 times more likely that your website reaches the first page of Google search results if it includes video. (Biteable, 2021)
- Short-form videos generate the biggest ROI, with 20-60 seconds being the optimal length. (Hubspot, 2024)
- 95% of video marketers view video as an important part of their overall strategy (Up 7% from last year). (Wyzowl, 2025)
- 73% of video marketers created explainer videos, making them the most popular type of video marketing in 2025. (Wyzowl, 2025)
- 51% of video marketers say they’ve used AI tools to help them create or edit marketing videos. (Wyzowl, 2025)
- 93% of video marketers say that video gives a positive ROI (highest ever). (Wyzowl, 2025)
- 96% of video marketers say video has helped them increase brand awareness. (Wyzowl, 2025)
- 84% of marketers say video has directly helped increase sales. (Wyzowl, 2025)
- When asked how they’d like to learn about a product or service, 78% say they’d most like to watch a short video. (Wyzowl, 2025)
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That sounds dramatic, we know. But when you start automating your video creation with Storykit, that’s exactly what will happen. Our customers make, on average, 200% more video with 95% less budget.
And yes, you need to create more video.
To stand out. To create trust. To get your messages heard. To engage your audience. To generate leads. To reach your goals.
It all boils down to this: in a world overloaded with information, the only way to win is to publish more, and preferably video.
So. Let’s do it. Let’s Storykit it.
