24 facts about video you need to know in 2024

Heidi Bordal


February 12, 2024

March 20, 2024

Happy dog with glasses on yellow background

24 facts about video you need in 2024

  1. 85% of all videos on Facebook are watched without sound. (Digiday)
  2. 89% of people want to see more video from brands in 2024. (Wyzowl)
  3. 91% of businesses are using video as a marketing tool. (Wyzowl)
  4. The engagement rate for a video post is 53% higher on a Facebook video post compared to the overall engagement rate. (Wordstream)
  5. 87% of marketers say video has directly helped increase sales. (Wyzowl)
  6. 86% of marketers say that video increased their website traffic. (Wyzowl)
  7. Adding video to your emails can increase click rates by 300%. (SmartMail)
  8. 72% prefer to watch a short video to learn about a product or service. (Biteable)
  9. 50% of viewers aged 18-34 said they would stop what they were doing to watch a video from their favorite creator. (Biteable)
  10. 83% of businesses use some kind of video analytics. (Vidyard)
  11. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. (Forbes)
  12. 60% of all business videos are shorter than 2 minutes. (Vidyard)
  13. 90% of marketers use YouTube in their video marketing, making it the nr 1 video sharing platform. (Wyzowl)
  14. LinkedIn is one of the most used video sharing platform for marketers, along with Facebook and Instagram. (Wyzowl)
  15. Videos generates 1200% more shares than text and image content combined. (LinkedIn)
  16. Almost 50% of internet users look for videos related to a product or service before visiting a store. (Biteable)
  17. 82% of people say that they have been convinced to buy something from a brand after watching a brand's video. (Wyzowl)
  18. If you put video on a landing page, your conversion rates can grow up to 80%. (Biteable)
  19. It's 53 times more likely that your website reaches the first page of Google search results if it includes video. (Biteable)
  20. People spend an average of 7.91 hours watching online videos per week. (Limelight)
  21. Marketers can grow revenue 49% faster by using video. (Wordstream)
  22. 90% of video marketers say that video gives a positive ROI. (Wyzowl)
  23. Video is the nr 1 media used in content strategy, beating blogs, e-books and infographics. (HubSpot) 
  24. Video posted natively to X will be boosted more than an external link. (X)

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