According to a recent study by Wyzowl, 87% of marketers credit video for increasing their sales, with product videos producing the highest ROI compared to other types of videos.
But, we get it — not everyone has a Hollywood budget to produce award-winning product videos or the time to do it themselves.
So, for the 30% of marketers who can't seem to find the time, or the 18% who are completely lost on where to begin, we're here to help you break down the barriers and get started creating some seriously impressive product videos - no excuses.
What are product videos?
Let’s start by taking the confusion out of product videos. Product videos are straightforward videos that showcase a product or service's features, benefits and uses.
The purpose of a product video is to engage and educate your audience, highlight the unique selling points of your product and help potential customers make informed purchase decisions.
Product videos can be short or long, depending on where they'll be shown and what you're trying to achieve. Longer videos with lots of information work well on YouTube, websites, or landing pages where viewers are more likely to engage with detailed content. But for social media and paid ads, shorter videos that grab people's attention quickly are more effective.
When it comes to product videos, we at Storykit like to keep things simple by categorizing them into two main types: 'explainers' and 'demos'.
Explainer videos
Explainer videos are a really powerful tool for addressing the pain points your product solves and showing off all the amazing benefits it has to offer. The use of storytelling is particularly important in these types of videos, as it helps to engage and connect with the audience.
Whether you go for a straightforward product explanation or use customer testimonials, weaving a good story can help you engage and connect with your audience. Plus, research shows that 85% of users are more likely to hit that "buy" button after watching an explainer video.
Complex products can especially benefit from explainer videos, such as energy storage solutions offered by Azelio. Their explainer videos are on point, showing exactly how their product addresses specific industry problems.
Check out the full case study here to see more awesome examples!
Product demos
Product demo videos are an excellent way to showcase your product in action. Whether you're walking someone through how it works, highlighting its different features, or demonstrating how to use it for various purposes, demo videos bring your product to life in a way that static images and text descriptions just can't match.
And it's not just us saying this — 69% of consumers actually consider product demos to be the most helpful tool when making a purchase decision.
Here's one of our own product videos that demonstrates how effortless it is to create a video using Storykit.
Why should you create product videos yourself?
Why should you make your own product videos? The easy answer — because you know your product better than anyone else.
Many marketers stress over creating product videos, thinking they need fancy footage and professional voiceovers, and end up spending lots of money on long videos that go outdated quickly and don't get many views.
While having one or two detailed videos can be helpful for bottom-of-the-funnel viewers doing in-depth research on your product, it's even more important to create a range of shorter videos that you can share in different ways. You never know what aspect of your product will appeal to different customers, so it's good to cover all the bases. The goal is to educate your audience, not overwhelm them.
Also, most people watch videos on their phones these days, so long, complex videos on your website aren’t optimal. You want to keep your videos short and to the point, and distribute them widely to reach as many potential customers as possible.
How to make your own product videos with Storykit?
Creating professional product videos quickly and easily is a breeze with Storykit templates. Here’s how you do it:
1. Write your script
At Storykit, we believe that your script should always come first. While visuals can certainly enhance your message, the priority should be on effectively communicating your core idea.
We know it's easy to get distracted during the creative process, so we've created a solution that simplifies things for you. Our ’Blank Script’ feature lets you write your script without the extra details. Once you're done, you can instantly turn your written words into a captivating video.
If you're not sure how to craft a compelling script for your products or services, our script templates can help. Each template page comes with clear instructions to guide you in writing a powerful and captivating script that complements the story you want to tell.
2. Insert your background imagery
If you're creating an explainer video, our extensive library of stock footage and images is at your disposal. You can easily browse and select the visuals that best capture the emotions and ideas you want to convey in your video.
By incorporating these carefully chosen images into your video, you'll enhance its overall impact and help your audience better connect with your message.
If you're creating a demo video, you can capture footage of your product by filming it with your phone or using a free screen recording tool like Screencastify or Loom. Worried the quality isn’t good enough? Storykit makes raw footage look super professional — we’re pretty proud of that.
Kristian Flanagan, Content Manager at Azelio says, "I love the fact that not everything has to be uber-professional-looking before it goes into the tool and becomes part of your creative process. You can use mobile phone camera footage - then edit it and apply effects and styling options - and come out with something really authentic and effective."
3. Add a catchy background track
Make your videos more engaging for viewers who choose to turn the sound on by adding catchy background music from Storykit's premium music library.
4. Render and export in the format you want
With Storykit, you have the flexibility to export your video in the exact dimensions that you need, ensuring that your content looks great on every platform and device.
5. Share! Share! Share!
Now that you've created an awesome product marketing video, it's time to unleash it to the world. Share it like crazy on social media, with your sales squad, and anywhere else you can think of. Get your video the love and attention it deserves!
5 product video templates you can use now
Check out these five customizable templates that you can use to make impressive product videos that leave your viewers hungry for more.
1. The ‘Grow Your Differences’ Template
Our ‘Grow Your Differences’ template is your secret weapon for showing your audience what sets your product or service apart from the competition. By focusing on one major difference, you can quickly and effectively communicate why your offering is relevant and beneficial to them. Whether you're targeting price-sensitive customers or tech-savvy early adopters, this template helps you make a compelling case for why they should choose you over the rest.
2. The 'Power User Shortcut' Template
Turn up the authenticity and educate your users in an engaging way by using our ‘Power User Shortcut’ template. Showcase real customers sharing their favorite tips, methods, and advice that highlight the best parts of your product. This is not your typical marketing spiel - it's a chance to give your users a glimpse into the real-world benefits of your offering.
3. The 'New and Improved' Template
Ready to make waves with a significant improvement or change to your product or service? Look no further than our ‘New and Improved’ template, designed to showcase a single game-changing feature. Whether you're unveiling a major upgrade or launching a brand-new offering, this format allows you to focus on what really matters and communicate your message with clarity and impact. And if you have multiple changes to announce, why not create a series of videos with a common title?
4. The 'Good for...' Template
Looking to captivate your audience and showcase your range of services, products, or insights? Look no further than our versatile ‘Good for…’ template, designed to grab your viewers' attention by highlighting a common problem or need they may have, and then presenting a range of solutions to address it. With this format, you can demonstrate the breadth and depth of your offerings while offering valuable insights and solutions that resonate with your audience.
5. The 'FAQ For Video' Template
Transform your FAQs into engaging and informative how-to videos with our ‘FAQ For Video’ template. Whether you're looking to provide support in your help center, engage users with product marketing content, or highlight features and functionalities, this format makes it easy to turn your questions into actionable solutions. With a focus on quick and digestible videos, you can deliver valuable information to your audience while keeping them engaged and interested.
