Join our upcoming webinar: Fill your summer content plan (without breaking a sweat)
- Date: Thursday, June 5th
- Time: 11:00 AM (CET)
In Sweden, we’re lucky—really lucky. Most people take five weeks off in the summer. Five! And honestly, it’s amazing.
But you know what doesn’t take a vacation? Social media.
Your feeds still need to be alive and kicking, even when you’re floating in a lake or grilling in your garden. Consistency still matters (maybe more than ever). In fact, engagement often increases during the summer months since people have more free time.
Not to mention, consistent posting means 5x more likes, comments, and shares. So while your competitors might be going quiet, this is your chance to stand out and keep you streak going.
That’s why I asked our Community Manager, Heidi Bordal, how she’s going to prepare our social content calendar in advance for summer—and now I’m sharing it with you so you can steal the plan.
How to create your summer content calendar
I’m the first to admit that preplanning isn’t exactly my strongest skill. I always mean to get ahead—schedule everything in advance, stay organised—but sticking to it? That’s another story.
Heidi, though, she’s got it figured out. Every summer, she prepares her content in advance, and her trick to staying consistent is simple: don’t overthink it.
“Being creative and planning campaigns are fun, sure,” she says. “But summer is not the time for reinvention—it’s the time for repurposing and bringing more attention to things we’ve already done.”
So I asked her exactly how she does it, and now I’m sharing it with you.
Here’s how she plans her content calendar in one day (and how you can do it too):
1. Use what you already have
First, Heidi goes back and looks at posts she’s already shared during the year.
“I take posts I’ve used before—some that worked really well, and some I think didn’t get enough attention—and I just reuse them,” she explains.
Sometimes she reposts them exactly as they are. Other times, she makes small tweaks, like changing the caption or updating the video assets, to freshen them up.
Her thinking is simple:
“Just because I’ve shared something once doesn’t mean everyone saw it. And even if they did, seeing it again is a good thing. It reinforces our message and keeps our brand top of mind.”
To stay organised, she adds links to those posts in her planning doc. Then, when it’s time to schedule them, she decides if she wants to make any quick changes.
→ Use this doc to plan your own summer content
Here are a couple of posts that she is already planning on repurposing:
2. Add in a few new things
Once the reused content is sorted, Heidi adds in new things she wants to share.
“The foundation of our social media content is really built from other things we’re already doing,” she says. “I create videos from blog posts and case studies, share clips from our webinars, and stuff like that.”
She keeps a running list of content she wants to turn into posts. Then, she takes each piece and quickly uses Storykit to create about three videos from it. Once those are done, she slots them into the content calendar.
Here are a few examples of videos she’s already prepared for the summer:
→Case study: How Praktikertjänst scaled video production nation-wide with Storykit
→Blog: How social media consistency builds unstoppable results
→Report: Video on LinkedIn: Trends and Insights Report 2025
→Webinar: The Future of Academic Communication
“We’re doing a few webinars in June,” she added. “So I’m holding space in the calendar to add clips from those too.”
It’s all about keeping it easy and building from what already exists.
3. Schedule in bulk
Once everything is planned in her doc, Heidi schedules it all in one go.
She aims for one post a day—not because you have to post every day, but because it keeps your feed active. It shows people you’re still here, even if you’re out of office.
“The best part is, once it’s all scheduled, I can actually relax and enjoy the summer without thinking about what to post every day,” exclaims Heidi.
Make this the summer you actually plan ahead
If you’ve ever told yourself, “This summer I’ll finally plan ahead,” now’s the time to actually do it.
You don’t need to start from scratch. You don’t need brand new ideas. Just look at what you already have, reuse it smartly, and add in a few fresh pieces here and there.
As Heidi says:
“Don’t overthink what you’re posting. Just get your stories out there and be consistent.”
So that’s our plan. It’s simple, it works, and it lets us enjoy the summer and keep our brand active.
And now—you can use it too.
