TEAM Energy wanted to turn more of its expert content into video, but production was slowing the team down. With Storykit, they went from a mostly static content mix to a scalable video and carousel workflow – creating market briefings, guides, product videos, brand content, shorts, and LinkedIn assets from the content they already had
“Storykit has fundamentally changed how we deliver video and visual content. What was once time-intensive is now scalable, without compromising quality.”
TEAM Energy is a UK-based, market leading, sustainability and energy management services company. Their marketing is built around trust, education, and expertise – helping customers understand complex energy topics, regulatory changes, and sustainability challenges.
TEAM Energy had a clear content strategy.
They wanted to publish more educational content, build authority around their consultants’ expertise, support their website content with video, and grow YouTube as a long-term channel for trust and demand generation.
But the production setup was holding them back.
Before Storykit, the team used Canva for visual content. It worked for some things, but it was difficult to scale across the team.
“The more I ran it out across the team, the harder it was to maintain brand consistency,” says Graham. “It became very open to individual creativity, which is great, but I wanted to make sure everything looked like it came from TEAM Energy.”
The second problem was time.
“The effort required was really holding back what we wanted to do with video content,” Graham says. “Our marketing plan was limited by our production overhead.”
As a result, video was mainly used on the website to support core product pages. The team had around 15 or 16 videos on site, but not enough output to properly support YouTube, LinkedIn, or their growing Insights and Guidance Hub.
That hub had become a key part of TEAM Energy’s marketing strategy, bringing together guides, tools, and market briefings. In a regulated industry, where policy and compliance changes matter, the team needed a way to explain complex topics clearly and consistently.
“We work in a very regulated industry, so there are always government announcements changing the game our customers have got to play,” says Graham.
The content was there. The expertise was there. The missing piece was a faster way to turn it into high-quality visual content.
TEAM Energy adopted Storykit as part of its AI-assisted marketing toolkit, using it to turn existing written content into videos, shorts, LinkedIn content, and carousels.
The team started by using Storykit for website content, market briefings, guides, product videos, and brand-led content. They also began repurposing long-form material into social-first formats.
“The core attraction was that we could take one concept, create multiple videos, and then feed it out through multiple channels cost-effectively,” says Graham.
That meant a guide or market briefing could become a website video, a YouTube asset, a LinkedIn post, a short clip, and a carousel – without starting from scratch every time.
For TEAM Energy, this was not about replacing expertise with automation. It was about speeding up production while keeping people in control.
Storykit creates the first version. The marketing team reviews, edits, refines, and makes sure the content is accurate, clear, and aligned with TEAM Energy’s tone.
“We’re using a mixture of taking text from the website, which is brilliant, but also writing specific storyboards for Storykit,” says Graham.
That matters because TEAM Energy works in a space where trust is critical. Their content needs to be accessible, but it also needs to be correct.
Storykit also helped solve the brand consistency problem.
Would you say the problem of staying on brand is now eliminated?
“Yes,” Graham says. “And now we’re going to do the same for carousels.”
The team is still learning and expanding how they use the platform, but the early impact has already changed how they think about content production.
In around six weeks, TEAM Energy created a large volume of content across several key areas.
They produced two brand and trust videos, including content around employee ownership, two consultancy-related product videos, three product and service videos, 22 market briefing videos, 22 guide videos, and started building out carousel content.
“So it’s a little bit of catch-up,” says Graham. “With the market briefings and guides, we couldn’t get the velocity of video to be able to support those with video content.”
Now they can.
Every new market briefing can be supported with a video introduction, used on the website to improve engagement, repurposed for social, turned into short-form clips, and adapted into carousels.
“It gives an introduction, creates dwell time, makes the market briefing look attractive,” says Graham. “We can then take that market briefing and push it out through the social channels, create some shorts for LinkedIn, and then create carousels.”
The change has also helped TEAM Energy rethink its LinkedIn strategy.
Before Storykit, their LinkedIn content was mostly static.
“Probably 90 percent image,” says Graham.
Now the team is moving towards a more balanced content mix, with a target of 30 percent video and 25 percent carousel content. That shift gives them more variety, more ways to explain complex topics, and more opportunities to use content across channels.
YouTube is another major part of the strategy. With more video output, TEAM Energy can use YouTube not just as a hosting platform, but as a channel for authority, search visibility, and trust.
“We’re now able to use YouTube as a huge channel for us by getting out more content,” says Graham. “And of course, that’s a huge feeder of the chatbots, the AI bots.”
The team is already seeing how richer content can help them take up more space in search results – with video, images, and informational content supporting their website authority.
“When we get it really right, we take up the whole space above the fold,” says Graham.
Storykit has also opened the door to content ideas the team had not been able to prioritise before. After appearing on a national TV programme, TEAM Energy could repurpose interview footage with directors, consultants, and heads of departments into talking-head content.
“That’s the other thing we’ve got in our strategy that we hadn’t been able to get to,” says Graham.
For TEAM Energy, the biggest win is not just more content. It is the ability to turn expert knowledge into useful, professional, on-brand content at the speed their strategy requires.
“Much more, much quicker,” says Graham.
And that is the real shift: video and visual content are no longer bottlenecks. They are now part of a repeatable, scalable content engine.
