Innosuisse, Switzerland’s innovation agency, used to produce just a few long videos per year, each requiring significant time and resources. With Storykit, Communication Specialist Johanne Stettler has added short, branded videos to the mix, creating everything from success stories to invitations for project funding proposals in minutes. What was once only an occasional effort is now a consistent part of their weekly communication. – We used to create four videos a year, now we can post every week.
"Storykit didn’t just solve our production bottlenecks, it helped me discover how much more we could do with video."
Innosuisse is the Swiss Innovation Agency, supporting startups, SMEs, and research institutions in developing and scaling innovation projects. By facilitating collaboration, Innosuisse helps turn groundbreaking ideas into real-world impact across Switzerland.
Johanne Stettler, Communication Specialist at Innosuisse, is responsible for everything from social media and the website to newsletters and broader communications. With a small team and limited time, she needed a way to scale video content without sacrificing quality.
– There are a lot of studies that show video is the most successful way to share information, that’s why we wanted to be able to create more of it.
Before Storykit, Johanne was only producing longer 2–3 minute videos about four times a year, with the help of a videographer. These require a lot of coordination, equipment, and planning.
– We didn’t want to replace our longer productions, these are still valuable, but we needed a solution that would let us add short-form content alongside them. That’s when we discovered Storykit.
Storykit gave Johanne and her team exactly what they needed: a simple way to build a steady flow of short-form videos to complement their longer, resource-heavy projects.
– We don’t have a lot of resources, but Storykit made it possible to create more videos without increasing our workload. You spend around 30 minutes doing your video, and then it’s ready to distribute online.
Better yet, the tool made it simple to bring in Innosuisse’s own images and footage—retaining the personal touch of their earlier content, but without the time-consuming editing.
– Having custom templates really helped us create more videos. And the fact that we can easily use our own photos and footage means the videos still feel personal, but take far less time to create.
With a streamlined, repeatable process in place, Innosuisse is publishing significantly more content than ever before, without sacrificing quality or authenticity.
Innosuisse originally started using Storykit to promote success stories of the innovation projects they support, but quickly expanded to many other types of communication.
– When I started three years ago, I had a few ideas about how I wanted to use video. But now, we use it for a lot of content—news, job ads, events, reports, calls for projects. Storykit makes it easy.
– Before, we published video maybe four times a year. Now, it’s every week.
– My favourite thing is how easy Storykit is to understand. It’s intuitive, you don’t have to think too long before you create content. And being able to use our own material makes our content more personal.
With a smarter workflow, pre-built templates, and a tool that fits into her day-to-day work, Johanne has unlocked entirely new creative potential.
– Storykit didn’t just solve our production bottlenecks, it helped me discover how much more we could do with video.
