News only matters if it’s seen. NTM, one of Sweden’s largest media groups, knows this better than anyone. That’s why they’ve integrated automated video creation into their publishing system, ensuring their stories don’t just get told—they get watched. With Storykit’s API solution, 320 reporters can now create videos in just 2-3 clicks, making it easier than ever to engage and inform their audience.
With Storykit's API, there's no need to log in to another interface, and we've essentially reduced the creation of an informative video to just 2-3 clicks. It's amazing—there's no way the editorial teams could produce such a large volume of videos if all the work had to be done manually.
NTM is one of Sweden's largest local media groups, consisting of 18 local news companies that deliver trusted news and information to over 700,000 Swedes daily. With a mission to improve the quality of life in the communities they serve, NTM strives to make these regions better places to live and work. Discover how they’re using Storykit video to expand their reach and share news even more effectively below.
– It's amazing. The time savings and simplicity are the biggest drivers of the project, says Jörgen Bröms, AI Strategy & Editorial Developer at NTM.
The media group NTM consists of 18 local news companies and reaches over 700,000 Swedes every day.
Publishing videos is important, both on social media channels and on the titles' own news sites.
To be able to create all these videos, Storykit has long been a part of NTM's toolbox, and the tool is already frequently used in several newsrooms.
– It has worked well, and we know how effective Storykit is for quickly summarizing articles into explanatory videos and similar content, says Jörgen Bröms at NTM.
However, as Head of AI Strategy & Editorial Developer, Jörgen always keeps an eye out for solutions that further simplify and automate the work for reporters.
– The solution is a real bullseye. I immediately envisioned the time savings we could achieve by building video production directly into the article tool where the reporters are already working. With Storykit's API, there's no need to log in to another interface, and we've essentially reduced the creation of an informative video to just 2-3 clicks. It's amazing—there's no way the editorial teams could produce such a large volume of videos if all the work had to be done manually.
In close collaboration with Storykit, NTM has developed several specific video formats designed to suit different media, particularly social channels.
This solution allows the editorial teams to significantly increase the pace of publishing.
– When the reporters have written their texts, they can, still within the article tool, choose the type of video they want to create. The video is then generated, and they receive a preview. The reporter can then download the finished video and use it, for example, on social media or publish it directly in the article. They can also open the video in Storykit and make edits if they want to.
These projects have collectively led to the video viewership goals being met and even exceeded.
– We are measuring and evaluating this carefully, and we see, among other things, that video summaries are easy for the audience to watch—they are short and concise, and we believe they especially appeal to a younger audience. We want the Storykit videos to spark curiosity, particularly among our non-subscribers, and make them eager to explore our products.
Jörgen Bröms is looking forward to the rollout:
– It feels exciting to be a bit of a pioneer. Who else in the world has done this with the same level of quality and control?
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