The Swedish Marketing Association is a community dedicated to inspiring marketers to reach their full potential. By utilizing Storykit videos to promote events, attract attendees, and enhance experiences, they have managed to expand their event communication to new levels.
In terms of marketing, we want to create as much buzz as possible given our resources and conditions, and both attract and inspire marketers in Sweden. To do this, we need to be an example of what great marketing looks like and use the right tools. One of these tools is Storykit.
The Swedish Marketing Association is a vibrant community committed to fostering professional growth and providing valuable skills development for professionals in marketing, communication, PR and media across Sweden. They have evolved from a local entity to a national organization, continuously inspiring their members. Checkout how they are using video to grow their reach and visibility.
Marie Sommar, CEO of The Swedish Marketing Association, explains:
- In terms of resources, we operate like a startup. When it comes to content creation, we aim to produce a lot to ensure we are visible across our channels. we also need to make sure that it looks good and represents our organization in the best possible way.
Per Almegård, Digital Editor at The Swedish Marketing Association, says:
- Content-wise, we had high ambition and low production capabilities. We really needed a tool that was fast and easy to use but also looked professional and represented us in the best way.
- Social media has been trending towards video for many years, so we knew that video was the direction we needed to go as well. It was also a topic in several of our seminars, so we needed to take our own advice, says Marie.
- Storykit was a significant step up for us compared to Canva, says Per Almegård. It allowed us to start creating professional videos quickly and easily.
Per concludes:
- When it comes to video I’ve learned to appreciate the importance and efficiency of working with a tool and an interface made specifically for video from the ground up.
- Canva works great for me when I use it strictly for still images and animated/gif images. That's why Canva, like Storykit, remains a valuable tool in my toolkit, but the two aren't competing for the same job.
- Uploading our own footage is essential because it allows us to infuse our brand and style into our videos, says Per.
- It's always easier to get engagement when you include images of people from the events.
With Storykit, The Swedish Marketing Association can easily import footage from their events and projects, building a comprehensive library of their own images and videos, in addition to using the template library provided.
Here is how The Swedish Marketing Association is leveraging video in several impactful ways to enhance their events:
To effectively attract participants and highlight the success of their events, The Swedish Marketing Association leverages videos both before and after the events. Their primary channels for reaching their audience are LinkedIn, Facebook, and Instagram, with a particular focus on LinkedIn.
Per explains:
- We use videos to encourage our current members to attend events and attract new members to sign-up.
One way of doing this is by allowing their current members to communicate through them.
- We incorporate event footage, conduct short interviews, and gather quotes from attendees to capture the atmosphere and highlight participant experiences in our videos, says Per.
Marie adds:
- We also enjoy presenting the speakers in a fun and engaging way, which adds a unique element to our promotions.
Since the quality of Storykit videos is so high, The Swedish Marketing Association now uses videos during their events as well. Engaging video content is displayed on large screens, enhancing the overall experience for attendees.
This approach has been used for the latest “CMO of the Year Award-galas”. This prestigious event recognizes companies and individuals who have made outstanding contributions over the past year.
Marie explains:
- We had videos playing not only on the main theater screen but also on screens in the foyer and lobby. Several videos were also created to present the finalists for the “CMO of the Year Award”. This created a dynamic environment without significant production costs. Hiring an agency to produce this material wasn’t realistically possible for us.
Per adds:
- It’s fun to dabble in the graphics and then see your creation up on a big screen—it looks incredibly professional!
This strategic use of high-quality video content not only enhances the event experience but also reinforces The Swedish Marketing Association’s reputation for professionalism and innovation.
- People noticed and gave feedback that the videos looked fantastic, Marie says.
- In terms of marketing, we want to create as much buzz as possible given our resources and conditions, and both attract and inspire marketers in Sweden. To do this, we need to be an example of what great marketing looks like and use the right tools. One of these tools is Storykit, says Marie.
Using video has proven to be an excellent way for The Swedish Marketing Association to showcase their marketing community and convey a professional image.
With the ability to produce a large amount of content with just one person, The Swedish Marketing Association has been able to maximize their resources and significantly boost their outreach.
- Thanks to Storykit's structure and templates, Per, who handles most of our content creation, has been able to greatly increase his output, says Marie.
- The response from members has been overwhelmingly positive. They appreciate the professional quality of the videos and feel more informed and engaged. We have also seen an increase in traffic and engagement from the videos we post on social, says Per.
By combining their own assets with new video content, The Swedish Marketing Association effectively can showcase the benefits of membership, creating buzz and attracting new members.
- Video is a very important part of our content creation puzzle, Per explains. It’s not the only thing that drives engagement, but people seem to find it more fun to interact with video posts. Reaching our audience is always going to be key and video simply takes on a life of its own on social media. Not to mention, it makes us look better and more like a big brand builder.
Marie adds:
- We also think it’s fun that we get to show our audience and members that a tool like Storykit is available. We need to be inspiring and curious partners who seek out new tools, and Storykit makes what we do more alive, vibrant, and spot-on.
Looking ahead, The Swedish Marketing Association plans to further integrate Storykit into their content strategy. They aim to include more member-generated content, such as testimonials and event feedback, leveraging the tool's new features like transcription and easy editing.
- I would love to get more members in our feed, speaking their minds about a topic, membership, or an event we’ve had, Per shares. With the quality of Storykit, it’s easy to get people on board, and the new transcription and edit features will make this even easier.
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