FUCHS, a global leader in lubricants, needed a way to raise awareness about their products, which are hidden in everyday items like coffee machines and cars. As a global company with branches worldwide, FUCHS wanted to empower teams to create localised content in their own languages for their markets. Now, with Storykit, they’re doing just that.
"With Storykit, we can create and publish videos within 20 minutes instead of going back and forth with an agency."
FUCHS is one of the world’s largest independent producers of lubricants. Their product range spans from classic engine oils to highly specialized lubricants for sectors like food production. With over 6,500 employees and 42 production facilities across the globe, the company is headquartered in Mannheim, Germany, and is nearing its 100-year anniversary as a family-owned business. See how they are using video to spread knowledge around Lubricants.
Prior to adopting Storykit, FUCHS had not used video extensively. However, Merle Schmitz, Manager of Content Creation, was already familiar with the power of video—having used the French video tool PlayPlay in a previous role.
While PlayPlay offered helpful templates, the team needed something more scalable and flexible for global use.
–PlayPlay is great, but it’s more of a template-based video platform. We needed a solution that could scale globally across multiple markets and departments, which Storykit is specifically built for.
FUCHS wanted to bring video creation in-house to meet growing demand for social media content.
They needed a fast, scalable solution that allowed both the central team and local branches to produce high-quality, branded videos efficiently.
–One of the biggest problems everyone has is that you need content, and you need it now. With Storykit, we can create and publish videos within 20 minutes instead of going back and forth with an agency.
Because FUCHS operates with a decentralised structure, many smaller branches lacked content teams or video resources. Storykit offered a user-friendly platform that empowered even non-experts, or those with limited time, to create localised, professional-looking videos.
–We’re a global company with branches all over the world. We wanted to enable teams to create content in their own languages for their own markets. When we did a demo, everyone could immediately see that Storykit would be perfect for what we wanted to accomplish.
FUCHS now produces a steady stream of video content for platforms like LinkedIn and Instagram, reaching a wide audience across technical departments, purchasing teams, and employer branding.
–Lubricant is everywhere: in your coffee machine, your car, even your vacuum cleaner. We want to raise awareness about this in a way that’s easy for everyone to understand, from general audiences to industry experts, so it’s clear that FUCHS knows what we’re talking about.
Here is a LinkedIn post showing the importance of lubricants in the coffee machines:
They often focus content around themes like seasonal relevance ("Where can you find FUCHS in springtime?") and everyday applications (e.g., in sewing machines, car windows, or your radio).
–Our products are everywhere, but they are invisible. Storykit helps us create engaging awareness-level content that highlights our impact in daily life.
Here is a LinkedIn post showing the importance of lubricants in the ice cream production process:
How does your video creation process work?
Merle explains:
–We either start from scratch or use the custom templates we’ve already built when creating new videos. What’s great is that we have clearly defined rules and custom slides in place, so every video automatically aligns with FUCHS’ corporate design guidelines.
To elevate the visual quality, the team also takes advantage of Storykit’s integrated Getty image and Videoblocks library.
–Storykit makes it easy to build videos from the ground up or repurpose what we already have. Having direct access to Getty visuals and Videoblocks right within the platform is also a huge bonus.
One of the biggest wins has been enabling global branches to produce content independently, while staying on-brand. Each country manages its own LinkedIn presence, and Storykit makes it easy to localise content for each market.
–We post multiple videos per week from our corporate LinkedIn account and then send the templates to each country’s branch where they can translate the content in the tool for their audience.
So far, 20 colleagues from countries like Germany, the U.S., South Africa, China, Hungary, Japan, and Mexico have been onboarded.
–Having a global tool like Storykit means our colleagues can create their own videos, reuse existing material, and localise content effortlessly. It saves time and ensures that we maintain brand consistency worldwide.
Beyond external branding, FUCHS has expanded its use of Storykit to internal communications. For instance, when employees asked for more clarity on retirement and benefits, the team created an internal explainer video.
–People are very surprised that the videos are being produced in-house because they look so professional.
–The advantages of Storykit are pretty clear. You can create videos from scratch or reuse what you have. It works globally, we can hand it off to third parties to use, and we never worry about licensing or extra fees for new projects. It’s nice that we have total control over our content.
