Tietoevry Banking is revolutionizing its PR and communication strategy in the banking software sector with Storykit, turning often complex and heavy content into engaging, snackable videos. The result? Streamlined video creation, consistent brand messaging, and a promising increase in audience engagement across various platforms.
"It is so easy to find services where you can create cool graphics, pictures and videos, but if it isn’t according to our brand guidelines and standards, we shouldn't use it. Storykit ensures our content is always on brand and looks great, so we don’t have to worry about it."
Tietoevry is a leading technology company with Nordic roots and global reach. It comprises five specialized end-to-end businesses that offer a wide range of IT services, software solutions, and digital consulting across various industries. One of these units, Tietoevry Banking, focuses on delivering innovative software solutions tailored for the banking sector. Tietoevry Banking modernizes banks and helps unlock significant value for clients with a proven low-risk implementation of market leading software for Cards, Transaction Banking, Credit, Financial Fraud Prevention and Wealth, as well as a modular, pre-integrated Banking as a Platform solution. Discover how they are growing awareness of their products using video.
Per Nordin, PR & External Communications Lead at Tietoevry Banking, oversees most things when it comes to public relations and external communication, and understands firsthand the difficulty of gaining the exposure they’re after.
Per says:
– We create a lot of interesting content but the challenge is always to break through the noise and entice people to click through and read. Specifically in PR, it’s difficult to get influencers or platforms to promote content.
To capture attention, traditional methods like press releases still have value, but they are not enough on their own.
Per continues:
– One thing, of course, is the traditional press release. That still does tricks to some extent. But we needed to make them interesting for all of our audiences—news outlets, customers, prospects, and key stakeholders.
– We needed something we could utilize in-house to leverage the content we were already creating and translate it into something more snackable, easily accessible, and digestible for everyone.
Since Per already had some knowledge of video editing, quickly saw that Storykit was the simplest way to turn their content into engaging videos fast.
– If we have a press release, for example, which is often the first content piece we make for anything that we announce, I can quickly create some videos in Storykit to complement it.
And that is not the only way Tietoevry Banking is using Storykit. Per and his colleagues across various business units have multiple uses:
– In addition to my using Storykit, I also have colleagues who are using it as well to do more product marketing and for events or webinars.
– That is another great thing about Storykit. It is great for those who don’t have any vast video experience. It opens up the world of video creation a lot more and makes it scalable even in a big organization like ours.
– One thing that is super important is branding. It is so easy to find services where you can create cool graphics, pictures and videos, but if it isn’t according to our brand guidelines and standards, we shouldn't use it. Storykit ensures our content is always on brand and looks great, so we don’t have to worry about it.
-We like the ability to upload our own photos and videos that we already have at hand. This speeds up the creation of content and takes our videos to the next level.
Per also enjoys leveraging Storykit AI to generate videos fast and get the creative process flowing.
– Storykit AI is very helpful when I'm starting a new video. I just input the text, and it gives me a ready-made video suggestion with stock videos and music, which I can then customize. I also like using it to outline an initial storyboard. Not having to start from scratch saves me so much time and makes it easy to dive right in and get going.
Per Nordin highlights the benefits:
– Turning our current content into high-quality videos quickly has been great for our communication so far. However, we're still fresh in our video journey and haven’t done extensive tracking yet, but we hope to see higher engagement and better click-through rates in the future.
Recognizing the growing importance of video, Tietoevry Banking is setting itself up for future success.
– Whether it's TikTok or LinkedIn, video already plays a big role in company communication and that isn’t going anywhere. Being able to create shorter, crisper, snackable videos in Storykit is already helping us stand out from our competitors now and in the future.
– We mainly use it for our own channels now, but internal communication is equally important. Although we haven’t explored that much yet, it's something to think about for the future, says Per.
Tietoevry Banking also aims to boost Storykit usage across the unit’s organization and develop more standardized ways of working with it.
– We want to increase Storykit usage among those who have access by integrating it deeper into our content processes and standardizing our approach. Some units use Storykit extensively, others less so. We need a coherent strategy, learning from each other to discover the best uses, whether for events, press releases, or beyond typical channels.
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