The State of LinkedIn Content 2026: Benchmarks, Patterns & Playbooks

Over the past several years, we’ve analyzed thousands of LinkedIn posts across hundreds of companies, industries, formats, and publishing strategies.This analysis reveals clear, data-backed patterns in what actually drives reach, engagement, and consistency on LinkedIn in 2026 – and where most companies are underperforming.

Download the report to see how LinkedIn content really performs today, and how your strategy compares.

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Boost your HR strategy with video

One of the biggest marketing trends right now is to focus on conversions, according to Hootsuite. But how can I create ads that actually converts?

In this e-book, you will get your hands loads of tools and tactics to start creating ads that will do the trick!

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Conversions on social – Your guide to smarter video ads

If you want to win on social media, storytelling is one of your most important tools. But how do you tell stories efficiently? And how can I consistently improve my storytelling.

In this e-book, you will learn all about why stories = power, how to tell stories with video, and the most efficient storytelling techniques.

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What is viewer retention, and why does it matter to my video?

Are you creating social videos, and spending a lot of time staring at views, likes, comments, but not paying any attention to the retention graph?

Welcome to a gold mine!

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The ultimate guide to growing your podcast audience

The podcast market has exploded over the last few years, especially amongst companies that want to use the format as a part of their content strategy.

But how can you get more listeners? And how do you market sound on social media, where the sound is turned off?

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