Let's get one thing straight.
This book is not about the best camera angle or how to hold your phone when filming. We won’t even mention how to work with lighting in the best way or how to record sound without background noise. You won’t find any tips on how to easily edit videos or what equipment you need to buy.
You see, today, the text is the most important aspect of your video. Think about it: how often do you turn the sound on when watching videos on social media? It happens quite rarely if you’re like most people, and that’s the logical reason why text is the fundamental element of social video today.
And when the text, or your script, is the most important part of your video you start asking other questions, like: Where can I even find my stories? How should they be told on social platforms? How should they be distributed? How should I write my script?
And that’s exactly what this book is about.
1. Social video – so much to like
2. Audiences and metrics – all these target audiences and opportunities!
3. The right goals and a good strategy
4. Long story short: there are always stories to tell
5. The script above all – handy tips for video creators
6. Distribute forever
