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Your step-by-step guide to the most efficient video ads​​

Don’t know what type of ad you want to create? Below you’ll find an efficient step-by-step guide to find the best video ad for your needs. 

Every video shows off  a template included in the Storykit Ads Template kit which you can buy here.

Get started by asking yourself what you are selling and click below. Then we’re going to ask you why you are selling this right now, and boom – magic will happen!

And yeah – “Healthphones” is a totally made up company that we use to showcase these templates 🙂

Selling a product

Most ads are, of course, selling a product.  So, if you are selling a pair of headphones or a software license, a pair of trousers or an e-book, a vacation or a dinner out – or any other product – this is the choice for you.

Check out the different Product Templates by telling us why you are selling your product right now.

Product Template: In Stock

Okay, so you have a product you want to sell, because you are selling inventory. For this purpose, let us suggest our In Stock Template!

This is basic product ad focused on one or more products. It has a short specification and price and can also have other information, like release date or availability. In this ad you will also have space to point the viewer to a site, store or other ways to move down the funnel.

Get a sneak peek of the storyboard by clicking on it:

Product Template: On Sale

Running a campaign to sell a specific product? Check out our template: On Sale.

This is an ad with a clear sense of urgency in the offer. It might be a lowered price, a clearout, a bundle, or a time-limited offer of some kind.

Communicate the new price, your fantastic product and a payoff to point your viewers in the right direction – in only 10 seconds!

Get a sneak peek of the storyboard by clicking on it:


Product Template: Stars and Sayings

Selling a product by showing off all the ratings and testimonials you’ve collected from happy customers? Then you should have a look at our template Stars and Sayings.

Surrounding your product with ratings or testimonials from previous buyers is a proven concept in marketing. There is a lot of variation from this singular idea: You can have everything from aggregate ratings for a single product to multiple product ratings. 

Get a sneak peek of the storyboard by clicking on it:

Product Template: I Bought It

Testimonials from happy customers is one of the most powerful marketing tools you can ever find. So when you have a great quote, you should use it and display it. And for this, the I Bought It Template will be great.

This will be extremely efficient, since it’s easy to collect more quotes, and just duplicate the storyboard for more videos.

Get a sneak peek of the storyboard by clicking on it:

Product Template: Now even better

Have your product become better? Try this template!

If you are doing upgrades and improvements to your products, it’s very marketable.

With this type of format, you will focus on the progress. This makes it quite different from a campaign focused ad where the product stays the same but the price or packaging changes.

So you will need to both tell the viewer that improvement has happened and what it revolves around.

Get a sneak peek of the storyboard by clicking on it:

 

Product Template: Fits Perfect Now

Sometimes it’s not the product that changes – but the world around it.

Everything from changing seasons to out-of-the- blue events can make your product more relevant right now.

In this format you can address the context and then lead onto the product. It’s a very straightforward format, and can be highly efficient.

Get a sneak peek of the storyboard by clicking on it:

 

 

Product Template: Best for this

If you’re creating an ad for a product because you want to communicate your brand or values, this template fits perfectly!

This is all about describing your product as a good, or why not the best, way to fulfil your brand promises. So you want to describe the product you are selling as a way to reach the promise of your brand. 

This is something you can do for all your products, and with that, always communicate your brand statements.

Get a sneak peek of the storyboard by clicking on it:

Selling a service

Are you selling a service, an on-going process delivered over time? This can be a cleaning service, a health club membership, a software-as-a-service contract, therapy, a streaming service, or almost anything you pay for periodically.

Check out the different Service Templates by telling us the reason you are selling your service right now.

Service Template: At your service

Are you selling your service because… well you offer a service? This should be your primary, informative ad on the fact that you are providing a specific service.

Focus is very much on the description and any other information that you can give at this stage.

This type of ad may not have a specific “product” image since the service provided could be more abstract.

Get a sneak peek of the storyboard by clicking on it:

Service Template: Trial Offer

So, you want to market your service with a great offer? Then this template is the one you’re looking for!

When it comes to services, you can have an introductory offer, which in itself is a strong message. So this format revolves around getting to try something more expensive for less. And it does not have to be much more challenging than that. 

You want to focus on this valuable service that you can try almost without risk.

Get a sneak peek of the storyboard by clicking on it:

Service Template: Now More Affordable

This is the direct equivalent to the product version of “lower price.” It’s the price that changes – not the service.

So the messaging must revolve around this now being more affordable – but still the same fantastic service.

Use this for proper price changes – not limited offers.

Get a sneak peek of the storyboard by clicking on it:

Service Template: Satisified Customer

Using testimonials will be a great way to promote services.

In this format, you use non-anonymous, actual clients to say something relevant and positive about the service.

The natural payoff is to tell the viewer that they should look into this – and give them an offer, or a CTA that leads to an offer.

Get a sneak peek of the storyboard by clicking on it:

Service Template: Added Benefits

Use this format when you want to promote a service that has changed for the better.

You will describe how it used to be and how it has been altered and then have a CTA that leads the viewer to more information or a direct offer.

Get a sneak peek of the storyboard by clicking on it:

Service Template: Trust Us

This format strives to tell the viewer that not only is this service great – it’s also great because you are the provider of it.

And thanks to the brand values, you are uniquely qualified to deliver this service with the best quality.

This means that the script must present the service and refer to a brand value that strengthens the service offer.

Get a sneak peek of the storyboard by clicking on it:

Selling an event

An event can of course be anything from thousands of people in an audience, to a smaller webinar with an exclusive crowd. Either way you have to sell it. 

When you create ads for an event you will have to include specific information, such as date, time and location. In our Event Templates you will find all of this. 

Check them out by selecting the reason you are hosting this event right now.

Event Template: Save the date

Selling an event simply because you are hosting one? Check out this template!

The main event information ad-format gives a quick overview of the fundamentals of an event: What, when, and where.

You need a brief description of the event – and the details.

Get a sneak peek of the storyboard by clicking on it:

 

Event Template: Star player

In this format, you show off one or more of the key people or happenings on the event you are running.

This way, you can segment and target different interested groups of people with more relevant information about the event.

This format is also great when adding people to the lineup – to make sure you’re promoting new key players.

Get a sneak peek of the storyboard by clicking on it:

Event Template: Early Bird + Late Bloomer

In essence, this is the same format, but it can be used in different ticket sales stages for an event.

It revolves around early bird pricing and late-stage price dumps – both cases where you can get a better deal by acting at this specific time. So the focus needs to be on the offer.

Get a sneak peek of the storyboard by clicking on it:

Event Template: It Was Great

A testimonial format for recurring events where you can use previous event visitors’ testimonials to show its excellence.

A key point here is that you want the testimonials to be in almost “user story” format, meaning that you want it to be in the form “For me, as a marketer, it was great…” This will make it much more efficient.

Get a sneak peek of the storyboard by clicking on it:

Event Template: Moving up

If you are making changes to the event’s location due to high demand, that in itself is a great message to promote.

Use that opportunity to fill the extra seats simultaneously as you inform about the new circumstances.

Done correctly, this also has a significant branding effect since it shows that you are good at arranging attractive events.

Get a sneak peek of the storyboard by clicking on it:

Event Template: Great Company

This format connects the event with your brand values.

You want to make sure people understand why you are most suited to arrange something around this issue. But also why the event benefits from it being you.

This double-sided logic may seem like semantics, but it’s a great way to connect the dots.

Get a sneak peek of the storyboard by clicking on it:

Selling a story

This is often referred to as “branding”. When you are selling the image of yourself as good, capable, worthy or any other value you have loaded you brand with. 

Check out the different Story Templates by telling us the reason you are selling your story right now.

Play Video

Story Template: Speaking Partner

When the world changes around you it can be a great opportunity to remind people that you already have an excellent take – based on your brand values – on that change. 

Use a format like this always to reflect your brand story in the trends or current events.

Get a sneak peek of the storyboard by clicking on it:

Play Video

Story Template: We Define Ourselves

This would be your main branding ad format – where you, regardless of context and issues, keep on communicating what you stand for and why it matters.

It’s the easiest and hardest format at the same time because you can always create this content – but can you efficiently communicate your brand?

Get a sneak peek of the storyboard by clicking on it:

Selling an issue

Want to tap in to a current event or a trend? Do you have something you want to say right now, be it information or a reminder of something?

Check out the different Issue Templates by telling us the reason you are talking about your issue right now.

Play Video

Issue Template: Statement

Sometimes things happen around that call for us to make a statement because we connect to that specific issue.

And regardless of what that issue is – it is always good practice to think about getting out ahead of it, even if it turns out that you didn’t do anything in the end.

But have a format like this as a discussion point and see if it makes sense to make a statement.

Get a sneak peek of the storyboard by clicking on it:

Play Video

Issue Template: Weighing In

If an issue connects to your brand values, you can make even bolder statements and, in a positive way, communicate that your brand values make those statements relevant and insightful.

So this is a format for when issues touch upon your brand rather than your business.

Get a sneak peek of the storyboard by clicking on it:

Get your hands on all 24 templates

You will get:

✔️  24 tailor made templates ready to leverage for converting, thumb-stopping and efficient video ads.

✔️ Every template is 10 seconds long and can be used in all formats (1:1, 16:9, 9:16).

✔️ A crammed pdf with instructions, storyboards, ID:s and everything you might need to get going asap.

✔️ Full support from our team wherever it’s needed. 

Price: 2.490 €

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118 25 Stockholm, Sweden.

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