It is easy to focus on platitudes and basic information when talking about target groups for advertising on social media. Don’t aim too wide, make sure to A/B- test and find your target audience in the right channels. So what should you really do?

“Throwing money at the problem” is a great method for everything from finding a good birthday present to get a better holiday. But does it work when you need to distribute content on social media? We have asked two experts to find out how it works.

Today’s political climate is characterized by exaggerations, polarization and a generally high tone. Even those who want to be serious about their communication can easily be seduced by quick results and a big splash. But is it the smartest way to drive opinion today? And is there another way to do it?