This slightly more ambitious format will probably have you doing additional interviews and maybe even assigning some content creation. Here it’s all about giving different departments, segments, or markets their spotlight in a “what’s the situation” kind of story. The foundation of this story should be based on reports, though. So it’s not to “invent” things that are not reported, but a way to dig a little deeper and give some colour to the report.
This is a step-by-step guide on how you use this template to write your year in review video script.
This is a matter of daring to focus on something specific and looking at your report through a more localised lens.
You’ll need specific area images/video clips, more situational stock media, and a person-based image or video clip.
This is an ambitious format, and yes, it takes a bit more work than many of our other templates. But it's rewarding! Start in the report and decide how to narrow it down to one segment: a department, market or something similar. You'll then need to do additional interviews and maybe even some content creation.
Use a text field to establish that this is a “focus area”, “insight” or something that suggests the following info is beyond the regular facts. Double down on the area this is covering right from the start.
Examples:
“Focus on Canada: A great 2022”
“Transportation: The segment that never stops growing”
“HR – the hidden growth engine”
Since this will be an interview-based story – you need to introduce the “local” expert.
Example:
“So, Name Surname, who are you?”
The interviewee’s answer should be a proper introduction. This has to establish them as an expert and spokesperson for this area – and that should come from a position, experience, or any other relevant characteristic they have. The viewer should feel that this is a knowledgeable person.
This next question should turn the story to the actual situation in the expert’s area. Work along the lines of repeating what area it is and asking how the situation is.
Examples:
“Looking at Canada, what has happened during the last 12 months?”
“What situation are you experiencing in Transportation at the moment?”
This needs to be a very straight answer to the question focusing on the strong points that the reports have already covered. It’s very free-form, but keep it in the “here and now” - potential and future are for the next question.
You then want to pivot to looking forward.
Examples:
“What does the future hold for the Canadian division”
“How will you meet the growing demands in the Transportation sector going forward?”
“Is there a way to ensure that HR stays a key growth driver?”
The interviewee can talk vaguely about the future, be somewhat speculative, and refer to potential rather than realised opportunities. Just ensure the answer stays focused on the specific area, not veering into vague or general outlooks.
As a round-up, you want to tie this together by summarising the basic report info on the area.
Examples:
“From our report, we see that the Canadian market has outgrown other overseas markets by [X]% and…”
“The whole group has seen an uptake in our supply chain offering, especially in transport”
“The revamping of the HR department led to a [Y]% increase in lead generation and applicants”
Add a standard message for the outro, if needed. Or simply end off with your logo.
