This is an AMA-type format, where you let people ask a keynote speaker questions and centre the video around the answers. You want to create or gather short questions that will help build a good sense of who the speaker is – but also give some insight into what they will be talking about. You can, of course, use standardised questions for this, which will make the production a lot simpler.
This is a step-by-step guide on how you use this template to write your year in review video script.
This is a format you can build for any of your keynote speakers. If you have a lot of questions, you should probably do more than one video per speaker.
You probably already have an image/video clip of all your speakers for marketing purposes. Use them!
Collect questions you want to ask your speaker. You can make them up yourself, send a survey to your attendee list, or even use this as an opportunity to create buzz! Why not use Linkedin, for example, and pose a question to your audience, such as "We are proud to present the amazing [Name Surname] who will be speaking at [The Event]. What would you like to ask him/her?"
This format can run without a traditional title and just go straight into the content with a speaker presentation. You don't want to spend too much time on this, just enough to give a feeling about who the person is. Then you want to create a nice transition to the questions and answers.
Example:
“[Name Surname] is a leading expert in the field of [X] and is coming to [The Event]. But we want to know a bit more.”
You want to focus on the answer here and present it more as "... and on this question". So, put the question along the bottom, making the answer front and centre.
Do a solid referral to your event site, either in a descriptive “read more” style, or you could take the chance to create some FOMO for the viewer here.
Examples:
“All information on [The Event] at [URL]”
“Don’t miss out – book your spot at [The Event Page] today”
