Highlight the achievements of your colleagues! Use this format to make an internal success case into a great story and show that this organisation gives employees meaningful and exciting challenges. This is a great way to spotlight teams or individuals who often stay behind the curtains.
This is a step-by-step guide on how you use this template to write your year in review video script.
You want to look for cases that had a particular (or very typical) challenge and demanded something extra from a team or an individual. As usual, there are the obvious wins (acquiring a new client, launching a new feature) but make sure to look at all the important stuff happening in other places, too (a product issue that was solved, 1000 support articles were updated).
You want to have some images or video clips with the colleague you're highlighting here, ideally from when and where they worked on the issue. Combine this with some stock images, and you're done.
You will of course have to talk to the person or the team in question. After you have that information you just follow the steps below.
Jump straight into the challenge here; this will be a great way to create a fetching start to the video and set the stage.
Examples:
"How do you find a needle in a haystack?"
"The goal: Find 1000 new customers in one month"
Why was it important to get this challenge or problem solved? You want to frame it from an organisational or customer angle to establish that this was useful and important for you and your customers. It’s best when you both tell what the challenge is – and why it’s essential to accept it.
Examples:
"This was not working properly, and we had to fix it"
"We felt a need to create this"
"Our customers wanted this"
Introduce the team or the individual that took on the challenge. This should be very short and more as an aside - not to slow down the story too much. Even if this story revolves around employees, you want to focus a bit more on the achievement than the personal details.
Go into detail about the solution – and the process/hurdles/light bulb moments that led up to it. It’s free-form, but you should try and find an angle that revolves around a successful method, an invention, or that breakthrough moment. You do not have to bog this down with the actual success of the solution; this should “market” the innovative culture and show trust in the employees.
Do a concise reference to where the viewer can find more information on open positions and the recruitment process. This might well refer to a link in the post message on the platform, but if you have a shortened URL, it may also be put in the body of the text.
Add a standard message for the outro, if needed. Or simply end with your logo.
