Employer Branding Videos

The 'Cool Things List' Template

Everyone loves a list! This is a fun and cheeky format to show off all those things you love at work, but never really take the time to talk about (probably because most of them are too ordinary), but you can also make a list out of more serious subjects in this quick format.‍

Check it out!

About this template

Use this list format to address a subject in a very light-hearted fashion. The list format and the use of those types of titles will be tempting for the viewer – and can harbor both the simple and almost banal as well as subjects that are much more serious. Using a list layout can make the video more tempting to consume for the viewer. So don’t shy away from more serious subjects.

How to get started

This is a step-by-step guide on how you use this template to write your year in review video script.

Find your story

Anywhere in your company. This video can be anything from displaying your best conference rooms, your coolest Slack commands or the charities you donate to the most. Or something a lot more serious.

Find your assets

Use relevant stock images/video clips.

Produce it

Depending on what you choose to list, this can be more of a "desk job", or something you go out and interview people about.

Create your video script

Numbers Headline

You should always use the number of items in your list in the title, for example, “Our 5 Favorite Conference Rooms” or “The Staff’s 3 Favorite Lunch Joints”. Remember that this format should revolve around something at the workplace or involving your employees.

Numbers Headline

Item Title And Description

Go straight to the list, and use one section for each item. You can add as many sections as you want. Add the “Footnote” field to the section if you want to have an extra “label” field to use for the item. That can come in handy for numbering and creating a recognisable pattern in the list. You want to be very “to the point” in the main message and write why this specific thing or place is great, useful, or important.

Item Title And Description


Add a standard message for the outro, if needed. Or simply end with your logo.


Looking for something else?

There is a lot more templates here for you. Take a look around and find one that suits you. Or you can find all the templates in Storykit.