Employer Branding Videos
Everyone loves a list! This is a fun and cheeky format to show off all those things you love at work, but never really take the time to talk about (probably because most of them are too ordinary), but you can also make a list out of more serious subjects in this quick format.
Check it out!
Use this list format to address a subject in a very light-hearted fashion. The list format and the use of those types of titles will be tempting for the viewer – and can harbor both the simple and almost banal as well as subjects that are much more serious. Using a list layout can make the video more tempting to consume for the viewer. So don’t shy away from more serious subjects.
This is a step-by-step guide on how you use this template to write your year in review video script.
Anywhere in your company. This video can be anything from displaying your best conference rooms, your coolest Slack commands or the charities you donate to the most. Or something a lot more serious.
Use relevant stock images/video clips.
Depending on what you choose to list, this can be more of a "desk job", or something you go out and interview people about.
You should always use the number of items in your list in the title, for example, “Our 5 Favorite Conference Rooms” or “The Staff’s 3 Favorite Lunch Joints”. Remember that this format should revolve around something at the workplace or involving your employees.
Go straight to the list, and use one section for each item. You can add as many sections as you want. Add the “Footnote” field to the section if you want to have an extra “label” field to use for the item. That can come in handy for numbering and creating a recognisable pattern in the list. You want to be very “to the point” in the main message and write why this specific thing or place is great, useful, or important.
Add a standard message for the outro, if needed. Or simply end with your logo.
