About us & Branding Videos

The 'Culture Bearer' Template

Showcase company culture and values by highlighting a person that embodies them.

Check it out!

About this template

Use this template to explain your company values or culture in a more natural context and highlight great people in your organisation. An ideal format to create a series.

How to get started

This is a step-by-step guide on how you use this template to write your year in review video script.

Find your story

Use people from every part of the company, from entry-level to executives.

Find your assets

Use a relevant stock or company image/video clip and a portrait of the person you are quoting.

Produce it

Formulate the questions outlined in the writing guide and get the answer from the person you will focus on in the video.

Create your video script

Formulate the questions outlined in the writing guide and get the answer from the person in focus for this video.

Use an introspective question to start this video with a humble tone.

Examples:

“We say that we believe in [Value], but do we really?”  

“When we are guided by this [Value], what does that mean?”

Formulate the questions outlined in the writing guide and get the answer from the person in focus for this video.

Pivot Question

Now address the person who will answer directly. Repeat the question (approximately) and refer to them by name. 

Example:

“[Previous Question]... can you explain this for us, [Name Surname]?”.

Pivot Question

Value Quote

Try to stick as closely to the original answer as possible, but you may need to edit it a bit to make it snappy and to the point.

Value Quote

Outro

Include a standard message for the outro, if needed. Leave empty if you just want to use your logo.

Outro

Looking for something else?

There is a lot more templates here for you. Take a look around and find one that suits you. Or you can find all the templates in Storykit.