This format is a top-line “greatest hit” video for an event day. It’s a format you can use in the last days leading up to an event to create that extra bit of buzz and expectation, while it’s also a regular reminder of what will be happening. You can do this as a straight-up “day by day” or let someone - a moderator, visitor, or speaker - choose their highlights for a given day.
This is a step-by-step guide on how you use this template to write your year in review video script.
Any list of great things at your event can work for this format. It can stem from a person, "[This Keynote Speaker's] top tips", a theme "The five best [Keynotes] on this [The Subject] today", a space "Four [Keynotes] in this specific room you don't want to miss" or almost any angle you can come up with "Today's funniest [Keynotes]".
It's great if you have a relevant image/video clip from the event. If you don't, you can use stock media that fits the subject.
Do a highlights list yourself, or ask someone to do it. Try to narrow down the target audience for this format as much as possible - the more specific, the better.
Use this very straightforward to tell the viewer precisely what type of highlights you are listing and on which day - the more detailed, the better.
Examples:
“[The Event] Highlights for [Tuesday],”
“[Key Person’s] Highlights for [Tuesday],” or even
“[Tuesday] Highlights at [The Event] for you as [Niche Visitor].” (Like: “Tuesday’s geekiest keynotes for vinyl collectors at Music Event.”)
Every item on the list must include date, time, and location information. Then you should try to express every item with “salesy” copy.
Example:
“[Name Surname] takes you on a tour of the history of [Topic]”
Do a solid referral to your event site, either in a descriptive “read more” style, or you could take the chance to create some FOMO for the viewer here.
Examples:
“All information on [The Event] at [URL]”
“Don’t miss out – book your spot at [The Event Page] today”
