Service & Product Videos

The 'Detail in Focus' Template

How do you make seemingly ordinary things extraordinary and engaging? This format will help you turn almost anything into a gripping story by focusing on the details.

Check it out!

About this template

This is a great way to communicate something about your brand through the lens of your product or service. Or to simply make ‘dry’ product information you need to share much more interesting.

How to get started

This is a step-by-step guide on how you use this template to write your year in review video script.

Find your story

Look around for almost any detail and turn it into a big story. Start with the point in question, explain something that makes it interesting to your viewer, and then explain what that says about your brand. It's all about diving deep into the details and then coming back up and telling the story of how that detail helps you get to the solution.

Find your assets

If you have relevant in-house images/video clips, great. If you don't, you can use stock media.

Produce it

Speak to your product team to identify a detail contributing to an interesting or relevant outcome, challenge or impact. Describe the point and how it’s involved in solving a problem or overcoming a challenge.

Create your video script


Compose an attractive headline that makes the viewer stop and take notice. Include your detail in the heading and make it striking - try a play on words, or alliteration to make it stand out. Make sure to connect the point to what it’s ultimately used for to provide some context.


"Aeroplane wingtips: tipping the scales on environmental impact"


The Challenge

Explain the main challenge or result that this detail will help achieve. You want to choose a detail that contributes to something you know your audience will find interesting. If possible explain why this is a complicated challenge or why it’s important to achieve. So, if you are doing a video on an aeroplane wingtip's curvature, for example, the challenge it helps to solve is to decrease environmental impact.

The Challenge

Details About The Detail

Get into the nitty gritty and add some specific details about the challenge/or outcome. Finish off with a fascinating fact about how it contributes to realising the outcome.

Details About The Detail


Include a standard message or let the viewer know where they can get more information if relevant. Otherwise just finish with your logo.


Looking for something else?

There is a lot more templates here for you. Take a look around and find one that suits you. Or you can find all the templates in Storykit.