Thought Leadership Videos

The 'Great Truths' Template

A reporting-style video that connects your brand to a central trend in or outside the industry.

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About this template

This is an ideal format to inform and enlighten your viewers about trends, statistics, or news that are of value to them and related to your offering.

How to get started

This is a step-by-step guide on how you use this template to write your year in review video script.

Find your story

You don’t have to be too picky about what that “truth” is since the format allows you to state that you’re not sure or you’re monitoring the situation. It’s a great way to create content from what happens around you. Google news on a particular topic, or explore reports, podcasts, or LinkedIn posts from industry thought leaders.

Find your assets

Use relevant stock images/video clips throughout. For your headline, you can use media depicting the news.

Produce it

Take a look through relevant editorial, industry or news publications and reports. Note interesting insights, and be sure to record the relevant source or attribution information.

Create your video script

The Truth Headline

Use your headline to indicate that you are reporting on something that is industry news - it will make you look like you’re ahead of the game. Don’t be afraid to use words such as “new,” “recent,” “findings,” or others that signal that this is newsworthy.

The Truth Headline

Deeper Detail

Now tell your viewer more about the subject. Don’t be afraid to go into detail to ensure the viewer understands what it’s about. Make sure that this section is straightforward and focuses on the facts and details.

Deeper Detail

Our Context

To wrap up this video, you want to comment on the situation – this is where you put your stamp on it. Or make it clear that you haven’t taken a position but are considering your view. Since this is about commenting on what’s happening, it’s best not to do this in quote form. Instead, use a more general statement.

Our Context


Include a standard message for the outro, if needed, or just use a standard brand outro graphic or your logo.


Looking for something else?

There is a lot more templates here for you. Take a look around and find one that suits you. Or you can find all the templates in Storykit.