As you expand and grow, your organisation becomes more attractive – everyone loves a winner. So turn those hiring numbers or news about expansion into attractive value propositions for potential talent. This is a companion piece to the “Area Of Interest” format, which is based on values – this is based on operations and growth. You want to make sure the applicant feels that they could be joining a winner.
This is a step-by-step guide on how you use this template to write your year in review video script.
For this format, you probably need to do some research and plan it out. But you can also keep your eyes open for events that show that your company is on the right track and use it as a reaction to that.
Use a relevant stock image and, if you have one, a branded image/video clip.
Find information about growth/success and combine it with details about the role and the application process. Then you’re done!
Do some research on growth and expansion plans first and then use that info to craft a headline that contextualises the growth within recruitment.
Examples:
“We’ve added [X] new colleagues this year – and now we’re looking for even more”
“We are doubling in size – join our journey”
“Now we’re opening up [Country] – apply for this position.”
You want to give more information on the reasons for your success, provide the applicants with more facts and create a sense of trustworthiness. So give a bit of background on the “what” and the “why” of the success or the future plans to further sell yourself as a potential employer.
Give the applicant a bit of specific information about the application process like dates or specific contact persons. This information is probably already in your ad, so use that with as little editing as possible. Don’t miss the opportunity to re-iterate that the applicant will be a part of this success story.
Refer to your career site or specific ad and make sure to suggest that you are looking for all types of talent.
Example:
“This – and many more opportunities – at [Organisation]”
Include a standard message for the outro, if needed. Or just use a simple logo ending.
