Using testimonials from previous visitors is an excellent marketing format for an upcoming event. This is not a review – it's marketing, so focus on the good. Then pivot into what will be even better, be more of, or cooler at the upcoming event – a simple but efficient format.
This is a step-by-step guide on how you use this template to write your year in review video script.
Among the happy visitors at your event, of course! Find them, and you will have loads of quotes to use for your videos.
You will increase the authenticity of the testimonial if you can get an image/video clip of the interviewee but remember: if the quote is good, it can also work without it. You'll also need event-specific media here; you might have some from the last time if it's recurring. Stock media can work well, too.
Is this a recurring event? Make sure to always collect a couple of good testimonials while you're live or shortly after. Ask excited visitors, or send them an email, maybe in connection with a survey you're making. If this is a first-time event, you can always plan ahead and make sure to get some early testimonials on the first day. You can then produce the videos immediately – nice content to spread during the event, too.
Don’t beat around the bush. Start the video with a clear question that connects the viewer to the event. You can produce quite a few of these videos – especially if you want to show visitors from different industries – so make sure to introduce some variation in the questions.
Examples:
"What did you like most at [The Event]?"
"What was your favourite part of [The Event]?"
"What brought you the most value at The Event?"
This is the visitor’s answer. You may have to trim it down a bit – but the question shouldn't lead to long-winded answers anyway. When you pose the question, make sure you also get them to explain why they thought that particular aspect was the best or offered the most value. This will make for a much better answer. Also, ensure you have the correct subtitle with name, title, and company since this will be relevant to viewers in their decision-making.
Craft a relatively short message about what will be even better this year. To make the script tight, see if you can latch on to the answer, so you stay in that theme or track.
Do a solid referral to your event site, either in a descriptive “read more” style, or you could take the chance to create some FOMO for the viewer here.
Examples:
“All information on [The Event] at [URL]”
“Don’t miss out – book your spot at [The Event Page] today”
