Report Videos

The 'Key Goals and Drivers' Template

Communicating your goals is great for brand awareness; if you can connect that to a report or summary, you have a solid story. And this is the template to pull that off.

Check it out!

About this template

This format is about looking at some of the more long-term goals for the organisation – but in the context of a report or a summary. So you would use “one video per goal” to update the viewer on the progress, why this goal exists, and the key drivers behind achieving it. So this format borders on branding but should be triggered by some kind of report.

How to get started

This is a step-by-step guide on how you use this template to write your year in review video script.

Find your story

This is often triggered by a report, so always have a look out for information in a report that aligns with your goals.

Find your assets

Use one or a couple of relevant stock images or video clips for this format.

Produce it

This is a "desk job" where you probably have all the information ready as soon as you have identified it.

Create your video script

Key Goal Headline

Start this script with an explanatory headline; you need to catch the viewer straight away since this subject can tend to be a bit theoretical. 


“This is how we focus on reaching [Goal]” 

“This is how we are working with [Goal]” 

“Getting to [Goal] – this is how we do it”

Key Goal Headline

Goal Explanation

Spend a little time explaining this organisational goal and why it matters to you, your customers, or the world. Then try and pivot into “…and these are how we try and achieve it…”.

Goal Explanation

Key Drivers

Use a smaller text field to communicate your key drivers and the main text field to briefly explain what it's about.


Small text field: “Replacing all non-renewable energy,”

Main text field: "To achieve [Goal] we have done [X] and are planning to do [Y]"

Key Drivers


Add a standard message for the outro, if needed. Or simply end off with your logo.


Looking for something else?

There is a lot more templates here for you. Take a look around and find one that suits you. Or you can find all the templates in Storykit.